We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
Corrugated Boxes
Folding Cartons
POP Displays
Pouches
Foam
Additional Packaging
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
We build durable and efficient packaging for simple to the most complex products.
Sterilization, clean room and medical compliant packaging products and solutions.
We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.
At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.
In today’s crowded marketplace, where consumers are overwhelmed with choices, establishing differentiation is crucial for any brand’s success. One of the most effective ways to stand out is through innovative and distinctive packaging. This blog post will explore strategies for leveraging packaging as a tool to differentiate your products in a saturated market. Understanding the Power of Packaging in Market Differentiation Packaging is not just a means to protect and contain a product; it’s a critical marketing tool. It communicates your brand’s message, values, and identity. In a saturated market, unique packaging can be the deciding factor that sways consumer preference and drives purchase decisions. Strategies for Differentiating Packaging Bold and Unique Design: Use eye-catching designs and color schemes that differentiate your product from competitors. Think outside the traditional aesthetics of your category to captivate attention. Incorporate unique shapes, sizes, or textures in your packaging design. Unconventional packaging can intrigue consumers and encourage them to take a closer look. Innovative Materials and Sustainability: Opt for innovative materials that not only protect the product but also align with emerging consumer preferences, like sustainability. Utilize eco-friendly materials, such as biodegradable plastics or recycled paper, to appeal to environmentally conscious consumers. Customization and Personalization: Offer personalized packaging options. This could range from personalized labels to customizable packaging designs. Limited editions and seasonal packaging can create a sense of exclusivity and novelty. Interactive and Smart Packaging: Integrate technology into your packaging, such as QR codes, AR elements, or NFC tags. This adds an interactive layer to your product, enhancing customer engagement. Use smart packaging to provide additional product information, tell your brand’s story, or offer a unique digital experience. Clear and Consistent Branding: Ensure your packaging clearly communicates your brand identity. Consistent use of logos, colors, and imagery helps build brand recognition. Packaging should reflect the brand’s personality, whether it’s luxury, playful, eco-conscious, or cutting-edge. Functionality and Convenience: Design packaging that adds functional value. For example, resealable or easy-to-open packaging can be a significant differentiator. Consider the end-user experience. Packaging that simplifies storage, usage, or disposal can offer an edge over competitors. Storytelling Through Packaging: Use your packaging to tell a story. This could be the history of your brand, the journey of your product, or the ethos behind your company. Storytelling can create an emotional connection with consumers and make your product more memorable. Market Research and Consumer Insights Conduct thorough market research to understand what resonates with your target audience. Stay updated with current trends in packaging and consumer preferences. Collect feedback on your packaging and continually refine based on consumer insights. Testing and Prototyping Before a full launch, test different packaging designs in focus groups or small market segments to gauge consumer response. Use prototyping tools to visualize and modify packaging designs efficiently. If you are interested in brand differentiation for your product and packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Poly bags, known for their versatility and cost-effectiveness, are widely used in various industries for packaging. However, their durability can sometimes be a concern, especially when they are used to package heavy or sharp items. Improving the durability of poly bags is crucial to ensure the safety and integrity of the products they contain. This blog post explores strategies to enhance the durability of poly bags, making them more reliable for a broader range of applications. Understanding the Basics of Poly Bags Before delving into improvement strategies, it’s important to understand what poly bags are. Made from polyethylene film, they are lightweight, flexible, and can be transparent or opaque. They are used for everything from food packaging to retail shopping bags. Material Thickness and Quality The thickness and quality of the material play a crucial role in the durability of poly bags. Opt for Higher Thickness: Increasing the thickness (measured in mils) of the poly bag can significantly enhance its strength. Heavier items will require thicker bags. Quality of Polyethylene: High-quality polyethylene can increase the bag’s resilience to tearing and punctures. Reinforcement Techniques Reinforcing stress points can greatly improve a poly bag’s durability. Reinforced Handles: For poly bags used as shopping bags, reinforced handles are essential. They prevent tearing and make the bag more comfortable to carry. Double Seaming: Applying double seams at edges can increase the bag’s capacity to withstand pressure and weight. Design Considerations The design of the poly bag can impact its overall strength and functionality. Gusseted Design: Adding gussets to poly bags allows for more space and even distribution of weight, which can prevent tears. Appropriate Sizing: Ensuring the bag is appropriately sized for its contents can reduce the risk of overstretching and tearing. Additives and Coatings Incorporating certain additives and coatings can enhance the physical properties of poly bags. UV Stabilizers: For poly bags exposed to sunlight, UV stabilizers can prevent the material from breaking down. Moisture and Corrosion Inhibitors: These can be crucial for packaging products that are sensitive to moisture or corrosion. Sealing and Closure Methods The way a poly bag is sealed can affect its durability. Heat Sealing: Provides a strong, tamper-evident seal that can enhance the bag’s strength. Zip Closures: For reusable poly bags, high-quality zip closures can offer both convenience and durability. Printing and Labeling While printing on poly bags is mainly for branding, it should be done in a way that doesn’t compromise the bag’s integrity. Flexible Inks: Use inks that are flexible and don’t crack, maintaining the integrity of the bag. Minimal Printing on Stress Areas: Avoid heavy printing on areas of the bag that will experience the most stress. Sustainable Practices Durability doesn’t have to come at the expense of the environment. Recyclable Materials: Choose materials that are recyclable to promote sustainability. Biodegradable Options: Explore biodegradable poly bags, which are becoming increasingly available and durable. Testing and Quality Control Regular testing can ensure that the poly bags meet the required durability standards. Tensile Strength Testing: Regularly test the tensile strength of the bags to ensure they meet the necessary standards. Quality Control Procedures: Implement stringent quality control measures during the manufacturing process. If you are interested in enhancing the durability of your poly bags, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Poly Bags Facebook Twitter LinkedIn Pinterest Relevant Posts
In today’s market, the concept of ethical packaging has become increasingly important. Companies are recognizing the need to adopt packaging practices that are not only environmentally friendly but also socially responsible. This blog post delves into the world of ethical packaging, examining its importance, challenges, and effective strategies for implementation. Understanding Ethical Packaging Ethical packaging encompasses the use of environmentally-friendly and socially responsible practices in packaging design and production. This approach considers the environmental impact of materials, the sustainability of packaging processes, and the social implications of production practices. The Rising Demand for Ethical Packaging Consumers are becoming more environmentally conscious, driving demand for sustainable and ethically produced products. This shift in consumer behavior is prompting companies to rethink their packaging strategies to align with these evolving preferences. Key Components of Ethical Packaging Sustainable Materials: Using recyclable, biodegradable, or compostable materials is a cornerstone of ethical packaging. These materials reduce environmental impact and support a circular economy. Reduced Environmental Footprint: Ethical packaging aims to minimize the ecological footprint of products throughout their lifecycle, from production to disposal. Socially Responsible Practices: Ensuring fair labor practices and ethical sourcing of materials is crucial in ethical packaging. This includes considering the working conditions and rights of workers involved in the production process. Challenges in Ethical Packaging Implementation Balancing Cost and Sustainability: Often, eco-friendly materials and socially responsible practices can be more expensive than traditional options, posing a challenge for businesses in balancing cost with ethical considerations. Maintaining Product Integrity: It is essential to ensure that ethical packaging solutions provide adequate protection for products and maintain their quality and shelf life. Consumer Awareness and Acceptance: Educating consumers about the importance and benefits of ethical packaging is vital for its acceptance, especially if it comes with a higher price tag. Strategies for Ethical Packaging Success Innovating in Material Use: Continuously exploring and investing in new sustainable materials that meet functional and environmental standards. Partnerships with Ethical Suppliers: Collaborating with suppliers committed to sustainability and ethical practices is key to successful ethical packaging. Effective Communication and Branding: Leveraging marketing channels to communicate the ethical aspects of packaging and aligning it with the brand’s broader environmental and social goals. Comprehensive Lifecycle Analysis: Conducting a thorough lifecycle analysis of packaging options to ensure they are genuinely sustainable and have a minimal environmental impact. If you are interested in partnering with an ethical packaging supplier, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Ensuring that products arrive in perfect condition is a top priority for e-commerce businesses, as damaged items can lead to returns, bad reviews, and loss of customer trust. To prioritize durability and protection in your e-commerce packaging, you should focus on several key strategies: Select the Right Materials Use Protective Inserts Right-Size Your Packaging Secure Sealing Test Packaging Durability Consider the Entire Supply Chain Choose Sustainable Yet Durable Materials Select the Right Materials The foundation of durable packaging lies in using the right materials. Strong, high-quality materials can better withstand the stresses of shipping and handling. Corrugated Boxes: These are widely used for shipping because of their strength and durability. Double-wall or triple-wall corrugated boxes provide extra layers of protection, making them ideal for heavier or fragile items. Padded Mailers: For smaller or more delicate items, padded mailers (with bubble wrap or foam lining) offer extra cushioning while being compact. Rigid Mailers: For documents or flat items that need to avoid bending, rigid mailers are a good choice to protect against damage during transit. By choosing materials that are appropriate for your product’s size and fragility, you can significantly reduce the risk of damage. Use Protective Inserts Inserts provide an extra layer of protection inside the packaging. They help to secure the product in place and absorb impact from movement or drops during transit. Foam Inserts: Custom foam inserts or molded pulp inserts are ideal for protecting fragile or sensitive products like electronics, cosmetics, or glassware. Corrugated Dividers: For multiple items being shipped in the same package, corrugated dividers ensure each product is isolated and protected from collisions with other items inside the box. Air Cushions and Bubble Wrap: For products with irregular shapes, bubble wrap, paper void fillers or air pillows can help fill voids and provide cushioning. The right inserts are critical for absorbing shock and preventing products from shifting, which is one of the main causes of damage during shipping. Right-Size Your Packaging Using oversized boxes leads to excess movement of products inside the package, increasing the chances of damage. Right-sizing your packaging to fit your product snugly minimizes the need for excess filler material and ensures the product is secure. Reduce Void Space: Design packaging that minimizes empty spaces inside the box. This reduces the need for additional packing materials and keeps the product from shifting during transit. Custom Packaging: Consider using custom-fit boxes that are designed specifically for the size and shape of your product. Custom packaging not only offers better protection but also gives your product a more professional appearance. Right-sized packaging also reduces shipping costs by decreasing the dimensional weight of the package, benefiting both your bottom line and the environment. Secure Sealing Durability isn’t just about the box itself—secure sealing is essential to keep the contents safe and intact during transit. Reinforced Tape: Use heavy-duty packaging tape, especially for larger or heavier boxes. Water-activated tape (also known as gummed tape) provides a tamper-evident seal and is more durable than standard tape. Double-Sealing for Fragile Items: For extra protection, consider using multiple layers of tape or reinforcing vulnerable areas of the box, such as the corners and edges, where impacts are more likely to occur. Tamper-Evident Seals: These seals ensure that customers can identify whether the packaging has been opened or tampered with, offering an extra layer of protection and peace of mind. Test Packaging Durability Before committing to a packaging solution, conducting real-world durability tests ensures that your products are protected throughout the shipping process. Drop Tests: Simulate shipping conditions by performing drop tests from different heights to assess how well the packaging holds up to impact. Compression Testing: Test how well your packaging can withstand weight and pressure, especially for items that may be stacked during shipping or storage. Environmental Testing: For products shipped in extreme conditions (hot, cold, or humid environments), test how your packaging materials react to these conditions to ensure the product’s integrity remains intact. Testing helps you identify weak points in your packaging design and gives you the opportunity to make improvements before issues arise with customers. Consider the Entire Supply Chain Your product’s journey doesn’t end when it leaves your warehouse. To ensure durable and protective packaging, consider every step of the supply chain, from your packaging facility to the final delivery. Third-Party Logistics (3PL) Handling: Ensure that your packaging can withstand the handling practices of third-party shipping and logistics companies. This includes drops, stacking, and rough handling. Carrier Requirements: Some carriers have specific packaging guidelines for certain products (like fragile items or hazardous materials). Adhering to these guidelines reduces the risk of damage and ensures smooth shipping. By understanding how your product will be handled at each stage of the supply chain, you can better design your packaging to prevent damage and ensure safe delivery. Choose Sustainable Yet Durable Materials Sustainability and durability don’t have to be mutually exclusive. Many eco-friendly materials can offer excellent protection while reducing your environmental footprint. Recycled Corrugated Boxes: Boxes made from recycled materials are just as durable as virgin fiber boxes, but have the added benefit of being more sustainable. Biodegradable Packing Materials: Biodegradable air cushions, packing peanuts, and bubble wrap offer protective cushioning while minimizing environmental impact. By choosing sustainable materials that also prioritize durability, you meet customer expectations for eco-consciousness while ensuring their products arrive in perfect condition. Conclusion Prioritizing durability and protection in your e-commerce packaging is essential for reducing damage, improving customer satisfaction, and minimizing return rates. By selecting the right materials, using protective inserts, and optimizing your packaging design, you can create a packaging solution that not only protects your products but also enhances the overall customer experience. Regular testing and adapting your packaging to the realities of the supply chain ensure that your packaging is fit for purpose and durable enough to handle the rigors of shipping. If you’re interested in ecommerce packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design
When planning a Point of Purchase (POP) display, the first and arguably most critical step is to clearly define your objectives. Setting specific, actionable goals early in the process sets the foundation for all subsequent decisions—from design to placement, and even the materials used. This blog explores how to effectively understand and set objectives for POP displays to ensure they meet your business needs and drive desired outcomes. Importance of Clear Objectives Understanding the purpose of your POP display is essential. Without clear goals, it’s difficult to measure success or make informed decisions during the design and implementation phases. Clear objectives help align your team, streamline the design process, and ensure that every element of the POP display works towards a common end. Common Goals for POP Displays Increasing Brand Awareness For many businesses, POP displays are a tool to enhance brand visibility and recognition. If this is your goal, focus on designs that strongly feature your brand’s logos, colors, and themes. The display should be placed in high-traffic areas to maximize exposure to new and existing customers. Promoting a New Product Launching a new product with a POP display can dramatically affect its initial market performance. For new product promotions, the display should be designed to educate customers about the product features and benefits, encouraging trial and adoption. Interactive elements such as QR codes linking to product demonstrations or reviews can be highly effective. Boosting Sales of an Existing Product If the goal is to increase sales for an existing product, your POP display should focus on creating a sense of urgency or highlighting the value of the product. This might include time-limited offers, discounts, or bundling with other products. The messaging should be persuasive and direct, driving customers to make a purchase decision on the spot. Steps to Define Your Goals Analyze Your Market and Audience Start by understanding who your customers are and what drives their purchasing decisions. Market research can provide insights into customer behaviors, preferences, and trends. This information is invaluable in tailoring your POP display to appeal directly to your target audience. Identify Key Performance Indicators (KPIs) Once you’ve defined your goals, establish KPIs to measure the effectiveness of your POP display. For brand awareness, metrics might include the number of customer interactions or social media mentions. For sales promotions, track the increase in sales volume or revenue generated from the products featured in the display. Collaborate with Stakeholders Engage with various stakeholders, including marketing teams, sales staff, and even customers, to gather insights and feedback. This collaborative approach can help refine your objectives and ensure they are realistic and achievable. Be S.M.A.R.T Ensure your goals are Specific, Measurable, Achievable, Relevant, and Time-bound. This S.M.A.R.T framework helps create objectives that are not only clear but also actionable and aligned with your overall business strategy. Conclusion Defining clear objectives for your POP displays is more than a preliminary step; it’s a strategic action that influences every aspect of your campaign. By setting well-defined goals, you can design POP displays that not only attract attention but also effectively convey your message and achieve desired outcomes. Whether increasing brand awareness, introducing new products, or boosting sales, the right objectives will guide your efforts towards success in the competitive retail landscape. If you are interested in POP displays, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. POP Display Facebook Twitter LinkedIn Pinterest Relevant Posts