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Case Study: NOCCO – Premium Rigid Box

When NOCCO needed a high-end packaging solution for their influencer and investor campaign, they faced a major challenge—tight deadlines, no initial design, and the need to eliminate foam while still protecting their product. Brown Packaging stepped in, designing and delivering a custom premium rigid  box with a sleek finish, innovative structural design, and secure product placement—all within just three weeks. Here’s how we made it happen.

The Challenge/Problem

NOCCO needed a premium packaging solution for a marketing campaign targeting social media influencers, investors, and high-value clients. However, several challenges had to be addressed:

  • Tight Lead Time – The packaging had to be designed, tested, and produced within just three weeks.
  • Redesign Request – The client previously had these boxes made in Europe but now needed a modified version that could hold 6 cans instead of 2—without the original basketball-themed design.
  • Foam-Free Protection – The previous packaging relied on foam to secure the cans, but the client wanted a design that eliminated foam while still preventing damage.

Impact on Their Operations

Without an elevated packaging solution, the client risked missing a valuable marketing opportunity. Their standard packaging lacked the sophistication needed for this campaign, and achieving a high-end look within a short timeline was a challenge.

*Images above show our clients original packaging from Europe with the foam*

Solution: Brown Packaging’s Approach

To meet NOCCO’s needs, Brown Packaging developed a premium custom box that improved presentation and product protection while eliminating foam inserts. The solution included:
Custom Structural Design – Created a two-layer shelf system that secured the cans in place while providing a tiered display.
Foam-Free Protection – Engineered an insert that held the cans securely, preventing movement and damage without using foam.
3D Renderings & Prototypes – Provided visual concepts, plain structural samples for testing, and preliminary printed samples for approval.
Premium Materials & Finishes – Designed a high-end soft-touch box with Spot UV on a premium material beyond standard corrugated.
Custom Printed Inserts – Developed a printed insert card to enhance branding and the unboxing experience.

Collaborative Process

  1. The customer sent reference samples and requested a design that held 6 cans instead of 2.
  2. Brown Packaging designed a first concept with 3D renderings, which the client approved.
  3. A structural prototype was produced and refined to eliminate foam while ensuring product protection.
  4. Artwork die lines were provided, and the client applied their graphics.
  5. Printed samples were created to verify accuracy before final production.
  6. All approvals were secured, and the final production run was completed within the three-week deadline.

*Images above show a physical sample of NOCCO’s premium rigid box with a hinge and inserts*

*Images above show a digital sample of NOCCO’s premium rigid box with a hinge and inserts*

*Image above show NOCCO’s sent out card, which is attached to the top of the box*

Implementation: Timeline & Execution

  • Step 1: Backward planning ensured artwork deadlines aligned with production.
  • Step 2: The Brown Packaging design team worked quickly to finalize the structure and provide die lines.
  • Step 3: The client was highly responsive in providing artwork and approving designs, keeping the project on schedule.

Challenges & Adjustments

🚧 Foam-Free Protection – The initial prototype allowed too much movement, so an additional shelf was incorporated to stabilize the cans.
🚧 Box Closure Issues – Adjustments were made to ensure a clean and secure closure.
🚧 Tight Timeline – Rapid approvals were required to meet the three-week deadline, but collaboration between Brown Packaging and NOCCO ensured success.

Outcome: Results

  • Premium Branding: A sleek, high-end design that enhanced NOCCO’s marketing campaign.
  • Eliminated Foam: A sustainable and efficient structural solution without compromising product protection.
  • On-Time Delivery: The custom packaging was designed, tested, and produced within the tight deadline.

*Images above show a physical sample with print of NOCCO’s premium rigid box with a hinge and inserts*

Sales Representative Contact Information

Alex Vom Steeg
Account Manager
📧 Email: alex@brownpackaging.com
📞 Phone: (714) 300-0650

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