7 Most Commonly Used Packaging Tapes: Which Should You Use?
When it comes to packaging and shipping, having the right type of tape can make all the difference. Not only does it ensure that your packages stay secure during transit, but it also helps to protect the contents inside. But with so many different types of packaging tape available, it can be difficult to know which one to choose.
In this blog post, we’ll take a closer look at the 7 most commonly used types of packaging tape and their unique properties, so you can make an informed decision when it comes to your packaging needs.
7 Most Commonly Used Packaging Tapes:
Clear Tape
Clear tape, also known as transparent tape, is a pressure-sensitive tape that is made from polypropylene or polyester. It is a versatile tape that is suitable for a wide range of packaging applications, including sealing boxes, envelopes, and bags. Clear tape is a great option for packaging items that need to be visible, as it does not obstruct the view of the contents inside.
Advantages
- Versatile, suitable for a wide range of packaging applications
- Transparent, does not obstruct the view of the contents inside
- Affordable
Disadvantages
- Not as strong as other types of tape
- Not suitable for heavy duty applications
Brown Flatback Tape
Brown flatback tape, also known as paper packaging tape, is a type of pressure-sensitive tape that is made from strong paper. It is a strong and durable tape that is commonly used for sealing boxes and other packaging materials. Flatback tape is a great option for heavy duty packaging applications as it is strong, sustainable and durable.
Advantages
- Strong and durable
- Suitable for heavy duty packaging applications
- Sustainable
Disadvantages
- Not transparent, can obstruct the view of the contents inside
- Not suitable for applications where visibility is important
Masking Tape
Masking tape is a type of pressure-sensitive tape made from a thin and easy-to-tear paper. It is often used for light-duty packaging, sealing and bundling applications. The adhesive on masking tape is not very strong, making it easy to remove and reposition. It is available in a variety of widths and lengths, and colors.
Examples: Packaging and sealing boxes, temporarily holding items together, labeling items.
Advantages
- Easy to tear by hand
- Can be repositioned easily
- Easy to remove without leaving residue
- Available in a variety of widths and lengths
- Available in different colors
Disadvantages
- Not suitable for heavy-duty applications
- Not water-resistant
Duct Tape
Duct tape is a heavy-duty, water-resistant tape made from a combination of cloth and plastic. It is often used for industrial and commercial packaging applications, as well as for home repairs and DIY projects. It is available in a variety of widths and lengths.
Examples: Sealing boxes and bags, bundling items, reinforcing packaging
Advantages
- Strong and durable
- Water-resistant
- Can be used for a variety of applications
- Available in a variety of widths and lengths
Disadvantages
- Not as easy to tear by hand as other types of tape
- Can leave residue if removed
- Can be difficult to remove if left on for an extended period of time.
Water-Activated Tape (WAT)
WAT is a type of paper tape that is activated by water, making it an ideal option for sealing heavy-duty boxes and packages. The tape is made of a thick, kraft paper material and has a water-activated adhesive on one side. This type of tape is often used in industrial and commercial packaging applications and is known for its strength and durability. Customization options include printing company logos or branding on the tape.
Advantages
- Water-activated adhesive provides a strong bond, making it suitable for heavy-duty packages
- Made of durable kraft paper material
- Reinforced version available
- Customizable with company branding or logos
Disadvantages
- Requires a water-activated dispenser to apply the tape
- Not as versatile as other types of tape, as it can only be used for specific packaging applications
Film Tape
Film tape is a type of tape that is made of a thin, clear plastic material. It is often used in packaging applications where visibility of the package’s contents is important, such as with retail packaging. The tape has a strong adhesive that is suitable for a variety of packaging materials. Customization options include printing company logos or branding on the tape.
Advantages
- Clear plastic material allows for visibility of package contents
- Strong adhesive suitable for a variety of packaging materials
- Customizable with company branding or logos
Disadvantages
- Not as durable as other types of tape
- Can be easily torn or punctured
Double-Sided Tape
Double-sided tape is a type of tape that has adhesive on both sides, making it ideal for attaching items together without leaving a residue. This tape is often used in packaging applications where a clean and professional look is desired, such as with retail packaging. The tape can be made of a variety of materials, such as paper, plastic, or foam.
Advantages
- Adhesive on both sides allows for attaching items together without leaving residue
- Can be made of a variety of materials
Disadvantages
- Not suitable for heavy-duty packaging applications
- Can be difficult to remove without leaving residue
Summary: Which Packaging Tape Should You Choose?
In conclusion, there are many different types of packaging tape available, each with their own unique advantages and disadvantages. It’s important to choose the right type of tape for your specific packaging application, whether it be a light-duty package or a heavy-duty package, a clean and professional look or a durable and strong hold. With the right tape, you can ensure that your packages are secure and protected during transit and storage. And if you want to add your branding on the tape, it is a good way to make your brand more memorable to the customers.
If you are interested in packaging tape, stock or custom, then contact Brown Packaging today for assistance.
Retail packaging continues to evolve as brands balance sustainability, supply chain performance, and consumer experience. In 2026, buyers face new challenges shaped by material innovation, compliance requirements, and rising consumer expectations. Understanding these trends helps companies stay competitive while aligning packaging programs with industry standards. Sustainability Becomes Non-Negotiable Greater use of recyclable and compostable substrates. Retailers pushing suppliers toward FSC-certified materials. Minimalist designs that reduce waste without losing impact. Smarter Packaging for Supply Chains Increased adoption of right-sizing to reduce freight costs. Boxes designed for automation and faster fulfillment. Stronger corrugated grades to withstand long e-commerce journeys. Enhanced Consumer Experience Custom graphics for seasonal campaigns and limited editions. Tear strips, resealable closures, and window cutouts for convenience. Premium finishes that elevate gift packaging at retail. Growth of Hybrid Packaging Formats Combining corrugated strength with folding carton graphics. Modular designs for multi-SKU and club store environments. Packaging engineered to serve both e-commerce and in-store needs. Compliance and Testing Standards Retailers demanding ISTA and ASTM testing for packaging durability. Supply chain audits on recyclability and sustainability claims. More pressure for transparent reporting on environmental impact. Retail Packaging Solutions with Brown Packaging Brown Packaging helps brands adapt to evolving retail packaging trends. From sustainable substrates to automation-friendly designs, our solutions balance branding, durability, and compliance for 2026. Contact us to prepare your packaging program for the year ahead. References Forest Stewardship Council (FSC). (2023). FSC Packaging Certification Guidelines. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Packaging Trends and Consumer Insights. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Supplier contracts can make or break a packaging program. Without the right terms, buyers risk price volatility, missed lead times, and inconsistent product quality. In 2026, negotiating smart contracts is essential for controlling costs, securing reliable supply, and meeting compliance requirements. Why Packaging Contracts Matter Cost stability: Protects against sudden raw material price spikes. Supply security: Ensures availability during peak demand. Quality control: Aligns suppliers with testing and compliance standards. Operational efficiency: Streamlines purchasing and reduces administrative burden. Key Terms Buyers Should Negotiate Volume commitments: Secure better pricing with accurate forecasts. Price adjustment clauses: Define when and how costs can change. Lead times and delivery windows: Avoid shortages and production delays. Testing and compliance: Require ISTA, ASTM, or FSC certification where applicable. Sustainability commitments: Ensure suppliers align with environmental goals. Risks of Weak Contracts Paying inflated prices during market fluctuations. Receiving inconsistent corrugated strength or print quality. Missed shipments leading to costly expedited freight. Difficulty meeting retailer or regulatory compliance. Best Practices for Buyers in 2026 Leverage data: Use past order history to negotiate realistic volumes. Dual sourcing: Maintain backup suppliers for risk management. Annual reviews: Reassess terms to reflect changes in demand and compliance. Collaborative approach: Treat suppliers as partners, not just vendors. Packaging Solutions with Brown Packaging Brown Packaging helps buyers secure strong supplier contracts that balance cost, quality, and supply chain reliability. Our partnerships and industry expertise ensure your packaging program is protected for 2026 and beyond. Contact us to discuss supplier solutions. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Fiber Box Association. (2024). Corrugated Packaging Market Outlook. Retrieved from https://www.fibrebox.orgSustainable Packaging Coalition. (2023). Supplier Standards for Sustainable Packaging. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Packaging compliance is no longer optional—it’s a requirement for accessing retail shelves, shipping networks, and international markets. In 2026, buyers must navigate evolving regulations around sustainability, labeling, and testing to avoid costly fines, rejected shipments, or damaged customer relationships. Why Compliance Matters in 2026 Retail requirements: Major retailers demand FSC, ISTA, and sustainability certifications. E-commerce standards: Carriers enforce dimensional weight and package testing rules. Global trade: Export packaging must comply with ISPM 15, ASTM, and ISO guidelines. Consumer trust: Transparency in packaging claims impacts purchasing decisions. Key Compliance Areas for Buyers Material sourcing: FSC-certified corrugated and board for sustainability. Labeling standards: GS1-compliant barcodes and accurate product details. Durability testing: ISTA and ASTM protocols for drop, vibration, and compression. Sustainability regulations: Requirements for recyclable or compostable materials. Chemical restrictions: Compliance with FDA, EU, or state-specific standards. Common Compliance Challenges Keeping up with frequent regulatory changes. Managing multiple certifications across suppliers. Balancing compliance with cost-efficiency. Verifying supplier claims for sustainability. Best Practices for Staying Compliant Audit suppliers annually to confirm certification validity. Run internal packaging tests before scaling. Track regulatory updates for each region you ship to. Work with experienced partners who understand industry compliance. Packaging Solutions with Brown Packaging Brown Packaging helps buyers meet 2026 compliance standards with FSC-certified materials, ISTA-tested designs, and regulatory expertise. Our team ensures your packaging meets retailer, carrier, and sustainability requirements. Contact us to keep your program compliant. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgInternational Safe Transit Association (ISTA). (2023). ISTA Testing Procedures for Transport Packaging. Retrieved from https://ista.orgGS1. (2024). Global Standards for Packaging and Labeling. Retrieved from https://www.gs1.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
In 2026, sustainability is no longer just a trend—it’s a buyer expectation. Forest Stewardship Council (FSC) certification has become a key benchmark for responsible packaging, signaling that materials are sourced from responsibly managed forests. For packaging buyers, FSC certification is more than a compliance checkbox—it’s a brand value that influences purchasing decisions, retailer acceptance, and customer loyalty. What Is FSC Certification? The Forest Stewardship Council certifies that paper-based packaging materials are sourced from forests managed for environmental responsibility, social benefit, and economic viability. FSC Mix: Packaging contains a blend of FSC-certified and controlled wood. FSC Recycled: Packaging is made entirely from recycled fiber. FSC 100%: Packaging is sourced only from FSC-certified forests. Why FSC Matters to Buyers in 2026 Retail access: Many major retailers now require FSC-certified packaging. Sustainability goals: Aligns with corporate ESG and carbon reduction commitments. Consumer trust: Customers recognize the FSC label and view it as credible. Global compliance: Meets international sustainability regulations. How FSC Certification Strengthens Brand Value Differentiation: Stand out with certified sustainable packaging. Marketing advantage: FSC logos reinforce eco-friendly messaging. Risk reduction: Verified sourcing prevents greenwashing claims. Customer loyalty: Environmentally conscious buyers prefer certified products. Challenges in FSC Implementation Limited supply of certain FSC substrates. Higher costs compared to non-certified materials. Need for supplier audits and documentation. Packaging Solutions with Brown Packaging Brown Packaging partners with buyers to integrate FSC-certified materials into corrugated boxes, folding cartons, and retail packaging. Our solutions support sustainability while maintaining cost efficiency and protection. Contact us to strengthen your brand with FSC-certified packaging. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Consumer Insights on Sustainable Packaging. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Sustainable Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Sustainability is now a top priority for packaging buyers. Retailers, regulators, and consumers are all demanding packaging solutions that reduce environmental impact without sacrificing performance. In 2026, buyers must balance eco-friendly materials, cost, and compliance to build programs that are both effective and future-ready. What Buyers Need to Know About Sustainable Packaging Regulatory pressure: Governments are enforcing stricter rules on recyclability and plastic use. Retail mandates: FSC certification and recyclable packaging are becoming standard requirements. Consumer expectations: Customers increasingly choose brands with visible sustainability commitments. Sustainable Material Options Recycled corrugated: High recycled content while maintaining compression strength. Compostable films: Suitable for select food and retail applications. Molded pulp inserts: Replace foam or plastic for protective packaging. Water-based coatings: Enhance moisture resistance without harmful chemicals. Balancing Cost and Performance Right-size packaging: Reduces material waste and shipping costs. Hybrid solutions: Combine eco-materials with corrugated for balance. Life cycle analysis: Evaluate true environmental impact, not just marketing claims. How to Evaluate Sustainable Suppliers Verify FSC, SPC, or ISO certifications. Request testing data for durability and recyclability. Audit supply chains for consistency and transparency. Ensure claims meet local and international compliance standards. Packaging Solutions with Brown Packaging Brown Packaging helps buyers implement sustainable packaging programs that balance cost, performance, and compliance. From recycled corrugated to eco-friendly coatings and inserts, we deliver solutions that meet 2026 sustainability goals. Contact us to explore sustainable packaging options. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Packaging Sustainability Trends and Buyer Insights. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Sustainable Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Choosing the right packaging material is one of the most important decisions buyers face. Single-material packaging offers simplicity and recyclability, while multi-material designs provide enhanced performance and protection. Understanding the trade-offs helps companies balance cost, functionality, and sustainability goals in 2026. What Is Single-Material Packaging? Single-material packaging uses one substrate—such as corrugated board, folding carton, or plastic—for the entire structure. Advantages: Easier to recycle and dispose. Lower material costs in many cases. Streamlined sourcing and inventory. Supports sustainability messaging. Disadvantages: Limited barrier protection. Less customization for fragile or complex products. May require added thickness for strength, increasing weight. What Is Multi-Material Packaging? Multi-material packaging combines two or more substrates—such as corrugated with foam, or paperboard laminated with film—to achieve specific performance outcomes. Advantages: Greater protection against moisture, oxygen, and impact. Allows for premium finishes and enhanced graphics. Ideal for fragile or high-value products. Customizable for unique supply chain conditions. Disadvantages: More difficult to recycle due to material separation. Higher cost and longer lead times. Complex sourcing and inventory management. When to Use Each Approach Single-material packaging: Best for products with low fragility, strong sustainability requirements, or cost-driven programs. Multi-material packaging: Best for high-value, fragile, or regulated products requiring advanced protection. Balancing Performance and Sustainability Buyers must weigh performance needs against eco goals: Use recyclable coatings to extend single-material performance. Choose hybrid designs that separate easily for recycling. Apply multi-material solutions only where risk of damage outweighs cost. Packaging Solutions with Brown Packaging Brown Packaging helps buyers evaluate when to use single- vs. multi-material packaging. Our team balances sustainability, performance, and cost to deliver solutions tailored to your supply chain. Contact us to explore the right approach for your products. References Forest Stewardship Council (FSC). (2023). FSC Packaging Certification Guidelines. Retrieved from https://fsc.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Sustainable Packaging Coalition. (2022). Design for Recyclability and Multi-Material Packaging Report. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
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In today’s competitive business landscape, packaging plays a crucial role in attracting customers and setting your products apart from the competition. While larger corporations often have bigger budgets for packaging design and production, small businesses can still create packaging that is equally competitive and appealing. In this blog, we’ll explore strategies and tips for small businesses to create packaging that stands out and drives success. Understand Your Target Audience Before diving into packaging design, it’s essential to have a deep understanding of your target audience. What appeals to them? What are their preferences? Small businesses have the advantage of being able to connect on a personal level with their customers. Engage with your audience through surveys, social media, and customer feedback to gather insights into their expectations. Unique Branding Your packaging should reflect your brand’s personality and values. Create a unique and memorable brand identity that resonates with your target audience. This includes choosing distinct colors, fonts, and logos that set you apart from competitors. Consistency in branding across all packaging materials is key to building brand recognition. Quality Matters While small businesses may not have the budget for extravagant packaging, it’s crucial to invest in quality materials. Sturdy, well-made packaging not only protects your products but also conveys a sense of professionalism and reliability. Consider eco-friendly materials to appeal to environmentally-conscious consumers. Tell a Story Larger businesses often have elaborate marketing campaigns, but small businesses can compete by using packaging to tell their story. Include a brief narrative on the packaging that highlights the journey of your business, your commitment to quality, or your dedication to a particular cause. This personal touch can resonate deeply with customers. Focus on Functionality Packaging should not only look good but also serve its primary purpose effectively. Ensure that your packaging is practical, easy to open, and provides adequate protection for your products. Think about how customers will interact with it and make their experience as seamless as possible. Differentiate Through Innovation Small businesses can innovate and create packaging solutions that stand out. Consider unique packaging shapes, interactive elements, or even incorporating technology like QR codes for a more engaging experience. Innovations can capture customers’ attention and make your products more memorable. Cost-Effective Design While larger corporations may have more resources, small businesses can design cost-effective packaging by simplifying their designs. Focus on minimalist yet impactful design elements. Utilize affordable printing and labeling options that still create a visually appealing package. Personalization Personalization is a powerful tool in packaging. Consider adding personalized messages, thank-you notes, or even the customer’s name to create a sense of connection. Customized packaging shows that you value your customers individually. Stay Updated The world of packaging is constantly evolving. Stay updated on the latest trends and technologies in packaging design. Attend trade shows, read industry publications, and network with other small business owners to gather insights and inspiration. Test and Iterate Don’t be afraid to experiment with different packaging designs and gather feedback from your customers. Continuously improve and refine your packaging based on customer input and changing market trends. Conclusion Creating competitive packaging as a small business is not just about outspending your larger competitors; it’s about understanding your customers, building a unique brand identity, and delivering high-quality packaging that aligns with your brand’s values. By following these strategies and staying committed to excellence, small businesses can create packaging that competes on a level playing field with larger corporations. Your packaging can become a powerful tool in building customer loyalty and driving success. If you are interested in competitive packaging for your small business, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
High Impact Polystyrene, commonly known as HIPS, is a versatile and widely used thermoplastic renowned for its unique blend of properties. This material is crucial in various industries, including consumer goods and packaging, due to its high-impact strength, rigidity, affordability, and ease of processing. Essential Properties of HIPS HIPS boasts several properties that make it an excellent choice for numerous applications: High Impact Strength: Provides durability and resistance to physical impacts. Rigidity: Maintains shape and structural integrity under stress. Chemical Resistance: Withstands exposure to many chemicals, oils, and greases. Biological Resistance: Resists degradation from biological factors like fungi and bacteria. Water Resistance: Impermeable qualities make it suitable for applications requiring moisture resistance. Fatigue Resistance: Capable of enduring repeated stress without losing its form, ideal for components like living hinges. Thermal Insulation: Offers significant insulation properties, beneficial in both industrial and consumer products. Electrical Insulation: Highly resistant to electricity, making it safe for use in electronic components. Affordability and Recyclability: Cost-effective and fully recyclable, supporting environmental sustainability. Diverse Applications of HIPS HIPS’s versatility allows its use across various sectors: Consumer Goods: Utilized in products requiring durability and impact resistance, such as toys, household appliances, and office supplies. Packaging Materials: Ideal for making clamshell containers, blister packs, and trays due to its moldability and cost-effectiveness. Automotive Industry: Used in components like interior trim parts, instrument panels, and exterior body parts due to its lightweight and sturdy nature. Construction Industry: Forms part of materials such as wall panels, ceiling tiles, and insulation boards, thanks to its insulation properties. Medical Industry: Common in the production of medical devices and packaging, valued for its chemical resistance and stability. Manufacturing Process of HIPS The production of HIPS involves several steps: Polymerization: Styrene monomers are polymerized using catalysts like benzoyl peroxide to form the HIPS polymer. Mixing: The polymer is blended with impact modifiers, stabilizers, and pigments to enhance its properties and appearance. Molding: HIPS can be shaped through extrusion or injection molding, allowing it to be formed into various products. Cooling and Finishing: Post-molding, HIPS is cooled and can undergo additional processing like trimming and polishing to achieve the desired quality. Environmental Considerations While HIPS is not biodegradable, it is recyclable. Recycling HIPS contributes to waste reduction and resource conservation, mitigating the environmental impact associated with plastic production. Frequently Asked Questions About HIPS Is HIPS food safe? Yes, when certified, HIPS is safe for food contact applications. Difference between HIPS and ABS? ABS is generally more robust with better temperature resistance, but HIPS is more cost-effective. Can HIPS be painted or printed on? Yes, HIPS can be easily painted or printed on, provided the surface is properly prepared. Color options for HIPS? Available in a broad spectrum of colors, including custom shades to meet specific project requirements. Conclusion High Impact Polystyrene (HIPS) stands out as a valuable material in the realm of plastics due to its excellent properties and wide range of applications. From packaging and automotive parts to household items and medical devices, HIPS continues to be a preferred choice for manufacturers seeking a reliable, cost-effective, and versatile material. As the industry advances, the sustainability and recyclability of HIPS make it even more significant in our ongoing journey towards environmental consciousness. For further details or inquiries about using HIPS for your packaging and manufacturing needs, please contact Brown Packaging. We are committed to delivering high-quality, sustainable packaging solutions tailored to your specifications. (714)300-0650 request@brownpackaging.com Most Recent Posts: Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Thermoform Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Retail packaging must do two jobs at once—catch the shopper’s eye while protecting the product through the supply chain. Too much focus on graphics can weaken structure, while over-engineering for performance can overlook the branding needed to drive sales. Buyers need solutions that blend both without inflating costs. The Role of Branding in Retail Boxes Shelf impact: Bold graphics and finishes differentiate products in crowded aisles. Consumer connection: Packaging communicates brand values and quality. Promotional flexibility: Seasonal or limited-edition graphics boost sales. The Role of Performance in Retail Boxes Durability: Boxes must withstand shipping, handling, and shelf stocking. Compliance: Structural strength and barcodes must meet retailer requirements. Sustainability: Materials must align with eco goals without compromising strength. How to Balance Branding and Performance Integrated design: Build graphics around structural features like folds, flaps, and windows. Material choice: Use substrates that support high-quality printing and durability. Testing protocols: Ensure performance under ISTA or ASTM standards before scaling. Cost management: Match premium finishes to high-margin SKUs only. Examples in Action Confectionery boxes: Gloss coatings and die-cuts combined with reinforced board. Electronics packaging: Retail-ready graphics with inserts for secure transit. Club store displays: Bulk packaging with strong corrugated and bold branding panels. Packaging Solutions with Brown Packaging Brown Packaging creates retail boxes that balance high-impact branding with supply chain durability. From FSC-certified substrates to performance-tested structures, our solutions help brands stand out while meeting retailer requirements. Contact us to optimize your retail packaging. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Sustainable Packaging Coalition. (2023). Retail Packaging Trends and Sustainability Insights. Retrieved from https://sustainablepackaging.orgASTM International. (2023). ASTM D4169: Performance Testing of Shipping Containers. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Retail Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts