How Litho Labels Elevate Rigid Box Packaging

In today’s fast-paced market, packaging needs to be more than just protective—it needs to be agile, customizable, and visually compelling. That’s where digital printing steps in. Whether you’re working with corrugated boxes, POP displays, folding cartons, pouches, or roll stock, digital printing offers unmatched flexibility to bring your packaging to life—fast. This blog breaks down why digital printing is becoming the preferred solution for brands that want speed, precision, and the freedom to scale or switch designs with ease. What Is Digital Printing? Digital printing is a method that transfers artwork directly onto the packaging surface using inkjet or laser-based technology—no printing plates required. Unlike flexographic or lithographic printing, which need costly tooling and setup, digital allows brands to go from concept to press quickly with full-color, high-resolution results. Why Digital Printing Matters in Custom Packaging For businesses handling multiple SKUs, frequent promotions, or small-batch runs, digital printing solves many traditional production challenges: Fast turnarounds No plate or setup fees Easy design updates and personalization Lower minimums Reduced waste Whether you’re testing a new SKU or running a seasonal promotion, digital keeps you nimble without sacrificing quality. Packaging Types That Benefit from Digital Printing Corrugated Boxes Digital printing allows brands to produce full-color graphics on corrugated boxes without the high volume requirements of flexo or litho. Great for e-commerce packaging, subscription boxes, and branded shippers that require quick runs or custom versions per region, SKU, or campaign. POP Displays For retail displays, digital printing enables fast production of high-impact visuals, especially for short-term promotions or limited launches. Designs can be versioned per product, retailer, or store location without creating delays or extra costs. Folding Cartons Brands in food, beauty, and wellness use folding cartons with digital printing to achieve photo-quality results on small or medium runs. It’s ideal for startups or established brands that need design flexibility and fast turnaround. Pouches Digital printing is widely used on flexible packaging for products like snacks, supplements, and pet treats. You can quickly create multiple pouch designs in a single run, making it perfect for multi-SKU product lines, samples, or limited editions. Roll Stock For brands that form-fill-seal pouches in-house, digitally printed roll stock delivers speed and precision without large MOQs. This reduces inventory pressure and simplifies changeovers between product runs. Other Products Digital printing is also ideal for belly bands, labels, sleeves, and custom inserts—anywhere variable data, fast updates, or small runs are required. When Digital Printing Makes the Most Sense Digital printing is best when you need: Fast speed to market Multiple design versions Frequent content updates (ingredients, regulations, offers) Personalized or regionalized packaging Low-to-mid volume production with high visual quality Minimal risk when testing new designs or SKUs For growing brands, digital printing enables test-and-learn agility. For larger brands, it offers flexibility for campaigns, events, or seasonal promotions without tying up your main production line. Final Thoughts If your brand thrives on innovation, variety, or speed, digital printing is the tool that keeps your packaging agile and aligned with market demands. From boxes and pouches to displays and roll stock, this technology opens the door to more creativity and less complexity. Need help choosing the right digital print solution for your packaging?We’ll help you determine where digital makes sense, what volume fits, and how to build a packaging system that moves as fast as your business does. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts

Lithography and digital print are two of the most commonly used methods in packaging printing. They both have unique advantages and disadvantages, and understanding these differences can help you make an informed decision about which method is best for your packaging needs. In this blog, we’ll compare and contrast digital print and lithography in packaging. Lithography Lithography, also known as offset printing, is a traditional printing process that has been used for over a century. It involves the transfer of ink from a printing plate to a rubber blanket, which is then pressed onto the paper or packaging material. Lithography is a high-quality printing method that produces sharp, crisp, and detailed images with consistent color and density. Advantages of Lithography Lithography is a high-quality printing method that has been used for over a century and is known for its superior print quality. It is widely used in packaging printing for a variety of reasons, including its versatility, consistency, and cost-effectiveness for large runs. Here are some advantages of lithography in more detail: High-Quality Prints: Lithography produces high-quality prints with accurate color reproduction, sharp images, and consistent color and density. The printing plates used in lithography are carefully prepared, ensuring that each print is of the same quality as the first. Versatility: Lithography can be used on a wide range of packaging materials, including paper, corrugated and plastic. It is also suitable for printing on various shapes and sizes of packaging, making it a versatile option for packaging printing. Consistency: Because lithography uses printing plates, each print is consistent in quality and color. This makes it an ideal choice for large runs where consistency is essential. Cost-Effective for Large Runs: Lithography becomes more cost-effective for large runs because the cost of the printing plates can be spread over a large number of prints. This makes lithography a popular choice for large packaging orders. Excellent Detail and Resolution: Lithography produces prints with excellent detail and resolution, making it the ideal choice for printing complex designs and fine text. Disadvantages of Lithography While lithography has many advantages, it also has some disadvantages that should be considered when deciding whether to use this printing method for packaging. Here are some disadvantages of lithography in more detail: High Setup Costs: Lithography has a high setup cost because it requires the creation of a printing plate and the preparation of the printing press. This can make it less cost-effective for smaller runs of packaging. Long Lead Times: The setup process for lithography can take a long time, which can be a disadvantage when you need your packaging printed quickly. The process of creating the printing plates and preparing the printing press can take several days or even weeks, depending on the complexity of the design and the size of the print run. Limited Customization: Lithography is not the best choice for highly customized packaging as it requires the creation of a new printing plate for each design. This can be time-consuming and expensive, making lithography less suitable for small runs of packaging with different designs. Environmental Concerns: Lithography is not the most environmentally friendly printing method. The process uses chemicals and produces a lot of waste, including used ink, paper waste, and printing plates, which can be harmful to the environment if not disposed of properly. Digital Printing Digital printing is a newer printing technology that has been rapidly gaining popularity in recent years. It involves the direct transfer of digital files to the printing press, eliminating the need for printing plates. Advantages of Digital Print Digital print offers a range of advantages over traditional printing methods like lithography, making it an attractive option for many packaging applications. Here are some advantages of digital printing in more detail: Quick Turnaround: Digital printing has a much faster setup time than lithography, which means that your packaging can be printed quickly. There is no need to create printing plates, which eliminates the time-consuming process of plate making and setup. Cost-Effective for Small Runs: Digital printing is cost-effective for small runs of packaging because there are no setup costs associated with the printing plates. This makes digital printing an ideal choice for startups or small businesses that need a smaller number of packaging prints. Customization: Digital printing allows for a high degree of customization, making it ideal for unique and personalized packaging. Each print can be different without any additional costs, which is perfect for packaging with multiple versions or personalized designs. High-Quality Prints: While digital printing may not match the print quality of lithography, it has come a long way in recent years and can produce high-quality prints with accurate color reproduction, sharp images, and excellent detail and resolution. Versatility: Digital printing is suitable for a wide range of packaging materials, including paper, corrugated, plastic, and some types of metal. This makes it a versatile option for packaging printing that can be used in a variety of applications. Disadvantages of Digital Print Although digital printing has many advantages, it also has some disadvantages that should be considered when deciding whether to use this printing method for packaging. Here are some disadvantages of digital printing in more detail: Lower Print Quality: While digital printing has come a long way in recent years, it still cannot match the print quality of lithography. Digital printing can produce high-quality prints, but the color reproduction, sharpness, and detail may not be as accurate or consistent as lithography. Limited Versatility: While digital printing is suitable for a wide range of packaging materials, it may not be the best choice for all materials. Digital printing may not be suitable for some packaging materials like glass or some types of metal. Additionally, digital printing may not be able to achieve some specialty finishes, such as metallic inks or embossing. Inconsistent Color Matching: Because digital printing does not use the same ink as lithography, color matching can be challenging, especially when it comes to Pantone colors. Variations in temperature, humidity, and the printing substrate can also