Cutting Packaging Costs Without Sacrificing Protection
As budgets tighten in 2026, packaging buyers are under pressure to reduce costs without increasing damage rates. Cutting too aggressively can lead to product loss, higher return rates, and frustrated customers. The key is balancing material use, box design, and supply chain efficiency so that savings do not come at the expense of protection.
Where Packaging Costs Add Up
- Oversized boxes: Drive dimensional weight charges.
- Excess materials: Overuse of void fill and inserts.
- Complex SKU mix: Redundant sizes increase inventory costs.
- Inefficient freight: Poor palletization and stacking.
Cost-Saving Strategies That Maintain Protection
- Right-sizing: Match box size to product dimensions to cut DIM charges and material use.
- Optimize corrugated grades: Switch to single- or double-wall where appropriate without compromising strength.
- Consolidate SKUs: Streamline packaging options to reduce inventory overhead.
- Efficient inserts: Replace foam or excess dunnage with engineered corrugated or molded pulp.
- Supplier contracts: Negotiate based on annual volumes, not just peak season orders.
Testing Before Implementing Changes
- Use ASTM and ISTA protocols to ensure changes won’t increase product damage.
- Test for compression, vibration, and drop resistance.
- Run pilot shipments before scaling across the supply chain.
Balancing Sustainability and Cost
Eco-friendly doesn’t have to mean expensive:
- Use recyclable coatings to reduce plastic films.
- Choose corrugated designs that require less material while maintaining stacking strength.
- Highlight sustainable solutions in marketing to offset cost concerns.
Packaging Solutions with Brown Packaging
Brown Packaging helps companies lower costs while protecting products across the supply chain. From SKU rationalization to right-sized corrugated solutions, our team ensures packaging savings don’t compromise performance. Contact us to optimize your packaging program.
References
Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.
ASTM International. (2023). ASTM D4169: Standard Practice for Performance Testing of Shipping Containers and Systems.
Sustainable Packaging Coalition. (2023). Packaging Efficiency and Waste Reduction Report. Retrieved from https://sustainablepackaging.org
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Seasonal promotions are among the most powerful opportunities for brands to capture attention in retail environments. From holidays to back-to-school campaigns, point-of-purchase (POP) displays serve as the centerpiece of these promotions. To succeed, seasonal displays must deliver bold branding, withstand short-term but intensive use, and remain cost-efficient for rapid deployment. The Role of POP Displays in Seasonal Campaigns Seasonal promotions rely on speed, visibility, and excitement. POP displays amplify these campaigns by: Highlighting limited-time offers. Creating urgency that drives impulse purchases. Reinforcing brand presence during peak shopping periods. Allowing retailers to reconfigure store layouts quickly. Design Considerations for Seasonal POP Displays Unlike long-term club store displays, seasonal displays must balance structural strength with temporary use. Lightweight but durable materials: Enough to last weeks, not months. Fast assembly: Retail staff must set up displays quickly. Compact shipping: Flat-pack designs keep logistics efficient. Creative graphics: Bold, festive, and aligned with seasonal themes. Balancing Cost and Performance Because seasonal promotions are short-lived, packaging buyers must avoid overspending on unnecessary strength. Best practices include: Using single-wall corrugated with protective coatings when appropriate. Right-sizing displays to fit promotion duration and product volume. Selecting cost-efficient printing methods that deliver strong visual impact. Examples of Seasonal POP Applications Holiday promotions: Gift packs, limited-edition items, and themed displays. Back-to-school campaigns: Stationery, snacks, and student-focused promotions. Summer promotions: Beverage displays and outdoor lifestyle products. Valentine’s Day or Easter: Small-scale seasonal displays with high turnover. POP Display Solutions with Brown Packaging Brown Packaging designs POP displays tailored for seasonal promotions. From festive graphics to cost-efficient structural designs, we create displays that attract shoppers and maximize return during short-term campaigns. Contact us to learn more about seasonal POP solutions. References Shop! Association. (2021). Best Practices for In-Store Marketing and POP Displays. Retrieved from https://www.shopassociation.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.ASTM International. (2023). ASTM D5445: Standard Practice for Pictorial Markings for Handling of Goods. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. POP Display Facebook Twitter LinkedIn Pinterest Relevant Posts
Packaging is an essential element of product marketing. It not only protects the product but also plays a significant role in brand identity and consumer perception. One of the key decisions a brand must make when it comes to packaging is whether to choose stand-up pouches or flat pouches. Each option has its own set of advantages and disadvantages, making this decision crucial for the success of the product. In this blog, we will explore the factors brands should consider when deciding between standing up or laying flat for their product packaging. Stand-Up Pouches: The Pros and Cons Stand-up pouches have gained popularity in recent years for their eye-catching design and functionality. They are characterized by their ability to stand upright on store shelves. Here are some advantages and disadvantages of using stand-up pouches: Advantages of Stand-Up Pouches: Visibility and Branding: Stand-up pouches have a strong visual presence on store shelves, making it easier for consumers to spot your product. Their design allows for larger surface areas that can be customized with eye-catching graphics and branding. Space Efficiency: These pouches are space-efficient and can be stacked, maximizing shelf space utilization. This is particularly important in crowded retail environments. Reusability: Stand-up pouches often come with resealable features like zippers or spouts, which can enhance product freshness and convenience for the consumer. Eco-Friendly Options: Brands can choose eco-friendly materials for stand-up pouches, contributing to their sustainability initiatives. Disadvantages of Stand-Up Pouches: Cost: Manufacturing stand-up pouches can be more expensive compared to flat pouches due to the complexity of their design. Stability: While they stand up well on store shelves, stand-up pouches can be less stable during transportation and may require additional packaging to prevent damage. Flat Pouches: The Pros and Cons Flat pouches, also known as pillow pouches, are the traditional choice for packaging various products. They lie flat on shelves and have their own set of advantages and disadvantages: Advantages of Flat Pouches: Cost-Efficiency: Flat pouches are generally more cost-effective to produce compared to stand-up pouches, making them an attractive option for budget-conscious brands. Efficient Storage: They are stackable and take up less space, which can be especially beneficial for storage and transportation. Versatility: Flat pouches can be used for a wide range of products, from snacks to personal care items. Disadvantages of Flat Pouches: Visibility: Flat pouches may not be as eye-catching on store shelves as stand-up pouches. This can potentially lead to lower visibility and lower sales. Limited Branding Space: The smaller surface area of flat pouches limits the space available for branding and product information. Shelf Life: Some products may require airtight or resealable features that are more commonly found in stand-up pouches. Choosing the Right Option Ultimately, the decision between stand-up pouches and flat pouches should be based on the specific needs of your product and your target audience. Here are some key considerations: Product Type: Consider the nature of your product. Stand-up pouches are great for liquid products, snacks, and pet food, while flat pouches work well for items like coffee, chips, and grains. Branding and Visibility: If your brand relies heavily on eye-catching design and branding, stand-up pouches may be the better choice. However, if your product can stand out through other means or if cost is a significant concern, flat pouches might be more suitable. Budget: Evaluate your budget constraints and production costs. While stand-up pouches offer great visual appeal, they can be more expensive to produce. Environmental Considerations: If sustainability is a priority for your brand, explore eco-friendly options for both stand-up and flat pouches. Conclusion: A Future-focused Packaging Solution In conclusion, the food industry’s adoption of flexible packaging is far from arbitrary. It provides a multitude of advantages, including enhanced food safety and shelf life, sustainability, cost-effectiveness, consumer convenience, and innovative branding opportunities. As the food industry continues to evolve and consumer demands shift, flexible packaging will likely become an even more prominent feature of our grocery aisles and kitchen cupboards. It’s not just a trend—it’s a future-focused solution for a more sustainable and efficient food industry. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Subscribe To Our Newsletter Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability By submitting your information, you agree to our terms and conditions and privacy policy. Custom Pouches Facebook Twitter LinkedIn Pinterest Relevant Posts
In 2026, sustainability is no longer just a trend—it’s a buyer expectation. Forest Stewardship Council (FSC) certification has become a key benchmark for responsible packaging, signaling that materials are sourced from responsibly managed forests. For packaging buyers, FSC certification is more than a compliance checkbox—it’s a brand value that influences purchasing decisions, retailer acceptance, and customer loyalty. What Is FSC Certification? The Forest Stewardship Council certifies that paper-based packaging materials are sourced from forests managed for environmental responsibility, social benefit, and economic viability. FSC Mix: Packaging contains a blend of FSC-certified and controlled wood. FSC Recycled: Packaging is made entirely from recycled fiber. FSC 100%: Packaging is sourced only from FSC-certified forests. Why FSC Matters to Buyers in 2026 Retail access: Many major retailers now require FSC-certified packaging. Sustainability goals: Aligns with corporate ESG and carbon reduction commitments. Consumer trust: Customers recognize the FSC label and view it as credible. Global compliance: Meets international sustainability regulations. How FSC Certification Strengthens Brand Value Differentiation: Stand out with certified sustainable packaging. Marketing advantage: FSC logos reinforce eco-friendly messaging. Risk reduction: Verified sourcing prevents greenwashing claims. Customer loyalty: Environmentally conscious buyers prefer certified products. Challenges in FSC Implementation Limited supply of certain FSC substrates. Higher costs compared to non-certified materials. Need for supplier audits and documentation. Packaging Solutions with Brown Packaging Brown Packaging partners with buyers to integrate FSC-certified materials into corrugated boxes, folding cartons, and retail packaging. Our solutions support sustainability while maintaining cost efficiency and protection. Contact us to strengthen your brand with FSC-certified packaging. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Consumer Insights on Sustainable Packaging. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Sustainable Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts