Blogs
At Brown Packaging, we provide insightful content about the packaging industry to keep our clients, followers, and partners informed with the latest trends and accurate information. Our goal is to equip you with up-to-date knowledge that helps you stay ahead in the ever-evolving world of packaging.

Holiday e-commerce packaging carries two expectations: delivering a memorable unboxing experience and meeting sustainability standards. Shoppers want festive branding, but they also expect recyclability and

Holiday e-commerce volumes can overwhelm manual packing operations. Automation offers a scalable way to meet peak demand while maintaining accuracy, speed, and consistency. For packaging

Point-of-purchase (POP) displays do more than attract shoppers—they must also survive the complexities of modern supply chains. From manufacturing and warehousing to transportation and in-store

Holiday returns cost retailers billions each year, with packaging failures being a major driver. Damaged goods, oversized boxes, and poor protection lead to dissatisfied customers

Unboxing has become a core part of the e-commerce experience, especially during the holidays. Seasonal packaging creates anticipation, reinforces branding, and turns customer deliveries into

Club stores such as Costco, Sam’s Club, and BJ’s Wholesale represent unique opportunities for brands. These high-traffic environments demand large-format point-of-purchase (POP) displays that deliver

Point-of-purchase (POP) displays play a dual role in retail environments: they must capture attention with graphics while supporting products with reliable structure. If one side

Point-of-purchase (POP) displays must catch a shopper’s eye while also moving efficiently through the supply chain. Striking the right balance between visual impact and logistics

High-speed automated packaging lines can run hundreds of cartons per minute, but only if the carton’s design and material are optimized for smooth feeding, folding,

Foam-in-corrugated hybrid inserts combine the cushioning properties of foam with the structural rigidity of corrugated board, creating a packaging solution that is both protective and

Board caliper—the thickness of paperboard—directly influences carton strength, folding behavior, print quality, and cost. Selecting the right caliper is a balancing act between performance requirements
Point-of-purchase (POP) displays come in two primary formats: reusable and disposable. Each option offers advantages depending on campaign goals, budget, and retail environment. Choosing the

Cross-merchandising is one of the most effective ways to increase basket size in retail. By pairing complementary products in a single point-of-purchase (POP) display, brands

POP displays must balance eye-catching branding with structural integrity. Inadequate load-bearing design can result in product sagging, leaning, or complete collapse, which not only risks

Folding carton style selection directly impacts packaging line efficiency, end-user experience, and the overall cost-to-deliver. Each design offers unique advantages in terms of assembly speed,

Choosing a folding carton isn’t just about the graphics or the style—it’s about how the structural design and substrate work in tandem. The right combination

Seasonal promotions are among the most powerful opportunities for brands to capture attention in retail environments. From holidays to back-to-school campaigns, point-of-purchase (POP) displays serve

Freight is one of the largest cost drivers in retail packaging programs. Point-of-purchase (POP) displays that look impressive on the floor may be inefficient to

Incorporating recycled fiber into corrugated board is essential for sustainability goals, but it directly affects the mechanical properties of packaging. Understanding how fiber composition influences

Score cracking—visible fiber breakage along a fold—can ruin a carton’s appearance, weaken its structure, and cause failures on automated lines. Understanding the causes and engineering

E-commerce packaging for pet products must endure far more stress than traditional retail packaging. Shipments face repeated drops, vibration, compression, and environmental fluctuations. Structural design,