What Does The Color of Your Packaging Say About Your Product
Color is important for your custom packaging because it is a representation of your brand and product. A customers’ first impression of your product comes from its packaging design. Based on your packaging design, customers’ will have a perception of your brand. With tons of competition in the marketplace, businesses must make their products stand out,
Colors are used on your packaging in order to display your graphics, logo, brand colors, and other product information. In addition, color will help you position your brand and product the way you want it. They can also make your product information stand out and become more readable for your audience.
Essentially, It is important for you to strategically use the right colors for your custom packaging as it can impact how you connect with your consumers and improve their customer experience. Colors help consumers understand your message because each color has its own meaning. The more you understand how colors can add value to your custom packaging, the better you can attract and acquire customers.
Overview: What Colors Say About Your Packaging
Below are a list of the most popular colors used in custom packaging and what they say about your product:
White
White communicates safe, clean, purity, unadventurous, and simplicity. It is commonly used on packaging as the background or canvas. White helps unclutter text and graphics display on a package. It can also be used as a text on a package as long as it is placed on a dark background.
Black
Black communicates power, authority, mystery, elegance, class, and control. Typically, black is used to make packages appear heavier and more high-end. It is also a very bold color making it ideal for text on a light background or canvas.
Blue
Blue communicates relaxation, serenity, trust, honesty, dependability, strength, harmony. It is the most universally accepted color of preference by males and females. Which makes it the safest color to use.
There are many types of blues, which is why you should try to use the correct shade of blue based on your audience. In most cases, men prefer darker shades of color, while women favor lighter colors.
Darker colors stimulate a more professional, serious, and conservative thought to consumers, while lighter colors appear softer, creative, and more open.
Red
Red draws attention to your product on the shelf by stimulating excitement and action. In addition, red is commonly used on packages to highlight a call to actions, key points, and other content they want their users to see. Red also communicates liveliness, passion, enthusiasm, and strength.
Orange
Orange gives consumers the impression that your product is affordable, fun, something different, passionate, and adventurous. Typically, it is used to highlight calls to actions, main product features, or other important content.
Green
The color green communicates security, growth, balance, and harmony. In addition, it is commonly used to display organic, healthy, and eco-friendly products. Dark green suggests professional quality, luxury, and wealth, while light green communicates environmentally safe and nutritious.
Yellow
Yellow resembles positive, creativity, uplifting to the spirits, and energy. This color has been known to assist in decision making, which makes it ideal to be used for a call to action or in saturated markets. Yellow packaging can imply that your product is fun, affordable, or innovative. Typically, it draws the attention of younger people.
Purple
Purple is commonly used to express uniqueness, prestige, luxury, imagination, spirituality, and exclusivity. This color is preferred by females and youth markets. Typically, it is used to package holistic products and high-end packages.
Pink
Pink is used to target the female market in cosmetics, beauty, skincare, romance, and fashion because it communicates calm, non-threatening, inspirational, sincere, soothing, and empathic. Dark shades can add strength to your pink packaging, while light shades are viewed with more passion and energy. In addition, pink is largely used for trending and inexpensive products that are appealing to children and teens.
Using Multiple Colors
Depending on what you are packaging may permit you to add multiple colors to your packaging design. However, using multiple colors can be quite tricky and can be used wrong if not properly balanced.
The best rule of thumb is to dominate one color and use others as secondary and so on. Complementary colors are generally the best route to go since they are opposites. This means you can get the benefits of both colors while minimizing the shortcomings of both.
For example, if I was going to use the color blue for my packaging as the main color, then my packaging will communicate trust, honesty, and dependability. However, blue is also associated with dull and boring, which makes orange the ideal color to use since it resembles fun, outgoing, energy, and excitement. In addition, complementary colors tend to be easily readable in contrast with one another as long as the proper shades of color are respected.
What Shade Of Colors Should I Use For My Packaging?
The shade of your color can largely influence the message of your packaging. For instance, men favor darker shades of color, while women tend to prefer lighter colors. Darker colors tend to be more conservative and professional, while lighter colors give a more passion and soft vibe. The shade of colors should reflect who your target audience is.
Be mindful that on a dark background and dark text may make it hard to read any content placed on a package. In addition, a light background on light text is also difficult to read. Be sure to use dark and light shade colors together when implementing text content. Just think of how food nutrition is labeled on packages, it has a white background with black text making it very noticeable and easy to use for users.
Summary: What Does Color of Your Packaging Say About Your Product
Color can play a huge role in complementing your product because it can enhance or complement your message, in addition to making your product more appealing, enjoyable, and readable. Use complementary colors and the correct shades of colors together to help maximize your results.
If you would like assistance with packaging or packaging design, then contact Brown Packaging today to get started.
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