We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
Corrugated Boxes
Folding Cartons
POP Displays
Pouches
Foam
Additional Packaging
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
We build durable and efficient packaging for simple to the most complex products.
Sterilization, clean room and medical compliant packaging products and solutions.
We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.
At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.
As retail environments evolve, Point of Purchase (POP) displays will continue to be an essential tool for capturing consumer attention and driving in-store sales. In 2025, brands will leverage new technologies, materials, and sustainable practices to enhance consumer experiences through innovative displays. Below are the top trends expected to shape POP displays in 2025: Sustainable Materials Interactive and Digital Displays Custom and Personalized POP Displays Minimalistic and Modular Designs Augmented Reality Integration Lightweight and Portable Solutions Eco-Friendly Printing Technologies Smart Packaging Integration Reusable and Multi-Use Displays Cost-Effective POP Solutions Sustainable Materials In 2025, sustainability will remain a top priority, with more brands turning to recyclable, biodegradable, and renewable materials for their POP displays. Cardboard, corrugated materials, and plant-based plastics will dominate as companies focus on reducing their environmental footprint. These eco-friendly options will not only appeal to eco-conscious consumers but also align with corporate sustainability goals. Interactive and Digital Displays As consumers become more tech-savvy, interactive and digital POP displays will be increasingly common. In 2025, expect displays with touchscreens, motion sensors, and integrated QR codes that engage shoppers, provide product information, and enhance brand interaction. These displays offer real-time data collection, allowing brands to track engagement and fine-tune their in-store marketing strategies. Custom and Personalized POP Displays Brands will continue to push the boundaries with custom-designed POP displays that reflect their identity and values. In 2025, personalized displays that target specific audiences with tailored messaging, design elements, and product promotions will drive deeper consumer connections. This trend is especially strong in industries like cosmetics, beverages, and consumer electronics. Minimalistic and Modular Designs Minimalist designs will remain popular due to their sleek, modern look and ability to convey simplicity and sustainability. In 2025, POP displays will embrace clean lines, neutral colors, and minimalist branding to create a more premium look and feel. Additionally, modular designs that can be easily reconfigured for different products or store layouts will provide retailers with flexibility and efficiency. Augmented Reality Integration Augmented Reality (AR) is expected to make a significant impact on POP displays in 2025. Shoppers will be able to interact with AR-enabled displays through their smartphones, exploring products virtually, learning more about their features, or seeing them in use. This enhances the in-store experience and provides brands with a unique way to engage consumers while promoting their products. Lightweight and Portable Solutions Portability will be a key trend in 2025, with brands and retailers opting for lightweight POP displays that are easy to set up, move, and reconfigure. These solutions will be especially valuable for pop-up shops and temporary retail spaces, allowing for quick installation without sacrificing design or branding impact. Eco-Friendly Printing Technologies Advancements in sustainable printing methods such as water-based inks and digital printing will shape POP displays in 2025. Brands will increasingly turn to eco-friendly printing solutions that reduce chemical waste and environmental harm while maintaining high-quality graphics and designs. This trend will align with the broader movement toward sustainability in retail. Smart Packaging Integration By 2025, smart packaging will begin to merge with POP displays. RFID tags, NFC chips, or embedded sensors will allow products and displays to interact, offering more dynamic ways to connect with consumers. For example, shoppers could scan a product’s packaging at the POP display to receive personalized promotions or product details, creating a seamless integration between packaging and in-store marketing. Reusable and Multi-Use Displays As part of the broader trend toward sustainability, reusable and multi-use POP displays will gain traction. These displays can be easily rebranded or repurposed for different promotions, reducing waste and cost. In 2025, expect more companies to embrace this approach, especially for seasonal or promotional campaigns. Cost-Effective POP Solutions With the increasing demand for both sustainability and innovation, cost-effective POP displays will continue to be in high demand. Businesses will focus on balancing affordable materials, streamlined designs, and efficient production methods to create impactful displays that fit within tight budgets. Recyclable materials, lightweight structures, and digital printing advancements will help keep costs low without sacrificing quality. In 2025, the future of POP displays will center around sustainability, consumer engagement, and adaptability. Companies that embrace these trends will be well-positioned to create impactful in-store experiences that resonate with consumers and align with evolving retail and environmental expectations. If you’re interested in POP displays for 2025, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. POP Displays Facebook Twitter LinkedIn Pinterest Relevant Posts
The design and prototyping phase is a pivotal step in the creation of a Point of Purchase (POP) display. It’s where the conceptual groundwork laid in the initial stages comes to fruition, through creative design and practical execution. This blog explores the detailed process of designing and prototyping a POP display, ensuring it effectively resonates with your target audience while aligning with your brand’s identity. Creative Design: Crafting the Concept Collaborating with Designers Working closely with skilled designers is crucial to transforming your ideas into tangible designs. These professionals can offer creative solutions that blend aesthetic appeal with functional design, ensuring the display is both eye-catching and effective in a retail setting. Aligning Design with Brand Identity The design of your POP display should reflect your brand’s core values and visual identity. This includes using brand-specific colors, fonts, and imagery. Consistency in design reinforces brand recognition and enhances the overall impact of your display. Focusing on Target Audience Engagement Understanding your target audience is key to effective design. The display should cater to their preferences and behaviors, which were identified during the research phase. Elements like engaging graphics, dynamic shapes, and interactive components can draw in your audience and make the display more appealing. Effective Messaging The messaging used in your POP display should be clear, concise, and compelling. It’s not just about promoting a product; it’s about communicating value and evoking a response. Whether it’s a call to action or a promotional message, the text should be easily readable and positioned strategically to catch the viewer’s attention. Prototyping: Testing and Refining the Design Building the Prototype Once the design is finalized, the next step is to create a prototype. This is a critical stage where you can see your concept materialized into a physical form. Prototyping allows you to assess the design’s practical aspects and overall impact. Visualizing in Real Environment Prototyping offers the opportunity to visualize how the display will look in its intended environment. This is the time to examine the scale, color accuracy, and placement of messaging. Seeing the display in a physical format can often highlight necessary adjustments that aren’t apparent in digital designs. Making Necessary Adjustments Based on feedback from the prototyping phase, adjustments can be made to improve the design. This might involve tweaking the size to better fit retail spaces, adjusting colors for greater impact, or refining the messaging for clearer communication. Testing Functionality and Durability It’s also important to test the prototype for functionality and durability, especially if the display will be used in high-traffic areas. This ensures that the display will withstand regular use and maintain its visual appeal over time. Conclusion The design and prototyping stages are where creativity meets practicality. By focusing on strong collaboration with designers, aligning the design with brand identity, and rigorously testing the prototype, you can ensure that your POP display not only looks appealing but also effectively achieves its marketing objectives. This process not only enhances the potential success of the display but also minimizes risks and costs associated with making changes after mass production. If you are interested in POP displays, then partner with Brown Packaging today to get started. In Conclusion Bundle packaging is a powerful strategy that can benefit both businesses and customers. It offers convenience, value, and the potential for increased sales. By understanding your audience, choosing the right products, and effectively marketing your bundles, you can tap into the potential of bundle packaging to enhance your brand and drive revenue. So, get creative, bundle up, and watch your sales soar! If you are interested in bundle packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. POP Displays Facebook Twitter LinkedIn Pinterest Relevant Posts
Packaging plays a crucial role in safeguarding products from various hazards that can compromise their quality, safety, and integrity. From the manufacturing floor to the store shelves and throughout the supply chain, products face several risks that can damage or spoil them if not properly addressed. In this blog, we will explore 6 of the biggest hazards to packaging and how to mitigate them effectively. Incorporate Promotional Inserts Utilize Product Recommendations Highlight Subscription or Loyalty Programs Offer Limited-Time Promotions Include Sample Products Use Packaging as a Brand Ambassador Incorporate Promotional Inserts One of the most direct and cost-effective ways to encourage repeat purchases is by including promotional inserts in your packaging. These can be anything from discount coupons to flyers advertising complementary products or upcoming sales. A thoughtfully placed insert that offers a discount on the customer’s next purchase not only drives them back to your site but also makes them more likely to try other products in your catalog. For example, if a customer purchases skincare products, you could include a flyer promoting your body care line. Cross-selling through inserts introduces customers to items they may not have considered, increasing your average order value over time. Utilize Product Recommendations Using packaging inserts to make personalized product recommendations based on a customer’s past purchases is another effective strategy. You can include suggestions for related items or new arrivals that complement what they have already bought. These recommendations make it easier for customers to discover additional products and feel as though the packaging experience was tailored to them. You can take inspiration from digital giants like Amazon, which have mastered the art of “customers who bought this also bought…” recommendations. By bringing this technique into your e-commerce packaging, you ensure a seamless cross-selling experience. Highlight Subscription or Loyalty Programs Your packaging is an ideal platform to promote loyalty programs or subscription services. By using a small card or an insert, you can introduce customers to the benefits of joining your loyalty program, such as earning points for each purchase or getting access to exclusive offers. Similarly, promoting a subscription service for consumable products like coffee, skincare, or supplements can turn occasional buyers into long-term, repeat customers. Make the enrollment process simple by including a QR code or a link that customers can easily access through their phones. Offer Limited-Time Promotions Create urgency by offering time-sensitive promotions that are delivered right inside the packaging. A card stating “15% off your next order, valid for 30 days” encourages customers to make another purchase before the offer expires. By limiting the timeframe, you incentivize them to take immediate action, which can lead to increased repeat sales. Include Sample Products Another great way to drive cross-selling is to include free samples of other products that may complement the customer’s purchase. If they buy haircare products, for example, include a sample of your latest skincare item. This allows customers to try something new without committing to a purchase, increasing the likelihood they will come back to buy it later if they like the sample. Samples serve as a low-risk method for customers to explore new products and can create excitement around future purchases. Use Packaging as a Brand Ambassador Don’t underestimate the power of well-branded packaging to reinforce your company’s message and encourage repeat business. Strong, cohesive branding across your packaging helps create a memorable unboxing experience. Adding your brand’s logo, tagline, and website URL makes it easy for customers to know where to go when they want to reorder or browse your latest products. Make sure your packaging delivers a consistent brand message, turning it into a brand ambassador that works even after the initial purchase is completed. Conclusion E-commerce packaging offers significant opportunities to promote cross-selling and repeat purchases. By incorporating thoughtful inserts, offering limited-time promotions, highlighting loyalty programs, and including samples, you can turn each package into a marketing tool that encourages ongoing engagement with your brand. Leveraging packaging in this way not only enhances the customer experience but also drives growth by turning one-time buyers into long-term, loyal customers. If you’re interested in ecommerce packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Ecommerce Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
When designing flexible packaging, one key consideration is how the product will be displayed: Will it be showcased individually on retail shelves or packed in bulk carton packaging for distribution? This decision impacts the design, materials, and functionality of the packaging, as well as its cost-effectiveness and visual appeal. Here’s what you need to know about aligning your packaging with your display or bulk requirements. Retail Display Packaging If your product will be displayed individually on retail shelves, the packaging must do more than just protect the product—it needs to sell it. Visual appeal, easy access, and branding play crucial roles in grabbing consumer attention. Key Features for Retail Display Packaging: Eye-Catching Design Use vibrant colors, bold graphics, and clear branding to stand out on crowded shelves. Include essential product information and marketing messages prominently on the front. Structural Integrity The packaging must hold its shape and stand upright, whether hung on a pegboard, stacked, or placed in a display box. Convenience for Consumers Easy-to-open features like tear notches or resealable closures enhance the user experience. Sustainability Retailers and consumers value eco-friendly packaging. Options like recyclable or biodegradable materials align with these preferences. Practical Examples: Snack Pouches: Designed with vibrant graphics and resealable zippers for easy access and freshness. Single-Serve Items: Packaging with perforations for hanging or stacking, ideal for point-of-sale displays. Bulk Carton Packaging For products distributed in bulk, the focus shifts from individual consumer appeal to efficient storage and transportation. Bulk carton packaging prioritizes cost-effectiveness, protection, and ease of handling. Key Features for Bulk Carton Packaging: Protective Design Durable materials like multi-layer flexible films or reinforced cartons ensure the product withstands stacking and shipping stresses. Incorporate cushioning elements if the products are fragile. Efficient Packing Optimize the size and shape of individual packages to maximize space utilization within the carton. Consider flat or nested packaging styles to reduce overall bulk. Clear Labeling Include external labels with product details, barcodes, and handling instructions to simplify logistics. Sustainability Bulk cartons often use corrugated materials or eco-friendly liners to minimize environmental impact. Practical Examples: Foodservice Packaging: Large pouches of sauces or ingredients packed in cartons for restaurants or caterers. Retail Restocking: Individually wrapped items packed in bulk for efficient replenishment of store shelves. Comparing Display vs. Bulk Carton Packaging Aspect Retail Display Bulk Carton Packaging Primary Goal Attract and engage consumers at point-of-sale. Protect and transport large quantities efficiently. Material Focus High-quality visuals and convenience features. Durability and space optimization. Sustainability Often requires consumer-friendly recyclable options. Focus on reducing overall material waste. Customization Tailored to enhance shelf presence. Standardized for easy stacking and shipping. Questions to Ask When Deciding Where Will the Product Be Sold? Retail shelves or wholesale distribution centers? What Is the End User’s Interaction? Will the packaging be visible to consumers, or will it only be seen by retailers or logistics teams? What Are the Transportation Requirements? Does the packaging need to be compact and durable for long-distance shipping? What Are the Storage Conditions? Will the product sit in warehouses or need to fit specific shelving configurations? Why This Decision Matters Choosing between retail display and bulk carton packaging affects every aspect of your product’s journey—from the first impression on customers to the efficiency of shipping and storage. Balancing these factors ensures your packaging meets both marketing and logistical needs. Need help designing packaging for your product’s unique requirements? Contact us to develop custom solutions tailored to your distribution strategy! (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Flexible Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Printed boxes are an excellent choice for enhancing brand visibility and creating a memorable unboxing experience for customers. However, a common concern is whether they maintain their aesthetic appeal after enduring the shipping process, which often involves rough handling, exposure to dirt, and environmental factors. In this blog, we’ll explore the challenges of keeping printed boxes looking great during shipping and share actionable tips to ensure your packaging stays pristine and professional, no matter the journey. Why Do Printed Boxes Get Dirty or Damaged During Shipping? Shipping environments can be harsh on packaging, especially when boxes are subjected to: Rough Handling: Boxes are frequently tossed, stacked, and dragged, which can cause scuffs, tears, or dents. Environmental Exposure: Rain, humidity, or dusty conditions can leave marks or stains on your boxes. Extended Transit Times: Longer journeys increase the risk of damage due to repeated handling and exposure. These factors can affect the appearance of printed designs, potentially diminishing the customer experience. How to Keep Printed Boxes Looking Great During Shipping Choose Durable Materials The quality of your box material plays a key role in protecting its appearance. Use corrugated cardboard with a robust outer liner for extra durability. Opt for laminated or coated surfaces to resist dirt, water, and scratches. Consider using kraft exteriors for rugged protection, with printed branding on the interior for a surprise-and-delight unboxing moment. Protect Your Print Design with Finishes A protective finish can safeguard your printed design against smudges, scratches, and moisture. Popular options include: Gloss Lamination: Adds a shiny finish that repels dirt and fingerprints. Matte Lamination: Offers a sophisticated, non-reflective look while protecting the print. UV Coating: Provides extra durability and is ideal for vibrant colors. Use Protective Shipping Features Additional shipping precautions can help reduce wear and tear. Add shrink wrap or polybag covers to shield boxes from dirt and moisture. Use double-boxing for high-value shipments to protect printed boxes during transit. Include void fillers like packing paper or air pillows to minimize movement inside the box. Avoid Overly Dark Designs on High-Impact Areas Dark colors, especially on corners or edges, are more likely to show scuffs or scratches. Reserve darker hues for less exposed areas of the box. Use lighter, neutral tones or patterns that help conceal minor wear. Choose Strategic Placement for Printing Where you print on the box matters. Print your branding or designs on the top and sides, leaving the bottom unprinted to reduce visible wear. For a luxury feel, consider printing inside the box to protect your design while providing a clean unboxing experience. Why Maintaining Box Aesthetics Matters The appearance of your packaging has a direct impact on your brand perception: First Impressions: A box that looks professional upon arrival reassures customers about your product quality. Brand Visibility: Pristine printed boxes keep your logo and messaging clear, acting as mobile advertisements during transit. Customer Loyalty: Packaging that withstands shipping challenges shows customers you value their experience. Conclusion Printed boxes can maintain their beauty and functionality during shipping with the right materials, finishes, and protective strategies. By investing in durable designs and smart shipping practices, you can ensure your packaging arrives looking as great as when it left your facility. If you are interested in quality printed corrugated boxes, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts