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Brown Packaging

With over 30 years of experience, Brown Packaging has been a trusted partner for businesses of all sizes, providing custom and stock packaging solutions tailored to their needs. Our in-house services ensure personalized support, guiding you from concept to completion for a seamless experience. Whether you need innovative designs or sustainable options, we work with you every step of the way to deliver exceptional packaging results.

Custom Packaging Products Brown Packaging

We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.

Custom Corrugated Box

Corrugated Boxes

Corrugated boxes are durable, recyclable, strong, and widely used in packaging applications.
custom folding cartons

Folding Cartons

Thin and flexible paperboard or chipboard cartons used in packaging lightweight products.

POP Displays

Showcase your products on the retail floor, counter-top, or shelf with point of purchase (POP) Displays.
Custom Food-Pouch and Sample Packaging-

Pouches

Multilayered film and plastic used to store and display lightweight products.

Foam

Protect your product with custom cut foam inserts and edge protectors.

Additional Packaging

Blister packs, clamshells, roll stock, thermoform, mailers and more.

Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.

We help businesses bring their products to retail with compliant solutions.

Optimize your packaging’s durability, security, branding, cost, unboxing experience and more.

We build durable and efficient packaging for simple to the most complex products.

Sterilization, clean room and medical compliant packaging products and solutions.

Federal and Drug Administration (FDA) compliant packaging and solutions.

We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.

At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.

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structural design concepts

Optimize Your Packaging with Structural Design Services

Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.

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Packaging Graphic Design Services

Elevate Your Packaging with Graphic Design Services

Our graphic design services enhance your packaging by creating visually appealing designs that strengthen branding and attract customer attention. By focusing on cohesive brand identity and impactful visuals, we ensure your products stand out on the shelf and resonate with your target audience. Thoughtfully designed packaging not only improves shelf appeal but also reinforces brand recognition and loyalty. Let us help you make a lasting impression with packaging that truly represents your brand.

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Dental Packaging Folding Carton

Perfect Your Packaging with Sampling and Prototyping Services

Our sampling and prototyping services provide both digital and physical packaging samples, allowing you to see and feel your design before full production. We offer high-quality digital prints for precise visualization and physical samples to ensure the packaging meets your expectations in terms of design, fit, and function. This process helps you make informed decisions and refine your packaging to perfection before committing to large-scale production. Whether you need to test a concept or showcase a final design, our sampling and prototyping services ensure your packaging is ready for market.

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Packout and Fulfillment

Streamline Your Packaging with Fulfillment and Contract Services

Our fulfillment and contract packaging services offer comprehensive solutions, including assembly, kitting, pack-out displays, and co-packing. We handle every step of the process, ensuring your products are expertly assembled, packaged, and ready for distribution. Whether you need custom kitting, retail-ready displays, or efficient co-packing, our services are designed to streamline your operations and get your products to market quickly and efficiently. Trust us to manage the details, so you can focus on growing your business.

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Packaging and Material Drop Test Services

Ensure Quality with Product and Material Testing Services

Our product and material testing services ensure your packaging meets the highest standards of quality and durability. We rigorously test packaging materials to confirm they can withstand the demands of shipping, handling, and storage, protecting your products from damage. In addition, we assist in obtaining key certifications, such as ISTA and others, to ensure compliance with industry standards. By evaluating both the product and its packaging, we help you identify potential issues before they reach the market, ensuring reliability and customer satisfaction.

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structural design concepts

Optimize Your Packaging with Structural Design Services

Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.

Edit Content
Packaging Graphic Design Services

Elevate Your Packaging with Graphic Design Services

Our graphic design services enhance your packaging by creating visually appealing designs that strengthen branding and attract customer attention. By focusing on cohesive brand identity and impactful visuals, we ensure your products stand out on the shelf and resonate with your target audience. Thoughtfully designed packaging not only improves shelf appeal but also reinforces brand recognition and loyalty. Let us help you make a lasting impression with packaging that truly represents your brand.

Edit Content
Dental Packaging Folding Carton

Perfect Your Packaging with Sampling and Prototyping Services

Our sampling and prototyping services provide both digital and physical packaging samples, allowing you to see and feel your design before full production. We offer high-quality digital prints for precise visualization and physical samples to ensure the packaging meets your expectations in terms of design, fit, and function. This process helps you make informed decisions and refine your packaging to perfection before committing to large-scale production. Whether you need to test a concept or showcase a final design, our sampling and prototyping services ensure your packaging is ready for market.

Edit Content
Packout and Fulfillment

Streamline Your Packaging with Fulfillment and Contract Services

Our fulfillment and contract packaging services offer comprehensive solutions, including assembly, kitting, pack-out displays, and co-packing. We handle every step of the process, ensuring your products are expertly assembled, packaged, and ready for distribution. Whether you need custom kitting, retail-ready displays, or efficient co-packing, our services are designed to streamline your operations and get your products to market quickly and efficiently. Trust us to manage the details, so you can focus on growing your business.

Edit Content
Packaging and Material Drop Test Services

Ensure Quality with Product and Material Testing Services

Our product and material testing services ensure your packaging meets the highest standards of quality and durability. We rigorously test packaging materials to confirm they can withstand the demands of shipping, handling, and storage, protecting your products from damage. In addition, we assist in obtaining key certifications, such as ISTA and others, to ensure compliance with industry standards. By evaluating both the product and its packaging, we help you identify potential issues before they reach the market, ensuring reliability and customer satisfaction.

Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.

At Brown Packaging, we specialize in providing innovative, fully customizable packaging solutions to meet all your business needs. With over 30 years of experience, we offer the capabilities of a large supplier while delivering personalized service and cost-efficient options. From concept to completion, we are committed to sustainability and offer a wide range of eco-friendly packaging solutions.

Full-Service Packaging

Get all your packaging needs from one supplier, guiding you from concept to completion.

Flexible Solutions

We offer packaging options to suit the needs of any brand and budget.

Expert Assistance

Work one on one with a dedicated project manager from concept to completion.

Compliant Solutions

Our packaging solutions meet both retailer requirements and government regulations.

Aaron Meneses went above and beyond servicing our company for our specific needs, and delivered on all his promises for the job. The outcome of the product went above our expectations and delivered ON TIME!

Shawn Ferguson

I have found Brown Packaging to be our number one supplier for packaging for years! They have designed our product packaging and Alex has been an exceptional representative and always supported our efforts and his design team is exceptional. I would highly recommend them to anyone.

Bert Rhine

Brown Packaging fulfilled many of our orders with competitive pricing and always provided a quick turn around time. Keith Thomas personally assisted me on several projects and helped walk me though all of the important ordering details. I will be contacting Keith again as new projects come my way!

Amber Meyer

Alex is super attentive and detail oriented. My deadlines were met and print quality is superb.

Blake Blair

Timely, professional, and most importantly - their products deliver. The account manager Keith Thomas is a pleasure to work with.

Neil Hefler

Good Customer Service, when placing an order they deliver on the next business Day.

Sergi Sanchez
Corrugated Mailer

Full-Service Packaging

Get all your packaging needs from one supplier, guiding you from concept to completion.

Flexible Solutions

We offer packaging options to suit the needs of any brand and budget.

Expert Assistance

Work one on one with a dedicated project manager from concept to completion.

Compliant Solutions

Our packaging solutions meet both retailer requirements and government regulations.

Aaron Meneses went above and beyond servicing our company for our specific needs, and delivered on all his promises for the job. The outcome of the product went above our expectations and delivered ON TIME!

Shawn Ferguson

I have found Brown Packaging to be our number one supplier for packaging for years! They have designed our product packaging and Alex has been an exceptional representative and always supported our efforts and his design team is exceptional. I would highly recommend them to anyone.

Bert Rhine

Brown Packaging fulfilled many of our orders with competitive pricing and always provided a quick turn around time. Keith Thomas personally assisted me on several projects and helped walk me though all of the important ordering details. I will be contacting Keith again as new projects come my way!

Amber Meyer

Alex is super attentive and detail oriented. My deadlines were met and print quality is superb.

Blake Blair

Timely, professional, and most importantly - their products deliver. The account manager Keith Thomas is a pleasure to work with.

Neil Hefler

Good Customer Service, when placing an order they deliver on the next business Day.

Sergi Sanchez

If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com  or  (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.

California's Push Against Single-Use Plastics: Impact on Packaging
Packaging
brownpackaging
California’s Push Against Single-Use Plastics: Impact on Packaging

In the ongoing battle against environmental degradation, California has emerged as a leader in the fight to reduce single-use plastics. With a series of comprehensive laws and regulations, the Golden State has taken bold steps to curb the use of these harmful materials. Bans on single-use plastic bags, straws, and expanded polystyrene (Styrofoam) food containers are just a few examples of California’s commitment to a greener future. In this blog, we’ll explore these regulations and their significant implications for packaging choices, particularly within the food and beverage industry. California’s Stringent Regulations on Single-Use Plastics California’s proactive stance on reducing single-use plastics has resulted in several impactful regulations: Ban on Single-Use Plastic Bags: In 2014, California became the first state in the U.S. to ban single-use plastic bags at most retail stores. This groundbreaking law aimed to reduce plastic pollution, encourage reusable bag usage, and promote sustainability. Straws on Request: Under the “Straws on Request” law that took effect in 2019, restaurants in California can only provide plastic straws upon customer request. This measure significantly reduces the distribution of single-use plastic straws, minimizing plastic waste. Ban on Expanded Polystyrene (Styrofoam) Food Containers: California implemented a ban on expanded polystyrene (EPS) foam food containers in 2020. The use of EPS for takeout containers, cups, and plates is now prohibited due to its environmental impact and persistence in the environment. The California Circular Economy and Plastic Pollution Reduction Act: Enacted in 2020, this law sets ambitious targets for reducing plastic waste and increasing recycling rates in California. It encourages manufacturers to use more recycled materials in their products and promotes a circular economy for plastics. Implications for Packaging Choices in the Food and Beverage Industry California’s stringent regulations on single-use plastics have far-reaching implications for businesses, particularly those in the food and beverage industry: Adoption of Sustainable Alternatives: With bans on EPS foam containers, businesses must seek sustainable alternatives for packaging. This shift has led to the adoption of compostable or recyclable materials, such as paper-based packaging, reusable containers, and innovative eco-friendly materials. Emphasis on Reusability: The ban on single-use plastic bags and straws has placed a renewed emphasis on reusable packaging options. Restaurants and food establishments are increasingly offering reusable containers and encouraging customers to bring their own bags and containers. Focus on Eco-Friendly Packaging Designs: As businesses seek to comply with California’s regulations, they are investing in packaging designs that are both functional and environmentally responsible. This includes using materials that are easily recyclable or compostable and reducing excessive packaging. Consumer Awareness and Preference: California consumers are becoming more aware of environmental issues, leading to a preference for businesses that embrace sustainable packaging practices. Packaging choices that align with these preferences can be a competitive advantage. If you are interested in packaging solutions in California, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts

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Bike Packaging
Corrugated
brownpackaging
Bike Packaging: Full-Overlap Corrugated Boxes

When it comes to packaging and transporting bicycles, one type of corrugated box stands out as the ideal choice: Full-Overlap (FOL) Corrugated Boxes. These specially designed boxes offer superior protection and structural integrity, ensuring that your valuable bikes reach their destination in perfect condition. In this detailed blog, we’ll explore why Full-Overlap Corrugated Boxes are the right choice for bikes, discussing their unique features, benefits, and why they outshine other packaging options. Understanding Full-Overlap Corrugated Boxes Full-Overlap Corrugated Boxes are a type of corrugated packaging specifically engineered for robustness and durability. They are characterized by their design, which involves flaps that fully overlap when the box is closed. This design provides exceptional strength and protection, making them ideal for safeguarding items like bicycles during transit. Why Full-Overlap Corrugated Boxes Are Ideal for Bikes Superior Protection: FOL Boxes provide a high level of protection due to their sturdy construction. They effectively shield bikes from impacts, vibrations, and external forces during shipping. Structural Integrity: The overlapping flaps of these boxes enhance their structural integrity, preventing crushing or deformation, which is crucial when shipping bicycles. Customizable Sizing: FOL Corrugated Boxes are available in various sizes, ensuring a snug fit for different bicycle types and sizes. Custom sizing minimizes excess space, reducing the risk of damage due to movement during transit. Shock Absorption: These boxes are designed to absorb shocks and vibrations, preventing potential damage to delicate bicycle components like gears, brakes, and frames. Secure Closure: Full-Overlap Corrugated Boxes typically feature secure closures, such as adhesive tape or strapping, ensuring that the box remains closed throughout the shipping process. Cost-Efficient: Despite their advanced protection capabilities, Full-Overlap Corrugated Boxes are cost-effective, providing a balance between safeguarding your bikes and managing shipping expenses. Eco-Friendly Options: Many Full-Overlap Corrugated Boxes are made from recyclable materials, aligning with eco-conscious packaging practices. Branding Opportunities: These boxes can be customized with your brand logo and information, enhancing your company’s visibility and professionalism. Other Considerations for Bike Packaging While FOL Corrugated Boxes are the ideal choice for bike packaging, it’s essential to consider a few additional factors: Padding and Cushioning: Use appropriate cushioning materials, such as foam and corrugated inserts or bubble wrap, to further protect delicate bike components. Customization: Consider customizing the interior of the box to accommodate specific bike models or accessories securely. Labeling and Documentation: Clearly label the boxes with shipping information and handling instructions. Include relevant documentation, such as assembly instructions or warranty information, if applicable. Shipping Method: Choose a reliable shipping method and carrier to ensure that your bikes are handled with care during transit.Top of Form If you are interested in bike packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated ESD Design Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Bike Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts

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Mastering Your Ecommerce Packaging with Corrugated Mailers
Corrugated
brownpackaging
Dust Flaps and Cherry Locks for RETT Boxes Explained

In the ever-evolving world of packaging, finding the perfect combination of features that ensures both security and ease of use can be a challenging endeavor. Roll end tuck top (RETT) boxes have long been recognized for their durability and versatility, and when you introduce the dynamic duo of dust flaps and cherry locks, you take your packaging game to the next level. In this blog, we will delve into the intricacies of these two features and explore how their synergy enhances the functionality and appeal of RETT boxes. Understanding Dust Flaps Dust flaps are extensions from the top of the box that fold down when closed. Their primary function is to protect the contents from dust, dirt, and contaminants. However, when paired with cherry locks, they bring an additional layer of security and sophistication to the packaging: Security: Dust flaps provide an extra barrier against tampering and unauthorized access, ensuring the contents remain intact and untouched. Presentation: When opened, dust flaps add to the overall presentation, creating a polished and professional unboxing experience that can be especially beneficial for premium or luxury products. Understanding Cherry Locks Cherry locks, on the other hand, are locking mechanisms that securely close the top flaps of boxes without the need for additional adhesives or tape. Their unique design features include: Reusability: Unlike traditional adhesive closures, cherry locks are reusable, making them both cost-effective and eco-friendly. Easy Access: Cherry locks are user-friendly, allowing for quick and effortless opening, which is essential for products that need frequent access. The Perfect Pairing: Dust Flaps and Cherry Locks in RETT Boxes When dust flaps and cherry locks come together in RETT boxes, they create a packaging solution that excels in both form and function: Enhanced Security: Dust flaps provide an additional layer of protection against external contaminants and tampering, while cherry locks ensure a secure closure that keeps the contents safe. Presentation Excellence: The combination of dust flaps and cherry locks enhances the unboxing experience, leaving a lasting impression on customers and making it ideal for products that demand a touch of sophistication. User-Friendly Design: Cherry locks make it easy for customers to access the contents repeatedly without compromising the box’s integrity, making them an excellent choice for subscription boxes and retail products. Customization Opportunities: Dust flaps and cherry locks offer ample space for branding elements, product information, or decorative designs, allowing you to reinforce brand identity and connect with your customers. Applications of Dust Flaps and Cherry Locks in RETT Boxes These features find applications across various industries: Retail: In retail packaging, the combination of dust flaps and cherry locks offers secure, easy-to-access solutions for items like cosmetics, electronics, and clothing. E-commerce: For e-commerce businesses, this pairing enhances security during shipping while providing a memorable unboxing experience for customers. Subscription Boxes: Subscription box services benefit from dust flaps and cherry locks as they offer security, easy access, and a branded presentation. Luxury and Premium Products: High-end products often require packaging that exudes sophistication, making dust flaps and cherry locks an ideal choice. Conclusion Dust flaps and cherry locks are a powerful combination that elevates the functionality and appeal of RETT boxes. Understanding their features, benefits, and applications can help businesses make informed choices when selecting packaging solutions. Whether you prioritize security, presentation, or ease of access, the integration of dust flaps and cherry locks into your RETT boxes can enhance your packaging strategy, ensuring that your products are not only well-protected but also delivered in style. If you are interested in roll end tuck top boxes with dust flaps and cherry locks, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Roll End Tuck Top (RETT) Facebook Twitter LinkedIn Pinterest Relevant Posts

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How Long Do Corrugated Boxes Last?
Corrugated
brownpackaging
How Long Do Corrugated Boxes Last?

The longevity of corrugated boxes, a question frequently asked by businesses and consumers alike, hinges on several key factors, including their construction, material quality, and the conditions under which they are stored and used. Typically, corrugated boxes are designed to withstand the rigors of shipping and handling for a single shipping cycle, which can range from a few days to several weeks, depending on the logistics involved. However, under ideal conditions and with proper care, these boxes can be reused multiple times, extending their useful life significantly. Understanding Corrugated Boxes To appreciate why and how corrugated boxes last, it’s important to start with their construction. Corrugated boxes are made from corrugated fiberboard, consisting of two or three flat linerboards encasing a fluted corrugated sheet. This design imparts strength and durability, making the boxes capable of protecting contents against bumps, drops, and compression. Material Properties The durability of corrugated boxes also depends on the quality of the materials used. High-quality corrugated fiberboard, made from virgin or recycled paper, can enhance the box’s strength and longevity. The paper’s grade, thickness, and the flute size of the corrugated medium contribute to the box’s overall durability, resistance to moisture, and ability to withstand various loads. Environmental Conditions and Storage How long corrugated boxes last is greatly influenced by environmental conditions. Exposure to humidity, extreme temperatures, and direct sunlight can weaken the boxes, reducing their lifespan. Proper storage in a cool, dry place can help preserve their integrity for longer periods. Additionally, avoiding overloading and ensuring that boxes are stacked correctly can prevent crushing and deformation, further extending their life. Reusability and Recycling One of the strengths of corrugated boxes is their reusability. Boxes that are gently used and remain in good condition can be reused for shipping or storage multiple times. This reusability factor not only extends the life of the boxes but also contributes to environmental sustainability by reducing waste and the need for new materials. Moreover, when corrugated boxes reach the end of their useful life, they are highly recyclable. The recycling process rejuvenates the fiber, allowing it to be used in the production of new boxes or other paper products, thus closing the loop in the product lifecycle. Best Practices for Extending Life To maximize the lifespan of corrugated boxes, several best practices can be followed: Avoid exposure to damp conditions and direct sunlight. Do not overload boxes or stack them in a manner that puts undue stress on the bottom boxes. Store boxes in a cool, dry environment to prevent the paper from weakening. Flatten and store unused boxes in a protected area to avoid unnecessary wear and tear. Conclusion In conclusion, the lifespan of corrugated boxes is a function of their construction, the quality of materials used, and how they are handled and stored. With proper care and under ideal conditions, these boxes can serve well beyond a single shipping cycle, offering an efficient, cost-effective, and environmentally friendly packaging solution. By understanding the factors that contribute to their longevity, users can take steps to extend the life of their corrugated boxes, benefiting both their bottom line and the planet. If you are interested in corrugated boxes, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Corrugated Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts

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POP Display
Display
brownpackaging
Creating a POP Display: The Do’s and Dont’s for Success

A Point of Purchase (POP) display is a powerful marketing tool used by retailers and brands to attract customers’ attention, showcase products, and boost sales at the moment of decision-making. However, designing an effective POP display requires careful consideration and adherence to certain principles. In this comprehensive guide, we’ll explore the essential do’s and dont’s of creating a successful POP display. The Do’s of Creating a POP Display 1. Know Your Target Audience:Understand the preferences, interests, and buying behaviors of your target customers. Tailor your POP display to resonate with your audience. 2. Highlight Key Products:Focus on promoting a select few products rather than overwhelming customers with too many options. Highlighting specific items can lead to higher sales. 3. Eye-Catching Design:Invest in an attractive and visually appealing design. Use colors, graphics, and branding elements that align with your brand identity. 4. Simplicity:Keep the design simple and uncluttered. A cluttered display can confuse customers and discourage them from making a purchase. 5. Effective Signage:Use clear and concise signage to convey product information, benefits, and pricing. Ensure that signage is easy to read from a distance. 6. Product Accessibility:Arrange products in a way that encourages customers to interact with them. Allow for easy product access and handling. 7. Incorporate Branding:Reinforce your brand identity through consistent logo placement, color schemes, and messaging on the display. 8. Lighting:Consider using lighting to draw attention to your display. Well-placed lights can make products stand out and create a more inviting atmosphere. 9. Durability:Choose durable materials and construction for your POP display, especially if it will be placed in high-traffic areas. 10. Regular Maintenance:Ensure that your POP display is regularly maintained and refreshed. Replace damaged or worn-out elements promptly. Supplier Negotiation and Comparison Establishing a good relationship with suppliers can open the door to discounts, especially if your business is a repeat customer. Don’t hesitate to negotiate prices or ask for special deals. Additionally, regularly comparing prices from different suppliers can uncover more competitive rates or better terms. Keep in mind that the cheapest option is not always the best choice if it compromises box quality, which can lead to product damage and higher costs in the long run. The Don’ts of Creating a POP Display 1. Overcrowding:Avoid overcrowding the display with too many products or excessive signage. Clutter can deter customers. 2. Complex Messaging:Keep your messaging simple and straightforward. Avoid using technical jargon or overly complicated language. 3. Ignoring Placement:Consider the location of your POP display within the store. Don’t place it in an area with poor visibility or low foot traffic. 4. Lack of Clarity:Don’t leave customers guessing about product details or pricing. Make sure all essential information is clearly displayed. 5. Inconsistent Branding:Maintain consistency in branding elements. Avoid using conflicting colors, fonts, or logos that can confuse customers. 6. Neglecting Maintenance:Neglecting the maintenance of your display can lead to a negative impression. Regularly check for damage or wear and tear. 7. Disregarding Feedback:Don’t ignore customer feedback or sales data. Use insights to make improvements to your POP display strategy. 8. Not Testing:Don’t skip the testing phase. Before deploying your display, conduct test runs to ensure it’s visually appealing and functional. 9. Ignoring Trends:Stay updated with current design and retail trends. An outdated or out-of-touch display can deter customers. 10. Lack of Flexibility:Ensure that your POP display can be adapted to changing needs or promotions. A rigid design can limit its effectiveness. Conclusion Creating a successful POP display requires careful planning and adherence to best practices. By knowing your audience, highlighting key products, focusing on design and simplicity, using effective signage, ensuring product accessibility, incorporating branding, considering lighting and durability, maintaining the display, and avoiding common pitfalls such as overcrowding and complex messaging, you can create a compelling and effective POP display that captures customers’ attention and drives sales. Keep in mind that a well-executed POP display can be a valuable asset in your marketing toolkit, enhancing your brand’s visibility and increasing product sales. If you are interested in point of purchase displays, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom POP Displays Facebook Twitter LinkedIn Pinterest Relevant Posts

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