The Ultimate Guide to Color Matching Your Brand Colors on Your Packaging Material
Color plays a vital role in brand recognition, and it is especially important when it comes to packaging materials. The color of your packaging can influence consumer purchase decisions and help create brand identity and recall. Therefore, it is crucial to ensure that the colors on your packaging material match your brand colors. In this blog, we will explore different packaging materials and color methods such as CMYK, GCMI, and PMS to achieve accurate and consistent color reproduction on your packaging.
Step 1: Understand Your Brand Colors
The first step in color matching your brand colors on your packaging material is to understand your brand colors. If you have not established brand colors, it is crucial to do so before selecting packaging materials. Brand colors are the colors that represent your brand and are typically used in your logo, website, and marketing materials. Understanding your brand colors involves identifying the exact color values and the color space used to represent them.
Color values are a set of numerical codes that represent the color of your brand. The most common color spaces are RGB (Red, Green, Blue) and CMYK (Cyan, Magenta, Yellow, Black). RGB is used for digital applications, while CMYK is used for print applications. Therefore, if you are planning to print your packaging material, it is essential to use the CMYK color space.
Step 2: Choose Packaging Materials
Once you have established your brand colors, it is time to choose the packaging materials. Different packaging materials can have different effects on color, and it is essential to choose the right one to achieve the desired result. Some of the most common packaging materials are:
Paper
Paper is a versatile and cost-effective packaging material that can be used for a variety of products. It can be coated or uncoated, and the type of paper can affect color reproduction. For example, coated paper reflects more light than uncoated paper, resulting in more vibrant colors.
Coated papers, such as glossy or silk finishes, provide excellent color vibrancy and sharpness because they do not absorb as much ink as uncoated papers. The smooth surface of coated papers allows for more accurate ink placement, which results in more precise color reproduction. However, the downside to using coated paper is that it can be more expensive than uncoated paper.
On the other hand, uncoated papers, such as kraft or natural papers, can give a more organic or rustic feel to your packaging. However, because uncoated paper absorbs more ink, the colors may appear duller and less vibrant than coated paper.
Plastic
Plastic is another common packaging material that can be used for a wide range of products. The color reproduction on plastic can vary depending on the type of plastic and the printing method used. For example, transparent plastic allows light to pass through, resulting in a different color effect than opaque plastic.
Polyethylene (PE) and Polypropylene (PP) are common types of plastic used for packaging. PE is a more flexible and transparent plastic, whereas PP is a more rigid and opaque plastic. PP can be produced in different colors, and the colors will remain consistent throughout the printing process. PE, on the other hand, may have color variations due to its transparency.
Glass
Glass is an excellent packaging material for products that require protection from light and air. The color of the glass can affect color reproduction, so it is essential to choose the right type of glass. For example, amber glass filters out blue light, resulting in a warmer color tone.
Glass is available in a range of colors, such as clear, green, amber, and blue. The color of the glass can affect the color reproduction of the product inside. For example, clear glass allows the product color to show through, while green glass can give the product a greenish tint. When printing on glass, it is essential to use a high-quality ink that can withstand the high temperatures used in the printing process.
Step 3: Select a Color Method
Once you have selected your packaging material, it is time to select a color method. There are several color methods you can use to achieve the desired color on your packaging material. Three common color methods are:
Cyan, Magenta, Yellow and Black
CMYK stands for Cyan, Magenta, Yellow and Black, which are the four colors used in printing. CMYK is a popular color method used in digital printing and is ideal for small print runs. Digital printing is a cost-effective method of printing that allows for quick color changes and high-quality printing.
Global Color Matching System
GCMI stands for Global Color Matching System, which is a standardized color system used in printing. GCMI is ideal for larger print runs and ensures consistent color reproduction across different materials and printing methods. GCMI uses a set of predefined colors that are recognized by printers worldwide. It is important to mention that GCMI is only used for corrugated printing.
Pantone Matching System
PMS stands for Pantone Matching System, which is a standardized color system used in printing. PMS is ideal for achieving precise color matching and is often used for branding and marketing materials. PMS uses a set of predefined colors that are mixed to achieve the desired color.
When selecting a color method, it is important to consider the type of packaging material you are using. For example, digital printing may not be suitable for all packaging materials, and offset printing may be a better option for materials such as paper or corrugated. It is also important to consider the color space used in the printing process. If you are using a digital printing method, it is important to use the CMYK color space to achieve accurate color reproduction.
Step 4: Test and Adjust
Once you have selected your color method, it is time to test and adjust. It is essential to print a test run of your packaging material to ensure that the colors are accurate and consistent. This step is crucial because different factors can affect color reproduction, such as the printing method, the packaging material, and the color method used.
When conducting a color test, it is essential to print the design on the same packaging material that will be used for the final product. This ensures that you get a clear idea of how the colors will look on the finished product. It is also important to print the design in different lighting conditions to ensure that the colors look consistent under different lighting conditions.
If the colors are not accurate, you may need to adjust the color values or select a different printing method or material. If you are using a digital printing method, you can adjust the color values using software such as Adobe Photoshop or Illustrator. If you are using an offset printing method, you may need to adjust the ink density or the plates used for printing.
If you are interested in custom packaging solutions that best reflect your brand, then partner with Brown Packaging today to get started.
Retail packaging continues to evolve as brands balance sustainability, supply chain performance, and consumer experience. In 2026, buyers face new challenges shaped by material innovation, compliance requirements, and rising consumer expectations. Understanding these trends helps companies stay competitive while aligning packaging programs with industry standards. Sustainability Becomes Non-Negotiable Greater use of recyclable and compostable substrates. Retailers pushing suppliers toward FSC-certified materials. Minimalist designs that reduce waste without losing impact. Smarter Packaging for Supply Chains Increased adoption of right-sizing to reduce freight costs. Boxes designed for automation and faster fulfillment. Stronger corrugated grades to withstand long e-commerce journeys. Enhanced Consumer Experience Custom graphics for seasonal campaigns and limited editions. Tear strips, resealable closures, and window cutouts for convenience. Premium finishes that elevate gift packaging at retail. Growth of Hybrid Packaging Formats Combining corrugated strength with folding carton graphics. Modular designs for multi-SKU and club store environments. Packaging engineered to serve both e-commerce and in-store needs. Compliance and Testing Standards Retailers demanding ISTA and ASTM testing for packaging durability. Supply chain audits on recyclability and sustainability claims. More pressure for transparent reporting on environmental impact. Retail Packaging Solutions with Brown Packaging Brown Packaging helps brands adapt to evolving retail packaging trends. From sustainable substrates to automation-friendly designs, our solutions balance branding, durability, and compliance for 2026. Contact us to prepare your packaging program for the year ahead. References Forest Stewardship Council (FSC). (2023). FSC Packaging Certification Guidelines. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Packaging Trends and Consumer Insights. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Supplier contracts can make or break a packaging program. Without the right terms, buyers risk price volatility, missed lead times, and inconsistent product quality. In 2026, negotiating smart contracts is essential for controlling costs, securing reliable supply, and meeting compliance requirements. Why Packaging Contracts Matter Cost stability: Protects against sudden raw material price spikes. Supply security: Ensures availability during peak demand. Quality control: Aligns suppliers with testing and compliance standards. Operational efficiency: Streamlines purchasing and reduces administrative burden. Key Terms Buyers Should Negotiate Volume commitments: Secure better pricing with accurate forecasts. Price adjustment clauses: Define when and how costs can change. Lead times and delivery windows: Avoid shortages and production delays. Testing and compliance: Require ISTA, ASTM, or FSC certification where applicable. Sustainability commitments: Ensure suppliers align with environmental goals. Risks of Weak Contracts Paying inflated prices during market fluctuations. Receiving inconsistent corrugated strength or print quality. Missed shipments leading to costly expedited freight. Difficulty meeting retailer or regulatory compliance. Best Practices for Buyers in 2026 Leverage data: Use past order history to negotiate realistic volumes. Dual sourcing: Maintain backup suppliers for risk management. Annual reviews: Reassess terms to reflect changes in demand and compliance. Collaborative approach: Treat suppliers as partners, not just vendors. Packaging Solutions with Brown Packaging Brown Packaging helps buyers secure strong supplier contracts that balance cost, quality, and supply chain reliability. Our partnerships and industry expertise ensure your packaging program is protected for 2026 and beyond. Contact us to discuss supplier solutions. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Fiber Box Association. (2024). Corrugated Packaging Market Outlook. Retrieved from https://www.fibrebox.orgSustainable Packaging Coalition. (2023). Supplier Standards for Sustainable Packaging. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Packaging compliance is no longer optional—it’s a requirement for accessing retail shelves, shipping networks, and international markets. In 2026, buyers must navigate evolving regulations around sustainability, labeling, and testing to avoid costly fines, rejected shipments, or damaged customer relationships. Why Compliance Matters in 2026 Retail requirements: Major retailers demand FSC, ISTA, and sustainability certifications. E-commerce standards: Carriers enforce dimensional weight and package testing rules. Global trade: Export packaging must comply with ISPM 15, ASTM, and ISO guidelines. Consumer trust: Transparency in packaging claims impacts purchasing decisions. Key Compliance Areas for Buyers Material sourcing: FSC-certified corrugated and board for sustainability. Labeling standards: GS1-compliant barcodes and accurate product details. Durability testing: ISTA and ASTM protocols for drop, vibration, and compression. Sustainability regulations: Requirements for recyclable or compostable materials. Chemical restrictions: Compliance with FDA, EU, or state-specific standards. Common Compliance Challenges Keeping up with frequent regulatory changes. Managing multiple certifications across suppliers. Balancing compliance with cost-efficiency. Verifying supplier claims for sustainability. Best Practices for Staying Compliant Audit suppliers annually to confirm certification validity. Run internal packaging tests before scaling. Track regulatory updates for each region you ship to. Work with experienced partners who understand industry compliance. Packaging Solutions with Brown Packaging Brown Packaging helps buyers meet 2026 compliance standards with FSC-certified materials, ISTA-tested designs, and regulatory expertise. Our team ensures your packaging meets retailer, carrier, and sustainability requirements. Contact us to keep your program compliant. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgInternational Safe Transit Association (ISTA). (2023). ISTA Testing Procedures for Transport Packaging. Retrieved from https://ista.orgGS1. (2024). Global Standards for Packaging and Labeling. Retrieved from https://www.gs1.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
In 2026, sustainability is no longer just a trend—it’s a buyer expectation. Forest Stewardship Council (FSC) certification has become a key benchmark for responsible packaging, signaling that materials are sourced from responsibly managed forests. For packaging buyers, FSC certification is more than a compliance checkbox—it’s a brand value that influences purchasing decisions, retailer acceptance, and customer loyalty. What Is FSC Certification? The Forest Stewardship Council certifies that paper-based packaging materials are sourced from forests managed for environmental responsibility, social benefit, and economic viability. FSC Mix: Packaging contains a blend of FSC-certified and controlled wood. FSC Recycled: Packaging is made entirely from recycled fiber. FSC 100%: Packaging is sourced only from FSC-certified forests. Why FSC Matters to Buyers in 2026 Retail access: Many major retailers now require FSC-certified packaging. Sustainability goals: Aligns with corporate ESG and carbon reduction commitments. Consumer trust: Customers recognize the FSC label and view it as credible. Global compliance: Meets international sustainability regulations. How FSC Certification Strengthens Brand Value Differentiation: Stand out with certified sustainable packaging. Marketing advantage: FSC logos reinforce eco-friendly messaging. Risk reduction: Verified sourcing prevents greenwashing claims. Customer loyalty: Environmentally conscious buyers prefer certified products. Challenges in FSC Implementation Limited supply of certain FSC substrates. Higher costs compared to non-certified materials. Need for supplier audits and documentation. Packaging Solutions with Brown Packaging Brown Packaging partners with buyers to integrate FSC-certified materials into corrugated boxes, folding cartons, and retail packaging. Our solutions support sustainability while maintaining cost efficiency and protection. Contact us to strengthen your brand with FSC-certified packaging. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Consumer Insights on Sustainable Packaging. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Sustainable Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Sustainability is now a top priority for packaging buyers. Retailers, regulators, and consumers are all demanding packaging solutions that reduce environmental impact without sacrificing performance. In 2026, buyers must balance eco-friendly materials, cost, and compliance to build programs that are both effective and future-ready. What Buyers Need to Know About Sustainable Packaging Regulatory pressure: Governments are enforcing stricter rules on recyclability and plastic use. Retail mandates: FSC certification and recyclable packaging are becoming standard requirements. Consumer expectations: Customers increasingly choose brands with visible sustainability commitments. Sustainable Material Options Recycled corrugated: High recycled content while maintaining compression strength. Compostable films: Suitable for select food and retail applications. Molded pulp inserts: Replace foam or plastic for protective packaging. Water-based coatings: Enhance moisture resistance without harmful chemicals. Balancing Cost and Performance Right-size packaging: Reduces material waste and shipping costs. Hybrid solutions: Combine eco-materials with corrugated for balance. Life cycle analysis: Evaluate true environmental impact, not just marketing claims. How to Evaluate Sustainable Suppliers Verify FSC, SPC, or ISO certifications. Request testing data for durability and recyclability. Audit supply chains for consistency and transparency. Ensure claims meet local and international compliance standards. Packaging Solutions with Brown Packaging Brown Packaging helps buyers implement sustainable packaging programs that balance cost, performance, and compliance. From recycled corrugated to eco-friendly coatings and inserts, we deliver solutions that meet 2026 sustainability goals. Contact us to explore sustainable packaging options. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Packaging Sustainability Trends and Buyer Insights. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Sustainable Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Choosing the right packaging material is one of the most important decisions buyers face. Single-material packaging offers simplicity and recyclability, while multi-material designs provide enhanced performance and protection. Understanding the trade-offs helps companies balance cost, functionality, and sustainability goals in 2026. What Is Single-Material Packaging? Single-material packaging uses one substrate—such as corrugated board, folding carton, or plastic—for the entire structure. Advantages: Easier to recycle and dispose. Lower material costs in many cases. Streamlined sourcing and inventory. Supports sustainability messaging. Disadvantages: Limited barrier protection. Less customization for fragile or complex products. May require added thickness for strength, increasing weight. What Is Multi-Material Packaging? Multi-material packaging combines two or more substrates—such as corrugated with foam, or paperboard laminated with film—to achieve specific performance outcomes. Advantages: Greater protection against moisture, oxygen, and impact. Allows for premium finishes and enhanced graphics. Ideal for fragile or high-value products. Customizable for unique supply chain conditions. Disadvantages: More difficult to recycle due to material separation. Higher cost and longer lead times. Complex sourcing and inventory management. When to Use Each Approach Single-material packaging: Best for products with low fragility, strong sustainability requirements, or cost-driven programs. Multi-material packaging: Best for high-value, fragile, or regulated products requiring advanced protection. Balancing Performance and Sustainability Buyers must weigh performance needs against eco goals: Use recyclable coatings to extend single-material performance. Choose hybrid designs that separate easily for recycling. Apply multi-material solutions only where risk of damage outweighs cost. Packaging Solutions with Brown Packaging Brown Packaging helps buyers evaluate when to use single- vs. multi-material packaging. Our team balances sustainability, performance, and cost to deliver solutions tailored to your supply chain. Contact us to explore the right approach for your products. References Forest Stewardship Council (FSC). (2023). FSC Packaging Certification Guidelines. Retrieved from https://fsc.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Sustainable Packaging Coalition. (2022). Design for Recyclability and Multi-Material Packaging Report. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
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Corrugated boxes are essential to shipping, retail, and e-commerce—but when you introduce custom printing, the stakes (and the opportunities) rise. Print isn’t just about looks—it’s about communication, branding, compliance, and customer experience. Whether you’re designing a basic shipper or a bold, shelf-ready display, printing smart can save money and elevate your packaging. Here are 12 essential print tips to help buyers make informed decisions when sourcing printed corrugated boxes. Start With Purpose Before Design Are you trying to impress in-store, create a branded unboxing experience, or simply add a logo to a shipper? Your goal will determine how much print you need—and which method is best. Know the Three Main Print Methods Flexographic (Flexo): Cost-effective for simple graphics and large runs Digital: Great for short runs, versioning, or quick turnarounds Litho (Litho-Label): High-end graphics mounted to the box for premium results Choose based on your volume, detail level, and budget. Understand Your Print Surface Corrugated comes in kraft (brown) and white surfaces. White gives better color accuracy Kraft offers an organic, eco-conscious look Your surface will affect how your design prints—especially with flexo. Keep Artwork Simple for Flexo Flexo printing uses plates and works best with limited colors, bold text, and clean logos. Avoid gradients, fine details, or small fonts unless you’re going digital or litho. Use Vector Files and High-Res Assets Always supply artwork in vector format (AI, EPS, or PDF) for scalability and sharp print. Images should be 300 DPI or higher. Low-res files can distort or blur during printing. Design Around the Dieline Your design should be laid out directly on the box dieline. This ensures correct placement of logos, cut lines, folds, and glue areas—so nothing important gets trimmed or hidden. Limit Ink Coverage to Reduce Cost Full-coverage ink areas (flood coats) require more material and setup. Consider printing only on key panels or using the box’s natural color to create contrast and cut costs. Test Color on Corrugated First Colors will appear differently on kraft vs. white corrugated and on different print methods. Always ask for a sample or press proof to verify color before production. Use Pantone Colors (When Needed) For brand consistency, especially with logos or specific brand colors, use Pantone Matching System (PMS) inks instead of CMYK—especially in flexo. Balance Design with Function Your print layout should enhance the box, not interfere with it. Avoid placing fine graphics near flaps, folds, or high-stress areas where cracking or misalignment can occur. Consider Print Inside the Box Want to wow customers or reinforce your brand? Add inside print for messaging, graphics, or product instructions. It adds impact—especially for e-commerce or subscription boxes. Always Review a Physical Proof (If Possible) Before full production, ask for a printed sample or digital proof to catch any errors in layout, registration, or color. This step can save time, cost, and frustration down the line. Final Thoughts Printing on corrugated boxes adds incredible value—but only if it’s done right. From selecting the right method to preparing artwork properly, these print tips help ensure your packaging performs as well as it looks. Need guidance on printed corrugated boxes? We’ll help you choose the best structure, material, and print approach to match your goals and your brand. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
There are many factors that can contribute to the cost of packaging with freight being no exception. Freight is the process of transporting your product from the manufacturer/distributor to the customer. Generally, freight costs consist of labor, mileage, fuel, wear and tear on a vehicle, special requirements (if applicable) and a company’s markup. These costs can be influenced by a variety of factors including external factors and a packaging design. For this blog, we will cover how packaging design can affect your freight costs and provide you with solutions to help alleviate these costs. Packaging design is how your packaging is built and shaped. This includes the weight of your package, structural integrity and dimensions. Packaging design can affect your freight costs by: Weight Dimension Structural Integrity Weight The weight of your package can dictate how much you pay for freight costs, as some carriers may charge by weight of the load in addition to mileage. This is because heavier cargo requires more cost in fuel and often slows down transportation. Slower transportation results in higher costs of labor. In addition, trucks are limited to carry a certain amount of weight, which may require your loads to be transported separately or by multiple trips if needed. In addition, sea and air transportation usually charge by volumetric weight and distance traveled. In some cases, packaging material is not heavy enough to affect the total weight. However, if you would like to minimize the risk, then you want to resort to lighter packaging solutions such as plastic, chipboard, or paperboard products. Perhaps, you may want to look into your carrier’s shipping options and pick the best option that aligns closest to your packaging needs. You may want to also work with a packaging expert that can help you reduce the weight of your packaging design, while maintaining the structural integrity of your packaging. Structural Design The structural design will impact the way it is shipped, which may also influence the cost of freight. A package’s structural design consists of the packaging size (length, width and height) in addition to how the packaging will fold together. Typically, a finished packaged product or packaging material orders are usually shipped on a pallet. The shape and size of your pallet can influence how much you can fit in a truck, plane, or naval ship. For example, if the packaging has non-uniformed edges, then it will take up more surface area. In addition, packaging that is not easily foldable or stackable can cause an issue in how much inventory you can transport at one time. Irregular shaped pallets can accrue additional cost by adding extra trips, which can contribute to more labor, fuel and other costs. Not to mention, the purchasing of stronger stretch film to hold the merchandise more securely. To solve this issue, it is recommended that you carefully design your product to an optimal structure. In addition, you can better allocate your packages via transportation with CAPE software. CAPE enables you to optimize your pallet and truck loads to maximize your efficiency. This may warrant you to work with a packaging specialist. Structural Integrity The structural integrity plays a huge role in the success of your packaging project. It ensures that your product will get to the end user presentable, undamaged, and within standard. However, this is not always the case as packaging and products inside can become damaged with wear and tear, as they are vulnerable to external environments. Wear and tear is eventually going to happen, however it can be limited or postponed with a proper packaging design and material selection. Packaging can become secure with adequate material strength and thickness. Inserts, dividers and edge protectors help hold your product in place during shipment. Despite these being additional costs, it may greatly reduce your product loss, which will offset your investment. In addition, it is important to keep in mind if your product will require special handling during transport. As some products such as food, beverage, and pharmaceuticals are sensitive to specific temperatures, which can cause them to become spoiled. Ultimately, this may require you to receive some cold chain packaging solutions. To help prevent product loss, you should get your product tested prior to mass producing it. Some tests may offer you certification and quality assurance such as the compression, drop, vibration, and environmental simulation. Furthermore, you want to be sure that the material you use to hold your products can support your product’s weight. Summary: Packaging Design and Freight Costs Ultimately, your packaging design has a very direct influence on freight costs. To avoid these additional costs it is important to be mindful of your packaging’s weight, structural design and structural integrity. To best address each of these potential issues on freight costs, you should reach out to your packaging specialists. If you are interested in stock or custom packaging solutions and would like the most optimal packaging design, then contact Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Folding Carton Display Packaging Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Flexographic printing is a widely used printing method in the packaging industry that offers several advantages, including high efficiency, versatility, and cost-effectiveness. However, the sustainability of flexographic printing for packaging applications depends on several factors, including the materials used, the printing process, and the disposal of the printed material. In this blog, we will explore these factors in more detail and discuss how companies can adopt sustainable practices to ensure the sustainability of flexographic printing for packaging applications. Materials Used: Sourcing Sustainable Substrate Materials The sustainability of the printed material depends on the sustainability of the substrate material used. Paper and corrugated material is a renewable resource that is widely used in packaging applications. Sustainable paper production practices include using recycled paper, sourcing paper from responsibly managed forests, and using renewable energy sources to power the production process. Plastic is a non-renewable resource that is widely used in packaging applications. Sustainable plastic production practices include using recycled plastic, using bioplastics made from renewable resources, and designing packaging that can be easily recycled or reused. By sourcing sustainable substrate materials, companies can reduce the environmental impact of their packaging materials and ensure the sustainability of their printing practices. Printing Process: Using Environmentally Friendly Inks and Renewable Energy Sources The printing process used in flexographic printing can also impact the sustainability of the printed material. Using environmentally friendly inks, such as water-based or soy-based inks, can reduce the environmental impact of the printing process. These inks are biodegradable and do not contain harmful chemicals, making them a more sustainable choice than traditional petroleum-based inks. Using renewable energy sources, such as solar or wind power, can also reduce the carbon footprint of the printing process and make it more sustainable. Disposal of Printed Material: Designing Packaging for Recycling and Reuse The disposal of printed material is another important factor to consider when assessing the sustainability of flexographic printing for packaging applications. Printed material that is not recycled or reused can end up in landfills, where it can take hundreds of years to break down. Designing packaging that can be easily recycled or reused can help reduce the environmental impact of printed material. This can include using materials that are easily recyclable, such as paper or corrugated, or designing packaging that can be reused, such as refillable containers. Sustainability as a Holistic Approach To ensure the sustainability of flexographic printing for packaging applications, companies should take a holistic approach to their printing practices. This can include sourcing sustainable materials, using environmentally friendly inks, reducing energy consumption, and designing packaging that can be easily recycled or reused. By adopting sustainable practices throughout their printing processes, companies can reduce their environmental impact and help create a more sustainable future for the packaging industry. Conclusion: A Step Towards a Sustainable Future Flexographic printing can be a sustainable printing method for packaging applications, but it requires a commitment to sustainable practices from companies in the packaging industry. By taking a holistic approach to their printing practices and considering the sustainability of their materials, processes, and disposal methods, companies can reduce their environmental impact and help create a more sustainable future for the packaging industry. As consumers become increasingly aware of the environmental impact of packaging materials, companies that adopt sustainable printing practices are likely to have a competitive advantage in the marketplace. If you are interested in custom packaging with flexographic print, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts