Custom Packaging as a Tool for Building Customer Loyalty
In today’s competitive business landscape, customer loyalty plays a pivotal role in the success and growth of any brand or business. With countless options available to consumers, it is essential for businesses to go the extra mile to create a strong connection with their customers. Custom packaging, an often-overlooked aspect of product presentation, can be a powerful tool in building customer loyalty.
This blog explores the significance of custom packaging and how it can foster customer loyalty.
The Importance of Packaging
Packaging serves as the face of a product, the first tangible interaction a customer has with a brand. It not only protects the product but also acts as a canvas to showcase a brand’s identity, values, and story. Custom packaging goes beyond a generic box or bag and allows businesses to create a unique and memorable unboxing experience. This attention to detail demonstrates a brand’s commitment to providing exceptional customer experiences.
Personalization and Branding
Custom packaging offers businesses the opportunity to personalize their product presentation. By incorporating unique designs, colors, and materials that align with the brand’s aesthetics, custom packaging enhances brand recognition. Personalization also allows businesses to tailor the packaging to specific customer segments, further strengthening the bond between the customer and the brand.
Unboxing Experience
The unboxing experience has become a significant part of a customer’s journey. Custom packaging adds an element of surprise, delight, and anticipation, making the act of opening a package an enjoyable experience. Well-crafted packaging can evoke positive emotions and leave a lasting impression on customers. When customers have a positive unboxing experience, they are more likely to share it on social media, leading to free and valuable word-of-mouth marketing.
Enhanced Perceived Value
Custom packaging elevates the perceived value of a product. When customers receive a well-designed and carefully packaged product, it communicates a sense of quality and attention to detail. This association between premium packaging and product quality enhances customer satisfaction and reinforces their decision to choose a particular brand over others.
Brand Differentiation
In a saturated market, standing out from the competition is crucial. Custom packaging allows businesses to differentiate themselves and create a unique brand identity. By incorporating innovative packaging techniques, such as embossing, foil stamping, or unique structural designs, businesses can capture the attention of customers and leave a lasting impression. When customers connect the distinctive packaging with a positive experience, they are more likely to remain loyal to the brand.
Emotional Connection
Custom packaging has the power to evoke emotions and create a deeper connection between the customer and the brand. By incorporating elements that resonate with the target audience, such as eco-friendly materials, personalized messages, or charitable initiatives, businesses can appeal to customers’ values and foster an emotional connection. When customers feel emotionally connected to a brand, they are more likely to become brand advocates and recommend the brand to others.
Repeat Purchases and Referrals
Custom packaging contributes to customer loyalty by encouraging repeat purchases. When customers have a positive experience with a brand’s packaging, they are more likely to repurchase the product. Additionally, custom packaging can drive referrals. Customers who are delighted by the packaging may share their experience with friends, family, or on social media platforms, expanding the brand’s reach and attracting new customers.
In summary, custom packaging goes beyond mere aesthetics; it is a powerful tool for building customer loyalty. By investing in unique and personalized packaging, businesses can create memorable unboxing experiences, enhance brand recognition, differentiate themselves from competitors, and foster emotional connections with customers. Through custom packaging, businesses can cultivate a loyal customer base that not only repurchases but also becomes brand advocates, leading to sustainable growth and success in the long run.
If you are interested in custom packaging solutions, then partner with Brown Packaging today to get started.
Subscription packaging continues to expand across beauty, food, lifestyle, and specialty products. Buyers must balance branding, protection, and sustainability while keeping fulfillment efficient. This checklist highlights the critical areas buyers should review in 2026 when sourcing or redesigning subscription packaging. Branding and Unboxing Experience Seasonal or rotating graphics to keep unboxing fresh. Premium finishes such as foil, embossing, or unique die-cuts. Easy-open features like tear strips for convenience. Right-Sizing and Efficiency Reduce DIM charges with packaging tailored to product sizes. Use modular designs to cover multiple SKUs with fewer box sizes. Ensure packaging works with automation to speed fulfillment. Protection and Durability Inserts that prevent product shifting during transit. ISTA-tested designs to withstand vibration and drops. Moisture-resistant coatings for temperature-sensitive items. Sustainability Requirements FSC-certified corrugated or recycled substrates. Recyclable coatings or compostable options. Clear sustainability messaging to support consumer expectations. Cost Control SKU rationalization to limit unnecessary box variations. Material selection that balances protection and price. Supplier contracts that secure pricing for seasonal peaks. Packaging Solutions with Brown Packaging Brown Packaging designs subscription packaging that combines branding, protection, and sustainability. From FSC-certified corrugated to custom inserts, our solutions help buyers create packaging that builds loyalty and controls costs in 2026. Contact us to review your subscription packaging program. References Sustainable Packaging Coalition. (2023). Subscription Packaging and Consumer Insights. Retrieved from https://sustainablepackaging.orgForest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgInternational Safe Transit Association (ISTA). (2023). ISTA Testing Procedures for Transport Packaging. Retrieved from https://ista.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Ecommerce Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
As budgets tighten in 2026, packaging buyers are under pressure to reduce costs without increasing damage rates. Cutting too aggressively can lead to product loss, higher return rates, and frustrated customers. The key is balancing material use, box design, and supply chain efficiency so that savings do not come at the expense of protection. Where Packaging Costs Add Up Oversized boxes: Drive dimensional weight charges. Excess materials: Overuse of void fill and inserts. Complex SKU mix: Redundant sizes increase inventory costs. Inefficient freight: Poor palletization and stacking. Cost-Saving Strategies That Maintain Protection Right-sizing: Match box size to product dimensions to cut DIM charges and material use. Optimize corrugated grades: Switch to single- or double-wall where appropriate without compromising strength. Consolidate SKUs: Streamline packaging options to reduce inventory overhead. Efficient inserts: Replace foam or excess dunnage with engineered corrugated or molded pulp. Supplier contracts: Negotiate based on annual volumes, not just peak season orders. Testing Before Implementing Changes Use ASTM and ISTA protocols to ensure changes won’t increase product damage. Test for compression, vibration, and drop resistance. Run pilot shipments before scaling across the supply chain. Balancing Sustainability and Cost Eco-friendly doesn’t have to mean expensive: Use recyclable coatings to reduce plastic films. Choose corrugated designs that require less material while maintaining stacking strength. Highlight sustainable solutions in marketing to offset cost concerns. Packaging Solutions with Brown Packaging Brown Packaging helps companies lower costs while protecting products across the supply chain. From SKU rationalization to right-sized corrugated solutions, our team ensures packaging savings don’t compromise performance. Contact us to optimize your packaging program. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.ASTM International. (2023). ASTM D4169: Standard Practice for Performance Testing of Shipping Containers and Systems.Sustainable Packaging Coalition. (2023). Packaging Efficiency and Waste Reduction Report. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Product damage is one of the most expensive risks in packaging. Beyond replacement costs, damaged goods lead to lost sales, returns, and reputational harm. In 2026, complex e-commerce, global shipping, and automation create new challenges for packaging buyers. The right materials, testing, and design strategies are critical to protecting products while controlling costs. Why Damage Prevention Matters Financial losses: Damaged products increase replacement and freight costs. Customer impact: Poor delivery experience reduces loyalty and repeat sales. Sustainability: Returns and waste drive higher carbon footprints. Compliance: Retailers often impose penalties for damaged shipments. Common Causes of Product Damage Compression: Pallet stacking weakens boxes in transit. Vibration and shock: Long-haul shipping increases risk. Moisture exposure: Humidity and rain compromise corrugated performance. Poor right-sizing: Oversized boxes allow product movement inside. Strategies to Reduce Damage in 2026 Right-size packaging: Minimize empty space and movement. Material optimization: Choose the correct corrugated grade for load demands. Protective inserts: Molded pulp or engineered corrugated reduce shock. Moisture-resistant coatings: Defend against water and humidity. Automation-friendly design: Prevent jams that damage products on high-speed lines. Testing Protocols for Damage Prevention ISTA testing: Simulates vibration, drops, and compression. ASTM standards: Validate packaging strength and durability. Pilot shipments: Real-world trials confirm lab results. Packaging Solutions with Brown Packaging Brown Packaging designs solutions that minimize damage across today’s complex supply chains. From right-sized corrugated to ISTA-tested inserts, we help buyers protect products while reducing costs. Contact us to strengthen your packaging program. References ASTM International. (2023). ASTM D4169: Standard Practice for Performance Testing of Shipping Containers and Systems.International Safe Transit Association (ISTA). (2023). ISTA Testing Procedures for Transport Packaging. Retrieved from https://ista.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Retail packaging continues to evolve as brands balance sustainability, supply chain performance, and consumer experience. In 2026, buyers face new challenges shaped by material innovation, compliance requirements, and rising consumer expectations. Understanding these trends helps companies stay competitive while aligning packaging programs with industry standards. Sustainability Becomes Non-Negotiable Greater use of recyclable and compostable substrates. Retailers pushing suppliers toward FSC-certified materials. Minimalist designs that reduce waste without losing impact. Smarter Packaging for Supply Chains Increased adoption of right-sizing to reduce freight costs. Boxes designed for automation and faster fulfillment. Stronger corrugated grades to withstand long e-commerce journeys. Enhanced Consumer Experience Custom graphics for seasonal campaigns and limited editions. Tear strips, resealable closures, and window cutouts for convenience. Premium finishes that elevate gift packaging at retail. Growth of Hybrid Packaging Formats Combining corrugated strength with folding carton graphics. Modular designs for multi-SKU and club store environments. Packaging engineered to serve both e-commerce and in-store needs. Compliance and Testing Standards Retailers demanding ISTA and ASTM testing for packaging durability. Supply chain audits on recyclability and sustainability claims. More pressure for transparent reporting on environmental impact. Retail Packaging Solutions with Brown Packaging Brown Packaging helps brands adapt to evolving retail packaging trends. From sustainable substrates to automation-friendly designs, our solutions balance branding, durability, and compliance for 2026. Contact us to prepare your packaging program for the year ahead. References Forest Stewardship Council (FSC). (2023). FSC Packaging Certification Guidelines. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Packaging Trends and Consumer Insights. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Supplier contracts can make or break a packaging program. Without the right terms, buyers risk price volatility, missed lead times, and inconsistent product quality. In 2026, negotiating smart contracts is essential for controlling costs, securing reliable supply, and meeting compliance requirements. Why Packaging Contracts Matter Cost stability: Protects against sudden raw material price spikes. Supply security: Ensures availability during peak demand. Quality control: Aligns suppliers with testing and compliance standards. Operational efficiency: Streamlines purchasing and reduces administrative burden. Key Terms Buyers Should Negotiate Volume commitments: Secure better pricing with accurate forecasts. Price adjustment clauses: Define when and how costs can change. Lead times and delivery windows: Avoid shortages and production delays. Testing and compliance: Require ISTA, ASTM, or FSC certification where applicable. Sustainability commitments: Ensure suppliers align with environmental goals. Risks of Weak Contracts Paying inflated prices during market fluctuations. Receiving inconsistent corrugated strength or print quality. Missed shipments leading to costly expedited freight. Difficulty meeting retailer or regulatory compliance. Best Practices for Buyers in 2026 Leverage data: Use past order history to negotiate realistic volumes. Dual sourcing: Maintain backup suppliers for risk management. Annual reviews: Reassess terms to reflect changes in demand and compliance. Collaborative approach: Treat suppliers as partners, not just vendors. Packaging Solutions with Brown Packaging Brown Packaging helps buyers secure strong supplier contracts that balance cost, quality, and supply chain reliability. Our partnerships and industry expertise ensure your packaging program is protected for 2026 and beyond. Contact us to discuss supplier solutions. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Fiber Box Association. (2024). Corrugated Packaging Market Outlook. Retrieved from https://www.fibrebox.orgSustainable Packaging Coalition. (2023). Supplier Standards for Sustainable Packaging. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Packaging compliance is no longer optional—it’s a requirement for accessing retail shelves, shipping networks, and international markets. In 2026, buyers must navigate evolving regulations around sustainability, labeling, and testing to avoid costly fines, rejected shipments, or damaged customer relationships. Why Compliance Matters in 2026 Retail requirements: Major retailers demand FSC, ISTA, and sustainability certifications. E-commerce standards: Carriers enforce dimensional weight and package testing rules. Global trade: Export packaging must comply with ISPM 15, ASTM, and ISO guidelines. Consumer trust: Transparency in packaging claims impacts purchasing decisions. Key Compliance Areas for Buyers Material sourcing: FSC-certified corrugated and board for sustainability. Labeling standards: GS1-compliant barcodes and accurate product details. Durability testing: ISTA and ASTM protocols for drop, vibration, and compression. Sustainability regulations: Requirements for recyclable or compostable materials. Chemical restrictions: Compliance with FDA, EU, or state-specific standards. Common Compliance Challenges Keeping up with frequent regulatory changes. Managing multiple certifications across suppliers. Balancing compliance with cost-efficiency. Verifying supplier claims for sustainability. Best Practices for Staying Compliant Audit suppliers annually to confirm certification validity. Run internal packaging tests before scaling. Track regulatory updates for each region you ship to. Work with experienced partners who understand industry compliance. Packaging Solutions with Brown Packaging Brown Packaging helps buyers meet 2026 compliance standards with FSC-certified materials, ISTA-tested designs, and regulatory expertise. Our team ensures your packaging meets retailer, carrier, and sustainability requirements. Contact us to keep your program compliant. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgInternational Safe Transit Association (ISTA). (2023). ISTA Testing Procedures for Transport Packaging. Retrieved from https://ista.orgGS1. (2024). Global Standards for Packaging and Labeling. Retrieved from https://www.gs1.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
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As businesses increasingly shift away from overseas suppliers, finding a reliable domestic packaging supplier in the USA has become a priority. Domestic suppliers offer shorter lead times, better quality control, and protection from tariffs and international shipping delays. However, identifying the right supplier requires strategic research and evaluation to ensure they meet your specific packaging needs. Key Steps to Finding a U.S. Packaging Supplier Define Your Packaging Requirements Before searching for a supplier, establish clear requirements based on: Packaging Type: Corrugated boxes, folding cartons, flexible packaging, etc. Customization Needs: Printing, coatings, branding, and structural design. Order Volume: Minimum order quantities (MOQs) and scalability for future growth. Industry Standards & Compliance: Food-grade, pharmaceutical, retail, or industrial packaging. Use Online Supplier Directories and Industry Networks Utilize trusted business directories and industry associations to locate reputable suppliers. Some useful resources include: Thomasnet.com – A leading directory of U.S. manufacturers and suppliers. Packaging World Supplier Database – A resource for finding packaging companies. National Association of Manufacturers (NAM) – A database of U.S. manufacturing companies. Trade Shows & Conferences – Events like Pack Expo provide opportunities to meet suppliers in person. Evaluate Supplier Capabilities and Reliability Once you have a list of potential suppliers, conduct thorough evaluations based on: Manufacturing Location & Capacity: Ensure the supplier has facilities within the U.S. and can handle your volume requirements. Lead Times & Logistics: Confirm turnaround times, delivery options, and warehouse locations. Certifications & Compliance: Look for ISO, FDA, FSC, or industry-specific certifications that align with your needs. Customer Reviews & Case Studies: Assess feedback from businesses in your industry. Request Samples and Quotes To ensure product quality, request physical samples before placing a bulk order. Compare multiple quotes for: Material Quality & Durability – Ensure the packaging meets protection standards. Printing & Customization Quality – Verify branding and finishing options. Pricing Transparency – Watch for hidden fees in setup, tooling, or freight costs. Build a Long-Term Partnership Choosing a packaging supplier isn’t just about pricing—it’s about finding a reliable long-term partner. A strong supplier relationship ensures consistent quality, priority service, and customized solutions as your business grows. Final Thoughts: Finding the Right U.S. Packaging Supplier The process of finding a domestic packaging supplier requires research, evaluation, and a clear understanding of your business needs. By prioritizing quality, responsiveness, and supply chain reliability, companies can secure the right partner for sustainable packaging success. Looking for a trusted U.S. packaging supplier? Contact Brown Packaging today to discuss customized solutions for your business. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Protein bars are a popular on-the-go snack, requiring durable, protective, and visually appealing packaging to ensure freshness and convenience. The right packaging helps extend shelf life, maintain texture, and protect against contamination, making it essential for both retail and eCommerce sales. Businesses must carefully select the best materials and formats for their protein bars to optimize product protection and brand visibility. Types of Packaging for Protein Bars Protein bars can be packaged in various materials and formats depending on brand preference, shelf life requirements, and distribution channels. The most common types include: Flexible Film Packaging (Flow Wraps & Roll Stock) Flow wrap packaging, often produced from roll stock, is the most widely used solution for protein bars due to its lightweight, cost-effectiveness, and superior protection. It consists of a plastic or foil-based flexible film, heat-sealed to create an air-tight package. Benefits: Provides moisture and oxygen barrier to extend shelf life. Offers high-speed packaging efficiency for mass production. Allows for vibrant branding and print customization. Stand-Up Pouches and Resealable Bags Ideal for multi-pack protein bars, stand-up pouches provide convenience and branding appeal while protecting bars from crushing and environmental factors. Benefits: Resealable options improve freshness and portion control. Provides a premium look for retail shelves and club store formats. Customizable with clear windows, matte or gloss finishes, and tear notches. Folding Cartons Many protein bars are sold in multi-bar packs housed in folding cartons. These secondary packaging solutions enhance shelf presence and provide additional protection. Benefits: Ideal for bulk packaging and organized retail display. Supports branding with high-quality printing and embossing options. Adds structural protection to prevent crushing. Corrugated Boxes for Shipping For wholesale distribution and eCommerce fulfillment, protein bars are often packed in corrugated shipping boxes to ensure safe transit and bulk handling. Benefits: Provides durability for long-distance shipping and warehouse storage. Can be designed with custom inserts for product security. Custom printing allows for branded unboxing experiences. POP and Countertop Displays Retailers often use point-of-purchase (POP) and countertop displays to showcase protein bars in high-traffic areas. These displays help drive impulse purchases and enhance brand visibility. Benefits: Designed for maximum visibility in checkout lanes and retail aisles. Can be customized for seasonal promotions or new product launches. Available in corrugated or folding carton formats for easy setup. Key Packaging Considerations for Protein Bars Choosing the right protein bar packaging requires evaluating several factors: Shelf Life Protection: Packaging must offer barrier properties against moisture, air, and light to prevent spoilage. Consumer Convenience: Features like resealable closures, easy-open tear notches, and portability enhance the user experience. Branding & Marketing Appeal: High-quality printing, embossing, or matte/gloss finishes make a product stand out on retail shelves. Shipping & Retail Optimization: Bulk packaging and display solutions improve storage, handling, and in-store presentation. Final Thoughts: Selecting the Best Protein Bar Packaging Protein bar packaging should be protective, convenient, and visually appealing while aligning with industry requirements. Whether using flow wraps and roll stock for single bars, folding cartons for multi-packs, corrugated boxes for shipping, or POP displays for retail, businesses should evaluate their packaging based on functionality, branding, and distribution needs. Looking for custom protein bar packaging solutions? Contact Brown Packaging today to explore innovative packaging options that meet your brand’s needs! (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Protein Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Packaging is an essential aspect of any product, and it is vital for the success of small businesses. Effective packaging not only protects the product but also serves as a marketing tool that can help small businesses stand out from the competition. 10 Packaging Tips For Small Businesses In this blog, we will explore some tips that every small business should consider when selecting packaging products. Choose the Right Type of Packaging Material Consider the Size and Weight of the Product Use Eco-Friendly Packaging Incorporate Branding Make it Easy to Open Provide Clear Instructions Consider Shipping and Storage Conditions Consider the Type of Product Consider the Shipping Method Test the Packaging Choose the Right Type of Packaging Material There are various packaging materials to choose from, and selecting the right one is crucial to protect the product during transit. Some common packaging materials include corrugated boxes, plastic bags, paper bags, bubble wrap, and padded mailers. Corrugated boxes are an affordable and eco-friendly option that provides excellent protection, whereas plastic bags are more durable and water-resistant. Padded mailers and bubble wrap are ideal for fragile items, as they provide cushioning and protection during transit. Consider the Size and Weight of the Product The size and weight of the product are crucial factors to consider when selecting the packaging. If the product is small and lightweight, a smaller package such as a paper bag or padded mailer will suffice. However, if the product is bulky and heavy, a larger package such as a corrugated box with more protection may be necessary. Using oversized packaging not only increases the cost of shipping but also has a negative impact on the environment. Use Eco-Friendly Packaging Sustainable packaging options are becoming increasingly popular as consumers become more environmentally conscious. Eco-friendly packaging includes materials that are biodegradable, compostable, or recyclable. Switching to eco-friendly packaging not only reduces the carbon footprint but also appeals to environmentally conscious customers. Some eco-friendly packaging products include biodegradable plastic bags, recycled corrugated boxes, and paper bags. Incorporate Branding Packaging is an excellent tool for branding, and incorporating your brand logo and colors on the packaging can help increase brand recognition. Consistent branding across all packaging and marketing materials can help build brand awareness and loyalty. Branding options include custom-printed bags, boxes, and labels. Make it Easy to Open Customers appreciate packaging that is easy to open and does not require any additional tools. Complicated packaging can frustrate customers and negatively impact their experience with the product. Additionally, easy-to-open packaging reduces the risk of damage to the product during opening. Ziplock bags and self-sealing bags are great options for easy-to-open packaging. Provide Clear Instructions Providing clear instructions on how to use the product and how to dispose of the packaging can help enhance the customer experience. Clear instructions reduce the risk of damage to the product during use and reduce the risk of customer dissatisfaction. Instructions can be printed on the packaging or provided in a separate document. Consider Shipping and Storage Conditions When selecting packaging products, it is essential to consider the shipping and storage conditions of the product. Products that require refrigeration, for example, may require special packaging that can keep the product at the correct temperature during transit. Additionally, packaging that is easy to store can save on storage costs and reduce the risk of damage to the product during storage. Some options for easy-to-store packaging include flat poly bags and foldable boxes. Consider the Type of Product The type of product being shipped is an essential factor to consider when selecting packaging products. Some products may require special packaging to protect them during transit. For example, perishable items such as food and flowers may require insulated packaging or special refrigerated packaging. Fragile items such as electronics or glassware may require additional padding and protection to prevent damage. Consider the Shipping Method The shipping method you choose can also impact the type of packaging product you select. Some shipping carriers may have specific requirements for packaging products, such as weight limits and size restrictions. It’s essential to research the shipping carrier’s guidelines and requirements before selecting packaging products to ensure they comply with their regulations. Test the Packaging Before shipping products, it’s crucial to test the packaging to ensure it can protect the product during transit. Testing the packaging can help identify any weaknesses in the packaging and allow for adjustments to be made to ensure the product arrives safely. Testing can include drop testing, compression testing, and vibration testing. Summary: 10 Packaging Tips for Small Businesses In summary, selecting the right packaging products is essential for the success of small businesses. By considering the type of packaging material, size and weight of the product, eco-friendly options, branding, ease of opening, clear instructions, shipping and storage conditions, type of product, shipping method, and testing the packaging, small businesses can ensure that their products arrive safely and attractively packaged, which can enhance the customer experience and increase brand loyalty. If you are interested in packaging solutions tailored to small businesses, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts