Testing Packaging for Peak Season Loads

Packaging plays a crucial role in safeguarding products from various hazards that can compromise their quality, safety, and integrity. From the manufacturing floor to the store shelves and throughout the supply chain, products face several risks that can damage or spoil them if not properly addressed. In this blog, we will explore 6 of the biggest hazards to packaging and how to mitigate them effectively. Incorporate Promotional Inserts Utilize Product Recommendations Highlight Subscription or Loyalty Programs Offer Limited-Time Promotions Include Sample Products Use Packaging as a Brand Ambassador Incorporate Promotional Inserts One of the most direct and cost-effective ways to encourage repeat purchases is by including promotional inserts in your packaging. These can be anything from discount coupons to flyers advertising complementary products or upcoming sales. A thoughtfully placed insert that offers a discount on the customer’s next purchase not only drives them back to your site but also makes them more likely to try other products in your catalog. For example, if a customer purchases skincare products, you could include a flyer promoting your body care line. Cross-selling through inserts introduces customers to items they may not have considered, increasing your average order value over time. Utilize Product Recommendations Using packaging inserts to make personalized product recommendations based on a customer’s past purchases is another effective strategy. You can include suggestions for related items or new arrivals that complement what they have already bought. These recommendations make it easier for customers to discover additional products and feel as though the packaging experience was tailored to them. You can take inspiration from digital giants like Amazon, which have mastered the art of “customers who bought this also bought…” recommendations. By bringing this technique into your e-commerce packaging, you ensure a seamless cross-selling experience. Highlight Subscription or Loyalty Programs Your packaging is an ideal platform to promote loyalty programs or subscription services. By using a small card or an insert, you can introduce customers to the benefits of joining your loyalty program, such as earning points for each purchase or getting access to exclusive offers. Similarly, promoting a subscription service for consumable products like coffee, skincare, or supplements can turn occasional buyers into long-term, repeat customers. Make the enrollment process simple by including a QR code or a link that customers can easily access through their phones. Offer Limited-Time Promotions Create urgency by offering time-sensitive promotions that are delivered right inside the packaging. A card stating “15% off your next order, valid for 30 days” encourages customers to make another purchase before the offer expires. By limiting the timeframe, you incentivize them to take immediate action, which can lead to increased repeat sales. Include Sample Products Another great way to drive cross-selling is to include free samples of other products that may complement the customer’s purchase. If they buy haircare products, for example, include a sample of your latest skincare item. This allows customers to try something new without committing to a purchase, increasing the likelihood they will come back to buy it later if they like the sample. Samples serve as a low-risk method for customers to explore new products and can create excitement around future purchases. Use Packaging as a Brand Ambassador Don’t underestimate the power of well-branded packaging to reinforce your company’s message and encourage repeat business. Strong, cohesive branding across your packaging helps create a memorable unboxing experience. Adding your brand’s logo, tagline, and website URL makes it easy for customers to know where to go when they want to reorder or browse your latest products. Make sure your packaging delivers a consistent brand message, turning it into a brand ambassador that works even after the initial purchase is completed. Conclusion E-commerce packaging offers significant opportunities to promote cross-selling and repeat purchases. By incorporating thoughtful inserts, offering limited-time promotions, highlighting loyalty programs, and including samples, you can turn each package into a marketing tool that encourages ongoing engagement with your brand. Leveraging packaging in this way not only enhances the customer experience but also drives growth by turning one-time buyers into long-term, loyal customers. If you’re interested in ecommerce packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Ecommerce Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts

Mailing tubes are a popular choice for safely shipping and storing various items, such as posters, blueprints, and documents. While these tubes offer excellent protection and convenience, understanding order minimums in packaging is equally important, especially for businesses looking to source mailing tubes efficiently. In this comprehensive guide, we will explore mailing tubes, their advantages, and how order minimums can impact your packaging decisions. The Advantages of Mailing Tubes Before delving into order minimums, let’s examine why mailing tubes are favored for packaging: Protection: Mailing tubes provide a secure and protective enclosure for rolled or cylindrical items, preventing damage during transit. Versatility: They come in various lengths and diameters, making them suitable for a wide range of products, from artwork to blueprints. Convenience: Mailing tubes are easy to use, requiring minimal assembly and offering a hassle-free packing experience. Brand Presentation: They allow for branding and labeling, helping businesses convey their identity and professionalism. Now, let’s explore the concept of order minimums: Understanding Order Minimums In the world of packaging, order minimums refer to the minimum quantity of a specific packaging product that a supplier requires you to purchase in a single order. These minimums can vary significantly among suppliers and depend on factors such as the type of packaging, size, and customization options. Factors Impacting Order Minimums for Mailing Tubes Several factors can influence the order minimums for mailing tubes: Size and Dimensions: Larger or custom-sized tubes may have higher minimum order quantities due to their specialized production requirements. Material and Customization: Tubes made from unique materials or with custom printing, branding, or finishes may have specific minimums. Supplier Policies: Each packaging supplier may have its own policies regarding minimum orders. Some suppliers cater to small businesses with lower minimums, while others primarily serve larger enterprises. Volume Discounts: Suppliers often offer volume discounts, encouraging customers to order larger quantities by reducing the cost per unit. Determining the Right Order Quantity When deciding on the order quantity for mailing tubes, consider the following factors: Usage Frequency: Assess how frequently you use mailing tubes in your packaging operations. Ordering in larger quantities may be cost-effective if you use them regularly. Storage Space: Consider your available storage space for bulk orders. Ensure you have adequate space to store the tubes without overcrowding your facility. Budget Constraints: Evaluate your budget and cash flow. Ordering larger quantities may require a more substantial upfront investment, so ensure it aligns with your financial capabilities. Supplier Relationships: Establish a relationship with a packaging supplier who understands your needs and offers flexible order minimums that match your requirements. Lead Times: Take into account the lead times required for manufacturing and delivery. Ordering larger quantities may allow you to reduce order frequency. Custom Mailing Tubes and Order Minimums If you require custom mailing tubes with unique dimensions, branding, or printing, be prepared for potentially higher order minimums. Customization often involves specialized production processes and setup costs that can impact minimum quantity requirements. Conclusion Mailing tubes are a valuable packaging solution for various industries and products. Understanding order minimums and their impact on your packaging decisions is crucial for efficient sourcing and cost-effective operations. By carefully assessing your usage needs, budget, and supplier options, you can strike the right balance between order quantities and packaging requirements. Establishing a reliable supplier relationship that aligns with your business goals is key to optimizing your mailing tube procurement strategy. If you are interested in a large volume of mailing tubes, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Mailing Tubes Facebook Twitter LinkedIn Pinterest Relevant Posts

As the holiday season approaches, ecommerce businesses have a golden opportunity to stand out and create a memorable shopping experience for their customers. One way to make a lasting impression is through innovative and eye-catching packaging. In this blog post, we’ll explore some exciting packaging ideas that can elevate your brand during the 2023 holiday season. Festive Custom Boxes Personalized Gift Notes Reusable Packaging Limited Edition Collectibles Interactive Unboxing Gift Sets with a Twist Scented Packaging QR Code Holiday Stories Advent Calendar Packaging Charitable Packaging Festive Custom Boxes Design custom packaging boxes that capture the spirit of the holidays. Incorporate festive colors, patterns, and motifs that resonate with the season. Whether it’s snowflakes, ornaments, or a cozy winter scene, a festive touch can enhance the unboxing experience and spread holiday cheer. Personalized Gift Notes Include personalized holiday messages or thank-you notes in each package. This small touch adds a personal connection between your brand and the customer. Consider offering the option for customers to write their own messages or choose from a selection of holiday-themed notes. Reusable Packaging Create packaging that serves a secondary purpose, such as being repurposed as gift wrap or storage. Reusable tote bags, fabric pouches, or decorative boxes can provide added value to customers and reduce waste, aligning with sustainable values. Limited Edition Collectibles Introduce limited edition packaging that doubles as a collectible item. This could be a special holiday-themed keychain, sticker, or magnet. Not only does this encourage repeat business, but it also gives customers a reason to choose your brand for their holiday shopping. Interactive Unboxing Design packaging that engages customers in an interactive unboxing experience. This could involve pull-out tabs, hidden compartments, or even QR codes that lead to exclusive holiday content or discounts. The element of surprise adds excitement to the unboxing ritual. Gift Sets with a Twist Curate holiday gift sets that go beyond the ordinary. Consider offering themed bundles that evoke nostalgia or cater to specific holiday traditions. Include a mix of your popular products along with some exclusive items available only in these sets. Scented Packaging Incorporate scented elements into your packaging for a multisensory experience. Scented tissue paper, inserts, or sachets that emit holiday aromas like pine, cinnamon, or gingerbread can evoke strong emotional connections with the season. QR Code Holiday Stories Print QR codes on your packaging that lead to heartwarming holiday stories, behind-the-scenes glimpses of your brand’s preparations, or even user-generated content from previous holiday seasons. This digital dimension adds depth to the unboxing experience. Advent Calendar Packaging Design packaging that resembles an advent calendar, revealing different compartments or products as customers open each “door.” This can be a fantastic way to build anticipation and keep customers engaged throughout the holiday season. Charitable Packaging Spread the holiday spirit of giving by incorporating charitable elements into your packaging. For each purchase, donate a portion of the proceeds to a relevant cause. Inform customers about the impact of their purchase and the difference they’re making. The holiday season is not only a time for giving but also a time to create lasting memories. With these creative packaging ideas, your ecommerce business can leave a positive and lasting impression on customers, enhancing their overall holiday shopping experience and fostering brand loyalty. Embrace the festive energy and let your packaging tell a compelling holiday story. If you are interested in ecommerce packaging for this holiday season, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. E-commerce Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts