California’s New Food Labeling Law: AB 660: Ban on “Sell By” Dates
In October 2024, California made a groundbreaking move by banning “sell by” dates on food products. This legislation aims to reduce consumer confusion, minimize food waste, and introduce standardized freshness terms across the state. Effective July 1, 2026, this new law has far-reaching implications for packaging design, production, and compliance. For packaging buyers, it is crucial to understand these changes and their impact on packaging strategies to make informed decisions.
The Problem with “Sell By” Dates
Historically, “sell by” dates have been used as a tool for inventory management, intended for retailers rather than consumers. However, many consumers misinterpret these dates as indicators of food safety, leading to the premature disposal of perfectly edible food. According to studies, this confusion contributes to approximately 70,000 tons of food waste annually in California alone.
What Does the New Law Require?
The law eliminates “sell by” dates and replaces them with clear, standardized terms that better communicate product freshness to consumers. These terms are expected to include:
- “Best If Used By”: Indicates the period for optimal quality or flavor.
- “Use By”: Reflects the last date recommended for the product’s peak quality, often tied to food safety for perishable items.
By standardizing labels, California aims to enhance consumer understanding, reduce food waste, and align with global best practices in food labeling.
How This Affects Packaging Buyers
Packaging buyers must prepare for the operational and design changes required to comply with this legislation. Here’s how the new rules impact the packaging industry and what buyers need to consider:
Redesigning Labels
The shift to standardized terms requires updates to all food product packaging sold in California.
- Key Considerations:
- Ensure compliance with the mandated labeling terms.
- Collaborate with graphic designers to revise labels while maintaining brand identity.
- Confirm that new labels are clear and legible for consumers.
Adjusting Printing Processes
Buyers may need to adjust printing specifications or partner with new suppliers to accommodate the updated labeling requirements.
- Actionable Steps:
- Evaluate whether current printing equipment and processes can support the new labeling formats.
- Plan ahead to avoid delays or increased costs during the transition.
Managing Compliance Across States
If your business operates in multiple states, consider how to address varying labeling laws.
- Options for Buyers:
- Implement California-compliant labels nationwide to streamline production.
- Use region-specific packaging if distinct compliance is necessary.
Sustainability Opportunities
The new law aligns with sustainability goals by reducing food waste, providing an opportunity for packaging buyers to align their strategies.
- How Buyers Can Respond:
- Highlight eco-friendly materials in packaging to reinforce your brand’s commitment to sustainability.
- Include consumer education elements, such as QR codes, that provide additional information on food storage and expiration.
Cost Implications
While the changes may involve upfront costs, compliance can prevent fines and align your products with consumer preferences.
- Potential Costs:
- Redesigning and reprinting packaging.
- Updating inventory and supply chain processes.
- Training staff on new compliance requirements.
Benefits of the New Law for Packaging Buyers
While adapting to this legislation requires investment, it also presents several opportunities:
Building Consumer Trust
Clear and standardized labels improve transparency, helping consumers make informed decisions and fostering trust in your brand.
Reducing Waste in Supply Chains
With less food discarded due to misunderstood labels, businesses can optimize inventory and reduce losses, saving costs in the long term.
Staying Ahead of National Trends
California often leads the way in regulatory changes that later influence national policies. Preparing for these changes now could position your business ahead of future federal regulations.
Enhancing Brand Reputation
By adopting clear, consumer-focused labeling, you align with growing consumer demand for accountability and clarity in packaging.
Steps to Prepare for the Labeling Transition
To ensure a smooth transition, packaging buyers should take the following steps:
- Conduct an Audit of Current Labels:
- Review all products sold in California to identify labels that require updates.
- Collaborate with Suppliers:
- Work closely with suppliers to revise labels and ensure timely production.
- Plan and Budget for the Transition:
- Allocate resources for redesign, printing, and potential supply chain adjustments.
- Educate Internal Teams:
- Train staff on the new labeling requirements and their implications for production and sales.
- Communicate with Retailers and Distributors:
- Ensure that partners in the supply chain understand and comply with the new standards.
Conclusion
California’s new food date labeling law is a significant step toward reducing food waste and improving consumer understanding. For packaging buyers, this change presents both challenges and opportunities. By preparing early and aligning your packaging strategies with the new standards, you can ensure compliance, enhance consumer trust, and support sustainability goals. With thoughtful planning, the transition can become a competitive advantage in the ever-evolving packaging industry.
If you are interested in making your food packaging compliant, then partner with Brown Packaging today to get started.
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