We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
Corrugated Boxes
Folding Cartons
POP Displays
Pouches
Foam
Additional Packaging
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
We build durable and efficient packaging for simple to the most complex products.
Sterilization, clean room and medical compliant packaging products and solutions.
We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.
At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.
In the competitive marketplace, packaging can significantly impact the overall cost of your product. However, efficient and budget-friendly packaging options can help maintain quality without breaking the bank. This blog post outlines the top 10 cost-effective packaging strategies that don’t compromise on the product’s appeal and protection. Simplify Your Design Bulk Purchases Choose Standard Sizes and Shapes Lightweight Materials Go for Eco-Friendly Options Reduce Excess Packaging Efficient Packaging Design Multi-functional Packaging Digital Printing for Smaller Runs Reuse and Repurpose Simplify Your Design Keeping your packaging design simple and minimalistic can reduce printing costs. Opt for one or two-color designs instead of multiple colors and avoid complex graphics. A simple, clean design not only saves money but also often appeals more to modern consumers. Bulk Purchases Ordering packaging materials in bulk usually leads to lower unit costs. However, it’s crucial to balance the inventory and storage costs against the bulk discount to ensure it’s actually cost-effective. Choose Standard Sizes and Shapes Custom shapes and sizes can be expensive, when available use standard sizes. Utilize standard sizes for boxes, pouches, or bottles, which are more affordable due to their widespread availability and the economies of scale in their production. Lightweight Materials Opting for lightweight packaging materials can significantly cut shipping costs. Materials like thin plastic, lightweight cardboard, or certain foams offer enough protection without adding much weight. Go for Eco-Friendly Options Eco-friendly materials like recycled paper or biodegradable plastics are often competitively priced and meet the growing demand for sustainable packaging. They can also save costs on waste disposal and are increasingly favored by consumers. Reduce Excess Packaging Evaluate your product’s packaging needs and eliminate unnecessary layers or components. Not only does this reduce material costs, but it also aligns with sustainability efforts and can reduce shipping costs. Efficient Packaging Design Design your packaging to use space efficiently. For instance, flat-pack designs that can be assembled as needed save space and shipping costs. Efficient use of space inside the package can also reduce the overall size, thus saving on material costs. Multi-functional Packaging Consider packaging that serves more than one purpose. For example, a box that doubles as a display stand in retail settings, or packaging that can be reused by the customer, adding value to their purchase. Digital Printing for Smaller Runs For smaller production runs, digital printing is often more cost-effective than traditional printing methods like offset or flexographic printing. It offers high-quality printing without the need for expensive plates. Reuse and Repurpose For internal operations or shipping, consider reusing boxes and other packaging materials. This approach not only reduces costs but also contributes to environmental sustainability. Bonus Tip: Engage with Multiple Suppliers Don’t rely on a single supplier for your packaging needs. Engaging with multiple suppliers can help you compare prices and negotiate better deals, potentially leading to significant cost savings. If you are interested in custom effective packaging solutions, then partner with Brown Packaging today. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
When it comes to shipping, choosing the right type of box can make a significant difference in protecting the contents and ensuring they arrive safely at their destination. Among the various styles of corrugated boxes available, Full Overlap (FOL) boxes stand out as an especially robust option. This blog post explores the design, advantages, and common uses of Full Overlap corrugated boxes in the shipping industry. Understanding Full Overlap (FOL) Corrugated Boxes Full Overlap boxes, commonly abbreviated as FOL, are a type of corrugated box where the outer flaps overlap the entire width of the box. This design feature provides extra strength and durability, making these boxes particularly suitable for heavy or fragile items. Design Characteristics: The defining feature of FOL boxes is that the top and bottom flaps completely overlap each other, providing an additional layer of corrugated cardboard over the entire top and bottom. This design results in a highly sturdy and uniform surface. Why Choose FOL Corrugated Boxes for Shipping FOL boxes are preferred for several reasons, particularly when it comes to shipping items that require extra protection. Enhanced Strength and Durability: The overlapping flaps provide increased strength and rigidity, making the box more resistant to crushing when stacked. The uniform surface is ideal for absorbing impacts during transit, reducing the risk of damage to the contents. Ideal for Heavy or Irregular Items: FOL boxes are well-suited for packaging heavy objects or items with irregular shapes. The extra strength ensures that the box maintains its integrity under the weight. The design accommodates objects that may put pressure on the sides of the box, as the full overlap offers added resistance against bursting. Improved Security: The overlapping flaps create a more secure closure, which is beneficial for valuable or sensitive items. They can be easily sealed with tape, staples, or strapping, adding an extra layer of security during shipping. Versatility in Use: FOL boxes can be used for a variety of products across different industries, including electronics, automotive parts, home goods, and more. They are adaptable to various sizes and weights, making them a versatile choice for businesses with diverse shipping needs. Customization Options Like other corrugated boxes, FOL boxes offer several customization options to meet specific shipping requirements. Material Choices: Available in various flute sizes and types of corrugated material, allowing for customization based on the level of protection needed. Printing and Branding: FOL boxes provide ample space for printing and branding, making them an effective tool for marketing and brand recognition. Size Adaptability: They can be manufactured in a wide range of sizes, accommodating different product dimensions. Sustainability Considerations With growing environmental concerns, FOL boxes also present a sustainable packaging option. Recyclable Materials: Many FOL boxes are made from recycled materials and are themselves fully recyclable, aligning with eco-friendly business practices. Reduced Material Usage: The design of FOL boxes can minimize the need for additional internal packaging materials, such as bubble wrap or foam peanuts, further reducing environmental impact. If you are interested in full overlap corrugated boxes, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Full Overlap Corrugated Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts
In the dynamic landscape of consumer goods, understanding and adapting to changing consumer behavior is crucial for maintaining relevance and competitiveness. One of the most direct ways businesses can respond to these shifts is through their packaging. This blog post explores how changing consumer behavior can influence packaging strategies and offers insights into adapting packaging to align with these evolving preferences. Recognizing the Impact of Consumer Behavior on Packaging Consumer behavior encompasses the attitudes, preferences, and purchasing habits of consumers. As these behaviors evolve, influenced by factors such as technological advancements, environmental concerns, and social trends, they can significantly impact what consumers expect and prefer in packaging. Key Consumer Trends Influencing Packaging Sustainability Awareness: Increasing environmental consciousness among consumers has led to a greater demand for sustainable packaging solutions. This includes recyclable materials, biodegradable options, and minimal use of plastic. Brands are responding by adopting eco-friendly packaging and prominently displaying sustainability credentials on their packaging. Packaging for a Female Audience Design Elements: Women may be drawn to more elegant, detailed, and aesthetically pleasing designs. Curves, soft edges, and intricate patterns can be more appealing. Color Schemes: Lighter, softer, and more varied color palettes are often attractive to female consumers. Pastel shades and a broader range of colors can be effectively used. Messaging and Communication: Packaging that tells a story or connects on an emotional level can be more engaging. Emphasize aspects like the brand’s values, the quality of the experience, and emotional benefits. Imagery and Graphics: Imagery that evokes warmth, comfort, or sophistication can be appealing. The graphics can be more detailed and subtly nuanced. Convenience and On-the-Go Lifestyles: The fast-paced lifestyle of modern consumers has heightened the demand for convenience in packaging. This includes easy-to-open, resealable, and portable packaging options. Packaging designs are evolving to include features like single-serve portions, resealable closures, and lightweight materials. Health and Wellness Focus: The growing focus on health and wellness is influencing packaging designs to be more transparent, with clear labeling of ingredients, nutritional information, and health claims. The use of safe, non-toxic materials in food packaging has become a priority, responding to consumer concerns about health implications. Technological Integration: As digital technology becomes more ingrained in consumer lifestyles, incorporating tech elements into packaging, such as QR codes, augmented reality, or smart labels, is becoming popular. These technologies can enhance the user experience by providing additional product information, authenticity verification, or interactive content. Personalization and Customization: Personalization has become a significant trend, with consumers seeking products that cater to their individual preferences. Brands are leveraging packaging to offer personalized experiences, such as customized labels or packaging designs that consumers can interact with or modify. Minimalism and Simplicity: There’s a growing preference for minimalistic and straightforward packaging designs that reflect simplicity and transparency. This trend is driving packaging designs to be less cluttered, with more focus on essential elements and a clean aesthetic. Strategies for Adapting Packaging to Consumer Behavior Conduct Continuous Market Research: Stay informed about emerging trends and shifts in consumer preferences through regular market research. Use insights from consumer feedback, social media, and market analysis to inform packaging decisions. Innovate and Experiment: Be open to experimenting with new materials, designs, and technologies in packaging. Pilot new packaging concepts in small market segments to gauge consumer response before a full-scale rollout. Focus on Brand Storytelling: Use packaging as a medium to tell your brand’s story and connect with consumers on a deeper level. Incorporate elements in your packaging that resonate with your brand values and align with consumer expectations. Sustainability as a Priority: Integrate sustainable practices into your packaging strategy, not just as a response to consumer demand but as a corporate responsibility. Clearly communicate your sustainability efforts on your packaging to inform and educate consumers. Collaboration and Feedback: Collaborate with consumers, designers, and industry experts to create packaging that aligns with contemporary needs and preferences. Implement mechanisms to gather and analyze consumer feedback on your packaging. If you are interested in adapting your packaging to changing consumer behavior, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
In e-commerce, packaging plays a crucial role in protecting products, creating a memorable unboxing experience, and building brand loyalty. Within packaging, there are different layers, with primary packaging being one of the most important. It is the first layer of protection directly surrounding the product, and it’s essential in safeguarding items and shaping customer perceptions. This blog will break down the concept of primary packaging in e-commerce, its functions, and why it matters for your business. What is Primary Packaging? Primary packaging refers to the material that is in direct contact with the product. It’s the first level of packaging that holds, protects, and contains the product itself. In many cases, it is the packaging that consumers interact with first when they open a package. Examples of primary packaging in e-commerce include: The bottle that holds liquid products like shampoos or lotions. The box that contains electronics, like a smartphone or a camera. The pouch that holds food items, such as coffee beans or snacks. In contrast, secondary packaging refers to the outer materials used for protection or grouping during shipping (such as the shipping box or mailer), while tertiary packaging is used for bulk handling and transportation (like pallets or larger boxes). Functions of Primary Packaging in E-Commerce Product Protection: The most essential role of primary packaging is to protect the product. It serves as a barrier against contamination, breakage, and external damage, ensuring that the product reaches the customer intact. For example, a glass bottle of perfume is encased in its primary packaging to shield it from damage and spills during transit. Branding and Marketing: Primary packaging is often the face of your brand. It is the first thing the customer sees and interacts with, making it a critical touchpoint for branding and marketing. Custom-designed packaging with logos, vibrant colors, or eye-catching graphics creates a memorable customer experience, differentiates your product from competitors, and reinforces brand identity. Information Delivery: Primary packaging provides essential information about the product, including product descriptions, ingredients, instructions for use, and expiration dates. For instance, a food package will typically include nutritional information and preparation instructions, making it easier for customers to use the product correctly. Customer Experience and Engagement: In e-commerce, where customers cannot physically inspect the product before purchasing, the unboxing experience becomes an essential part of customer engagement. Well-designed primary packaging enhances this experience, creating a sense of anticipation and satisfaction when customers receive their items. A memorable unboxing can lead to customer loyalty and even social media sharing. Why Primary Packaging Matters in E-Commerce Protects During Shipping In e-commerce, products are subject to more handling than traditional retail. Packages can be dropped, stacked, or mishandled during transit. Primary packaging needs to be durable enough to protect the product throughout this journey. Without effective primary packaging, products can arrive damaged, leading to returns, refunds, and dissatisfied customers. Influences Buying Decisions Primary packaging often influences customers’ purchase decisions. In e-commerce, product images and descriptions play a huge role, but once the item arrives, the physical packaging must meet the expectations set online. If the packaging is attractive, practical, and functional, it enhances the overall perception of the product. Creates Brand Loyalty Memorable and well-designed primary packaging adds to the unboxing experience and leaves a lasting impression on customers. When the packaging feels premium or reflects the company’s values (such as using eco-friendly materials), customers are more likely to remember the brand and make repeat purchases. Sustainability Matters As sustainability becomes a critical factor for consumers, brands are increasingly focusing on eco-friendly primary packaging options. By using recyclable or compostable materials, businesses not only protect their products but also align with consumer preferences for environmentally friendly packaging. This reduces environmental impact and enhances the brand’s reputation. Examples of Effective Primary Packaging in E-Commerce Cosmetics and Beauty Products: Primary packaging for beauty products, like lipstick tubes or foundation bottles, is designed to protect delicate formulations while offering a luxurious appearance. High-quality materials and aesthetically pleasing designs add to the product’s perceived value. Food and Beverage: Pouches or vacuum-sealed bags are often used for perishable items like coffee or snacks, preserving freshness and protecting the product from external factors like moisture and air. Electronics: Smartphones or headphones are housed in secure, often sleek boxes designed not only to protect against damage but also to enhance the unboxing experience. These boxes may include foam inserts for added protection and premium branding. Conclusion Primary packaging is a critical element in e-commerce packaging strategies. It plays an essential role in protecting the product, enhancing customer experiences, and strengthening brand identity. E-commerce businesses that invest in high-quality, sustainable, and well-designed primary packaging are more likely to see satisfied customers, lower return rates, and increased brand loyalty. If you’re interested in ecommerce packaging and/or primary packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Ecommerce Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Packaging plays a crucial role in safeguarding products from various hazards that can compromise their quality, safety, and integrity. From the manufacturing floor to the store shelves and throughout the supply chain, products face several risks that can damage or spoil them if not properly addressed. In this blog, we will explore 7 of the biggest hazards to packaging and how to mitigate them effectively. Physical Impact Moisture and Humidity Temperature Fluctuations Contamination Tampering and Theft UV and Light Exposure Oxygen and Air Exposure Physical Impact Impact during Handling and Transport: Products often endure a series of impacts during handling and transportation. They may be dropped, bumped, or stacked under heavy loads, which can result in physical damage. To mitigate this hazard: Choose durable packaging materials that can withstand external pressure. Use cushioning materials like bubble wrap, foam, or corrugated inserts to protect fragile items. Ensure proper stacking and handling instructions for products during transit. Moisture and Humidity Exposure to Moisture: Exposure to moisture and humidity can lead to product spoilage, mold growth, and label deterioration. Common sources of moisture include condensation, humidity, or exposure to rain. To protect against moisture: Use moisture-resistant packaging materials, such as laminated films or barrier coatings. Include desiccants or humidity control products inside the packaging. Store products in a controlled environment with proper ventilation and dehumidification. Temperature Fluctuations Temperature Extremes: Extreme temperatures, both high and low, can adversely affect product quality and shelf life. Frozen or overheated products can spoil, change texture, or lose flavor. To mitigate temperature-related hazards: Utilize insulated packaging or temperature-controlled containers when necessary. Follow recommended storage and transportation temperature guidelines. Consider phase-change materials or gel packs for temperature-sensitive items. Contamination External Contaminants: Products can be exposed to external contaminants such as dust, dirt, and chemicals, leading to contamination risks. To minimize contamination hazards: Choose packaging materials that offer a protective barrier against external contaminants. Implement good manufacturing practices (GMP) and hygiene protocols during production and packaging. Regularly clean packaging equipment and storage areas. Tampering and Theft Tampering and Theft Prevention: Tampering and theft are serious concerns, especially for food and pharmaceutical products. Tampering can lead to safety risks, while theft results in financial losses. To prevent tampering and theft: Implement tamper-evident packaging features like shrink bands, breakable seals, or tear strips. Use security labels that leave a visible mark when removed. Employ serialization and track-and-trace systems to monitor product movement. UV and Light Exposure UV and Light Damage: Exposure to ultraviolet (UV) and visible light can cause product degradation, discoloration, and loss of quality. This is particularly relevant for light-sensitive items like pharmaceuticals and certain food products. To counter UV and light exposure hazards: Use opaque or UV-resistant packaging materials. Consider tinted or amber containers for light-sensitive items. Store products away from direct sunlight or fluorescent lighting. Oxygen and Air Exposure Oxygen and Oxidation: Certain products, such as perishable foods, pharmaceuticals, and sensitive chemicals, can deteriorate when exposed to oxygen. Oxygen can lead to oxidation, spoilage, or chemical reactions. To minimize oxygen exposure: Utilize oxygen barrier packaging materials to restrict oxygen permeation. Vacuum-seal products to remove air from the package. Implement nitrogen flushing or gas flushing to displace oxygen. By addressing these major hazards to packaging, you can enhance the protection of your products throughout their journey from production to the hands of consumers. Tailoring your packaging solutions to specific product characteristics and understanding the risks involved is essential for maintaining product quality, safety, and customer satisfaction. If you are interested in safe and proper packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts