Cutting Returns with Better Holiday Packaging
Holiday returns cost retailers billions each year, with packaging failures being a major driver. Damaged goods, oversized boxes, and poor protection lead to dissatisfied customers and costly reverse logistics. For packaging buyers, engineering better holiday packaging is one of the most effective ways to reduce returns and protect profit margins.
Why Returns Spike During the Holidays
- High order volumes: More packages mean more opportunities for failure.
- Rushed fulfillment: Mistakes in packing increase product damage.
- Fragile products: Gifts like electronics and glassware need extra care.
- Customer expectations: Shoppers expect pristine deliveries for gifting.
Packaging Strategies to Reduce Returns
- Right-size design: Prevents product shifting and dimensional weight charges.
- Protective inserts: Foam, molded pulp, or corrugated dividers secure fragile items.
- Durability upgrades: Double-wall corrugated for heavy or bulk SKUs.
- Moisture resistance: Coatings or liners protect against winter weather.
Clear labeling: “This Side Up” and handling icons reduce rough handling.
The Role of Testing in Return Reduction
Packaging validation ensures boxes survive real-world conditions:
- Compression testing for stacked trailers.
- Drop testing for rushed warehouse handling.
- Vibration testing for long-haul shipping.
Testing reduces the risk of repeat failures that erode consumer trust.
Balancing Cost and Protection
Not all SKUs need the same level of packaging reinforcement. Buyers should prioritize:
- High-value and fragile products.
- SKUs with past return issues.
- Items that ship long distances or through multiple carriers.
Holiday Packaging Solutions with Brown Packaging
Brown Packaging helps brands reduce holiday returns through smarter packaging design and testing. From right-sizing to reinforced corrugated and protective inserts, our solutions protect products and profitability. Contact us to strengthen your holiday packaging program.
References
International Safe Transit Association (ISTA). (2022). Test Procedures for Packaged Products in Transit.
UPS. (2023). Peak Season Returns and Reverse Logistics Report. Retrieved from https://www.ups.com
Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.
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