Packaging Strategies For Specific Genders
In the diverse landscape of product packaging, understanding how to effectively target different demographics, including gender-specific audiences, is crucial. Packaging is not just a protective shell for your products; it’s a communication tool that resonates with your audience’s preferences and expectations. This blog post focuses on the nuances of designing packaging that appeals specifically to male and female consumers, offering insights into how subtle differences in design, color, and messaging can significantly impact customer appeal.
Understanding Gender Preferences in Packaging
While it’s important to avoid stereotypes, certain trends and preferences tend to be more prevalent among male and female consumers. These preferences can be influenced by societal norms, psychological factors, and cultural trends.
Packaging for a Male Audience
- Design Elements: Men often gravitate towards packaging with bold, clear, and straightforward designs. Simplistic and functional designs can be more appealing than overly decorative or intricate ones.
- Color Schemes: Darker colors, sharp contrasts, and less saturated hues tend to resonate more with male consumers. Black, blue, and gray are commonly preferred colors.
- Messaging and Communication: Men generally prefer packaging that communicates information in a clear, concise, and direct manner. Highlighting the product’s functionality, efficiency, and practicality can be effective.
- Imagery and Graphics: Imagery that conveys strength, ruggedness, or power can be appealing. Graphic elements should be bold and make a strong visual statement.
Packaging for a Female Audience
- Design Elements: Women may be drawn to more elegant, detailed, and aesthetically pleasing designs. Curves, soft edges, and intricate patterns can be more appealing.
- Color Schemes: Lighter, softer, and more varied color palettes are often attractive to female consumers. Pastel shades and a broader range of colors can be effectively used.
- Messaging and Communication: Packaging that tells a story or connects on an emotional level can be more engaging. Emphasize aspects like the brand’s values, the quality of the experience, and emotional benefits.
- Imagery and Graphics: Imagery that evokes warmth, comfort, or sophistication can be appealing. The graphics can be more detailed and subtly nuanced.
Considerations for Gender-Neutral Packaging
In recent years, there has been a shift towards more gender-neutral packaging as brands recognize the importance of not alienating potential customers. Gender-neutral packaging focuses on inclusivity and often uses:
- Neutral Colors and Designs: Opting for a color palette and design elements that don’t strongly skew towards traditionally masculine or feminine aesthetics.
- Universal Messaging: Focusing on product benefits and features that appeal to a broad audience, regardless of gender.
The Role of Cultural Sensitivity
Understanding cultural nuances and sensitivities is crucial in packaging design. What appeals to a male or female audience in one culture may not hold the same appeal in another.
Sustainability and Ethical Considerations
Regardless of the target audience, incorporating sustainable and ethical practices in packaging is increasingly important and can significantly influence consumer preferences.
Conclusion
Effectively targeting male and female audiences through packaging involves understanding and catering to specific preferences while avoiding clichés and stereotypes. It’s about striking the right balance between appealing to these preferences and not reinforcing outdated gender norms. As societal attitudes continue to evolve, so too should packaging strategies, with a growing emphasis on inclusivity and diversity. In the end, the most successful packaging designs are those that resonate with the intended audience while aligning with the brand’s core values and message.
If you are interested in packaging design for your audience, then partner with Brown Packaging today to get started.
Subscription packaging continues to expand across beauty, food, lifestyle, and specialty products. Buyers must balance branding, protection, and sustainability while keeping fulfillment efficient. This checklist highlights the critical areas buyers should review in 2026 when sourcing or redesigning subscription packaging. Branding and Unboxing Experience Seasonal or rotating graphics to keep unboxing fresh. Premium finishes such as foil, embossing, or unique die-cuts. Easy-open features like tear strips for convenience. Right-Sizing and Efficiency Reduce DIM charges with packaging tailored to product sizes. Use modular designs to cover multiple SKUs with fewer box sizes. Ensure packaging works with automation to speed fulfillment. Protection and Durability Inserts that prevent product shifting during transit. ISTA-tested designs to withstand vibration and drops. Moisture-resistant coatings for temperature-sensitive items. Sustainability Requirements FSC-certified corrugated or recycled substrates. Recyclable coatings or compostable options. Clear sustainability messaging to support consumer expectations. Cost Control SKU rationalization to limit unnecessary box variations. Material selection that balances protection and price. Supplier contracts that secure pricing for seasonal peaks. Packaging Solutions with Brown Packaging Brown Packaging designs subscription packaging that combines branding, protection, and sustainability. From FSC-certified corrugated to custom inserts, our solutions help buyers create packaging that builds loyalty and controls costs in 2026. Contact us to review your subscription packaging program. References Sustainable Packaging Coalition. (2023). Subscription Packaging and Consumer Insights. Retrieved from https://sustainablepackaging.orgForest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgInternational Safe Transit Association (ISTA). (2023). ISTA Testing Procedures for Transport Packaging. Retrieved from https://ista.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Ecommerce Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
As budgets tighten in 2026, packaging buyers are under pressure to reduce costs without increasing damage rates. Cutting too aggressively can lead to product loss, higher return rates, and frustrated customers. The key is balancing material use, box design, and supply chain efficiency so that savings do not come at the expense of protection. Where Packaging Costs Add Up Oversized boxes: Drive dimensional weight charges. Excess materials: Overuse of void fill and inserts. Complex SKU mix: Redundant sizes increase inventory costs. Inefficient freight: Poor palletization and stacking. Cost-Saving Strategies That Maintain Protection Right-sizing: Match box size to product dimensions to cut DIM charges and material use. Optimize corrugated grades: Switch to single- or double-wall where appropriate without compromising strength. Consolidate SKUs: Streamline packaging options to reduce inventory overhead. Efficient inserts: Replace foam or excess dunnage with engineered corrugated or molded pulp. Supplier contracts: Negotiate based on annual volumes, not just peak season orders. Testing Before Implementing Changes Use ASTM and ISTA protocols to ensure changes won’t increase product damage. Test for compression, vibration, and drop resistance. Run pilot shipments before scaling across the supply chain. Balancing Sustainability and Cost Eco-friendly doesn’t have to mean expensive: Use recyclable coatings to reduce plastic films. Choose corrugated designs that require less material while maintaining stacking strength. Highlight sustainable solutions in marketing to offset cost concerns. Packaging Solutions with Brown Packaging Brown Packaging helps companies lower costs while protecting products across the supply chain. From SKU rationalization to right-sized corrugated solutions, our team ensures packaging savings don’t compromise performance. Contact us to optimize your packaging program. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.ASTM International. (2023). ASTM D4169: Standard Practice for Performance Testing of Shipping Containers and Systems.Sustainable Packaging Coalition. (2023). Packaging Efficiency and Waste Reduction Report. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Product damage is one of the most expensive risks in packaging. Beyond replacement costs, damaged goods lead to lost sales, returns, and reputational harm. In 2026, complex e-commerce, global shipping, and automation create new challenges for packaging buyers. The right materials, testing, and design strategies are critical to protecting products while controlling costs. Why Damage Prevention Matters Financial losses: Damaged products increase replacement and freight costs. Customer impact: Poor delivery experience reduces loyalty and repeat sales. Sustainability: Returns and waste drive higher carbon footprints. Compliance: Retailers often impose penalties for damaged shipments. Common Causes of Product Damage Compression: Pallet stacking weakens boxes in transit. Vibration and shock: Long-haul shipping increases risk. Moisture exposure: Humidity and rain compromise corrugated performance. Poor right-sizing: Oversized boxes allow product movement inside. Strategies to Reduce Damage in 2026 Right-size packaging: Minimize empty space and movement. Material optimization: Choose the correct corrugated grade for load demands. Protective inserts: Molded pulp or engineered corrugated reduce shock. Moisture-resistant coatings: Defend against water and humidity. Automation-friendly design: Prevent jams that damage products on high-speed lines. Testing Protocols for Damage Prevention ISTA testing: Simulates vibration, drops, and compression. ASTM standards: Validate packaging strength and durability. Pilot shipments: Real-world trials confirm lab results. Packaging Solutions with Brown Packaging Brown Packaging designs solutions that minimize damage across today’s complex supply chains. From right-sized corrugated to ISTA-tested inserts, we help buyers protect products while reducing costs. Contact us to strengthen your packaging program. References ASTM International. (2023). ASTM D4169: Standard Practice for Performance Testing of Shipping Containers and Systems.International Safe Transit Association (ISTA). (2023). ISTA Testing Procedures for Transport Packaging. Retrieved from https://ista.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Retail packaging continues to evolve as brands balance sustainability, supply chain performance, and consumer experience. In 2026, buyers face new challenges shaped by material innovation, compliance requirements, and rising consumer expectations. Understanding these trends helps companies stay competitive while aligning packaging programs with industry standards. Sustainability Becomes Non-Negotiable Greater use of recyclable and compostable substrates. Retailers pushing suppliers toward FSC-certified materials. Minimalist designs that reduce waste without losing impact. Smarter Packaging for Supply Chains Increased adoption of right-sizing to reduce freight costs. Boxes designed for automation and faster fulfillment. Stronger corrugated grades to withstand long e-commerce journeys. Enhanced Consumer Experience Custom graphics for seasonal campaigns and limited editions. Tear strips, resealable closures, and window cutouts for convenience. Premium finishes that elevate gift packaging at retail. Growth of Hybrid Packaging Formats Combining corrugated strength with folding carton graphics. Modular designs for multi-SKU and club store environments. Packaging engineered to serve both e-commerce and in-store needs. Compliance and Testing Standards Retailers demanding ISTA and ASTM testing for packaging durability. Supply chain audits on recyclability and sustainability claims. More pressure for transparent reporting on environmental impact. Retail Packaging Solutions with Brown Packaging Brown Packaging helps brands adapt to evolving retail packaging trends. From sustainable substrates to automation-friendly designs, our solutions balance branding, durability, and compliance for 2026. Contact us to prepare your packaging program for the year ahead. References Forest Stewardship Council (FSC). (2023). FSC Packaging Certification Guidelines. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Packaging Trends and Consumer Insights. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Supplier contracts can make or break a packaging program. Without the right terms, buyers risk price volatility, missed lead times, and inconsistent product quality. In 2026, negotiating smart contracts is essential for controlling costs, securing reliable supply, and meeting compliance requirements. Why Packaging Contracts Matter Cost stability: Protects against sudden raw material price spikes. Supply security: Ensures availability during peak demand. Quality control: Aligns suppliers with testing and compliance standards. Operational efficiency: Streamlines purchasing and reduces administrative burden. Key Terms Buyers Should Negotiate Volume commitments: Secure better pricing with accurate forecasts. Price adjustment clauses: Define when and how costs can change. Lead times and delivery windows: Avoid shortages and production delays. Testing and compliance: Require ISTA, ASTM, or FSC certification where applicable. Sustainability commitments: Ensure suppliers align with environmental goals. Risks of Weak Contracts Paying inflated prices during market fluctuations. Receiving inconsistent corrugated strength or print quality. Missed shipments leading to costly expedited freight. Difficulty meeting retailer or regulatory compliance. Best Practices for Buyers in 2026 Leverage data: Use past order history to negotiate realistic volumes. Dual sourcing: Maintain backup suppliers for risk management. Annual reviews: Reassess terms to reflect changes in demand and compliance. Collaborative approach: Treat suppliers as partners, not just vendors. Packaging Solutions with Brown Packaging Brown Packaging helps buyers secure strong supplier contracts that balance cost, quality, and supply chain reliability. Our partnerships and industry expertise ensure your packaging program is protected for 2026 and beyond. Contact us to discuss supplier solutions. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Fiber Box Association. (2024). Corrugated Packaging Market Outlook. Retrieved from https://www.fibrebox.orgSustainable Packaging Coalition. (2023). Supplier Standards for Sustainable Packaging. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Packaging compliance is no longer optional—it’s a requirement for accessing retail shelves, shipping networks, and international markets. In 2026, buyers must navigate evolving regulations around sustainability, labeling, and testing to avoid costly fines, rejected shipments, or damaged customer relationships. Why Compliance Matters in 2026 Retail requirements: Major retailers demand FSC, ISTA, and sustainability certifications. E-commerce standards: Carriers enforce dimensional weight and package testing rules. Global trade: Export packaging must comply with ISPM 15, ASTM, and ISO guidelines. Consumer trust: Transparency in packaging claims impacts purchasing decisions. Key Compliance Areas for Buyers Material sourcing: FSC-certified corrugated and board for sustainability. Labeling standards: GS1-compliant barcodes and accurate product details. Durability testing: ISTA and ASTM protocols for drop, vibration, and compression. Sustainability regulations: Requirements for recyclable or compostable materials. Chemical restrictions: Compliance with FDA, EU, or state-specific standards. Common Compliance Challenges Keeping up with frequent regulatory changes. Managing multiple certifications across suppliers. Balancing compliance with cost-efficiency. Verifying supplier claims for sustainability. Best Practices for Staying Compliant Audit suppliers annually to confirm certification validity. Run internal packaging tests before scaling. Track regulatory updates for each region you ship to. Work with experienced partners who understand industry compliance. Packaging Solutions with Brown Packaging Brown Packaging helps buyers meet 2026 compliance standards with FSC-certified materials, ISTA-tested designs, and regulatory expertise. Our team ensures your packaging meets retailer, carrier, and sustainability requirements. Contact us to keep your program compliant. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgInternational Safe Transit Association (ISTA). (2023). ISTA Testing Procedures for Transport Packaging. Retrieved from https://ista.orgGS1. (2024). Global Standards for Packaging and Labeling. Retrieved from https://www.gs1.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
By submitting your information, you agree to our terms and conditions and privacy policy.
Corrugated pads are an essential component of the packaging industry. They are versatile, durable, and cost-effective solutions for a wide range of packaging needs. Corrugated pads can be used for both cushioning and separating products during transport or storage. In this ultimate guide to corrugated pads, we will explore everything you need to know about these valuable packaging materials. What are Corrugated Pads? Corrugated pads are flat pieces of corrugated cardboard that are used for cushioning and separating products during transport or storage. They are made by sandwiching a layer of fluted cardboard between two layers of linerboard. The fluted layer gives the pad its strength and cushioning properties, while the linerboard provides a smooth surface for printing and labeling. There are two main types of corrugated pads: single-wall and double-wall. Single-wall corrugated pads have one layer of fluting sandwiched between two layers of linerboard, while double-wall corrugated pads have two layers of fluting sandwiched between three layers of linerboard. Double-wall corrugated pads are more durable and provide better cushioning properties than single-wall corrugated pads. Advantages of Using Corrugated Pads Corrugated pads offer many advantages over other packaging materials. Here are some of the benefits of using corrugated pads in packaging: Cost-effectiveness: Corrugated pads are an affordable packaging solution that provides excellent value for money. They are cheaper than other materials such as plastic, foam, or wood. Versatility: Corrugated pads can be used for a wide range of packaging needs, from protecting fragile items during transport to separating and organizing products during storage. Environmental sustainability: Corrugated pads are made from renewable materials, and they are 100% recyclable. They have a lower carbon footprint than other packaging materials, and they do not contribute to landfill waste. Customizability: Corrugated pads can be customized to meet specific packaging needs. They can be cut to any size or shape, printed with branding or labeling, and even laminated for added strength and durability. Applications of Corrugated Pads Corrugated pads are used in many different industries and businesses. Here are some of the common uses of corrugated pads in packaging: Transportation and logistics: Corrugated pads are used to protect products during transport, especially fragile or delicate items such as electronics, glassware, or ceramics. Manufacturing and distribution: Corrugated pads are used to separate and organize products during manufacturing and distribution. They are often used in automated assembly lines to prevent damage or scratching of products. Retail packaging: Corrugated pads are used in retail packaging to provide cushioning and support for products. They are commonly used in shipping boxes or retail displays. Food packaging: Corrugated pads are used in food packaging to separate and cushion products such as eggs, fruits, and vegetables. They are also used in shipping boxes for food and beverage products such as wine bottles or canned goods. Innovative applications of corrugated pads in packaging include using them as insulation for homes, creating furniture, and even building temporary structures such as emergency shelters. Choosing the Right Corrugated Pad for Your Packaging Needs When choosing a corrugated pad for your packaging needs, there are several factors to consider. Here are some tips for choosing the right corrugated pad: Product weight and fragility: The weight and fragility of the product you are packaging will determine the thickness and strength of the corrugated pad you need. Heavier or more fragile items require thicker or double-wall corrugated pads. Shipping and storage conditions: The shipping and storage conditions of your product will also affect the type of corrugated pad you need. For example, if your product is being shipped long distances, you may need a stronger corrugated pad to withstand the vibrations and impact of transportation. Customization options: Corrugated pads can be customized to meet specific packaging needs. Consider whether you need a custom size or shape, printing or labeling, or laminated options for added strength. Tips for Using Corrugated Pads Effectively To maximize the protective properties of corrugated pads, here are some best practices for using them effectively: Proper placement: Place corrugated pads between products to prevent scratching or damage during transport or storage. Multiple layers: For heavier or more fragile items, consider using multiple layers of corrugated pads for added protection. Cushioning: Use additional cushioning materials such as bubble wrap or foam inserts to provide extra protection for fragile items. Storage and handling: Store corrugated pads in a dry, cool area to prevent moisture damage. Handle them carefully to avoid creases or tears that could reduce their effectiveness. If you are interested in corrugated pads, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Corrugated Pads Facebook Twitter LinkedIn Pinterest Relevant Posts
When it comes to food products, packaging plays a crucial role in maintaining freshness, preventing contamination, and ensuring the safety of what we consume. Food-grade packaging materials are specially designed and regulated to meet the unique demands of the food industry. In this blog, we will dive into the world of food-grade packaging, exploring its significance, characteristics, and compliance with food safety regulations. The Importance of Food-Grade Packaging Safety First: Food-grade packaging materials are chosen to prevent any interaction or contamination between the packaging and the food it contains. This ensures that the product remains safe for consumption. Preservation of Freshness: Food-grade packaging helps preserve the freshness, flavor, and quality of food products, extending their shelf life and reducing food waste. Consumer Confidence: The use of food-grade packaging reassures consumers that the product has been handled and stored with their safety in mind, enhancing trust in the brand. Regulatory Compliance: Compliance with food safety regulations is a legal requirement for packaging used in the food industry. Using food-grade materials ensures adherence to these regulations. Characteristics of Food-Grade Packaging Food-grade packaging materials possess specific characteristics that make them suitable for use in the food industry: Inertness: Food-grade materials are inert, meaning they do not react with or alter the composition of the food they come into contact with. This prevents any chemical migration that could compromise food safety. Barrier Properties: Food-grade packaging often has excellent barrier properties to protect the contents from external factors such as moisture, oxygen, and light, which can lead to spoilage and degradation. Resistance to Contaminants: These materials are resistant to contaminants, including microorganisms, mold, and pests, to maintain the purity of the packaged food. High-Quality Printing: Food-grade packaging allows for high-quality printing of labels and graphics, which is essential for conveying information to consumers and enhancing product appeal. Tamper-Evidence: Many food-grade packages incorporate tamper-evident features to provide consumers with assurance that the product has not been tampered with during storage or transportation. Compliance with Food Safety Regulations Food-grade packaging must adhere to stringent food safety regulations and standards established by governmental agencies and industry organizations. These regulations vary by region but generally cover aspects such as: Materials: The packaging materials must be approved for contact with food and should not contain harmful substances. Hygiene: Packaging facilities must adhere to strict hygiene standards to prevent contamination during the packaging process. Labeling: Packaging must include accurate and comprehensive labeling, including ingredients, nutrition information, allergen warnings, and expiration dates. Common Food-Grade Packaging Materials Several materials are commonly used for food-grade packaging, including: Plastics: Food-grade plastics such as polyethylene (PE), polypropylene (PP), and polyethylene terephthalate (PET) are widely used for their durability and barrier properties. Glass: Glass containers are inert and do not interact with food, making them a classic choice for preserving flavor and quality. Metals: Aluminum and tinplate cans are often used for canned goods due to their resistance to external factors. Paperboard: Food-grade paperboard is used for various types of packaging, including cartons and boxes. Corrugated: Corrugated packaging, made from corrugated cardboard, is another food-grade material commonly used for shipping boxes and retail packaging, known for its sturdiness and recyclability. Special coating may be required if in direct contact with food. Conclusion Food-grade packaging is an essential component of the food industry, ensuring that the products we consume remain safe, fresh, and of high quality. By selecting packaging materials that comply with food safety regulations and possess the necessary characteristics, food producers and manufacturers can maintain consumer trust, enhance product appeal, and contribute to the overall safety and enjoyment of food products. If you are interested in food grade packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
In 2022, businesses are experiencing a challenging time with increased cost of packaging materials such as corrugated, plastic, chipboard, thermoform, and other products. In addition, many are experiencing longer lead times for orders and may find themselves unfilled in meeting their deadlines. If you are invested in the packaging industry, then you probably have asked yourself what is causing such an increase in price. Why The Cost Of Packaging Has Increased In 2022 Current events such as the Ukraine-Russia war, Covid-19 pandemic and other world events have impacted the global supply chains of raw materials. In addition, the rise of inflation and fuel prices have also influenced the increased prices. The growth of packaging production is not exceeding the increased demand of consumers. Manufacturers and suppliers are struggling to get required raw materials to fulfill their orders. For example, earlier this year, corrugated suppliers have increased the price of raw materials by $60-$70/ton. Prices of major packaging resins, such as Polyethylene (PET), have increased in price by $0.46/b in the last two years. With increased prices of oil and energy, packaging is expected to continue to increase. Labor shortages in transportation and lack of shipping containers have also added to supply chain inefficiencies and delays. How To Keep Your Packaging Cost Low in 2022 Businesses are struggling to meet their packaging projects and consumer expectations with current costs. Many are often finding themselves having to cut back on their order quantities, design, and expectations. However, by working with an established packaging distributor you can have the best chance of getting the best price for your packaging. Established packaging distributors have a large network of manufacturers that specialize in creating different products, whether they are corrugated, foam, plastic, or printed in a specific way. Distributors are able to outsource your packaging needs to manufacturers that specialize in manufacturing your package. For example, not all corrugated manufacturers can produce large quantities of double sided digital print boxes at the same price. At the same time, not many can produce those boxes at a low quantity at a low price. Every manufacturer specializes in specific packaging needs and distributors have the flexibility and accessibility to working with a wide range of these manufacturers. Additionally, you would want to work one on one with a packaging professional that can advise you on the best approach for all of your packaging needs. A packaging consultant can help you get the most value out of your packaging project while minimizing your costs. For example, if you are packaging a specific product with corrugated material in mind, they may recommend a cheaper and more efficient packaging such as chipboard or paperboard material. Perhaps, digital print may be cheaper for your project or it may be flexoprint. The more informed you are with your packaging decisions the more you will be able to save on cost in 2022. If you are interested in packaging products, services, and consulting, then contact Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Folding Carton Display Packaging Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts