6 Trends to Expect in 2024: Sustainable Flexible Packaging
The flexible packaging industry is experiencing a significant evolution as it leans into more sustainable practices. Amid growing environmental concerns, there’s a strong movement within the sector towards developing innovative, eco-friendly packaging solutions.
This blog will delve into the most recent sustainable trends impacting the flexible packaging sector, pointing to a future where sustainability and innovation walk hand in hand.
Adoption of Biodegradable and Compostable Materials
As the world gradually moves away from single-use plastics, one trend that has taken center stage is the use of biodegradable and compostable materials in packaging. These materials are designed to break down naturally in the environment, minimizing their long-term impact on the ecosystem. For instance, some companies are turning to materials like Polyhydroxyalkanoates (PHA), which are fully biodegradable polymers derived from renewable resources. The aim is to make packaging that doesn’t just look good and protect the product, but also contributes positively to the planet.
Advancements in Recyclable Packaging
Recyclable materials offer another route towards more sustainable packaging. As recycling technologies improve, we are seeing a rise in the use of mono-material packaging — packaging composed of a single type of material, such as all-paper or all-polyethylene structures. This is a game-changer in the recycling process as it eliminates the need for separation, significantly simplifying the recycling process and ensuring that more waste is effectively recycled.
Increased Use of Post-Consumer Recycled (PCR) Content
Another trend making waves in the flexible packaging sector is the increased use of Post-Consumer Recycled (PCR) content. This involves using materials that have been previously used by consumers and then recycled. Using PCR content helps to lower the demand for new material production, reducing the overall environmental footprint of the packaging. Many companies are setting ambitious goals to incorporate a certain percentage of PCR content into their packaging within the coming years.
Reduction in Packaging Sizes and Weights
The drive towards sustainability is also encouraging brands to rethink the size and weight of their packaging. By reducing these aspects, companies can decrease the amount of raw material required in the packaging production process, leading to substantial environmental benefits. Furthermore, lighter packaging results in lower transportation emissions, another significant advantage in terms of reducing the carbon footprint.
Innovation in Barrier Materials
Traditionally, many flexible packaging options have relied on multi-layer structures to provide adequate barrier properties, protecting the contents from moisture, oxygen, and other damaging elements. However, these multi-layer formats can be difficult to recycle. As a response, the industry is innovating to develop high-performing, recyclable barrier materials. These new structures aim to maintain the same high level of protection for the packaged goods while also being easier to recycle, striking a balance between product protection and environmental responsibility.
Investing in Sustainability Education and Transparency
Many companies in the flexible packaging industry are investing in educating consumers about their sustainable efforts. They are providing information on their packaging about the materials used and how to recycle the packaging correctly. The idea is to involve consumers in the sustainability journey, allowing them to make informed decisions about the products they purchase.
Conclusion: Flexible Packaging and Sustainable Trends
With these sustainable trends, the future of the flexible packaging industry looks promising. While there are still challenges to overcome, significant strides are being made towards a more sustainable packaging landscape. As technology continues to advance and more innovative solutions are developed, it’s clear that sustainability is more than just a buzzword — it’s a commitment to our planet and future generations. So, in 2024, we can expect these trends to continue driving the flexible packaging industry toward a more sustainable and environmentally responsible future.
If you are interested in sustainable and/or flexible packaging, then partner with Brown Packaging today to get started.
Sustainability in pet product packaging involves balancing environmental impact with functional performance. Materials must protect against moisture, oxygen, and pests while also meeting recyclability or
Retail packaging must do two jobs at once—catch the shopper’s eye while protecting the product through the supply chain. Too much focus on graphics can
As budgets tighten in 2026, packaging buyers are under pressure to reduce costs without increasing damage rates. Cutting too aggressively can lead to product loss,
Many U.S. businesses currently sourcing packaging from China are facing a harsh reality: tariffs and trade volatility can quickly erode margins and disrupt supply chains.
Rising tariffs and trade restrictions on Chinese manufacturing are accelerating the need for U.S. companies to reevaluate their packaging supply chains. Many packaging buyers who
POP display design must serve two masters — maximizing visual impact in-store while minimizing logistics costs. Engineering the right balance between display footprint, assembly complexity,
By submitting your information, you agree to our terms and conditions and privacy policy.
Gusseted bags are designed with extra folds of material at the sides or bottom to increase capacity and structural support. This feature makes them ideal
Flexible packaging is a dynamic and growing market that has revolutionized the packaging industry. From snack foods to pharmaceuticals, flexible packaging offers lightweight, cost-effective, and
When it comes to pouch packaging, the material and finish play a crucial role in the overall functionality, aesthetics, and consumer appeal of the product.