Creating a POP Display: The Do’s and Dont’s for Success
A Point of Purchase (POP) display is a powerful marketing tool used by retailers and brands to attract customers’ attention, showcase products, and boost sales at the moment of decision-making. However, designing an effective POP display requires careful consideration and adherence to certain principles. In this comprehensive guide, we’ll explore the essential do’s and dont’s of creating a successful POP display.
The Do’s of Creating a POP Display
1. Know Your Target Audience:
Understand the preferences, interests, and buying behaviors of your target customers. Tailor your POP display to resonate with your audience.
2. Highlight Key Products:
Focus on promoting a select few products rather than overwhelming customers with too many options. Highlighting specific items can lead to higher sales.
3. Eye-Catching Design:
Invest in an attractive and visually appealing design. Use colors, graphics, and branding elements that align with your brand identity.
4. Simplicity:
Keep the design simple and uncluttered. A cluttered display can confuse customers and discourage them from making a purchase.
5. Effective Signage:
Use clear and concise signage to convey product information, benefits, and pricing. Ensure that signage is easy to read from a distance.
6. Product Accessibility:
Arrange products in a way that encourages customers to interact with them. Allow for easy product access and handling.
7. Incorporate Branding:
Reinforce your brand identity through consistent logo placement, color schemes, and messaging on the display.
8. Lighting:
Consider using lighting to draw attention to your display. Well-placed lights can make products stand out and create a more inviting atmosphere.
9. Durability:
Choose durable materials and construction for your POP display, especially if it will be placed in high-traffic areas.
10. Regular Maintenance:
Ensure that your POP display is regularly maintained and refreshed. Replace damaged or worn-out elements promptly.
Supplier Negotiation and Comparison
Establishing a good relationship with suppliers can open the door to discounts, especially if your business is a repeat customer. Don’t hesitate to negotiate prices or ask for special deals. Additionally, regularly comparing prices from different suppliers can uncover more competitive rates or better terms. Keep in mind that the cheapest option is not always the best choice if it compromises box quality, which can lead to product damage and higher costs in the long run.
The Don’ts of Creating a POP Display
1. Overcrowding:
Avoid overcrowding the display with too many products or excessive signage. Clutter can deter customers.
2. Complex Messaging:
Keep your messaging simple and straightforward. Avoid using technical jargon or overly complicated language.
3. Ignoring Placement:
Consider the location of your POP display within the store. Don’t place it in an area with poor visibility or low foot traffic.
4. Lack of Clarity:
Don’t leave customers guessing about product details or pricing. Make sure all essential information is clearly displayed.
5. Inconsistent Branding:
Maintain consistency in branding elements. Avoid using conflicting colors, fonts, or logos that can confuse customers.
6. Neglecting Maintenance:
Neglecting the maintenance of your display can lead to a negative impression. Regularly check for damage or wear and tear.
7. Disregarding Feedback:
Don’t ignore customer feedback or sales data. Use insights to make improvements to your POP display strategy.
8. Not Testing:
Don’t skip the testing phase. Before deploying your display, conduct test runs to ensure it’s visually appealing and functional.
9. Ignoring Trends:
Stay updated with current design and retail trends. An outdated or out-of-touch display can deter customers.
10. Lack of Flexibility:
Ensure that your POP display can be adapted to changing needs or promotions. A rigid design can limit its effectiveness.
Conclusion
Creating a successful POP display requires careful planning and adherence to best practices. By knowing your audience, highlighting key products, focusing on design and simplicity, using effective signage, ensuring product accessibility, incorporating branding, considering lighting and durability, maintaining the display, and avoiding common pitfalls such as overcrowding and complex messaging, you can create a compelling and effective POP display that captures customers’ attention and drives sales. Keep in mind that a well-executed POP display can be a valuable asset in your marketing toolkit, enhancing your brand’s visibility and increasing product sales.
If you are interested in point of purchase displays, then partner with Brown Packaging today to get started.
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In the retail environment, the placement of Point of Purchase (POP) displays is just as critical as their design and content. Strategic positioning can significantly influence consumer behavior, increase product visibility, and drive sales. This blog explores the importance of strategic placement for POP displays and provides insights on how to maximize their effectiveness through optimal positioning. Understanding Consumer Traffic Flow The effectiveness of a POP display largely depends on its ability to catch the consumer’s eye. To achieve this, retailers must first understand the natural traffic flow within their store. This involves analyzing which areas receive the most foot traffic and where customers pause, browse, or make decisions. Placing POP displays in these high-traffic or high-engagement zones can increase the likelihood of interaction and purchase. Prime Locations for POP Displays Near the Entrance Placing POP displays near the entrance captures the attention of customers as soon as they enter the store. This position can be used to promote new arrivals, seasonal items, or special offers, setting the tone for the shopping experience. At the End of Aisles The end of an aisle, or endcap, is a premium spot for POP displays. As customers navigate the aisles, endcaps serve as focal points that draw their gaze. These locations are ideal for showcasing bestsellers, promotional items, or products that benefit from high visibility. Checkout Areas The checkout area is a hotspot for impulse buys. While customers wait in line, they are more likely to browse and pick up additional items. POP displays placed near or around the checkout can capitalize on this by featuring small, easy-to-decide-on products. Transition Zones Areas where customers transition from one part of the store to another, such as the entrance to a specialty section, are strategic for placement. These locations can be leveraged to introduce customers to products or deals that relate to their shopping journey. Integrating Placement with Store Layout Effective POP display placement should feel organic and integrate seamlessly with the overall store layout. Displays should not obstruct the flow of traffic or overwhelm customers but should enhance the shopping experience by being both informative and persuasive. The Role of Visibility and Accessibility Visibility is paramount in effective POP display placement. Displays should be positioned at eye level or in direct line of sight to ensure they are not overlooked. Additionally, products on the display should be easily accessible; customers should be able to interact with the products without any hindrance. Using Data-Driven Insights for Placement Decisions Leveraging sales data and customer behavior analytics can provide valuable insights into where POP displays would be most effective. A/B testing different placements can also help determine the most impactful locations based on actual customer interaction and sales conversion rates. Conclusion The strategic placement of POP displays is a critical component in maximizing their effectiveness. By understanding customer behavior, leveraging high-traffic locations, and ensuring visibility and accessibility, retailers can significantly enhance the impact of their POP displays. Thoughtful placement, combined with compelling design and relevant content, ensures that POP displays are not just seen but are also effective in driving purchases. If you are interested in POP displays, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. POP Display Facebook Twitter LinkedIn Pinterest Relevant Posts
Point-of-purchase (POP) displays are designed to capture shopper attention and influence buying decisions. Beyond structure and branding, the quality of print determines how well a display communicates from multiple viewing angles in a retail environment. Selecting the right printing method ensures your display performs both visually and functionally. Printing Methods for Corrugated POP Displays Not all printing methods are suited for corrugated displays. Each has its own strengths and trade-offs in cost, speed, quality, and run size. The three most common methods are: Flexographic Printing Digital Printing Lithographic (Offset) Printing Flexographic Printing Flexographic printing uses plates to apply ink as material passes through rollers. Advantages Cost-Efficient at Scale: Once plates are created, cost per unit is low for large or repeat orders. Pantone Accurate: Ensures precise color matching across production runs. Versatile: Works on uneven surfaces and a wide range of substrates. High Speed: Suited for mass production. Limitations High Startup Costs: Plates and tooling are expensive, making short runs less economical. Poor for Sampling: Costly and impractical to produce prototypes. Best Fit: Large-volume retail displays where consistency and color accuracy are priorities. Digital Printing Digital printing applies artwork directly from a file to the substrate, eliminating plates. Advantages Low Startup Cost: Cost-effective for short runs and prototypes. Fast Turnaround: Ideal for tight deadlines or seasonal campaigns. Flexible: Easily handles multiple SKUs or frequent artwork changes. High Quality: Produces sharp graphics suitable for branded displays. Limitations Less Economical at Scale: Higher cost per unit for large volumes. Color Variability: Approx. 95% accurate; not a perfect Pantone match. Slower Mass Output: Not as efficient as flexographic presses for high quantities. Best Fit: Small-batch retail displays, prototypes, or variable-data campaigns. Lithographic (Offset) Printing Lithographic printing transfers ink from a plate to a rubber blanket, then onto the substrate, with options for coatings or varnishes. Advantages Highest Quality: Sharp, detailed graphics with accurate color reproduction. Premium Finishes: Coatings and varnishes enhance durability and appearance. Scalable: Handles small to large format prints. Limitations High Setup Cost: Plates and setup make short runs expensive. Not Sample-Friendly: Prototypes are cost-prohibitive. Longer Lead Time: Setup and adjustments require planning. Best Fit: High-volume displays where premium image quality is essential for brand impact.` Designing Graphics for POP Displays Effective POP displays combine structure with clear, impactful graphics. Common elements include: Logos and Brand Colors Product Imagery Text (ingredients, instructions, contact info) Symbols and Icons Promotions or Pricing Call-to-Action Messaging Mascots or Characters Any artwork provided must be adjusted to fit dielines correctly. Designers ensure bleed, folds, and structural features align with graphics to avoid misprints. Choosing the Right Printing Method When selecting a printing process, consider: Quality: Lithographic offers the highest resolution; flexographic is durable but less detailed. Budget and Quantity: Flexographic suits large runs, digital works best for small runs, lithographic for high-volume premium graphics. Lead Time: Digital is fastest due to no plate requirements. Brand Goals: For premium retail impact, lithographic justifies higher cost; for efficiency, flexographic is the workhorse. Buyer Takeaway Use flexographic printing for large-scale runs that need durability and consistent Pantone colors. Choose digital printing for prototypes, short runs, or campaigns with multiple SKUs. Invest in lithographic printing for premium displays that require sharp, high-quality graphics. Selecting the right method ensures POP displays not only stand out visually but also align with budget and timeline requirements. References Association of Independent Corrugated Converters (AICC). (2024). Printing Methods in Corrugated Packaging. Retrieved from https://www.aiccbox.org Flexible Packaging Association. (2023). Digital vs. Flexographic Printing. Retrieved from https://www.flexpack.org Robertson, G. L. (2016). Food Packaging: Principles and Practice (3rd ed.). CRC Press. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Folding Carton Display Packaging Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. POP Displays Facebook Twitter LinkedIn Pinterest Relevant Posts
POP displays must balance eye-catching branding with structural integrity. Inadequate load-bearing design can result in product sagging, leaning, or complete collapse, which not only risks product loss but also damages retailer confidence. By applying engineering principles, testing protocols, and correct material selection, brands can maximize display stability without unnecessary cost. Understanding Load-Bearing Capacity Static Load vs. Dynamic Load: Static load refers to the total weight a display can hold without movement. Dynamic load accounts for forces during handling, stocking, and customer interaction. Failure Modes: Panel buckling, shelf deflection, joint separation, and base collapse are the most common failure points. Material Selection Corrugated Board Strength: Flute profile (B, C, E, or BC) impacts stiffness and stacking strength. Higher ECT boards increase vertical load capacity but also affect cost and weight. Coatings and Laminates: Water-resistant coatings prevent fiber weakening in humid environments. Laminates can increase rigidity but may impact recyclability. Structural Reinforcements Double-Wall Shelving: For heavier products such as beverages or canned goods. Internal Braces: Die-cut supports hidden behind the graphic panels for increased stability. Base Skids: Distributes load more evenly to prevent floor contact wear and pallet jack damage. Design and Geometry Weight Distribution: Heavier SKUs should be placed at lower tiers to reduce tipping risk. Joint Engineering: Lock tabs, glue flaps, and interlocking slots improve structural stability. Shear Resistance: Cross-bracing and panel alignment reduce the risk of diagonal collapse. Testing Protocols ASTM D642: Measures compression strength to determine safe stacking loads. ISTA 3A & 6-Series: Simulates real-world handling, vibration, and impact. Shelf Deflection Tests: Measures how much a shelf bends under load over time. Best Practices Always design for at least 25% higher load capacity than the expected maximum product weight. Validate prototypes under realistic load and environmental conditions before production. Balance cost-to-performance ratio — over-engineering increases cost without visible retail benefit. References ASTM International. (2015). ASTM D642-15: Standard test method for determining compressive resistance of shipping containers. ASTM International. https://www.astm.org/d0642-15.htmlInternational Safe Transit Association. (2018). ISTA 3A general simulation performance test for packaged-products for parcel delivery system shipment. ISTA. https://ista.org/International Safe Transit Association. (2018). ISTA 6-Series transit tests. ISTA. https://ista.org/ (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. POP Display Facebook Twitter LinkedIn Pinterest Relevant Posts