Home » The Impact of Size and Weight on Packaging
The Impact of Size and Weight on Packaging
In the realm of packaging, the size and weight of a package are more than just physical dimensions; they are critical factors that influence a range of business operations, from logistics to customer satisfaction. This blog post delves into the multifaceted impacts of packaging size and weight, highlighting challenges and opportunities for businesses.
Shipping and Transportation Costs
The size and weight of packaging have a direct bearing on shipping costs. Carriers often charge based on dimensional weight, which considers both size and actual weight. Heavier and bulkier packages typically lead to higher shipping fees, affecting the overall cost-efficiency of product distribution.
Storage and Warehousing Demands
Packaging size and weight significantly affect warehousing strategies. Larger and heavier packages require more storage space and might necessitate specialized handling equipment, impacting warehouse design, operations, and cost.
Environmental Considerations
Sustainability is a key concern in packaging decisions. Larger and heavier packages consume more resources and contribute to higher carbon emissions during transportation. Sustainable packaging strategies often focus on minimizing size and weight to lessen environmental impact.
Packaging Design and Material Selection
Choices in packaging design and materials directly impact size and weight. Innovative design can reduce packaging size without compromising protection or aesthetic appeal. Lightweight yet durable materials can minimize package weight while ensuring product safety.
Product Safety and Protection
While the primary function of packaging is to protect the product, over-sizing or adding unnecessary weight can be counterproductive. Tailored packaging that fits the product’s dimensions and fragility can provide optimal protection without excessive size or weight.
Customer Experience and Brand Perception
The size and weight of packaging affect the unboxing experience and, by extension, brand perception. Bulky or heavy packaging can be cumbersome for customers, potentially leading to a negative unboxing experience. Conversely, compact and lightweight packaging can enhance customer convenience and satisfaction.
Compliance with Shipping Regulations
Packaging must adhere to various shipping regulations, especially for international trade. These regulations often include restrictions on package size and weight, making compliance a key consideration in packaging design.
Cost Implications and Efficiency
Efficiently designed packaging can lead to cost savings in several areas, including material usage, shipping, and storage. Balancing the size and weight of packaging with the need for product protection and customer appeal is crucial for operational efficiency.
If you are interested in optimizing the size and weight of your packaging, then partner with Brown Packaging today to get started.
Supplier contracts can make or break a packaging program. Without the right terms, buyers risk price volatility, missed lead times, and inconsistent product quality. In 2026, negotiating smart contracts is essential for controlling costs, securing reliable supply, and meeting compliance requirements. Why Packaging Contracts Matter Cost stability: Protects against sudden raw material price spikes. Supply security: Ensures availability during peak demand. Quality control: Aligns suppliers with testing and compliance standards. Operational efficiency: Streamlines purchasing and reduces administrative burden. Key Terms Buyers Should Negotiate Volume commitments: Secure better pricing with accurate forecasts. Price adjustment clauses: Define when and how costs can change. Lead times and delivery windows: Avoid shortages and production delays. Testing and compliance: Require ISTA, ASTM, or FSC certification where applicable. Sustainability commitments: Ensure suppliers align with environmental goals. Risks of Weak Contracts Paying inflated prices during market fluctuations. Receiving inconsistent corrugated strength or print quality. Missed shipments leading to costly expedited freight. Difficulty meeting retailer or regulatory compliance. Best Practices for Buyers in 2026 Leverage data: Use past order history to negotiate realistic volumes. Dual sourcing: Maintain backup suppliers for risk management. Annual reviews: Reassess terms to reflect changes in demand and compliance. Collaborative approach: Treat suppliers as partners, not just vendors. Packaging Solutions with Brown Packaging Brown Packaging helps buyers secure strong supplier contracts that balance cost, quality, and supply chain reliability. Our partnerships and industry expertise ensure your packaging program is protected for 2026 and beyond. Contact us to discuss supplier solutions. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Fiber Box Association. (2024). Corrugated Packaging Market Outlook. Retrieved from https://www.fibrebox.orgSustainable Packaging Coalition. (2023). Supplier Standards for Sustainable Packaging. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Packaging compliance is no longer optional—it’s a requirement for accessing retail shelves, shipping networks, and international markets. In 2026, buyers must navigate evolving regulations around sustainability, labeling, and testing to avoid costly fines, rejected shipments, or damaged customer relationships. Why Compliance Matters in 2026 Retail requirements: Major retailers demand FSC, ISTA, and sustainability certifications. E-commerce standards: Carriers enforce dimensional weight and package testing rules. Global trade: Export packaging must comply with ISPM 15, ASTM, and ISO guidelines. Consumer trust: Transparency in packaging claims impacts purchasing decisions. Key Compliance Areas for Buyers Material sourcing: FSC-certified corrugated and board for sustainability. Labeling standards: GS1-compliant barcodes and accurate product details. Durability testing: ISTA and ASTM protocols for drop, vibration, and compression. Sustainability regulations: Requirements for recyclable or compostable materials. Chemical restrictions: Compliance with FDA, EU, or state-specific standards. Common Compliance Challenges Keeping up with frequent regulatory changes. Managing multiple certifications across suppliers. Balancing compliance with cost-efficiency. Verifying supplier claims for sustainability. Best Practices for Staying Compliant Audit suppliers annually to confirm certification validity. Run internal packaging tests before scaling. Track regulatory updates for each region you ship to. Work with experienced partners who understand industry compliance. Packaging Solutions with Brown Packaging Brown Packaging helps buyers meet 2026 compliance standards with FSC-certified materials, ISTA-tested designs, and regulatory expertise. Our team ensures your packaging meets retailer, carrier, and sustainability requirements. Contact us to keep your program compliant. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgInternational Safe Transit Association (ISTA). (2023). ISTA Testing Procedures for Transport Packaging. Retrieved from https://ista.orgGS1. (2024). Global Standards for Packaging and Labeling. Retrieved from https://www.gs1.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
In 2026, sustainability is no longer just a trend—it’s a buyer expectation. Forest Stewardship Council (FSC) certification has become a key benchmark for responsible packaging, signaling that materials are sourced from responsibly managed forests. For packaging buyers, FSC certification is more than a compliance checkbox—it’s a brand value that influences purchasing decisions, retailer acceptance, and customer loyalty. What Is FSC Certification? The Forest Stewardship Council certifies that paper-based packaging materials are sourced from forests managed for environmental responsibility, social benefit, and economic viability. FSC Mix: Packaging contains a blend of FSC-certified and controlled wood. FSC Recycled: Packaging is made entirely from recycled fiber. FSC 100%: Packaging is sourced only from FSC-certified forests. Why FSC Matters to Buyers in 2026 Retail access: Many major retailers now require FSC-certified packaging. Sustainability goals: Aligns with corporate ESG and carbon reduction commitments. Consumer trust: Customers recognize the FSC label and view it as credible. Global compliance: Meets international sustainability regulations. How FSC Certification Strengthens Brand Value Differentiation: Stand out with certified sustainable packaging. Marketing advantage: FSC logos reinforce eco-friendly messaging. Risk reduction: Verified sourcing prevents greenwashing claims. Customer loyalty: Environmentally conscious buyers prefer certified products. Challenges in FSC Implementation Limited supply of certain FSC substrates. Higher costs compared to non-certified materials. Need for supplier audits and documentation. Packaging Solutions with Brown Packaging Brown Packaging partners with buyers to integrate FSC-certified materials into corrugated boxes, folding cartons, and retail packaging. Our solutions support sustainability while maintaining cost efficiency and protection. Contact us to strengthen your brand with FSC-certified packaging. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Consumer Insights on Sustainable Packaging. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Sustainable Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Sustainability is now a top priority for packaging buyers. Retailers, regulators, and consumers are all demanding packaging solutions that reduce environmental impact without sacrificing performance. In 2026, buyers must balance eco-friendly materials, cost, and compliance to build programs that are both effective and future-ready. What Buyers Need to Know About Sustainable Packaging Regulatory pressure: Governments are enforcing stricter rules on recyclability and plastic use. Retail mandates: FSC certification and recyclable packaging are becoming standard requirements. Consumer expectations: Customers increasingly choose brands with visible sustainability commitments. Sustainable Material Options Recycled corrugated: High recycled content while maintaining compression strength. Compostable films: Suitable for select food and retail applications. Molded pulp inserts: Replace foam or plastic for protective packaging. Water-based coatings: Enhance moisture resistance without harmful chemicals. Balancing Cost and Performance Right-size packaging: Reduces material waste and shipping costs. Hybrid solutions: Combine eco-materials with corrugated for balance. Life cycle analysis: Evaluate true environmental impact, not just marketing claims. How to Evaluate Sustainable Suppliers Verify FSC, SPC, or ISO certifications. Request testing data for durability and recyclability. Audit supply chains for consistency and transparency. Ensure claims meet local and international compliance standards. Packaging Solutions with Brown Packaging Brown Packaging helps buyers implement sustainable packaging programs that balance cost, performance, and compliance. From recycled corrugated to eco-friendly coatings and inserts, we deliver solutions that meet 2026 sustainability goals. Contact us to explore sustainable packaging options. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Packaging Sustainability Trends and Buyer Insights. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Sustainable Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Choosing the right packaging material is one of the most important decisions buyers face. Single-material packaging offers simplicity and recyclability, while multi-material designs provide enhanced performance and protection. Understanding the trade-offs helps companies balance cost, functionality, and sustainability goals in 2026. What Is Single-Material Packaging? Single-material packaging uses one substrate—such as corrugated board, folding carton, or plastic—for the entire structure. Advantages: Easier to recycle and dispose. Lower material costs in many cases. Streamlined sourcing and inventory. Supports sustainability messaging. Disadvantages: Limited barrier protection. Less customization for fragile or complex products. May require added thickness for strength, increasing weight. What Is Multi-Material Packaging? Multi-material packaging combines two or more substrates—such as corrugated with foam, or paperboard laminated with film—to achieve specific performance outcomes. Advantages: Greater protection against moisture, oxygen, and impact. Allows for premium finishes and enhanced graphics. Ideal for fragile or high-value products. Customizable for unique supply chain conditions. Disadvantages: More difficult to recycle due to material separation. Higher cost and longer lead times. Complex sourcing and inventory management. When to Use Each Approach Single-material packaging: Best for products with low fragility, strong sustainability requirements, or cost-driven programs. Multi-material packaging: Best for high-value, fragile, or regulated products requiring advanced protection. Balancing Performance and Sustainability Buyers must weigh performance needs against eco goals: Use recyclable coatings to extend single-material performance. Choose hybrid designs that separate easily for recycling. Apply multi-material solutions only where risk of damage outweighs cost. Packaging Solutions with Brown Packaging Brown Packaging helps buyers evaluate when to use single- vs. multi-material packaging. Our team balances sustainability, performance, and cost to deliver solutions tailored to your supply chain. Contact us to explore the right approach for your products. References Forest Stewardship Council (FSC). (2023). FSC Packaging Certification Guidelines. Retrieved from https://fsc.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Sustainable Packaging Coalition. (2022). Design for Recyclability and Multi-Material Packaging Report. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
One of the biggest challenges in sustainable packaging is balancing environmental responsibility with product protection. Buyers often worry that switching to eco-friendly materials means sacrificing durability or driving up costs. In 2026, new material technologies allow brands to meet sustainability goals without compromising strength or supply chain performance. Why Protection Still Matters Damaged products create more waste than packaging ever could. Returns increase logistics costs and carbon emissions. Retailers and e-commerce platforms expect packaging to deliver both sustainability and reliability. Eco-Friendly Material Options Recycled corrugated: Maintains stacking strength while reducing virgin fiber use. Molded pulp inserts: Cushion fragile items while replacing plastic foam. Water-based barrier coatings: Add moisture resistance without plastic films. Compostable films: Ideal for short shelf-life or single-use applications. Paper-based mailers: Replace poly mailers for e-commerce shipments. How to Balance Eco Goals and Protection Use right-sizing to reduce material volume while improving fit. Apply hybrid solutions (corrugated + pulp) for high-value goods. Conduct ISTA testing to validate protective performance. Match material choice to product fragility and supply chain conditions. Examples in Action Electronics: Molded pulp trays replacing EPS foam. Food and beverage: FSC-certified corrugated with recyclable coatings. Retail e-commerce: Recycled paper mailers protecting apparel. Packaging Solutions with Brown Packaging Brown Packaging develops eco-friendly solutions that protect products while meeting sustainability requirements. From recycled corrugated to innovative coatings, our team ensures you never trade protection for environmental impact. Contact us to explore eco-material options. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Eco-Friendly Packaging Materials and Case Studies. Retrieved from https://sustainablepackaging.orgASTM International. (2023). ASTM D4169: Standard Practice for Performance Testing of Shipping Containers and Systems. (714)300-0650 request@brownpackaging.com Most Recent Posts: Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Home » The Impact of Size and Weight on Packaging

In the competitive world of retail, effective packaging can make all the difference. If your product finds itself on the bottom shelf, it’s essential to invest in packaging that not only protects your product but also captures the attention of shoppers. In this comprehensive guide, we’ll explore how to package your product for retail and make it stand out, even when placed on the bottom shelf. Know Your Target Audience Eye-Catching Design Optimize Packaging Size Clear Product Information Use Unique Shapes Incorporate Interactive Elements Highlight Key Selling Points Utilize Color Psychology Test Store Layouts Collaborate with Retailers Understanding the Significance of Shelf Placement The placement of your product on the retail shelf can greatly impact its visibility and sales. Bottom shelf placement is a common challenge, as it may be less eye-catching than eye-level or top-shelf locations. However, with strategic packaging and design, you can overcome this challenge and make your product shine. Know Your Target Audience Understanding your target audience is the first step in creating effective packaging. What appeals to your potential customers? What are their preferences and priorities? Tailor your packaging design to resonate with your target demographic. Eye-Catching Design Invest in a visually appealing packaging design that grabs attention. Use vibrant colors, compelling graphics, and high-quality images to make your product stand out. Ensure that your packaging reflects the essence of your brand and the uniqueness of your product. Optimize Packaging Size Consider the dimensions of your packaging. If your product is on the bottom shelf, it should be easy to reach and handle. Avoid oversized or bulky packaging that can be challenging for customers to access. Clear Product Information Provide clear and concise product information on the packaging. Shoppers should be able to quickly understand what your product is, its key features, and its benefits. Use legible fonts and make essential details easily visible. Use Unique Shapes Consider unique packaging shapes that distinguish your product from the competition. Unconventional shapes can pique curiosity and draw shoppers’ attention. However, ensure that the shape aligns with your brand and product identity. Incorporate Interactive Elements Interactive packaging features can engage shoppers and make your product memorable. This might include peel-and-reveal labels, cut-out windows, or embossed textures that invite touch and exploration. Highlight Key Selling Points Identify your product’s key selling points and prominently feature them on the packaging. Whether it’s eco-friendly materials, product quality, or a special promotion, make sure these attributes are clearly communicated. Utilize Color Psychology Harness the power of color psychology to evoke specific emotions and associations. Different colors can convey trust, excitement, or relaxation, depending on your brand and product message. Test Store Layouts Visit retail stores where your product is sold and observe how the bottom shelves are arranged. Request shelf adjustments or rearrangements if necessary to ensure better visibility. Collaborate with Retailers Build strong relationships with retailers and collaborate on promotional opportunities. Retailers may provide signage, displays, or end-cap placements that can enhance your product’s visibility. Conclusion Effective packaging is a crucial element in making your product stand out on the bottom shelf of retail stores. By understanding your target audience, investing in eye-catching design, optimizing packaging size, providing clear product information, using unique shapes, incorporating interactive elements, highlighting key selling points, leveraging color psychology, testing store layouts, and collaborating with retailers, you can increase your product’s chances of success, even in a less prominent location. Remember that packaging is not just a protective shell; it’s a powerful marketing tool that can influence shoppers’ buying decisions. With thoughtful and strategic packaging, you can make your product a standout success on any shelf. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts

High Impact Polystyrene, commonly known as HIPS, is a versatile and widely used thermoplastic renowned for its unique blend of properties. This material is crucial in various industries, including consumer goods and packaging, due to its high-impact strength, rigidity, affordability, and ease of processing. Essential Properties of HIPS HIPS boasts several properties that make it an excellent choice for numerous applications: High Impact Strength: Provides durability and resistance to physical impacts. Rigidity: Maintains shape and structural integrity under stress. Chemical Resistance: Withstands exposure to many chemicals, oils, and greases. Biological Resistance: Resists degradation from biological factors like fungi and bacteria. Water Resistance: Impermeable qualities make it suitable for applications requiring moisture resistance. Fatigue Resistance: Capable of enduring repeated stress without losing its form, ideal for components like living hinges. Thermal Insulation: Offers significant insulation properties, beneficial in both industrial and consumer products. Electrical Insulation: Highly resistant to electricity, making it safe for use in electronic components. Affordability and Recyclability: Cost-effective and fully recyclable, supporting environmental sustainability. Diverse Applications of HIPS HIPS’s versatility allows its use across various sectors: Consumer Goods: Utilized in products requiring durability and impact resistance, such as toys, household appliances, and office supplies. Packaging Materials: Ideal for making clamshell containers, blister packs, and trays due to its moldability and cost-effectiveness. Automotive Industry: Used in components like interior trim parts, instrument panels, and exterior body parts due to its lightweight and sturdy nature. Construction Industry: Forms part of materials such as wall panels, ceiling tiles, and insulation boards, thanks to its insulation properties. Medical Industry: Common in the production of medical devices and packaging, valued for its chemical resistance and stability. Manufacturing Process of HIPS The production of HIPS involves several steps: Polymerization: Styrene monomers are polymerized using catalysts like benzoyl peroxide to form the HIPS polymer. Mixing: The polymer is blended with impact modifiers, stabilizers, and pigments to enhance its properties and appearance. Molding: HIPS can be shaped through extrusion or injection molding, allowing it to be formed into various products. Cooling and Finishing: Post-molding, HIPS is cooled and can undergo additional processing like trimming and polishing to achieve the desired quality. Environmental Considerations While HIPS is not biodegradable, it is recyclable. Recycling HIPS contributes to waste reduction and resource conservation, mitigating the environmental impact associated with plastic production. Frequently Asked Questions About HIPS Is HIPS food safe? Yes, when certified, HIPS is safe for food contact applications. Difference between HIPS and ABS? ABS is generally more robust with better temperature resistance, but HIPS is more cost-effective. Can HIPS be painted or printed on? Yes, HIPS can be easily painted or printed on, provided the surface is properly prepared. Color options for HIPS? Available in a broad spectrum of colors, including custom shades to meet specific project requirements. Conclusion High Impact Polystyrene (HIPS) stands out as a valuable material in the realm of plastics due to its excellent properties and wide range of applications. From packaging and automotive parts to household items and medical devices, HIPS continues to be a preferred choice for manufacturers seeking a reliable, cost-effective, and versatile material. As the industry advances, the sustainability and recyclability of HIPS make it even more significant in our ongoing journey towards environmental consciousness. For further details or inquiries about using HIPS for your packaging and manufacturing needs, please contact Brown Packaging. We are committed to delivering high-quality, sustainable packaging solutions tailored to your specifications. (714)300-0650 request@brownpackaging.com Most Recent Posts: Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Thermoform Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts

Corrugated boxes are essential to shipping, retail, and e-commerce—but when you introduce custom printing, the stakes (and the opportunities) rise. Print isn’t just about looks—it’s about communication, branding, compliance, and customer experience. Whether you’re designing a basic shipper or a bold, shelf-ready display, printing smart can save money and elevate your packaging. Here are 12 essential print tips to help buyers make informed decisions when sourcing printed corrugated boxes. Start With Purpose Before Design Are you trying to impress in-store, create a branded unboxing experience, or simply add a logo to a shipper? Your goal will determine how much print you need—and which method is best. Know the Three Main Print Methods Flexographic (Flexo): Cost-effective for simple graphics and large runs Digital: Great for short runs, versioning, or quick turnarounds Litho (Litho-Label): High-end graphics mounted to the box for premium results Choose based on your volume, detail level, and budget. Understand Your Print Surface Corrugated comes in kraft (brown) and white surfaces. White gives better color accuracy Kraft offers an organic, eco-conscious look Your surface will affect how your design prints—especially with flexo. Keep Artwork Simple for Flexo Flexo printing uses plates and works best with limited colors, bold text, and clean logos. Avoid gradients, fine details, or small fonts unless you’re going digital or litho. Use Vector Files and High-Res Assets Always supply artwork in vector format (AI, EPS, or PDF) for scalability and sharp print. Images should be 300 DPI or higher. Low-res files can distort or blur during printing. Design Around the Dieline Your design should be laid out directly on the box dieline. This ensures correct placement of logos, cut lines, folds, and glue areas—so nothing important gets trimmed or hidden. Limit Ink Coverage to Reduce Cost Full-coverage ink areas (flood coats) require more material and setup. Consider printing only on key panels or using the box’s natural color to create contrast and cut costs. Test Color on Corrugated First Colors will appear differently on kraft vs. white corrugated and on different print methods. Always ask for a sample or press proof to verify color before production. Use Pantone Colors (When Needed) For brand consistency, especially with logos or specific brand colors, use Pantone Matching System (PMS) inks instead of CMYK—especially in flexo. Balance Design with Function Your print layout should enhance the box, not interfere with it. Avoid placing fine graphics near flaps, folds, or high-stress areas where cracking or misalignment can occur. Consider Print Inside the Box Want to wow customers or reinforce your brand? Add inside print for messaging, graphics, or product instructions. It adds impact—especially for e-commerce or subscription boxes. Always Review a Physical Proof (If Possible) Before full production, ask for a printed sample or digital proof to catch any errors in layout, registration, or color. This step can save time, cost, and frustration down the line. Final Thoughts Printing on corrugated boxes adds incredible value—but only if it’s done right. From selecting the right method to preparing artwork properly, these print tips help ensure your packaging performs as well as it looks. Need guidance on printed corrugated boxes? We’ll help you choose the best structure, material, and print approach to match your goals and your brand. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts