Sustainable Packaging Options for the Pet Industry
Sustainability in pet product packaging involves balancing environmental impact with functional performance. Materials must protect against moisture, oxygen, and pests while also meeting recyclability or compostability goals. Choosing the right approach requires a clear understanding of available technologies, regulatory compliance, and supply chain realities.
Recyclable Mono-Material Films
- Description: Flexible packaging made from a single resin type (e.g., all-PE or all-PP).
- Benefits:
- Compatible with store drop-off or curbside programs in certain municipalities.
- Eliminates the separation challenges of multi-material laminates.
- Limitations:
- Lower barrier properties compared to foil or metallized films unless enhanced with coatings.
- May require thicker gauges for equivalent performance.
Post-Consumer Recycled (PCR) Content
- Description: Packaging that incorporates recycled resin from consumer waste streams.
- Benefits:
- Reduces reliance on virgin plastic.
- Demonstrates brand commitment to circular economy principles.
- Limitations:
- Variability in resin quality can impact clarity, seal strength, and barrier.
- Regulatory restrictions for direct food contact in some markets.
Compostable Films
- Description: Materials derived from plant-based sources (e.g., PLA, starch blends) designed to break down in industrial composting conditions.
- Benefits:
- Reduces landfill waste when properly disposed.
- Appeals to eco-conscious consumers.
- Limitations:
- Requires access to industrial composting facilities (rare in many regions).
- Lower mechanical strength and shorter shelf life than conventional films.
Paper-Based Pet Food Packaging
- Description: Multiwall kraft paper bags with or without barrier liners.
- Benefits:
- Widely recyclable in paper streams when unlined.
- Strong consumer perception of sustainability.
- Limitations:
- Requires additional barrier layer for moisture or grease resistance.
- Lower tear resistance than woven poly or laminated film.
Bio-Based Plastics
- Description: Plastics derived from renewable biomass sources such as sugarcane ethanol-based PE.
- Benefits:
- Reduces carbon footprint compared to petroleum-based resins.
- Matches performance of conventional PE in many applications.
- Limitations:
- Availability and cost can be volatile.
- Does not inherently solve end-of-life recycling challenges.
Performance and Testing Considerations
- Barrier Testing: ASTM F1249 for WVTR and ASTM D3985 for OTR confirm material suitability.
- Seal Strength: ASTM F88/F88M ensures structural integrity.
- Life-Cycle Analysis (LCA): Quantifies environmental trade-offs of each packaging option.
References
ASTM International. (2013). ASTM F1249-13: Standard test method for water vapor transmission rate through plastic film and sheeting using a modulated infrared sensor. ASTM International. https://doi.org/10.1520/F1249-13
ASTM International. (2010). ASTM D3985-10: Standard test method for oxygen gas transmission rate through plastic film and sheeting using a coulometric sensor. ASTM International. https://doi.org/10.1520/D3985-10
Sustainable Packaging Coalition. (2023). Sustainable materials and design strategies. https://sustainablepackaging.org
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For large businesses and corporations, packaging is more than just a protective shell—it’s an integral part of brand identity, supply chain efficiency, and consumer experience. With increasing competition, regulatory challenges, and rising costs, corporations must take a strategic approach to packaging in 2025. The right packaging strategy can enhance brand perception, reduce costs, and improve overall product performance in the market. Key Focus Areas for Corporate Packaging Scalable and Cost-Effective Production Large businesses require packaging solutions that can handle high-volume production while maintaining cost efficiency. This means: Standardizing packaging materials and sizes to streamline production. Optimizing material usage to reduce costs while maintaining structural integrity. Working with reliable suppliers to ensure stable pricing and on-time delivery. Supply Chain Optimization and Logistics Efficiency Efficient packaging design can lead to major savings in storage and transportation. Corporations should focus on: Right-sizing packaging to minimize shipping costs and dimensional weight charges. Stackable and space-efficient designs to reduce warehouse storage costs. Durability and protection to lower product damage rates and returns. Compliance and Industry Standards Regulatory compliance is a major concern for large corporations, especially in industries such as food, pharmaceuticals, and electronics. Businesses must ensure: Packaging meets FDA, ISO, FSC, and industry-specific certifications. Labels and warnings comply with legal and safety requirements. Tamper-evident and traceable packaging solutions for product security. Brand Consistency and Market Appeal For corporations with multiple product lines and global reach, consistent branding across all packaging is essential. This includes: Unified design elements across different regions and product categories. Premium printing and finishing options for high-end product lines. Localized packaging variations to meet international market preferences. Sustainable and Responsible Packaging While cost and efficiency are priorities, many corporations are also focusing on eco-friendly packaging solutions. Strategies include: Lightweight materials to reduce carbon footprint and shipping costs. Recyclable or biodegradable packaging to align with consumer demand. Supply chain transparency to meet sustainability reporting requirements. Automation and Packaging Technology Integration Corporate packaging strategies should leverage automation and smart packaging technology for efficiency and innovation. This includes: Automated packaging lines to reduce labor costs and increase production speed. RFID tags and QR codes for enhanced tracking and consumer engagement. Smart packaging materials that provide real-time data on freshness and handling. Final Thoughts: The Corporate Packaging Strategy for 2025 For large businesses, packaging is a strategic asset that affects branding, supply chain efficiency, and compliance. By focusing on cost-effective production, logistics efficiency, regulatory standards, and sustainability, corporations can stay ahead in 2025 and beyond. Looking for scalable and innovative packaging solutions for your business? Contact Brown Packaging today to optimize your corporate packaging strategy. It’s Not About Spending Less—It’s About Spending Right Your goal isn’t to cut corners—it’s to make sure your packaging spend matches your sales goals, brand perception, and market environment. In many cases, a simple structural or material tweak can reduce costs without affecting how the package performs or looks. Small changes might include: Switching from rigid box to folding carton Simplifying closures or removing magnetic flaps Moving from offset to digital print for short runs Using standard dielines instead of custom shapes (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
During the holiday season, packaging does more than protect—it directly influences how recipients perceive the gift inside. For e-commerce buyers, the right packaging design can elevate brand image, create excitement, and strengthen customer loyalty. Poor packaging, on the other hand, can make even premium products feel underwhelming. Why Gift Perception Matters First impressions: Packaging is the first part of the gift experience. Emotional impact: Seasonal designs create excitement and anticipation. Brand alignment: Premium packaging reinforces product value. Customer loyalty: Memorable unboxing increases the likelihood of repeat purchases. Packaging Elements That Influence Perception Graphics and print quality: Holiday colors, patterns, and clean branding. Structural design: Rigid boxes or inserts that feel premium. Materials: Recyclable, high-quality substrates show responsibility and care. Ease of opening: Tear strips and smart closures enhance the experience. Balancing Aesthetics with Functionality While holiday packaging should look festive, it must still meet shipping and supply chain demands. Buyers should: Choose substrates that withstand compression and transit stress. Ensure graphics align with folds, creases, and die-cuts. Test packaging for protection before large holiday runs. Balance eco-friendly materials with print performance. Examples of Holiday Gift Packaging Premium electronics: Rigid folding cartons with seasonal sleeve designs. Food and beverage gifts: Corrugated boxes with custom inserts. Subscription kits: Festive branding with recyclable substrates. Holiday Packaging Solutions with Brown Packaging Brown Packaging designs holiday packaging that enhances gift perception while protecting products in transit. From custom graphics to structural reinforcements, our solutions ensure your packaging reflects the value of what’s inside. Contact us to elevate your holiday packaging program. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Sustainable Packaging Coalition. (2022). Design for Recyclability Guidelines. Retrieved from https://sustainablepackaging.orgShop! Association. (2021). Best Practices for In-Store Marketing and POP Displays. Retrieved from https://www.shopassociation.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Ecommerce Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
A Point of Purchase (POP) display is a powerful marketing tool used by retailers and brands to attract customers’ attention, showcase products, and boost sales at the moment of decision-making. However, designing an effective POP display requires careful consideration and adherence to certain principles. In this comprehensive guide, we’ll explore the essential do’s and dont’s of creating a successful POP display. The Do’s of Creating a POP Display 1. Know Your Target Audience:Understand the preferences, interests, and buying behaviors of your target customers. Tailor your POP display to resonate with your audience. 2. Highlight Key Products:Focus on promoting a select few products rather than overwhelming customers with too many options. Highlighting specific items can lead to higher sales. 3. Eye-Catching Design:Invest in an attractive and visually appealing design. Use colors, graphics, and branding elements that align with your brand identity. 4. Simplicity:Keep the design simple and uncluttered. A cluttered display can confuse customers and discourage them from making a purchase. 5. Effective Signage:Use clear and concise signage to convey product information, benefits, and pricing. Ensure that signage is easy to read from a distance. 6. Product Accessibility:Arrange products in a way that encourages customers to interact with them. Allow for easy product access and handling. 7. Incorporate Branding:Reinforce your brand identity through consistent logo placement, color schemes, and messaging on the display. 8. Lighting:Consider using lighting to draw attention to your display. Well-placed lights can make products stand out and create a more inviting atmosphere. 9. Durability:Choose durable materials and construction for your POP display, especially if it will be placed in high-traffic areas. 10. Regular Maintenance:Ensure that your POP display is regularly maintained and refreshed. Replace damaged or worn-out elements promptly. Supplier Negotiation and Comparison Establishing a good relationship with suppliers can open the door to discounts, especially if your business is a repeat customer. Don’t hesitate to negotiate prices or ask for special deals. Additionally, regularly comparing prices from different suppliers can uncover more competitive rates or better terms. Keep in mind that the cheapest option is not always the best choice if it compromises box quality, which can lead to product damage and higher costs in the long run. The Don’ts of Creating a POP Display 1. Overcrowding:Avoid overcrowding the display with too many products or excessive signage. Clutter can deter customers. 2. Complex Messaging:Keep your messaging simple and straightforward. Avoid using technical jargon or overly complicated language. 3. Ignoring Placement:Consider the location of your POP display within the store. Don’t place it in an area with poor visibility or low foot traffic. 4. Lack of Clarity:Don’t leave customers guessing about product details or pricing. Make sure all essential information is clearly displayed. 5. Inconsistent Branding:Maintain consistency in branding elements. Avoid using conflicting colors, fonts, or logos that can confuse customers. 6. Neglecting Maintenance:Neglecting the maintenance of your display can lead to a negative impression. Regularly check for damage or wear and tear. 7. Disregarding Feedback:Don’t ignore customer feedback or sales data. Use insights to make improvements to your POP display strategy. 8. Not Testing:Don’t skip the testing phase. Before deploying your display, conduct test runs to ensure it’s visually appealing and functional. 9. Ignoring Trends:Stay updated with current design and retail trends. An outdated or out-of-touch display can deter customers. 10. Lack of Flexibility:Ensure that your POP display can be adapted to changing needs or promotions. A rigid design can limit its effectiveness. Conclusion Creating a successful POP display requires careful planning and adherence to best practices. By knowing your audience, highlighting key products, focusing on design and simplicity, using effective signage, ensuring product accessibility, incorporating branding, considering lighting and durability, maintaining the display, and avoiding common pitfalls such as overcrowding and complex messaging, you can create a compelling and effective POP display that captures customers’ attention and drives sales. Keep in mind that a well-executed POP display can be a valuable asset in your marketing toolkit, enhancing your brand’s visibility and increasing product sales. If you are interested in point of purchase displays, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom POP Displays Facebook Twitter LinkedIn Pinterest Relevant Posts