In the retail environment, the placement of Point of Purchase (POP) displays
POP display design must serve two masters — maximizing visual impact in-store
Point-of-purchase (POP) displays do more than attract shoppers—they must also survive the
Club stores such as Costco, Sam’s Club, and BJ’s Wholesale represent unique
Point-of-purchase (POP) displays play a dual role in retail environments: they must
Point-of-purchase (POP) displays must catch a shopper’s eye while also moving efficiently
Cross-merchandising is one of the most effective ways to increase basket size
POP displays must balance eye-catching branding with structural integrity. Inadequate load-bearing design
Seasonal promotions are among the most powerful opportunities for brands to capture
Freight is one of the largest cost drivers in retail packaging programs.
The packaging industry has spent decades chasing “more.” More layers, more coatings, more colors — all to create perceived value. But in 2026, the smartest
Packaging decisions should never be based on design alone. Without proper testing, even well-engineered boxes can fail under real-world conditions—leading to product damage, returns, and
The Regular Slotted Container (RSC) is the most widely used corrugated box style, valued for its efficiency and versatility. However, it isn’t always the right
Full Overlap (FOL) corrugated boxes are valued for their durability, with overlapping flaps that add protection on the top and bottom panels. But the strength
Full Overlap (FOL) corrugated boxes are engineered for strength. Unlike a Regular Slotted Container (RSC), the major flaps on an FOL extend the full width
Product damage during transit is one of the most significant hidden costs in packaging. Each damaged shipment increases returns, erodes customer trust, and raises overall
