Reducing Freight Costs with POP Displays
Freight is one of the largest cost drivers in retail packaging programs. Point-of-purchase (POP) displays that look impressive on the floor may be inefficient to ship, leading to wasted space, higher freight charges, and reduced margins. By designing POP displays with logistics in mind, brands can reduce transportation costs without sacrificing retail impact.
Why Freight Costs Matter in POP Programs
Shipping inefficiency adds up quickly across high-volume campaigns. Displays that do not cube out effectively—or require excessive protective packaging—cost more to move and handle. In some cases, freight expenses outweigh the cost of the displays themselves.
Designing POP Displays for Shipping Efficiency
- Flat-pack design: Displays that ship knocked down reduce cubic volume.
- Right-size engineering: Minimize excess corrugated or void space.
- Lightweight materials: Reduce overall shipping weight.
- Stacking strength: Displays must withstand compression during pallet transport.
Balancing Shipping and Retail Needs
Designers must ensure that cost savings on freight do not compromise in-store performance. Best practices include:
- Testing displays for stability after flat-pack assembly.
- Using reinforced corrugated grades where stacking is required.
- Designing displays that integrate seamlessly with pallets.
- Coordinating with logistics teams early in the design process.
Examples of Freight-Efficient POP Displays
- Club store pallet displays: Engineered for direct-to-floor placement.
- Seasonal promotions: Lightweight designs shipped compactly in bulk.
- Floor stands: Collapsible displays that expand on-site without excess packaging.
POP Display Solutions with Brown Packaging
Brown Packaging designs POP displays that balance retail impact with freight efficiency. Our solutions reduce logistics costs while ensuring displays perform as intended in-store. Contact us to explore freight-efficient POP display options.
References
Shop! Association. (2021). Best Practices for In-Store Marketing and POP Displays. Retrieved from https://www.shopassociation.org
Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.
ASTM International. (2023). ASTM D4169: Standard Practice for Performance Testing of Shipping Containers and Systems.
Point-of-purchase (POP) displays do more than attract shoppers—they must also survive the complexities of modern supply chains. From manufacturing and warehousing to transportation and in-store setup, each stage presents risks
Holiday returns cost retailers billions each year, with packaging failures being a major driver. Damaged goods, oversized boxes, and poor protection lead to dissatisfied customers and costly reverse logistics. For
Unboxing has become a core part of the e-commerce experience, especially during the holidays. Seasonal packaging creates anticipation, reinforces branding, and turns customer deliveries into memorable moments. For packaging buyers,
Club stores such as Costco, Sam’s Club, and BJ’s Wholesale represent unique opportunities for brands. These high-traffic environments demand large-format point-of-purchase (POP) displays that deliver maximum visual impact while meeting
By submitting your information, you agree to our terms and conditions and privacy policy.
A Point of Purchase (POP) display is a powerful marketing tool used by retailers and brands to attract customers’ attention, showcase products, and boost sales
The design and prototyping phase is a pivotal step in the creation of a Point of Purchase (POP) display. It’s where the conceptual groundwork laid
Seasonal promotions are among the most powerful opportunities for brands to capture attention in retail environments. From holidays to back-to-school campaigns, point-of-purchase (POP) displays serve