Case Study: Custom Pouches for a Holiday Coffee Blend
- Client Overview:
- Parakeet Cafe
- Industry: Coffee
- Company Size: Small
The Challenge
Parakeet Cafe was preparing a holiday coffee blend promotion and needed custom digital printed pouches that reflected a festive, premium look. While the team knew the pouch size they wanted, they needed support with graphic design, color execution, and meeting a tight holiday deadline.
Their existing packaging didn’t capture the desired gold accents and seasonal branding, putting shelf appeal and promotional timing at risk.
The Solution
Brown Packaging partnered closely with Parakeet Cafe to establish a clear project timeline, aligning artwork approvals with the required in-hand delivery date. Our in-house graphic design team transformed Parakeet Cafe’s initial concepts, images, and copy into production-ready digital proofs optimized for digital printed pouches.
Multiple artwork variations were developed for review, allowing Parakeet Cafe to select the design that best matched their holiday theme. After one to two minor revisions and final proof approval, the project moved into production. The final solution was a custom-sized pouch with a zipper, printed to highlight rich gold tones and holiday colors.
Implementation
Parakeet Cafe required a 3–4 week lead time, including graphic design and production. Brown Packaging coordinated across design, structural planning, and production teams to ensure approvals were received on schedule.
Timely client feedback during the proofing process helped keep the project moving efficiently. No unexpected challenges arose, allowing production to proceed smoothly.
*Images above show the finished product*
The Results
The finished digitally printed holiday pouches were delivered on time, enabling Parakeet Cafe to meet its promotional schedule and supply its co-packer without delays. The updated packaging elevated shelf presence and aligned perfectly with the seasonal campaign.
Client Feedback:
“Looks awesome!”
Why It Worked
Clear timeline planning tied to promotional deadlines
In-house graphic design support for fast revisions
Digital printing for speed, flexibility, and premium visual quality
Custom pouch sizing and zipper features tailored to the product
Project Contact
Alex Vom Steeg
Account Manager | Brown Packaging
📧 alex@brownpackaging.com | 📞 949-433-9078
1990 W Corporate Way, Anaheim, CA 92801
www.brownpackaging.com
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