A Buyer’s Guide to Roll Stock
In the world of packaging, roll stock, also referred to as candy wrappers or snack wrappers, is a versatile and essential component. It refers to a continuous sheet of flexible material wound into a roll, used in various packaging applications. Roll stock materials come in a wide range of options, each designed to meet specific packaging requirements. Whether you are a seasoned packaging professional or a newcomer to the field, this buyer’s guide to roll stock will help you navigate the complexities of selecting the right material for your packaging needs.
Understand Your Packaging Requirements
Before diving into the specifics of roll stock materials, it’s crucial to understand your packaging requirements. Ask yourself the following questions:
- What type of product are you packaging?
- What are the dimensions and weight of your product?
- Is your product sensitive to environmental factors like moisture, oxygen, or light?
- What is the expected shelf life of your product?
- Do you require printing or branding on the packaging material?
- What is your budget for packaging materials?
By answering these questions, you’ll gain a clearer picture of your packaging needs and be better equipped to choose the right roll stock material.
Types of Roll Stock Materials
Roll stock materials come in various types, each offering unique characteristics and benefits. Here are some common roll stock materials:
Flexible Films:
- Polyethylene (PE)
- Polypropylene (PP)
- Polyvinyl chloride (PVC)
- Polyester (PET)
- Nylon (PA)
Flexible films are suitable for a wide range of products, from food to electronics. They offer excellent barrier properties and are customizable for printing.
Foil Laminates:
- Aluminum foil laminated with various substrates
Foil laminates provide exceptional barrier properties against moisture, light, and oxygen. They are often used for perishable food items and pharmaceuticals.
Paper-Based Roll Stock:
- Kraft paper
- Coated paper
Paper-based roll stock is eco-friendly and ideal for products where a natural or rustic appearance is desired.
Specialty Films:
- Metallized films
- Biodegradable films
- Retort pouch films
Specialty films cater to unique packaging needs, such as high gloss, sustainability, and resistance to high-temperature processing.
Barrier Properties
Consider the barrier properties required for your product. For example, if you are packaging perishable goods, you’ll need materials with excellent moisture and oxygen barrier properties. Foil laminates and certain specialty films are often preferred for such applications.
Printing and Branding
If branding and aesthetics are crucial for your product, choose roll stock materials that offer excellent printability. Flexible films and paper-based materials are typically easier to print on, allowing for vibrant graphics and branding.
Environmental Impact
In today’s environmentally conscious world, it’s essential to consider the environmental impact of your packaging materials. Biodegradable films and sustainable materials are excellent choices for eco-friendly packaging.
Budget Constraints
Budget constraints are a significant factor in the decision-making process. While high-performance materials may offer superior properties, they can also be more expensive. Balance your budget with your packaging requirements to find the most cost-effective solution.
Regulatory Compliance
Ensure that your chosen roll stock material complies with relevant industry regulations and standards. This is particularly important for packaging in the food and pharmaceutical industries, where strict guidelines are in place.
Supplier Selection
Choose a reliable and reputable roll stock supplier. Look for a supplier with a proven track record of delivering high-quality materials on time and within budget.
If you are interested in packaging your products with roll stock, then partner with Brown Packaging today to get started.
In 2026, sustainability is no longer just a trend—it’s a buyer expectation. Forest Stewardship Council (FSC) certification has become a key benchmark for responsible packaging, signaling that materials are sourced from responsibly managed forests. For packaging buyers, FSC certification is more than a compliance checkbox—it’s a brand value that influences purchasing decisions, retailer acceptance, and customer loyalty. What Is FSC Certification? The Forest Stewardship Council certifies that paper-based packaging materials are sourced from forests managed for environmental responsibility, social benefit, and economic viability. FSC Mix: Packaging contains a blend of FSC-certified and controlled wood. FSC Recycled: Packaging is made entirely from recycled fiber. FSC 100%: Packaging is sourced only from FSC-certified forests. Why FSC Matters to Buyers in 2026 Retail access: Many major retailers now require FSC-certified packaging. Sustainability goals: Aligns with corporate ESG and carbon reduction commitments. Consumer trust: Customers recognize the FSC label and view it as credible. Global compliance: Meets international sustainability regulations. How FSC Certification Strengthens Brand Value Differentiation: Stand out with certified sustainable packaging. Marketing advantage: FSC logos reinforce eco-friendly messaging. Risk reduction: Verified sourcing prevents greenwashing claims. Customer loyalty: Environmentally conscious buyers prefer certified products. Challenges in FSC Implementation Limited supply of certain FSC substrates. Higher costs compared to non-certified materials. Need for supplier audits and documentation. Packaging Solutions with Brown Packaging Brown Packaging partners with buyers to integrate FSC-certified materials into corrugated boxes, folding cartons, and retail packaging. Our solutions support sustainability while maintaining cost efficiency and protection. Contact us to strengthen your brand with FSC-certified packaging. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Consumer Insights on Sustainable Packaging. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Sustainable Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Sustainability is now a top priority for packaging buyers. Retailers, regulators, and consumers are all demanding packaging solutions that reduce environmental impact without sacrificing performance. In 2026, buyers must balance eco-friendly materials, cost, and compliance to build programs that are both effective and future-ready. What Buyers Need to Know About Sustainable Packaging Regulatory pressure: Governments are enforcing stricter rules on recyclability and plastic use. Retail mandates: FSC certification and recyclable packaging are becoming standard requirements. Consumer expectations: Customers increasingly choose brands with visible sustainability commitments. Sustainable Material Options Recycled corrugated: High recycled content while maintaining compression strength. Compostable films: Suitable for select food and retail applications. Molded pulp inserts: Replace foam or plastic for protective packaging. Water-based coatings: Enhance moisture resistance without harmful chemicals. Balancing Cost and Performance Right-size packaging: Reduces material waste and shipping costs. Hybrid solutions: Combine eco-materials with corrugated for balance. Life cycle analysis: Evaluate true environmental impact, not just marketing claims. How to Evaluate Sustainable Suppliers Verify FSC, SPC, or ISO certifications. Request testing data for durability and recyclability. Audit supply chains for consistency and transparency. Ensure claims meet local and international compliance standards. Packaging Solutions with Brown Packaging Brown Packaging helps buyers implement sustainable packaging programs that balance cost, performance, and compliance. From recycled corrugated to eco-friendly coatings and inserts, we deliver solutions that meet 2026 sustainability goals. Contact us to explore sustainable packaging options. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Packaging Sustainability Trends and Buyer Insights. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Sustainable Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Choosing the right packaging material is one of the most important decisions buyers face. Single-material packaging offers simplicity and recyclability, while multi-material designs provide enhanced performance and protection. Understanding the trade-offs helps companies balance cost, functionality, and sustainability goals in 2026. What Is Single-Material Packaging? Single-material packaging uses one substrate—such as corrugated board, folding carton, or plastic—for the entire structure. Advantages: Easier to recycle and dispose. Lower material costs in many cases. Streamlined sourcing and inventory. Supports sustainability messaging. Disadvantages: Limited barrier protection. Less customization for fragile or complex products. May require added thickness for strength, increasing weight. What Is Multi-Material Packaging? Multi-material packaging combines two or more substrates—such as corrugated with foam, or paperboard laminated with film—to achieve specific performance outcomes. Advantages: Greater protection against moisture, oxygen, and impact. Allows for premium finishes and enhanced graphics. Ideal for fragile or high-value products. Customizable for unique supply chain conditions. Disadvantages: More difficult to recycle due to material separation. Higher cost and longer lead times. Complex sourcing and inventory management. When to Use Each Approach Single-material packaging: Best for products with low fragility, strong sustainability requirements, or cost-driven programs. Multi-material packaging: Best for high-value, fragile, or regulated products requiring advanced protection. Balancing Performance and Sustainability Buyers must weigh performance needs against eco goals: Use recyclable coatings to extend single-material performance. Choose hybrid designs that separate easily for recycling. Apply multi-material solutions only where risk of damage outweighs cost. Packaging Solutions with Brown Packaging Brown Packaging helps buyers evaluate when to use single- vs. multi-material packaging. Our team balances sustainability, performance, and cost to deliver solutions tailored to your supply chain. Contact us to explore the right approach for your products. References Forest Stewardship Council (FSC). (2023). FSC Packaging Certification Guidelines. Retrieved from https://fsc.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Sustainable Packaging Coalition. (2022). Design for Recyclability and Multi-Material Packaging Report. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
One of the biggest challenges in sustainable packaging is balancing environmental responsibility with product protection. Buyers often worry that switching to eco-friendly materials means sacrificing durability or driving up costs. In 2026, new material technologies allow brands to meet sustainability goals without compromising strength or supply chain performance. Why Protection Still Matters Damaged products create more waste than packaging ever could. Returns increase logistics costs and carbon emissions. Retailers and e-commerce platforms expect packaging to deliver both sustainability and reliability. Eco-Friendly Material Options Recycled corrugated: Maintains stacking strength while reducing virgin fiber use. Molded pulp inserts: Cushion fragile items while replacing plastic foam. Water-based barrier coatings: Add moisture resistance without plastic films. Compostable films: Ideal for short shelf-life or single-use applications. Paper-based mailers: Replace poly mailers for e-commerce shipments. How to Balance Eco Goals and Protection Use right-sizing to reduce material volume while improving fit. Apply hybrid solutions (corrugated + pulp) for high-value goods. Conduct ISTA testing to validate protective performance. Match material choice to product fragility and supply chain conditions. Examples in Action Electronics: Molded pulp trays replacing EPS foam. Food and beverage: FSC-certified corrugated with recyclable coatings. Retail e-commerce: Recycled paper mailers protecting apparel. Packaging Solutions with Brown Packaging Brown Packaging develops eco-friendly solutions that protect products while meeting sustainability requirements. From recycled corrugated to innovative coatings, our team ensures you never trade protection for environmental impact. Contact us to explore eco-material options. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Eco-Friendly Packaging Materials and Case Studies. Retrieved from https://sustainablepackaging.orgASTM International. (2023). ASTM D4169: Standard Practice for Performance Testing of Shipping Containers and Systems. (714)300-0650 request@brownpackaging.com Most Recent Posts: Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
In today’s competitive market, packaging affordability doesn’t start with cheaper materials — it starts with smarter design. Every score, fold, and insert decision affects not only how a box looks and feels, but how efficiently it’s made, shipped, and used. Structural engineering is the silent driver of cost efficiency — optimizing strength, space, and performance before the first sheet is ever printed. Why Structure Matters More Than You Think The most impactful cost savings in packaging rarely come from supplier discounts; they come from structural efficiency.A box that uses 10% less board but maintains the same compression strength directly reduces both material and freight cost. A redesigned insert that eliminates the need for secondary packaging saves time and labor at the line. Every cut line and fold path tells a story of cost, sustainability, and brand care — and when those align, affordability becomes part of your brand’s DNA. Designing for Efficiency, Not Excess In a market saturated with overbuilt packaging, engineering restraint is a competitive advantage. Structural teams now rely on 3D CAD modeling and virtual prototyping to simulate performance before production — identifying unnecessary material use and structural redundancies. Through precision die-line planning, engineers can improve sheet yield, reduce assembly time, and minimize void space — the dead air that drives up freight bills.It’s not about doing less; it’s about doing smarter. Balancing Protection and Presentation The temptation to “overprotect” products is common — especially in fragile or high-value goods. But protection doesn’t have to mean bulk. Strategic reinforcements, engineered fluting, and interlocking designs can maintain crush resistance and shock absorption while reducing total board weight. For e-commerce and shelf packaging alike, brands can achieve premium presentation with structural simplicity — a key to making packaging both sustainable and affordable. Prototyping to Prevent Waste Prototyping isn’t just for aesthetics — it’s a safeguard against costly production errors.With short-run sample testing and performance mockups, brands can evaluate fit, function, and protection early in development. Adjusting dimensions by fractions of an inch can save thousands in material waste and prevent rejected runs down the line. Smart packaging buyers now view prototyping not as an expense, but as a cost-control strategy that pays dividends in scale. How Structural Design Supports Brand and Budget Affordable design doesn’t mean compromising brand identity — it means integrating brand goals into structure. A well-engineered box reinforces trust, ensures product consistency, and communicates value through precision and fit. When structure, design, and production align, packaging stops being a cost and starts becoming a business asset. That’s where the real savings live — and where long-term brand equity begins. The Brown Packaging Difference At Brown Packaging, every packaging solution starts with structural intent — not guesswork.Our engineering and design teams collaborate to create packaging that performs across shipping, retail, and automation lines, balancing protection, brand visibility, and cost efficiency. We don’t cut corners; we cut waste.That’s how our clients achieve packaging that’s not just affordable — it’s engineered to perform. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. PMMI. (2024). Optimizing Structural Design for Packaging Efficiency. Packaging World. (2025). Engineering the Future of Cost-Effective Packaging. Smithers. (2025). Packaging Innovation and Material Efficiency Trends. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Every brand is feeling the squeeze — higher raw material costs, volatile freight rates, and a consumer base more price-conscious than ever. But cutting packaging budgets blindly can lead to damaged goods, compliance issues, and eroded brand value. Smart brands aren’t chasing cheaper boxes — they’re making smarter packaging decisions that balance performance, cost, and perception. The difference between saving money and losing value comes down to how you evaluate your packaging, not just what you pay for it. Beyond Unit Price: Understanding Total Packaging Cost A low unit price might look great on paper — until you factor in assembly time, damage rates, and freight efficiency. Smart packaging evaluation considers the total cost of ownership, including: Material yield (how efficiently sheets convert into boxes) Pallet and trailer utilization (freight optimization) Labor efficiency (ease of assembly or automation compatibility) Product protection (damage rates, replacements, and returns) When buyers assess all these metrics, the lowest-cost box often isn’t the best-value box. Material Selection That Saves in the Long Run Switching materials isn’t just about cutting cost — it’s about reducing waste and improving performance. For instance, moving from double-wall to a high-performance single-wall with better flute structure can cut weight and shipping cost without sacrificing protection. In folding cartons, substrate optimization — using a lighter caliper SBS or switching to coated recycled board — can yield savings that scale across production runs. And for rigid boxes, structural tweaks like thinner chipboard paired with strong wrap papers can preserve presentation while reducing material use. Every small change adds up when you scale across thousands of units. Design Efficiency: The Overlooked Cost Saver A smart structural design can eliminate cost before production even starts. Simplifying folds, reducing glue flaps, or reengineering inserts can cut assembly time and material waste. Modern packaging engineers use CAD-based dieline analysis to optimize layouts — ensuring maximum sheet yield and minimal offcut. For e-commerce and retail brands alike, right-sizing packaging improves shipping efficiency and reduces filler materials while maintaining the brand’s polished look. It’s not just design — it’s design that earns its keep Printing Smart: Matching the Process to the Purpose Not every job needs premium litho or complex spot varnishes. A good packaging partner matches print method to scale and brand intent: Flexo printing for high-volume, cost-efficient runs. Digital printing for short runs, personalization, and multi-SKU campaigns. Litho laminating for high-end visuals in rigid or premium retail displays. By choosing the right print method early, brands can avoid over-engineering — saving both time and money without compromising quality. Data-Driven Decisions: The New Standard for Packaging Buyers Leading companies now use data to guide packaging spend. Damage rate metrics, SKU-level freight analysis, and consumer perception studies all contribute to smarter choices. Smart buyers are no longer asking, “What’s the cheapest box?” They’re asking, “What’s the most efficient box that protects the product, ships well, and supports brand goals?” This mindset shift is what separates cost-cutting from cost control. The Brown Packaging Approach At Brown Packaging, we help brands make smarter packaging decisions by combining engineering analysis, supplier network leverage, and real-world testing. Our process aligns packaging performance with total cost goals — from box design to print selection and logistics. The result: stronger packaging, lower waste, and sustainable cost savings that scale with your business. Because in today’s market, smart packaging isn’t just a cost center — it’s a competitive advantage. References PMMI. (2025). Operational Cost Efficiency in Packaging and Logistics. McKinsey & Company. (2024). Total Cost of Ownership in Consumer Goods Packaging. Packaging World. (2025). Data-Driven Decisions in Packaging Sourcing. Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
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A pouch is a flexible packaging product which is made up of layers of plastic film, metalized, barrier film and other materials. Typically they are used to package small, lightweight products. Pouches are ideal solutions for a variety of markets with solid, liquid and powder products. They are highly customizable, environmentally friendly, cost efficient, consumer friendly, and can extend the shelf life of products. Choosing the right pouches for your packaging needs can be complicated due to the many options available and the various feature combinations you can create for your final packaging solution. There is 3 main things you need to consider when making this decision; style, material, and feature functionality. It is important to learn about all options in order to choose the right one for your packaging needs. Styles Stand up: Stand up pouches are designed to stand up from the bottom for display, storage and usage. They are made up of one to three layers of high quality materials that keep the product fresh and secure. The first layer is designed to seal, second is to protect and third is for customization. There are three main styles of a stand up pouch, those being; K-Style Bottom Gusset, W-Fold Bottom Gusset and Doyen Style Gusset. A gusset bag is a bag that has been designed with extra space and support structure typically on the side or bottom of the bag. These bags are ideal for packaging applications that require more filling volume or weight capacity. These pouches come in many materials, features, and finishes which makes them ideal for a wide variety of products. They are resealable which makes them ideal for perishables because it will keep them fresh longer, overall extending shelf life. Ideal for: Food and Beverages Pet food and Treats Cosmetics Home supplies and Gardening Electronics Outdoor supplies Lay Flat: A lay flat pouch is designed to lay flat for display, storage and usage. These pouches are usually smaller and for single use. They are sized to fit tightly around the product in order to reduce packaging waste. Similar to stand up pouches, they also have one to three layers dependent on product needs. Lay flat pouches are typically sealed on all sides, whereas stand up pouches are only sealed on three sides. It is commonly best used for samples and to fit inside a box or tray. Ideal for: Sachet: Sample packaging Static Shielding Bags: Electronics Roll Stock Roll stock also known as a film for horizontal or vertical wrapper, is printed laminated film on a roll, which is used to form, fill, and seal a product. Roll stock seals around a product using a Form Fill Sealing Machine (FFS Machine). This packaging is for single use items. It is mainly used to package candy bars, snacks, chips and other consumer goods. Ideal for: Single serve snacks Single serve samples Material In addition to regular pouch materials, there are a few different material types for special applications. The main ones being; Vacuum Bags, Mil-Spec and Static Control. Vacuum bags are used for food products in which the air needs to be sucked out in order to keep the product fresh. This is commonly used for meat products. Mil-Spec is meant for military grade products, they must meet a certain standard in order to be considered mil-spec. If you are needing mil-spec packaging that is something we offer. Static control bags are designed to keep technology products safe. If you are packaging any electronics, this is the type of material you will need to use. If you aren’t needing any of these special materials, then you would just use the standard one to three layer materials dependent on your product needs. There are three main film laminations used for these pouches. High Barrier: Create long shelf-life, comes in foil and clear. Blocks gases, moisture and chemicals. Bi-Oriented Polypropylene: Superior strength and durability Metalized: Best for customizing your packaging. Features/Functionality Features for Stand up: Multi-Sku Gusseted/Block or Flat Bottom Puncture & Tear Resistant Clouded & Transparent windows Hanger Holes Spout Pouches Cold Chain Solutions Fully customizable for design, size and finish Features for Lay Flat: Samples Multi-Sku Clouded & Transparent Windows High Vapor Barriers Puncture & Tear Resistant Hanger Holes Fully customizable for design, size and finish Features for Roll stock: Samples Multi-Sku Width and Impression Length Adjustment Clouded & Transparent Semi or Full Automation Fully customizable for design, size and finish If you are interested in custom pouches or roll stock for your products, then partner with Brown Packaging today to get started. 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Flexible packaging is a dynamic and growing market that has revolutionized the packaging industry. From snack foods to pharmaceuticals, flexible packaging offers lightweight, cost-effective, and versatile solutions that cater to a wide range of products. With advancements in materials, printing, and technology, flexible packaging has become a popular choice for brands looking to differentiate themselves and meet changing consumer needs. In this blog, we will explore the top flexible packaging trends of 2023 that are driving sustainability and convenience. Quick Overview: 10 Flexible Packaging Trends of 2023 Sustainability Takes the Lead Digital Printing and Personalization Convenience is Key Smart Packaging The Rise of E-commerce Interactive Packaging Premiumization Transparency and Visibility Antimicrobial Packaging Resealable and Portion Control Packaging Sustainability Takes the Lead Consumers are increasingly concerned about the impact of packaging waste on the environment. As a result, sustainability has become a key driver in packaging innovation, and flexible packaging is no exception. Brands are embracing eco-friendly materials, such as plant-based and compostable plastics, to reduce their carbon footprint. Furthermore, lightweight and recyclable packaging is gaining popularity, as it reduces the use of materials and lowers transportation costs. Digital Printing and Personalization The rise of digital printing technology has enabled brands to personalize their packaging, creating a unique and memorable experience for customers. Flexible packaging allows for high-quality graphics and printing, enabling brands to showcase their products in a visually appealing way. This trend is expected to continue in 2023, with brands using digital printing to differentiate their products and attract consumers. Convenience is Key Consumers are increasingly busy and seeking products that fit their on-the-go lifestyles. Flexible packaging provides a convenient solution, allowing products to be easily transported and consumed. Packaging features such as resealable closures and easy-to-open seals are becoming standard, while innovative packaging designs that make products easier to use and consume are emerging. Smart Packaging The Internet of Things (IoT) has revolutionized many industries, and packaging is no exception. Smart packaging technology integrates sensors, NFC tags, and QR codes to provide information to consumers and enhance their experience. In 2023, we expect to see more brands adopting smart packaging technology to offer a range of benefits, such as improved product tracking, food safety, and consumer engagement. The Rise of E-commerce The pandemic has accelerated the shift towards e-commerce, with online shopping becoming the norm for many consumers. Flexible packaging is ideal for e-commerce, as it offers cost-effective and lightweight solutions that can be easily shipped. Brands are expected to continue investing in e-commerce packaging in 2023, with features such as tamper-evident seals and easy-open tear notches becoming essential. Interactive Packaging Interactive packaging takes personalization to the next level, offering a fun and engaging experience for customers. This type of packaging can include augmented reality, QR codes, or other interactive elements that allow customers to learn more about the product, access exclusive content, or play games. Premiumization As consumers become more discerning, premiumization has become a key trend in flexible packaging. High-quality materials, sophisticated design, and premium finishes are increasingly being used to create a premium look and feel for products, elevating the perceived value and enhancing the overall consumer experience. Transparency and Visibility Consumers are increasingly interested in the source, quality, and safety of the products they buy. Flexible packaging is ideal for showcasing product transparency and visibility, with clear windows or see-through packaging. This trend is expected to continue in 2023, with brands using transparent and visible packaging to build trust and convey product quality. Antimicrobial Packaging In the wake of the COVID-19 pandemic, antimicrobial packaging has emerged as a trend for 2023. Antimicrobial packaging contains agents that inhibit the growth of bacteria, viruses, and fungi, making it ideal for products that require high levels of hygiene and safety. Resealable and Portion Control Packaging Consumers are increasingly looking for portion control and convenience when it comes to packaging. Resealable packaging allows customers to consume products at their own pace, while portion control packaging ensures that products are used in the right quantities. These features are expected to continue to be popular in 2023, especially for products such as snacks and beverages. Conclusion: Flexible Packaging Trends For 2023 In conclusion, flexible packaging is a dynamic and evolving industry that is driven by innovation and sustainability. As we look ahead to 2023, we expect to see brands continue to prioritize eco-friendly materials and digital printing, while also focusing on convenience and smart packaging. With the rise of e-commerce and changing consumer needs, flexible packaging is set to play an increasingly important role in the packaging industry. If you are interested in flexible packaging for your products, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. 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When designing flexible packaging for perishables, customers often have initial ideas for graphics but lack clarity on functional aspects critical to product performance. Shelf life and gas-filled packaging are two essential considerations that significantly impact packaging design and material selection. Here’s what you need to know. Shelf Life Expectancy for Perishables The expected shelf life of a product determines the protective requirements of its packaging. For perishables, maintaining freshness, flavor, and safety over time is paramount. Key Packaging Features for Shelf Life: Barrier Protection Packaging should guard against oxygen, moisture, and light exposure, which can cause spoilage or degrade product quality. High-barrier films or laminated layers are commonly used to extend shelf life by minimizing exposure to external elements. Seal Integrity A strong, airtight seal prevents contamination and ensures freshness. Heat sealing is a common method for flexible packaging to create durable closures. Material Durability Packaging must withstand the storage environment, whether refrigerated, frozen, or at room temperature. For example: Refrigerated goods need materials resistant to condensation. Frozen products require films that remain flexible and crack-free at low temperatures. Labeling and Compliance Shelf life is often tied to regulatory requirements for perishables. Clear labeling and compliance with industry standards are essential. Gas-Filled Packaging for Freshness For products requiring extended shelf life or enhanced visual appeal, gas-filled packaging, also known as Modified Atmosphere Packaging (MAP), is a valuable solution. Benefits of Gas-Filled Packaging: Extended Freshness Replacing oxygen with nitrogen or carbon dioxide slows oxidation and microbial growth, keeping products fresh longer. Physical Protection The inflated appearance of gas-filled packages acts as a cushion, protecting fragile items like chips or baked goods from crushing. Enhanced Product Presentation The puffed look creates a clean, appealing appearance, boosting consumer confidence in the product’s quality. Packaging Requirements for Gas Filling: Specialized Films: Materials must retain the gas mixture without leaks or permeability. Precision Sealing: Ensures the modified atmosphere remains intact until the product is opened. Equipment Compatibility: MAP requires specialized machinery to inject and seal the gas mixture. Practical Applications Examples by Product Type: Snacks (Chips, Crackers): High-barrier films and nitrogen filling protect against staleness and physical damage. Fresh Produce: MAP with a blend of nitrogen and carbon dioxide slows ripening and spoilage. Meat and Dairy Products: Oxygen-free packaging prevents microbial growth and oxidation, extending shelf life. Why It Matters Incorporating the right flexible packaging solution for perishables ensures product integrity, reduces waste from spoilage, and meets consumer expectations for quality. Whether it’s a high-barrier film for extended shelf life or MAP for enhanced freshness and protection, choosing the right approach is critical to product success. Need expert advice on flexible packaging? Let us guide you through the design and selection process to ensure your product performs flawlessly in its packaging. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Flexible Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts