When to Rethink Your Packaging Budget
Your packaging budget isn’t just about cost—it’s about timing, opportunity, and alignment with your business goals. Sticking with the same spend year after year might feel safe, but it could be holding back your growth, hurting efficiency, or wasting resources.
Whether you’re overspending or under-investing, here are the moments that should prompt you to revisit your packaging strategy and budget.
You’re Launching a New Product or SKU
A new product deserves more than a recycled box layout. New sizes, audiences, or channels often call for a different structure, material, or finish.
Why it matters:
New SKUs are an opportunity to streamline, improve presentation, and rethink how much you’re really spending—and what that packaging is saying about your brand.
You’re Expanding Into Retail
Retail-ready packaging often has very different requirements than e-commerce or wholesale. Club stores, chains, and boutique retailers all expect shelf presence, compliance, and clean branding.
Why it matters:
Retail packaging might require a higher initial investment, but it must deliver on visibility, protection, and speed of setup—making your budget worth every cent.
You’re Experiencing Increased Damage or Returns
If your return rate is creeping up due to shipping damage, broken seals, or crushed boxes, it’s not just a fulfillment problem—it’s a packaging problem.
Why it matters:
Investing in stronger board grades, better inserts, or improved closures can reduce product loss, customer complaints, and return shipping costs—saving more in the long run.
Your Shipping and Fulfillment Costs Are Rising
Higher freight bills or warehouse inefficiencies are often tied to inefficient packaging: oversized boxes, time-consuming assembly, or mismatched pallets.
Why it matters:
This is the moment to reallocate budget toward structural redesign or automation-friendly packaging that reduces labor, materials, and dimensional weight.
You’re Rebranding or Updating Product Presentation
Visual upgrades require packaging that reflects your new identity. Fonts, color palettes, finishes, and unboxing elements all play a role in reinforcing your new look.
Why it matters:
A rebrand without packaging alignment creates disconnect. It’s worth reevaluating spend to ensure your packaging amplifies—not undercuts—your brand’s direction.
You’re Scaling Fast
Rapid growth often exposes flaws in outdated packaging systems. What worked at 1,000 units a month might break down—or blow out your budget—at 50,000.
Why it matters:
Scale brings leverage. You may need to spend more upfront for better design and automation, but the unit cost savings and operational gains are well worth it.
Your Customer Expectations Have Changed
Today’s buyers care about sustainability, ease of use, and presentation. If you’re receiving feedback about excess packaging, hard-to-open boxes, or lackluster branding—listen.
Why it matters:
Updating your packaging to meet expectations may cost more or less—but it’s worth reevaluating where your current spend is going and if it’s achieving the right impact.
Final Thoughts
A packaging budget isn’t just about reducing costs—it’s about investing wisely based on where your business is going. When the moment is right, a budget shift can unlock better efficiency, stronger branding, and fewer downstream issues.
Not sure if it’s time to revisit your budget?
We’ll help you identify key triggers, analyze your packaging ROI, and guide you toward smarter, more strategic spend that supports your goals.
Need help sourcing or designing your custom pouches?
We’re here to walk you through every step—from material selection and printing to structural design and compliance.
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When NOCCO needed a high-end packaging solution for their influencer and investor campaign, they faced a major challenge—tight deadlines, no initial design, and the need to eliminate foam while still protecting their product. Brown Packaging stepped in, designing and delivering a custom premium rigid box with a sleek finish, innovative structural design, and secure product placement—all within just three weeks. Here’s how we made it happen. The Challenge/Problem NOCCO needed a premium packaging solution for a marketing campaign targeting social media influencers, investors, and high-value clients. However, several challenges had to be addressed: Tight Lead Time – The packaging had to be designed, tested, and produced within just three weeks. Redesign Request – The client previously had these boxes made in Europe but now needed a modified version that could hold 6 cans instead of 2—without the original basketball-themed design. Foam-Free Protection – The previous packaging relied on foam to secure the cans, but the client wanted a design that eliminated foam while still preventing damage. Impact on Their Operations Without an elevated packaging solution, the client risked missing a valuable marketing opportunity. Their standard packaging lacked the sophistication needed for this campaign, and achieving a high-end look within a short timeline was a challenge. *Images above show our clients original packaging from Europe with the foam* Solution: Brown Packaging’s Approach To meet NOCCO’s needs, Brown Packaging developed a premium custom box that improved presentation and product protection while eliminating foam inserts. The solution included:✅ Custom Structural Design – Created a two-layer shelf system that secured the cans in place while providing a tiered display.✅ Foam-Free Protection – Engineered an insert that held the cans securely, preventing movement and damage without using foam.✅ 3D Renderings & Prototypes – Provided visual concepts, plain structural samples for testing, and preliminary printed samples for approval.✅ Premium Materials & Finishes – Designed a high-end soft-touch box with Spot UV on a premium material beyond standard corrugated.✅ Custom Printed Inserts – Developed a printed insert card to enhance branding and the unboxing experience. Collaborative Process The customer sent reference samples and requested a design that held 6 cans instead of 2. Brown Packaging designed a first concept with 3D renderings, which the client approved. A structural prototype was produced and refined to eliminate foam while ensuring product protection. Artwork die lines were provided, and the client applied their graphics. Printed samples were created to verify accuracy before final production. All approvals were secured, and the final production run was completed within the three-week deadline. *Images above show a physical sample of NOCCO’s premium rigid box with a hinge and inserts* *Images above show a digital sample of NOCCO’s premium rigid box with a hinge and inserts* *Image above show NOCCO’s sent out card, which is attached to the top of the box* Implementation: Timeline & Execution Step 1: Backward planning ensured artwork deadlines aligned with production. Step 2: The Brown Packaging design team worked quickly to finalize the structure and provide die lines. Step 3: The client was highly responsive in providing artwork and approving designs, keeping the project on schedule. Challenges & Adjustments 🚧 Foam-Free Protection – The initial prototype allowed too much movement, so an additional shelf was incorporated to stabilize the cans.🚧 Box Closure Issues – Adjustments were made to ensure a clean and secure closure.🚧 Tight Timeline – Rapid approvals were required to meet the three-week deadline, but collaboration between Brown Packaging and NOCCO ensured success. Outcome: Results Premium Branding: A sleek, high-end design that enhanced NOCCO’s marketing campaign. Eliminated Foam: A sustainable and efficient structural solution without compromising product protection. On-Time Delivery: The custom packaging was designed, tested, and produced within the tight deadline. *Images above show a physical sample with print of NOCCO’s premium rigid box with a hinge and inserts* Sales Representative Contact Information Alex Vom SteegAccount Manager📧 Email: alex@brownpackaging.com📞 Phone: (714) 300-0650 Case Studies: Content Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Other Case Studies
E-commerce has revolutionized the way we shop and do business, making it more convenient for consumers to purchase products from the comfort of their own homes. However, the increasing popularity of online shopping has also led to a surge in the demand for e-commerce packaging. In this blog, we will explore the world of e-commerce packaging, including its importance, trends, sustainability, and popular solutions. Importance of E-commerce Packaging E-commerce packaging is an essential component of the overall customer experience. It is not only responsible for protecting the product during shipment, but it also serves as a physical representation of the brand. An e-commerce package that is visually appealing, easy to open, and functional can help build brand loyalty and leave a positive lasting impression on the customer. Moreover, e-commerce packaging plays a critical role in reducing product returns due to damage during shipment. According to a study by Dotcom Distribution, 34% of customers who received a damaged package from an online order would not order from the same retailer again. Therefore, it is crucial for businesses to invest in high-quality packaging solutions that can protect their products and prevent damage during transit. Trends in E-commerce Packaging E-commerce packaging trends are continually evolving to meet the changing needs and preferences of customers. Here are some of the current trends that are shaping the world of e-commerce packaging: Minimalism: Minimalist packaging is a trend that has gained popularity in recent years. This trend is characterized by simple designs, clean lines, and a focus on eco-friendliness. Minimalist packaging can help businesses reduce their environmental impact and create a memorable unboxing experience for customers. Personalization: Personalized packaging is another emerging trend in e-commerce packaging. Personalized packaging can include everything from custom wrapping paper to personalized messages on the box. This trend can help businesses create a stronger connection with their customers and differentiate themselves from their competitors. Biodegradable and Compostable Materials: With increased awareness of the impact of plastic on the environment, businesses are turning to biodegradable and compostable materials for e-commerce packaging. These materials are more environmentally friendly and can help reduce waste. Smart Packaging: Smart packaging is an emerging trend that involves the use of technology to enhance the functionality of packaging. For example, QR codes can be used to provide customers with additional information about the product or to track the package’s delivery status. Popular E-commerce Packaging Solutions There are various e-commerce packaging solutions available that can help businesses enhance their customer experience, reduce costs, and improve sustainability. Here are some of the popular e-commerce packaging solutions: Corrugated Boxes: Corrugated boxes are one of the most popular e-commerce packaging solutions. These boxes are made of multiple layers of paperboard that provide excellent cushioning and protection during shipment. Corrugated boxes are recyclable and can be customized with various designs and sizes. Poly Mailers: Poly mailers are lightweight and durable plastic bags that are ideal for shipping soft goods such as clothing, accessories, and textiles. These bags are waterproof, tear-resistant, and can be customized with various designs and sizes. Poly mailers are also recyclable and can be reused multiple times. Bubble Mailers: Bubble mailers are similar to poly mailers but feature an extra layer of bubble wrap padding for added protection. These mailers are ideal for shipping delicate or fragile items such as electronics, glassware, and ceramics. Bubble mailers are recyclable and can be customized with various designs and sizes. Padded Envelopes: Padded envelopes are a popular e-commerce packaging solution for shipping small, lightweight items such as jewelry, cosmetics, and stationery. These envelopes are lined with padded material, providing extra cushioning and protection during transit. Padded envelopes come in various sizes and designs, and they are also recyclable Sustainability in E-commerce Packaging Sustainability is a critical issue in e-commerce packaging, with consumers increasingly demanding more eco-friendly options from businesses. Here are some ways that businesses can address sustainability in their e-commerce packaging: Use of Eco-friendly Materials: Businesses can switch to eco-friendly materials such as recycled paper, cardboard, and biodegradable plastics for their e-commerce packaging. These materials are more environmentally friendly and can help reduce waste. Optimal Sizing: Optimal sizing of packaging can help reduce waste and the use of excess materials. Businesses should choose packaging sizes that are appropriate for their products to avoid using unnecessary materials. Lightweight Packaging: Lightweight packaging can help reduce the carbon footprint of transportation and shipping. Businesses should choose lightweight packaging solutions that provide adequate protection while using minimal materials. Innovative Packaging Designs: Innovative packaging designs can help reduce waste and increase the reusability of packaging. For example, businesses can use packaging that can be repurposed or upcycled, or they can implement reusable packaging solutions such as tote bags. Recycling Programs: Recycling programs can help reduce waste and promote sustainability. Many businesses are implementing recycling programs for their packaging materials, allowing customers to recycle their packaging after use. If you are looking for ecommerce packaging solutions, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Ecommerce Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
When you think about dental care, your mind might immediately go to toothbrushes, floss, and toothpaste. But behind the scenes, a critical aspect of the dental industry ensures these products reach consumers in pristine condition: dental packaging. In this comprehensive guide, we’ll unveil the world of dental packaging, its significance, and the considerations that go into creating packaging solutions that uphold oral health. Unveiling Dental Packaging Dental packaging refers to the specialized packaging materials and designs used to protect and preserve dental products, equipment, and supplies throughout their journey from manufacturer to consumer. This category encompasses a wide range of items, including toothbrushes, toothpaste, dental instruments, orthodontic appliances, dental implants, and more. Dental packaging serves not only as a barrier against external factors but also as a means to maintain product integrity, hygiene, and regulatory compliance. Significance of Dental Packaging The importance of dental packaging extends beyond the physical protection of dental products. Here’s a closer look at why dental packaging is a critical component of the oral care industry: Product Integrity Dental products are highly sensitive to contamination, moisture, and other environmental factors. Proper packaging prevents these elements from compromising the quality and effectiveness of the products. Infection Control Sterility and hygiene are paramount in the dental field. Packaging materials and designs are carefully chosen to prevent contamination, ensuring that dental instruments and supplies remain free from harmful microbes. Regulatory Compliance The dental industry is subject to strict regulations and standards to ensure patient safety. Dental packaging must adhere to these regulations, providing clear labeling, information, and tamper-evident features. Patient Confidence Well-designed and secure packaging instills confidence in patients, as they trust that the products they receive are safe, untampered with, and of high quality. Brand Identity Dental packaging offers a canvas for branding and design. Packaging that reflects a dental brand’s values, aesthetics, and professionalism can leave a lasting impression on consumers. Convenience and Accessibility User-friendly packaging designs ensure that dental products are easy to access, use, and store, enhancing the overall consumer experience. Considerations in Dental Packaging Creating effective dental packaging requires careful consideration of various factors: Materials Dental packaging materials must be compatible with the products they encase. They may include materials such as plastics, paperboard, metals, and films. Biocompatibility is crucial, especially for products that come into direct contact with oral tissues. Barrier Properties Depending on the product, packaging may need to provide barriers against moisture, air, light, and other contaminants. This is especially vital for dental instruments and orthodontic appliances. Sterilization Compatibility For dental instruments and implants, packaging must be compatible with sterilization methods such as autoclaving or ethylene oxide treatment. Packaging should maintain sterility until the moment of use. Labeling and Information Clear and accurate labeling is essential for dental products. Instructions for use, expiration dates, and batch numbers ensure regulatory compliance and patient safety. Ease of Use Packaging should facilitate easy removal and use of products, especially for items like floss, toothbrushes, and mouthwash. Tamper-Evident Features To ensure product authenticity and safety, dental packaging often includes tamper-evident seals or closures that indicate if the package has been opened. Types of Dental Packaging and Applications Dental packaging encompasses various types, each tailored to specific products and applications: Blister Packs Commonly used for toothbrushes, floss, and small dental instruments, blister packs offer individual compartments that protect products and allow easy access. Bottles and Tubes Toothpaste, mouthwash, and gels are often packaged in bottles and tubes, providing controlled dispensing and protection against contamination. Pouches and Sachets Travel-sized dental products and single-use items like dental floss picks are often packaged in pouches and sachets for convenience. Cartons and Boxes Multi-product kits, orthodontic appliances, and dental instrument sets are packaged in cartons and boxes, ensuring organized presentation and protection. Blister Pack Rigid Box (Slide/Match) Single-Use Packaging Disposable items like disposable dental mirrors and saliva ejectors require single-use packaging to maintain hygiene standards. Sterile Packaging Dental implants, surgical instruments, and other sterile items are packaged in sterile pouches or trays to preserve sterility until use. Child-Friendly Packaging Dental products for children often feature playful designs and packaging to engage young patients and promote positive oral hygiene habits. If you are interested in dental packaging solutions, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Dental Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts