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9 Different Types of Corrugated Retail POP Displays

Custom-Floor-Display With Packaged Bottles and labels

Retail point of purchase (POP) displays come in many shapes, sizes, and designs with the common purpose of promoting and displaying your products to help capture your customers’ attention and influence them into making a purchase. There are variety of POP display options out there to choose from, however not all displays are one size fits all. Therefore, we have broken down the 9 most popular types of corrugated retail POP, to help you choose the right one in promoting your products.

What is a Corrugated Retail POP Display?

Corrugated Retail POP Displays are corrugated units that are customized with a unique structure (size, shape, folds, and dimensions) graphic design (brand colors, logos, and call to action, product information, and additional content), print options, and finishes.
POP displays are designed strategically in order to reflect a brand’s image and promote a product(s). These type of displays are for temporary use (1 day to several months), unlike plastic and metal displays that are for more permanent use. Typically, brands invest heavily in displays as they are a customer’s first point of contact with a product/brand.

Understand Your Options of Corrugated Retail POP Displays

Before we begin it is important to understand the differences of retail POP displays types, as it can have an impact on your results. Now, more than ever is it important for retail products to stand out on displays, as more and more shoppers are purchasing online. With less customers brands have to become more competitive.

Below is a list of the 9 most common types of corrugated retail POP displays:

  1. Floor Displays
  2. Full Pallet Display
  3. Half Pallet Display
  4. Quarter Pallet Display
  5. Power Wing/Sidekick
  6. Dump Bin
  7. Pallet Skirt/Wrap
  8. Counter Tops
  9. PDQ Trays

Floor Display

Floor displays also known as floor stands, which are the most popular type of POP display used today. These displays are typically located in store aisles with shopping access available from all sides. The purpose of these displays is to capture a customer’s attention as they walk down the aisle.

Generally, these displays are lightweight and are designed to carry a moderate amount of products in high traffic areas.

Health-Beauty-POP-floor Display

Full Pallet Display

Full pallet is a type of display that sits on top of a pallet. These displays can be designed with multiple shelves or without. They are usually placed on the sales floor with shopping access available from all sides. Full pallet displays are commonly used at wholesale stores like Costco and Sam’s club.

Typically, full pallet displays are designed to hold a large combination of products or SKUs. Many businesses utilize pallet displays for sales campaigns, product launches, or seasonal promotions. However, these displays need to be setup or fully kitted before reaching a retailer.

Half Pallet Display

Half pallet displays are popular among retail and specialty stores. These displays can showcase physical product. They are usually placed on the sales floor with up to a three-sided shopping access. Generally, these displays are designed to hold a moderate amount of product.

Quarter Pallet Display

Quarter pallet displays are popular in low retail space areas with up to a three-sided shopping access. These displays require less space than a half or full pallet. Due to the display only being a quarter pallet of space, these displays only hold a smaller quantity of items than half or full pallet.

Custom Full Pallet Display With Corrugated Carriers and Pouches
custom printed pallet display

Power Wing/Sidekick

A power wing, also known as a sidekick, is a product display that is attached and hung to retail shelving with the use of wire backing, adhesives, or clips. These displays are very versatile as they can also be placed on endcaps or on the sales floor with a supported base. Typically, these displays are designed to hold small quantities of small and light weight items such as chips, stuffed animals, or other snacks.

The purpose of these displays is to provide convenient and easy access to consumers as they make impulsive purchases. Many retailers favor power wings as they are pre-packed and quick to setup.

Endcap Display
printed corrugated floor display

Dump Bin

A dump bin is an open display container that is designed to hold bulk merchandise. These displays are placed on the sales floor, where consumers can easily access it from all sides. Generally, they carry low priced items, loose, and light products such as toys, games, clothing, pillows, blankets, and other items.

The purpose of dump bins is to attract impulse purchasers and cross sell promotional, clearance, or seasonal products.

Pallet Skirt/Wrap

A pallet skirt also known as a pallet wrap or club skirt, is a corrugated covering of a stack pallets, which is used to hold up and display products. These types of displays are easy to install and customize. These types of display are usually found in club stores, which may have their own specific requirements on how to ship and construct them.

Pallet skirts are usually customized with product information and visual graphics to help appeal to consumers in making a purchase. Many brands find pallet skirts popular because they have a huge impact of increasing a product visually.

Counter Tops

Counter tops are displays that are designed to hold small products and fit them in compact areas with limited space. Typically, this limited space area is a counter top. These displays tend to hold items such as small toys, snacks, beauty products, personal care products, and other small items.

Counter tops displays are popular because they help retailers utilize empty space and attract last minute impulse shoppers to make quick grab and go purchases.

PDQ Trays

PDQ trays are small displays that are normally shipped retail ready with products. Due to their size, PDQ are versatile and can be placed on a shelf, on top of another display, or on an endcap. These type of displays are popular in retail stores like supermarkets, hardware, wholesale, and convenience.

PDQ are designed to fit in small places and maximize the use of retail space. They help improve a products’ exposure and promote impulse purchases. In addition, they can be economical to produce which is why it is used often for seasonal or product launches.

POP Display Dump Bin
Counter Top Display

Summary: Different Types of Corrugated POP Displays

As you can see every type of display varies in what value it can bring to table, however, they all in similar in attracting customers and influencing them to make a purchase. Nevertheless, it is important for you to understand the key differences, so you can make a more informed decision when selecting the right display for your business and product.

 

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