Protection

Most POP display programs don’t lose money on materials. They lose it in:👉 empty space Displays are often shipped with: Excess void space Poor stacking

Taller displays get attention. But they also get: Rejected by retailers Unstable under load More likely to fail in-store Height isn’t just a design choice—it’s

Cutouts sell the product. They improve: Visibility Brand presentation Shopper engagement But they also remove something critical:👉 Structure Every cutout or window reduces material—and with