We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
Corrugated Boxes
Folding Cartons
POP Displays
Pouches
Foam
Additional Packaging
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
We build durable and efficient packaging for simple to the most complex products.
Sterilization, clean room and medical compliant packaging products and solutions.
We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.
At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.
When it comes to packaging, it’s easy to dismiss it as merely a wrapper for the product. However, packaging serves a crucial role in not only protecting the product but also influencing consumer perception and purchase decisions. In the world of custom packaging, understanding the hierarchy of needs is essential to create packaging that not only satisfies basic requirements but also elevates your brand. Let’s dive into this packaging hierarchy and explore how it can impact your business. Functional Needs: The Foundation of Packaging At the base of the packaging hierarchy lie the functional needs. These are the fundamental requirements that packaging must meet to serve its primary purpose effectively. Without these basic functions, packaging would fail in its essential role. Protection: Packaging should safeguard the product from damage during transportation, handling, and storage. It’s the first line of defense against the rigors of the supply chain. Containment: A well-designed package securely holds the product, preventing spillage, breakage, or leakage. It ensures that the product reaches the customer intact. Accessibility: Packaging should facilitate easy access to the product. Consumers shouldn’t struggle to open or close the package, ensuring a seamless user experience. Safety and Compliance: Meeting Industry Standards Once functional needs are met, safety and compliance considerations come into play. Adherence to regulations and safety standards is vital for both consumer safety and the brand’s reputation. Regulatory Compliance: Packaging must conform to relevant laws and regulations, including labeling requirements and environmental standards. Non-compliance can lead to legal issues and damage your brand’s image. Product Safety: Beyond legal requirements, the packaging materials themselves should not pose any safety risks to consumers. This includes considerations like avoiding toxic substances in packaging. Aesthetic and Branding Needs: Making a Visual Statement Moving up the hierarchy, we encounter the aesthetics and branding aspects of packaging. These elements contribute to the visual appeal of your product and its ability to communicate your brand identity. Visual Appeal: Your packaging should be visually attractive. Colors, graphics, and design should align with your brand’s image and resonate with your target audience. Information: Effective packaging communicates essential product information, usage instructions, and branding elements clearly. It helps consumers make informed choices and reinforces your brand. User Experience and Convenience: Enhancing Customer Satisfaction Beyond aesthetics, the user experience and convenience are paramount. Packaging should enhance the overall customer experience and convenience in using the product. Ease of Use: Packaging should be user-friendly, allowing customers to open and close it without frustration. A pleasant unboxing experience can leave a lasting positive impression. Eco-Friendliness: In today’s environmentally conscious world, eco-friendly packaging is a priority. Sustainable materials and responsible design can appeal to eco-conscious consumers. Customization and Personalization: Setting Your Brand Apart At the pinnacle of the packaging hierarchy is customization and personalization. Custom packaging solutions can set your brand apart and create a unique identity in the market. Tailored Solutions: Custom packaging designs cater to specific products and consumer preferences. They can be tailored to fit various product shapes and sizes. Brand Differentiation: In a crowded marketplace, custom packaging helps your brand stand out. It reinforces brand recognition and builds a loyal customer base. In conclusion, the hierarchy of needs in custom packaging serves as a roadmap for designing packaging that not only meets basic requirements but also elevates your brand. By starting with the foundation of functionality and working your way up to aesthetics and customization, you can create packaging that not only protects your product but also enhances its appeal and strengthens your brand identity. Remember, in the world of packaging, meeting basic needs is just the beginning of a beautiful branding journey. If you are interested in custom packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Packaging is not merely a practical aspect of shipping; it’s also a statement about your brand’s commitment to quality and protection. When it comes to safeguarding your products during transportation, two commonly utilized materials for packaging inserts are corrugated and foam. In this detailed exploration, we will delve into the nuances that set these two options apart, helping you make an informed choice that aligns with your specific packaging needs. Corrugated Inserts Material Composition: Corrugated inserts, the stalwarts of the packaging world, owe their strength to the clever combination of three layers – an inner layer, an outer layer, and a fluted middle layer. This design ensures remarkable durability while maintaining a lightweight profile. Customization: The versatility of corrugated inserts is impressive. They can be intricately die-cut into various shapes and sizes, perfectly tailored to cradle your products. Cost-Effectiveness: If budget constraints are a concern, corrugated inserts offer a cost-effective solution, ensuring that your products are protected without breaking the bank. Eco-Friendly: With environmental consciousness on the rise, corrugated cardboard stands out as an eco-friendly choice. Its recyclability and biodegradability resonate well with eco-conscious customers. Protection: Corrugated inserts provide reliable protection against common shipping hazards like impacts and vibrations, making them ideal for products with moderate fragility. Stackability: Their stackable nature makes corrugated inserts efficient for storage, a feature that can significantly optimize warehouse space. Foam Inserts Material Composition: Foam inserts come in various formulations, including polyethylene (PE) foam, polyurethane (PU) foam, and ethylene-vinyl acetate (EVA) foam. These foams are revered for their cushioning properties. Customization: Like their corrugated counterparts, foam inserts can be precision-cut to match the unique contours and shapes of your products, ensuring a snug and secure fit. Superior Cushioning: Foam inserts are the champions of cushioning, excelling in cradling delicate items with an extra layer of protection. They are often the go-to choice for high-value electronics, precision instruments, and delicate medical devices. Density Options: The availability of various foam densities allows you to select the level of cushioning that precisely matches your product’s fragility and weight. Reusability: Foam inserts, being more durable, can be reused multiple times. This can be a cost-effective option for businesses dealing with returns or shipments to multiple destinations. Weight: It’s worth noting that foam inserts are more bulkier than corrugated inserts, which may contribute to the overall space required of the package and potentially affect shipping costs, especially for international deliveries. Conclusion In the packaging world, one size does not fit all. Your choice between corrugated inserts and foam inserts hinges on several factors, including the fragility of your products, budget constraints, and your commitment to environmental sustainability. Sometimes, a hybrid approach works best – employing corrugated inserts for the outer packaging and foam inserts within to offer a comprehensive solution that marries cost-effectiveness and superior cushioning. Remember, your packaging reflects your brand’s dedication to quality, so choose wisely to ensure your products arrive safely and leave a lasting impression on your customers. If you are interested in corrugated, foam or other packaging inserts, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Foam Folding Carton Packaging Protection Retail Rigid Box Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Packaging Inserts Facebook Twitter LinkedIn Pinterest Relevant Posts
In the realm of product management, the relationship between packaging and storage is often overlooked, yet it is a critical aspect of operational efficiency and cost-effectiveness. Striking the right balance between these two can significantly impact a business’s bottom line. This blog post explores strategies for balancing storage needs with effective packaging, ensuring that your business maximizes space without compromising on packaging quality. Understanding the Importance of Balance The challenge lies in optimizing packaging to protect and enhance the product while also considering how it fits into storage facilities. Overly bulky packaging can consume excessive storage space, leading to higher costs, whereas insufficient packaging can lead to product damage. Assessing Your Current Packaging and Storage Situation Begin by evaluating your current packaging designs and storage setup: Analyze Packaging Size and Design: Determine if your current packaging is space-efficient and if not, identify areas for improvement. Storage Utilization Review: Assess how effectively you are using your existing storage space. Are there gaps or overcrowded areas? Optimizing Packaging for Storage Efficiency Design for Space Efficiency: Consider redesigning packaging to fit more compactly into storage spaces. Utilize designs that are stackable and easy to handle. Material Considerations: Explore materials that provide adequate protection but are also more flexible or compressible for storage. Modular Packaging: Implement packaging that can be easily adjusted or reconfigured to accommodate different storage spaces or product sizes. Incorporating Smart Storage Solutions Vertical Storage Strategies: Utilize vertical space effectively, especially if floor space is limited. Shelving and stacking systems can maximize vertical storage. Just-in-Time Inventory: Implement just-in-time (JIT) inventory practices to reduce the need for large storage spaces. Automated Storage Systems: Consider investing in automated storage solutions that can optimize space utilization and improve retrieval efficiency. Balancing Safety with Space Optimization Safety Considerations: Ensure that in your pursuit of space optimization, the safety and integrity of the products are not compromised. Emergency Stock Storage: Keep a emergency stock to manage fluctuations in demand without overburdening your storage with excess packaging materials. Evaluating Packaging and Storage Costs Cost-Benefit Analysis: Regularly conduct a cost-benefit analysis of your packaging and storage. This includes assessing the costs of potential packaging redesigns versus the savings in storage space and handling. Long-term Savings: Consider the long-term savings that can be achieved through more efficient packaging and storage solutions, even if they require upfront investment. Environmental Considerations Sustainability in Packaging and Storage: Adopt sustainable practices in both packaging and storage. This can include using recyclable materials and implementing energy-efficient storage systems. Reducing Waste: Efficient packaging and storage can significantly reduce waste, contributing to a more environmentally friendly operation. Leveraging Technology for Better Coordination Inventory Management Software: Use technology to better coordinate between packaging and storage. Inventory management systems can provide real-time data to optimize both. Collaboration Tools: Use collaborative tools to ensure seamless communication between packaging designers, warehouse managers, and logistics teams. If you are looking to maximize your packaging efficiency while balancing your storage space, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Creating impactful promotional messaging for Point of Purchase (POP) displays is vital for capturing customer interest and driving sales. This guide explores essential strategies for crafting compelling messages that resonate with shoppers, enhancing the effectiveness of your POP displays. Understand Your Audience Before crafting your message, know who you are talking to. Understanding your target audience’s preferences, buying habits, and pain points allows you to tailor your messages to speak directly to their needs and desires. Keep It Clear and Concise Promotional messages should be straightforward and easy to understand at a glance. Use simple language and concise statements that communicate the benefits or offers clearly. Avoid cluttering the message with too much text or complex terms. Use Action-Oriented Language Encourage immediate action with verbs that provoke emotion or enthusiasm. Phrases like “Grab now,” “Find your perfect match,” or “Don’t miss out!” create a sense of urgency and prompt shoppers to act quickly. Highlight the Benefits Focus on how the product can solve a problem or improve the customer’s life. Messages that emphasize benefits rather than features tend to resonate more because they clearly communicate what the shopper gains from making a purchase. Create a Sense of Urgency Limited-time offers or limited availability can be very effective in driving immediate sales. Use phrases such as “Limited time offer,” “While supplies last,” or “Exclusive deal ends today!” to make customers feel they must act quickly to take advantage of the offer. Use Testimonials or Ratings Incorporating customer testimonials or high ratings in your POP display messaging can significantly influence purchasing decisions. Seeing positive feedback from other customers builds trust and confidence in the product. Leverage Visuals Combine your text with engaging visuals that reinforce the message. Images that illustrate the use of the product or the benefits it provides can be very persuasive. Ensure that visuals are high quality and relevant to the message. Test and Refine Continuously test different messages to see what resonates best with your customers. Use A/B testing on different texts, colors, and layouts to understand what combinations are most effective at capturing attention and driving sales. Ensure Brand Consistency Your promotional messages should align with your overall brand voice and identity. Consistent messaging reinforces brand recognition and trust among your customers. Conclusion Effective promotional messaging is key to maximizing the impact of POP displays. By understanding your audience, keeping messages clear and actionable, and using visuals and testimonials effectively, you can create POP displays that not only attract attention but also convert passersby into purchasers. If you are interested in POP displays, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. POP Display Facebook Twitter LinkedIn Pinterest Relevant Posts
Bundle packaging is a versatile marketing strategy that can be applied in various ways to enhance product offerings and increase customer satisfaction. In this blog, we’ll explore different types of bundle packaging and the strategies behind each type. Whether you’re a retailer, e-commerce business, or a manufacturer, understanding these diverse approaches can help you make informed decisions about how to package and market your products effectively. Product Bundles: What it is: Product bundles involve grouping together related physical products into a single package for sale. These bundles can offer various combinations of products that cater to different customer needs. Strategy: Product bundles are often used to increase the average transaction value. For example, a laptop retailer might offer a bundle consisting of a laptop, a laptop bag, and a wireless mouse at a discounted price compared to purchasing each item individually. Accessory Bundles: What it is: Accessory bundles focus on offering complementary accessories along with a primary product. These can enhance the user experience or provide added convenience. Strategy: Accessory bundles aim to make the primary product more attractive and valuable. For instance, a smartphone manufacturer might bundle a phone with a screen protector, phone case, and wireless charger. Subscription Bundles: What it is: Subscription bundles involve offering multiple related services or products together as part of a subscription package. Customers pay a recurring fee to access these bundled services regularly. Strategy: Subscription bundles can create recurring revenue streams and improve customer retention. Streaming platforms like Netflix bundle access to multiple movies and TV shows, while software companies may bundle services and updates under a single subscription fee. Product Bundle Subscription Bundle Tiered Bundles: What it is: Tiered bundles offer customers a choice between different levels of bundled products or services, often at different price points. Strategy: Tiered bundles cater to a wider range of customer preferences and budgets. For instance, a cable TV provider might offer basic, standard, and premium bundles with varying channel selections and features. Time-Limited Bundles: What it is: Time-limited bundles are available for a specific duration or within a limited time frame, creating a sense of urgency for customers to make a purchase. Strategy: Time-limited bundles can stimulate immediate sales and encourage customers to act quickly. E-commerce websites often offer holiday-themed bundles or limited-time promotions, such as “Back-to-School Bundles” or “Summer Vacation Essentials.” Customizable Bundles: What it is: Customizable bundles allow customers to choose specific products or services from a list to create a personalized bundle tailored to their preferences. Strategy: Customizable bundles provide flexibility and cater to individual customer needs. Meal kit delivery services, for example, allow customers to select their preferred recipes and ingredients for each delivery. Cross-Promotional Bundles: What it is: Cross-promotional bundles involve collaborating with other businesses to package products or services from different brands into a single bundle. Strategy: Cross-promotional bundles expand the customer base by tapping into the audience of partner brands. For instance, a cosmetics brand might partner with a fragrance brand to create a “Beauty and Fragrance Bundle.” Educational Bundles: What it is: Educational bundles combine products with educational content or resources to help customers learn and improve their skills. Strategy: Educational bundles add value by providing knowledge and guidance along with products. An example is a photography equipment retailer offering a bundle with a camera and access to an online photography course. Bulk Purchase Bundles: What it is: Bulk purchase bundles encourage customers to buy products in larger quantities by offering discounts for buying in bulk. Strategy: Bulk purchase bundles incentivize customers to stock up on products, helping businesses move excess inventory while offering cost savings to customers. Office supply stores, for example, may offer bulk bundles of printer paper or pens. In Conclusion Bundle packaging is a dynamic strategy that can be tailored to your specific business goals and customer base. By understanding the various types of bundle packaging and their strategies, you can choose the approach that best aligns with your products and target audience. Whether you’re looking to boost sales, increase customer loyalty, or provide added value, bundle packaging offers a creative and effective solution to meet your objectives. So, explore these options, experiment, and watch your business thrive through the power of bundled offerings! If you are interested in bundle packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts