The Importance of Food Packaging: Understanding Materials, Requirements, and Benefits
Food packaging is a critical component of the food industry, providing protection, preservation, and marketing benefits for food products. It is an essential element in the supply chain, helping to ensure that food products are safe and of high quality when they reach consumers. Food packaging plays a vital role in maintaining the freshness, flavor, and nutritional value of food products, while also providing convenience, brand recognition, and regulatory compliance.
There are a wide range of food packaging materials and products available, including plastics, paperboard, corrugated materials, and more. Each type of packaging material offers unique benefits and challenges, and businesses must carefully consider their packaging needs when selecting the best packaging options for their products.
In addition to providing functional benefits, food packaging must also comply with strict regulatory requirements set by the FDA and government agencies. These requirements ensure that food packaging is safe and effective, and help to protect the health of consumers.
Overview: Food Packaging Explained
This blog will provide an overview of food packaging, including the reasons why businesses need food packaging, the various types of packaging materials and products available, and the FDA and government requirements that must be met. By understanding the importance of food packaging and the role it plays in the food industry, businesses can make informed decisions about their packaging needs and ensure the safety, quality, and marketability of their food products.
Why Food Packaging Important
Food packaging plays a crucial role in the food industry, providing a variety of benefits to businesses and consumers. Here are some of the main reasons why businesses need food packaging:
Protection
Food packaging protects food products from physical damage, contamination, and spoilage during storage and transportation. This helps to ensure that food products reach consumers in good condition and are safe to eat.
Preservation
Food packaging helps to preserve the freshness, flavor, and quality of food products. Packaging can help to prevent the growth of harmful microorganisms and the oxidation of food products, extending the shelf life and preserving the nutritional value of food.
Branding
Food packaging is a valuable marketing tool for businesses, allowing them to promote their brand and differentiate their products from their competitors. Food packaging can include branding elements, such as logos, graphics, and product information, that help to build brand recognition and loyalty.
Convenience
Food packaging provides convenience for both businesses and consumers. Packaging can be designed to make it easy to store, transport, and dispense food products, while also providing a clean and convenient way to consume food on the go.
Cost Savings
Food packaging can help businesses to reduce costs by improving supply chain efficiency and reducing waste. For example, the use of barrier materials in food packaging can help to extend the shelf life of food products, reducing waste and the need for frequent restocking.
Compliance
Food packaging must comply with various regulations and standards, including those set by the FDA and other government agencies. Compliance with these regulations helps to ensure the safety of food products and protects the health of consumers.
These are just a few of the many reasons why businesses need food packaging. By using appropriate food packaging, businesses can improve the safety, quality, and marketability of their products, while also meeting the needs of their customers.
Common Food Packaging Materials
Food packaging materials come in a variety of forms, each with its own unique properties and benefits. Let’s take a closer look at some of the most common packaging materials used in the food industry:
Plastic (Polymers)
Plastic packaging is a popular choice due to its light weight, flexibility, and durability. Plastic packaging comes in a variety of forms, including bags, containers, trays, and more. Plastic packaging can be made from a variety of materials, including polyethylene (PE), polypropylene (PP), and polyethylene terephthalate (PET). Each type of plastic has its own unique properties and benefits, making it suitable for different food packaging applications. For example, PE is commonly used for food bags due to its flexibility, while PET is used for beverage bottles due to its clarity and resistance to impact.
Corrugated
Corrugated packaging is made from corrugated cardboard and is commonly used for shipping and storing food products. It provides excellent protection against physical damage and is an eco-friendly alternative to other packaging materials. Corrugated packaging is also easily recyclable and biodegradable, making it a sustainable choice for food packaging.
Paperboard
Paperboard packaging is made from multiple layers of paper and is commonly used for packaging food products, such as cereal boxes and snack packs. Paperboard is lightweight, strong, and biodegradable, making it an environmentally friendly option. Some paperboard packaging also features a food-grade coating, making it suitable for direct food contact.
Glass
Glass packaging is commonly used for preserving food products, such as pickles, jams, and sauces. Glass is non-reactive, ensuring that the flavor and quality of food products remain intact. Glass is also recyclable and can be reused, making it a sustainable choice for food packaging.
Metal
Metal packaging is commonly used for preserving food products, such as canned goods. Metal packaging provides a barrier to light, air, and moisture, helping to preserve the freshness and quality of food products. Metal packaging can be made from a variety of materials, including tin, aluminum, and steel.
In addition to these common packaging materials, there are also various other materials used in the food packaging industry, including biodegradable and compostable packaging, such as bioplastic, and innovative materials, such as smart packaging, which includes features like temperature indicators and modified atmosphere packaging.
It’s important for businesses to carefully consider the materials used for food packaging to ensure that they meet both regulatory requirements and the needs of their customers. By choosing the right packaging materials and applications, businesses can provide their customers with high-quality, safe, and appealing food products.
Food Packaging Applications
Food packaging applications refer to the ways in which food products are packaged to protect and preserve them during storage and transportation. Here are some common packaging applications in the food industry:
Bags
Bags are a versatile and convenient form of packaging for food products, such as snacks, produce, and pet food. Bags can be made from a variety of materials, including plastic, paper, and biodegradable materials, and are available in a range of sizes and shapes.
Containers
Containers are a common form of packaging for food products, such as dairy products, baked goods, and prepared meals. Containers can be made from a variety of materials, including plastic, glass, and metal, and can be designed in a range of shapes and sizes to accommodate different food products.
Trays
Trays are a common form of packaging for food products, such as fruits, vegetables, and meats. Trays are often made from plastic or paperboard and can be designed to hold a specific product or to hold multiple products in a single package.
Bottles
Bottles are a common form of packaging for liquids, such as beverages, sauces, and condiments. Bottles can be made from a variety of materials, including glass, plastic, and metal, and are available in a range of sizes and shapes.
Cans
Cans are a common form of packaging for food products, such as soups, vegetables, and fruits. Cans are typically made from metal and provide a barrier to light, air, and moisture, helping to preserve the freshness and quality of food products.
Pouches
Pouches are a flexible form of packaging for food products, such as snack foods, pet food, and powdered products. Pouches can be made from a variety of materials, including plastic and paper, and are available in a range of sizes and shapes.
These are just a few of the many packaging applications used in the food industry. The specific packaging application used will depend on the needs of the product, including its size, shape, and intended use. Businesses must carefully consider the packaging application to ensure that it meets the needs of the product and provides adequate protection and preservation during storage and transportation.
Federal Drug Administration and Government Requirements
The Food and Drug Administration (FDA) and government agencies play a crucial role in regulating the food packaging industry, establishing standards and requirements to ensure the safety and quality of food products. Some of the key FDA and government requirements for food packaging include:
Material Safety
Food packaging materials must be safe for use in contact with food products. The FDA and government agencies evaluate food packaging materials for potential health risks and set standards for the use of food-contact materials, such as plastics and other polymers.
Label Information
Food packaging must include accurate and complete labeling information, including ingredient lists, nutritional information, and allergen warnings. This information helps consumers to make informed decisions about the food products they purchase and consume.
Packaging Design
Food packaging must be designed to protect food products from contamination and spoilage. The FDA and government agencies set standards for packaging design, including the use of barrier materials and the inclusion of features such as tamper-evident seals.
Microbial Control
Food packaging must be designed to control the growth of harmful microorganisms and prevent the spread of foodborne illnesses. The FDA and government agencies set standards for the control of pathogens in food packaging, including requirements for the use of antimicrobial treatments and the inclusion of features such as modified atmosphere packaging.
Recycling and Sustainability
The FDA and government agencies are increasingly focusing on the environmental impact of food packaging, including the use of recycled materials and the reduction of waste. Businesses must comply with recycling and sustainability requirements, such as using biodegradable packaging materials and reducing the amount of packaging waste generated.
These are just a few of the many FDA and government requirements for food packaging. Businesses must carefully consider these requirements when designing and manufacturing food packaging, to ensure that their products meet regulatory standards and provide adequate protection and preservation for food products.
Summary: Food Packaging Explained
In conclusion, food packaging is a vital component of the food industry, providing a wide range of benefits for both businesses and consumers. It helps to protect, preserve, and market food products, while also ensuring regulatory compliance and consumer safety.
With a wide range of packaging materials and products available, businesses must carefully consider their packaging needs and select the best options for their products. This requires a thorough understanding of the functional benefits of different packaging materials and the regulatory requirements set by the FDA and government agencies.
By investing in high-quality food packaging, businesses can improve the safety, quality, and marketability of their food products, helping to secure their place in the competitive food industry and meet the needs of consumers. Ultimately, food packaging is an essential element of the food supply chain, helping to ensure that food products reach consumers in the best possible condition.
If you are interested in food packaging, then contact Brown Packaging today to get started.
Supplier contracts can make or break a packaging program. Without the right terms, buyers risk price volatility, missed lead times, and inconsistent product quality. In 2026, negotiating smart contracts is essential for controlling costs, securing reliable supply, and meeting compliance requirements. Why Packaging Contracts Matter Cost stability: Protects against sudden raw material price spikes. Supply security: Ensures availability during peak demand. Quality control: Aligns suppliers with testing and compliance standards. Operational efficiency: Streamlines purchasing and reduces administrative burden. Key Terms Buyers Should Negotiate Volume commitments: Secure better pricing with accurate forecasts. Price adjustment clauses: Define when and how costs can change. Lead times and delivery windows: Avoid shortages and production delays. Testing and compliance: Require ISTA, ASTM, or FSC certification where applicable. Sustainability commitments: Ensure suppliers align with environmental goals. Risks of Weak Contracts Paying inflated prices during market fluctuations. Receiving inconsistent corrugated strength or print quality. Missed shipments leading to costly expedited freight. Difficulty meeting retailer or regulatory compliance. Best Practices for Buyers in 2026 Leverage data: Use past order history to negotiate realistic volumes. Dual sourcing: Maintain backup suppliers for risk management. Annual reviews: Reassess terms to reflect changes in demand and compliance. Collaborative approach: Treat suppliers as partners, not just vendors. Packaging Solutions with Brown Packaging Brown Packaging helps buyers secure strong supplier contracts that balance cost, quality, and supply chain reliability. Our partnerships and industry expertise ensure your packaging program is protected for 2026 and beyond. Contact us to discuss supplier solutions. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Fiber Box Association. (2024). Corrugated Packaging Market Outlook. Retrieved from https://www.fibrebox.orgSustainable Packaging Coalition. (2023). Supplier Standards for Sustainable Packaging. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Packaging compliance is no longer optional—it’s a requirement for accessing retail shelves, shipping networks, and international markets. In 2026, buyers must navigate evolving regulations around sustainability, labeling, and testing to avoid costly fines, rejected shipments, or damaged customer relationships. Why Compliance Matters in 2026 Retail requirements: Major retailers demand FSC, ISTA, and sustainability certifications. E-commerce standards: Carriers enforce dimensional weight and package testing rules. Global trade: Export packaging must comply with ISPM 15, ASTM, and ISO guidelines. Consumer trust: Transparency in packaging claims impacts purchasing decisions. Key Compliance Areas for Buyers Material sourcing: FSC-certified corrugated and board for sustainability. Labeling standards: GS1-compliant barcodes and accurate product details. Durability testing: ISTA and ASTM protocols for drop, vibration, and compression. Sustainability regulations: Requirements for recyclable or compostable materials. Chemical restrictions: Compliance with FDA, EU, or state-specific standards. Common Compliance Challenges Keeping up with frequent regulatory changes. Managing multiple certifications across suppliers. Balancing compliance with cost-efficiency. Verifying supplier claims for sustainability. Best Practices for Staying Compliant Audit suppliers annually to confirm certification validity. Run internal packaging tests before scaling. Track regulatory updates for each region you ship to. Work with experienced partners who understand industry compliance. Packaging Solutions with Brown Packaging Brown Packaging helps buyers meet 2026 compliance standards with FSC-certified materials, ISTA-tested designs, and regulatory expertise. Our team ensures your packaging meets retailer, carrier, and sustainability requirements. Contact us to keep your program compliant. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgInternational Safe Transit Association (ISTA). (2023). ISTA Testing Procedures for Transport Packaging. Retrieved from https://ista.orgGS1. (2024). Global Standards for Packaging and Labeling. Retrieved from https://www.gs1.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
In 2026, sustainability is no longer just a trend—it’s a buyer expectation. Forest Stewardship Council (FSC) certification has become a key benchmark for responsible packaging, signaling that materials are sourced from responsibly managed forests. For packaging buyers, FSC certification is more than a compliance checkbox—it’s a brand value that influences purchasing decisions, retailer acceptance, and customer loyalty. What Is FSC Certification? The Forest Stewardship Council certifies that paper-based packaging materials are sourced from forests managed for environmental responsibility, social benefit, and economic viability. FSC Mix: Packaging contains a blend of FSC-certified and controlled wood. FSC Recycled: Packaging is made entirely from recycled fiber. FSC 100%: Packaging is sourced only from FSC-certified forests. Why FSC Matters to Buyers in 2026 Retail access: Many major retailers now require FSC-certified packaging. Sustainability goals: Aligns with corporate ESG and carbon reduction commitments. Consumer trust: Customers recognize the FSC label and view it as credible. Global compliance: Meets international sustainability regulations. How FSC Certification Strengthens Brand Value Differentiation: Stand out with certified sustainable packaging. Marketing advantage: FSC logos reinforce eco-friendly messaging. Risk reduction: Verified sourcing prevents greenwashing claims. Customer loyalty: Environmentally conscious buyers prefer certified products. Challenges in FSC Implementation Limited supply of certain FSC substrates. Higher costs compared to non-certified materials. Need for supplier audits and documentation. Packaging Solutions with Brown Packaging Brown Packaging partners with buyers to integrate FSC-certified materials into corrugated boxes, folding cartons, and retail packaging. Our solutions support sustainability while maintaining cost efficiency and protection. Contact us to strengthen your brand with FSC-certified packaging. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Consumer Insights on Sustainable Packaging. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Sustainable Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Sustainability is now a top priority for packaging buyers. Retailers, regulators, and consumers are all demanding packaging solutions that reduce environmental impact without sacrificing performance. In 2026, buyers must balance eco-friendly materials, cost, and compliance to build programs that are both effective and future-ready. What Buyers Need to Know About Sustainable Packaging Regulatory pressure: Governments are enforcing stricter rules on recyclability and plastic use. Retail mandates: FSC certification and recyclable packaging are becoming standard requirements. Consumer expectations: Customers increasingly choose brands with visible sustainability commitments. Sustainable Material Options Recycled corrugated: High recycled content while maintaining compression strength. Compostable films: Suitable for select food and retail applications. Molded pulp inserts: Replace foam or plastic for protective packaging. Water-based coatings: Enhance moisture resistance without harmful chemicals. Balancing Cost and Performance Right-size packaging: Reduces material waste and shipping costs. Hybrid solutions: Combine eco-materials with corrugated for balance. Life cycle analysis: Evaluate true environmental impact, not just marketing claims. How to Evaluate Sustainable Suppliers Verify FSC, SPC, or ISO certifications. Request testing data for durability and recyclability. Audit supply chains for consistency and transparency. Ensure claims meet local and international compliance standards. Packaging Solutions with Brown Packaging Brown Packaging helps buyers implement sustainable packaging programs that balance cost, performance, and compliance. From recycled corrugated to eco-friendly coatings and inserts, we deliver solutions that meet 2026 sustainability goals. Contact us to explore sustainable packaging options. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Packaging Sustainability Trends and Buyer Insights. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Sustainable Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Choosing the right packaging material is one of the most important decisions buyers face. Single-material packaging offers simplicity and recyclability, while multi-material designs provide enhanced performance and protection. Understanding the trade-offs helps companies balance cost, functionality, and sustainability goals in 2026. What Is Single-Material Packaging? Single-material packaging uses one substrate—such as corrugated board, folding carton, or plastic—for the entire structure. Advantages: Easier to recycle and dispose. Lower material costs in many cases. Streamlined sourcing and inventory. Supports sustainability messaging. Disadvantages: Limited barrier protection. Less customization for fragile or complex products. May require added thickness for strength, increasing weight. What Is Multi-Material Packaging? Multi-material packaging combines two or more substrates—such as corrugated with foam, or paperboard laminated with film—to achieve specific performance outcomes. Advantages: Greater protection against moisture, oxygen, and impact. Allows for premium finishes and enhanced graphics. Ideal for fragile or high-value products. Customizable for unique supply chain conditions. Disadvantages: More difficult to recycle due to material separation. Higher cost and longer lead times. Complex sourcing and inventory management. When to Use Each Approach Single-material packaging: Best for products with low fragility, strong sustainability requirements, or cost-driven programs. Multi-material packaging: Best for high-value, fragile, or regulated products requiring advanced protection. Balancing Performance and Sustainability Buyers must weigh performance needs against eco goals: Use recyclable coatings to extend single-material performance. Choose hybrid designs that separate easily for recycling. Apply multi-material solutions only where risk of damage outweighs cost. Packaging Solutions with Brown Packaging Brown Packaging helps buyers evaluate when to use single- vs. multi-material packaging. Our team balances sustainability, performance, and cost to deliver solutions tailored to your supply chain. Contact us to explore the right approach for your products. References Forest Stewardship Council (FSC). (2023). FSC Packaging Certification Guidelines. Retrieved from https://fsc.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Sustainable Packaging Coalition. (2022). Design for Recyclability and Multi-Material Packaging Report. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
One of the biggest challenges in sustainable packaging is balancing environmental responsibility with product protection. Buyers often worry that switching to eco-friendly materials means sacrificing durability or driving up costs. In 2026, new material technologies allow brands to meet sustainability goals without compromising strength or supply chain performance. Why Protection Still Matters Damaged products create more waste than packaging ever could. Returns increase logistics costs and carbon emissions. Retailers and e-commerce platforms expect packaging to deliver both sustainability and reliability. Eco-Friendly Material Options Recycled corrugated: Maintains stacking strength while reducing virgin fiber use. Molded pulp inserts: Cushion fragile items while replacing plastic foam. Water-based barrier coatings: Add moisture resistance without plastic films. Compostable films: Ideal for short shelf-life or single-use applications. Paper-based mailers: Replace poly mailers for e-commerce shipments. How to Balance Eco Goals and Protection Use right-sizing to reduce material volume while improving fit. Apply hybrid solutions (corrugated + pulp) for high-value goods. Conduct ISTA testing to validate protective performance. Match material choice to product fragility and supply chain conditions. Examples in Action Electronics: Molded pulp trays replacing EPS foam. Food and beverage: FSC-certified corrugated with recyclable coatings. Retail e-commerce: Recycled paper mailers protecting apparel. Packaging Solutions with Brown Packaging Brown Packaging develops eco-friendly solutions that protect products while meeting sustainability requirements. From recycled corrugated to innovative coatings, our team ensures you never trade protection for environmental impact. Contact us to explore eco-material options. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Eco-Friendly Packaging Materials and Case Studies. Retrieved from https://sustainablepackaging.orgASTM International. (2023). ASTM D4169: Standard Practice for Performance Testing of Shipping Containers and Systems. (714)300-0650 request@brownpackaging.com Most Recent Posts: Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
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As the retail landscape continues to evolve, staying ahead of the latest trends is crucial, especially during the competitive holiday season. In 2025, Point of Purchase (POP) displays are not just about catching the eye—they are about creating immersive experiences that connect with consumers on a new level. This blog will explore the most exciting POP display trends for the 2025 holiday season, helping retailers harness these innovations to drive traffic and increase sales. Interactive and Digital Integration Augmented Reality Experiences Augmented reality (AR) is transforming POP displays into interactive experiences. Imagine customers pointing their smartphones at a display to view 3D models of products, interactive features, or even virtual try-ons. This technology not only entertains but also informs, providing a deeper connection between the customer and the product. Touchscreen Interfaces Incorporating touchscreens within displays allows for on-demand product information, tutorials, and even ordering capabilities directly at the point of purchase. This trend is about blending digital convenience with in-store shopping, enhancing the customer’s journey through technology. Sustainability in Design Eco-Friendly Materials Sustainability is a growing priority among consumers. Retailers are responding by constructing POP displays from recycled or biodegradable materials. This not only appeals to environmentally conscious shoppers but also promotes a brand’s commitment to sustainability. Reusable Displays More retailers are opting for modular and reusable displays that can be easily updated for different campaigns or seasons. This approach reduces waste and costs while maintaining a fresh and relevant presence in-store. Emotional and Thematic Storytelling Narrative-Driven Displays 2025 sees a surge in displays that tell a story. Whether it’s a winter wonderland scene or a narrative about holiday traditions, these displays create a deeper emotional connection by engaging customers with a compelling story. Cultural Inclusivity Reflecting cultural diversity within holiday displays can resonate with a broader audience. Displays that celebrate various holidays around the same time, such as Hanukkah, Christmas, and Kwanzaa, acknowledge and respect the diversity of consumers. Customization and Personalization Customizable Product Options Allowing customers to customize products directly from the display, whether through color options, designs, or add-ons, caters to the desire for personalized products. This trend not only boosts engagement but also increases the likelihood of purchase. Personalized Recommendations Using data-driven insights, displays can now offer personalized recommendations based on a customer’s shopping history or preferences. This level of customization enhances the shopping experience and makes product discovery more intuitive. Conclusion The 2025 holiday season presents an exciting opportunity for retailers to leverage the latest trends in POP displays. By integrating technology, prioritizing sustainability, focusing on emotional engagement, and embracing personalization, retailers can create more meaningful and effective customer interactions. As you prepare for the busiest shopping time of the year, consider how these trends can be incorporated into your POP strategies to stand out and succeed. If you are interested in POP displays for the holiday season, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. POP Display Facebook Twitter LinkedIn Pinterest Relevant Posts
Packaging prices don’t always stay still. Whether due to raw material costs, tariffs, labor increases, or supply chain shifts, price hikes can hit unexpectedly—and impact your entire product margin. If you’re a buyer or procurement lead, knowing how to respond is critical. Should you pass the cost to your customers? Change your packaging? Negotiate with suppliers? Here’s how to make the smartest move for your business. Understand Why the Price Increased Before reacting, ask your supplier for transparency. Common reasons include: Material costs (paperboard, plastic, corrugate) Freight and fuel surcharges Labor increases Tariffs or import duties Order volume changes Knowing the root cause helps you decide whether it’s a temporary spike or a long-term shift—and whether it’s worth absorbing or working around. Review Your Packaging Spend in Detail Instead of focusing only on the total cost increase, break it down by: Cost per unit Cost per SKU Cost relative to your product margin This gives you a better sense of how much it actually affects your bottom line—and which products are most impacted. Talk to Your Supplier About Options Don’t assume the quoted increase is final. You may be able to: Adjust your order quantity for better volume pricing Modify materials to reduce cost without changing function Consolidate SKUs to simplify production Bundle packaging items for savings on combined runs A good supplier will work with you to find cost-saving adjustments that don’t sacrifice quality. Reevaluate Your Product Pricing If the increase is significant and widespread, it may be time to adjust your product pricing—but do it strategically. Small increases (under 5%) can often be absorbed with better packaging design or minor cost shifts elsewhere. Larger increases may require pricing strategy updates, especially if your competitors are facing the same issues. Pairing a price increase with added value (e.g., sustainability, upgraded packaging, bonus content) helps ease customer pushback. If your product is priced too tightly, this could be a good time to revisit margins and ensure you’re leaving room for volatility. Consider a Packaging Redesign Sometimes the best solution is a smarter box. Packaging engineers can help you: Reduce excess material or void fill Switch to more efficient structures Use lighter board grades without losing protection Combine inner and outer packaging functions These changes can offset increased costs and even improve the customer experience in the process. Final Thoughts Packaging price increases are part of doing business—but how you respond determines whether you lose margin or find opportunity. By understanding the cause, reviewing your options, and thinking long-term, you can protect your brand, your product, and your profit. Need help adjusting your packaging strategy without sacrificing performance?We’ll help you find smarter solutions that keep costs down and customer experience strong. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
In the world of retail, theft and shoplifting pose significant challenges, costing businesses billions of dollars each year. While it may not be possible to entirely eliminate theft, smart packaging strategies can help deter potential thieves and reduce the risk of loss. In this blog, we’ll explore effective techniques and considerations to make your packaging a theft deterrent. Understanding the Challenge Before delving into solutions, it’s crucial to understand the nature of theft in retail and its impact: Shoplifting: Shoplifting is one of the most common forms of theft, involving customers attempting to leave a store with unpaid merchandise. Employee Theft: Internal theft by employees, including pilfering products or tampering with inventory, can also be a significant concern. Supply Chain Theft: Theft can occur at various points in the supply chain, from the manufacturing facility to distribution centers, making it important to safeguard products at all stages. Packaging as a Theft Deterrent Packaging can play a crucial role in deterring theft, both within stores and throughout the supply chain. Here are strategies to consider: Transparent Packaging: Clear packaging allows customers and store personnel to easily see the contents of a package. This transparency can discourage shoplifters, as concealed theft becomes more challenging. Secure Seals and Closures: Implement tamper-evident seals or closures that clearly show if a package has been opened or tampered with. These security features discourage both shoplifters and internal theft. Packaging Size and Shape: Unique packaging shapes or larger dimensions can make it more challenging for thieves to conceal items on them or in bags. RFID Technology: Consider incorporating Radio-Frequency Identification (RFID) tags into packaging. These tags can trigger alarms if someone attempts to leave a store with an unpaid product, acting as a powerful deterrent. Serialized Barcodes: Use serialized barcodes or QR codes on packaging, making it easier to track and trace individual items, which can deter supply chain theft and resale of stolen goods. Anti-Theft Ink: Some packaging features ink that is released when tampered with, staining the product or the thief’s clothing, serving as both a deterrent and a means of identifying stolen items. Employee Training: Train employees to recognize suspicious behavior and respond appropriately. Visible staff presence can deter potential thieves. Collaboration with Law Enforcement: Establish relationships with local law enforcement agencies to share information about theft trends and seek assistance in addressing organized retail crime. Considerations for E-commerce In the digital age, e-commerce presents its own set of challenges related to theft and fraud. Here’s how packaging can address these concerns: Secure Packaging for Shipments: Ensure that products are securely packaged for shipping, making it difficult for thieves to access and steal items during transit. Delivery Confirmation: Implement delivery confirmation mechanisms, such as requiring a signature, to minimize porch theft and unauthorized package retrieval. Tracking and Tracing: Provide customers with tracking information so they can monitor their shipments, reducing the likelihood of disputes and fraudulent claims. Conclusion While no packaging can guarantee complete theft prevention, a strategic approach to packaging design and security features can serve as a powerful deterrent. By making it more challenging for thieves to steal or tamper with products, businesses can protect their assets, reduce losses, and create a safer shopping environment. Whether in physical retail spaces or the e-commerce landscape, theft deterrent packaging is an investment in safeguarding your products and preserving profitability. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts