Improve Packaging with Consumer Feedback
Your customers are constantly giving you clues—through reviews, support tickets, returns, and even social media posts. If you’re listening closely, you’ll find that consumer feedback offers some of the most valuable insight for improving your packaging.
Whether it’s complaints about difficult openings, praise for branding, or confusion over labeling, feedback gives you a roadmap to refine how your packaging looks, feels, and performs.
Here’s how to take that feedback and translate it into smart, impactful packaging upgrades.
Identify the Right Feedback Channels
Start by gathering feedback from multiple sources, not just one review site. Look at:
- Product reviews on your website or marketplaces
- Customer service complaints or return reasons
- Social media comments and tagged posts
- Survey responses or post-purchase follow-ups
- Unboxing content (YouTube, TikTok, Instagram)
Patterns will emerge—maybe people love your branding but hate the tape, or maybe they’re confused about what’s recyclable. The most common themes are often the most urgent opportunities.
Categorize Feedback Into Packaging Functions
Group comments into categories to make analysis easier:
- Structural Issues (box damage, hard to open, poor fit)
- Protection (product arrives broken, loose in box, no cushioning)
- Aesthetics (boring design, unclear branding, inconsistent colors)
- Sustainability (too much material, non-recyclable, greenwashing concerns)
- Informational (unclear labels, missing instructions, confusing claims)
This helps you prioritize: for example, protection and functionality should be addressed before aesthetics.
Use Insights to Guide Design Improvements
Once you know what needs work, here’s how to apply it:
- If products are shifting in transit → consider custom inserts or right-sized boxes
- If boxes are getting crushed → upgrade to stronger board grades or better fluting
- If customers struggle to open boxes → rethink the closure mechanism or add easy-tear strips
- If labels are unclear → work with your designer on cleaner hierarchy and compliant information
- If you’re getting sustainability pushback → explore recyclable, paper-based alternatives
These changes don’t have to be dramatic. Even small updates based on customer input can make a major impact on satisfaction and repeat purchase.
Test Improvements With Your Audience
If you’re considering a new structure, insert, or material, roll it out to a test group or limited SKU first. Then follow up with:
- Direct surveys asking what they noticed
- A/B testing packaging variants in e-commerce
- Tracking returns, complaints, or shipping damage before and after the update
This helps you verify whether the changes are actually solving the problems—before applying them at scale.
Close the Loop With Your Customers
When you improve packaging based on feedback, tell people. It builds loyalty and shows your brand listens.
Examples:
- “New easy-open design based on your reviews.”
- “Now 100% recyclable thanks to your input.”
- “Improved protection to prevent transit damage—just like you asked.”
Customers love knowing their voice matters—and packaging updates are a great way to prove it.
Final Thoughts
Great packaging isn’t just designed—it’s refined through experience and feedback. By paying attention to what your customers say (and don’t say), you can build packaging that performs better, tells your brand story more clearly, and keeps customers coming back.
Need help turning your customer feedback into better packaging?
We’ll help you review real comments, audit your current packaging, and deliver a solution that checks all the boxes—yours and theirs.
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Corrugated bin boxes are widely used for storage and organization, especially in warehouses and retail settings. When used and stacked properly, they offer an efficient way to store small items, parts, or products. However, if you’re not careful, stacking them haphazardly can lead to instability and potential damage to both the boxes and their contents. Here’s a step-by-step guide to stack corrugated bin boxes safely and efficiently. Step 1. Start with a Strong Foundation Before you begin stacking, ensure you have a firm and level surface. This could be a sturdy table, a shelving unit, or a flat area of the floor. A good foundation ensures the boxes will not tip over or collapse under the weight. Step 2. Inspect Your Boxes Examine each box for signs of wear, tear, or damage. A damaged box might not have the structural integrity to hold weight or stay upright, especially when stacked. Step 3. Choose the Right Size Start with the largest and sturdiest boxes at the bottom. As you build up, the boxes should become progressively smaller. This creates a pyramid-like structure, ensuring stability. Step 4. Mind the Weight Be mindful of the weight you’re putting into each box. A heavier box placed on top of a lighter box can lead to a collapse. Best rule of thumb, is placing the heavier boxes on bottom with the lighter boxes on top. Step 5. Align the Edges When stacking, make sure the edges of the boxes line up as precisely as possible. This ensures that the weight is distributed evenly across the surface of the box below and reduces the risk of tipping. Step 6. Avoid Overloading It’s essential to avoid overstuffing the boxes. An overstuffed box can bulge, making it uneven and unstable when stacked. It can also lead to the contents spilling out or the box tearing. Step 7. Leave Some Space If you’re stacking boxes on a shelf, make sure there’s a little space between the top of the highest box and the shelf above. This not only makes it easier to retrieve boxes but also ensures that there’s adequate airflow, reducing the risk of moisture buildup, which can weaken corrugated boxes. Step 8. Label Clearly Label each box clearly on the front and sides, so you can quickly identify its contents without having to unstack or move multiple boxes. Step9. Regularly Check for Stability Every so often, give your stack of boxes a gentle push to ensure they’re still stable. Over time, the weight distribution inside boxes might change, or the boxes themselves could wear down, impacting their stability. Step 10. Replace Worn Out Boxes If a box shows signs of wear or begins to sag, replace it. Regularly rotating out old or worn boxes ensures the entire stack remains stable and that your items are safe. Step 11. Use Dividers if Needed If you’re storing many small items in one box, use dividers. These can prevent items from shifting too much, which can lead to an uneven distribution of weight. Final Thoughts Corrugated bin boxes are a versatile and eco-friendly solution for storage needs. By following these stacking guidelines, you can ensure the safety and longevity of both your boxes and their contents. Always prioritize stability and avoid the temptation to stack too high – it’s better to have two stable shorter stacks than one towering, unstable one. Safe stacking! If you are interested in corrugated bin boxes, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Corrugated Bin Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts
A packaging prototype is a sample or mockup of your packaging concept used to test function, design, and marketability before full production. Prototypes give buyers the opportunity to validate packaging performance, evaluate graphics, and make adjustments to avoid costly mistakes. Why Prototypes Matter Provide peace of mind before mass production Serve as a final sign-off for manufacturing Help buyers compare design variations and make informed decisions Reduce risk of wasted materials, inventory loss, and branding errors Concept Creation First Article Types of Packaging Prototypes Physical Prototypes Provide a tangible sample to inspect functionality, strength, and appearance. Typically produced with digital printing for cost efficiency. Concept Creation (3D Mockups): Early-stage samples that show shape and function. May lack accurate color or material properties. First Article: Pre-production sample created after an order is placed; ensures buyer approval before mass production. Production Sample: Most accurate version pulled from the actual production line; costly and time-intensive, but best for high-value packaging. Advantages: Hands-on inspection, true structural testing.Limitations: Higher cost, longer lead times. Virtual Prototypes Digital methods using 2D or 3D modeling software. 3D Renderings: Photorealistic models created with CAD, often shown in simulated retail or supply chain environments. 2D Dielines: Flat layouts showing measurements, folds, and graphics. Useful for design alignment before physical production. Advantages: Fast, low-cost, easily shared and modified.Limitations: Not physically testable. 3D Rendering 2D Rendering Key Considerations Supplier Capabilities: Not all suppliers offer both physical and virtual methods. Budget: Physical prototypes cost more; virtual is budget-friendly. Packaging Type & Materials: Complex structures (like POP displays) cost more to prototype than simple mailers. Lead Time: Virtual is faster; physical requires more resources and time. When to Use Prototypes Large Orders: To ensure packaging performs before scaling production. Retail Presentations: Many retailers require physical samples for approval. Supply Chain Testing: Validate structural integrity in shipping and handling. Marketing Alignment: Digital prototypes allow easy collaboration across teams. Ultimately, prototypes safeguard your investment by identifying issues early and ensuring your packaging meets both functional and branding goals. Work With Brown Packaging At Brown Packaging, we provide both physical and digital packaging prototypes to help businesses make confident decisions before production. Whether you need a structural sample, a 3D rendering, or a production-ready proof, our team ensures your packaging is tested, validated, and ready for market. Contact Brown Packaging today to get started. References Soroka, W. (2016). Fundamentals of Packaging Technology (5th ed.). Institute of Packaging Professionals. Institute of Packaging Professionals (IoPP). (2023). Prototyping in Packaging Development. Retrieved from https://www.iopp.org Robertson, G. L. (2016). Food Packaging: Principles and Practice (3rd ed.). CRC Press. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Folding Carton Display Packaging Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Rigid boxes are known for their durability, structure, and high-end feel—but what truly gives them their luxury appeal is the finish. That polished, vibrant exterior you see on high-end packaging? That’s often thanks to a litho label—a printed sheet that’s mounted to the box surface to deliver rich detail, bold color, and elevated texture. In this blog, we’ll explore what litho labels are, why they’re commonly used on rigid boxes, and how they can transform your packaging into a premium brand experience. What Is a Litho Label? A litho label (short for lithographic label) is a high-resolution printed sheet—usually made from paper or specialty stock—that’s adhered to the surface of a rigid box using glue or mounting equipment. Litho labels are produced using offset (lithographic) printing, which is known for: Crisp detail Vivid color accuracy Smooth gradients and photo-quality imagery Compatibility with coatings like gloss, matte, or soft-touch Once printed, the label is mounted onto the rigid box, giving it a refined appearance that can’t be achieved through direct-to-board printing. Why Litho Labels Are Ideal for Rigid Boxes Rigid boxes are made from thick, dense paperboard (often chipboard), which isn’t suitable for high-quality direct printing. Litho labels solve that by providing a premium printed surface that wraps the box cleanly. Benefits of Litho Labels on Rigid Boxes: ✅ Photo-Quality GraphicsPerfect for showcasing detailed artwork, branding, or imagery that reinforces luxury positioning. ✅ Wide Range of FinishesLitho labels can be laminated or coated with gloss, matte, soft-touch, or spot UV, depending on your aesthetic. ✅ Tactile EnhancementEmbossing, debossing, and foil stamping can be applied on top of the label for even more depth and visual interest. ✅ Consistent Quality Across BatchesOffset printing offers high repeatability, making litho labels ideal for brands that demand precision and consistency. Popular Applications for Litho-Labeled Rigid Boxes You’ll find litho labels in nearly every premium category, especially where first impressions and unboxing matter. Common uses include: Cosmetics & skincare kits Premium electronics packaging Subscription or influencer boxes High-end spirits or beverage boxes Luxury fashion or accessories Gift boxes and holiday promotions Whether displayed in-store or shipped DTC, litho-labeled rigid boxes instantly elevate the perceived value of the product inside. Design Freedom and Branding Possibilities Because litho labels are printed before they’re applied, they give you more flexibility in design than other packaging types. You can: Use full-bleed artwork and photo backgrounds Add intricate patterns or subtle gradients Include metallic inks or layered finishes Create seamless designs across lids and bases This allows your packaging to act as an extension of your brand—not just a container, but a premium visual statement. When Should You Use Litho Labels? If you’re investing in rigid box packaging and want to maximize visual impact, litho labels are the industry standard. They’re the right choice when: Your brand prioritizes premium presentation You need high-definition imagery or color matching Your packaging will be seen in high-end retail environments You’re building a luxury unboxing experience for influencers or direct customers For mid-range or mass-market packaging, simpler wraps or direct-to-board printing may suffice—but when presentation drives perception, litho-labeled rigid boxes deliver. Final Thoughts Litho labels bring rigid boxes to life. They combine the strength and structure of rigid packaging with the visual impact of high-end print finishes, making them a top choice for brands that want to stand out on the shelf—and in customers’ hands. Ready to create a premium rigid box with litho labeling?We’ll help you design the perfect combination of structure, print, and finish to match your product’s value and your brand’s voice. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Rigid Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts