Flexible Packaging: Shelf Life and Gas-Filled Considerations
When designing flexible packaging for perishables, customers often have initial ideas for graphics but lack clarity on functional aspects critical to product performance. Shelf life and gas-filled packaging are two essential considerations that significantly impact packaging design and material selection.
Here’s what you need to know.
Shelf Life Expectancy for Perishables
The expected shelf life of a product determines the protective requirements of its packaging. For perishables, maintaining freshness, flavor, and safety over time is paramount.
Key Packaging Features for Shelf Life:
- Barrier Protection
- Packaging should guard against oxygen, moisture, and light exposure, which can cause spoilage or degrade product quality.
- High-barrier films or laminated layers are commonly used to extend shelf life by minimizing exposure to external elements.
- Seal Integrity
- A strong, airtight seal prevents contamination and ensures freshness. Heat sealing is a common method for flexible packaging to create durable closures.
- Material Durability
- Packaging must withstand the storage environment, whether refrigerated, frozen, or at room temperature. For example:
- Refrigerated goods need materials resistant to condensation.
- Frozen products require films that remain flexible and crack-free at low temperatures.
- Packaging must withstand the storage environment, whether refrigerated, frozen, or at room temperature. For example:
- Labeling and Compliance
- Shelf life is often tied to regulatory requirements for perishables. Clear labeling and compliance with industry standards are essential.
Gas-Filled Packaging for Freshness
For products requiring extended shelf life or enhanced visual appeal, gas-filled packaging, also known as Modified Atmosphere Packaging (MAP), is a valuable solution.
Benefits of Gas-Filled Packaging:
- Extended Freshness
- Replacing oxygen with nitrogen or carbon dioxide slows oxidation and microbial growth, keeping products fresh longer.
- Physical Protection
- The inflated appearance of gas-filled packages acts as a cushion, protecting fragile items like chips or baked goods from crushing.
- Enhanced Product Presentation
- The puffed look creates a clean, appealing appearance, boosting consumer confidence in the product’s quality.
Packaging Requirements for Gas Filling:
- Specialized Films: Materials must retain the gas mixture without leaks or permeability.
- Precision Sealing: Ensures the modified atmosphere remains intact until the product is opened.
- Equipment Compatibility: MAP requires specialized machinery to inject and seal the gas mixture.
Practical Applications
Examples by Product Type:
- Snacks (Chips, Crackers): High-barrier films and nitrogen filling protect against staleness and physical damage.
- Fresh Produce: MAP with a blend of nitrogen and carbon dioxide slows ripening and spoilage.
- Meat and Dairy Products: Oxygen-free packaging prevents microbial growth and oxidation, extending shelf life.
Why It Matters
Incorporating the right flexible packaging solution for perishables ensures product integrity, reduces waste from spoilage, and meets consumer expectations for quality. Whether it’s a high-barrier film for extended shelf life or MAP for enhanced freshness and protection, choosing the right approach is critical to product success.
Need expert advice on flexible packaging? Let us guide you through the design and selection process to ensure your product performs flawlessly in its packaging.
Subscription packaging continues to expand across beauty, food, lifestyle, and specialty products. Buyers must balance branding, protection, and sustainability while keeping fulfillment efficient. This checklist highlights the critical areas buyers
As budgets tighten in 2026, packaging buyers are under pressure to reduce costs without increasing damage rates. Cutting too aggressively can lead to product loss, higher return rates, and frustrated
Product damage is one of the most expensive risks in packaging. Beyond replacement costs, damaged goods lead to lost sales, returns, and reputational harm. In 2026, complex e-commerce, global shipping,
Retail packaging continues to evolve as brands balance sustainability, supply chain performance, and consumer experience. In 2026, buyers face new challenges shaped by material innovation, compliance requirements, and rising consumer
By submitting your information, you agree to our terms and conditions and privacy policy.
Flexible packaging is a dynamic and growing market that has revolutionized the packaging industry. From snack foods to pharmaceuticals, flexible packaging offers lightweight, cost-effective, and versatile solutions that cater to a wide range of products. With advancements in materials, printing, and technology, flexible packaging has become a popular choice for brands looking to differentiate themselves and meet changing consumer needs. In this blog, we will explore the top flexible packaging trends of 2023 that are driving sustainability and convenience. Quick Overview: 10 Flexible Packaging Trends of 2023 Sustainability Takes the Lead Digital Printing and Personalization Convenience is Key Smart Packaging The Rise of E-commerce Interactive Packaging Premiumization Transparency and Visibility Antimicrobial Packaging Resealable and Portion Control Packaging Sustainability Takes the Lead Consumers are increasingly concerned about the impact of packaging waste on the environment. As a result, sustainability has become a key driver in packaging innovation, and flexible packaging is no exception. Brands are embracing eco-friendly materials, such as plant-based and compostable plastics, to reduce their carbon footprint. Furthermore, lightweight and recyclable packaging is gaining popularity, as it reduces the use of materials and lowers transportation costs. Digital Printing and Personalization The rise of digital printing technology has enabled brands to personalize their packaging, creating a unique and memorable experience for customers. Flexible packaging allows for high-quality graphics and printing, enabling brands to showcase their products in a visually appealing way. This trend is expected to continue in 2023, with brands using digital printing to differentiate their products and attract consumers. Convenience is Key Consumers are increasingly busy and seeking products that fit their on-the-go lifestyles. Flexible packaging provides a convenient solution, allowing products to be easily transported and consumed. Packaging features such as resealable closures and easy-to-open seals are becoming standard, while innovative packaging designs that make products easier to use and consume are emerging. Smart Packaging The Internet of Things (IoT) has revolutionized many industries, and packaging is no exception. Smart packaging technology integrates sensors, NFC tags, and QR codes to provide information to consumers and enhance their experience. In 2023, we expect to see more brands adopting smart packaging technology to offer a range of benefits, such as improved product tracking, food safety, and consumer engagement. The Rise of E-commerce The pandemic has accelerated the shift towards e-commerce, with online shopping becoming the norm for many consumers. Flexible packaging is ideal for e-commerce, as it offers cost-effective and lightweight solutions that can be easily shipped. Brands are expected to continue investing in e-commerce packaging in 2023, with features such as tamper-evident seals and easy-open tear notches becoming essential. Interactive Packaging Interactive packaging takes personalization to the next level, offering a fun and engaging experience for customers. This type of packaging can include augmented reality, QR codes, or other interactive elements that allow customers to learn more about the product, access exclusive content, or play games. Premiumization As consumers become more discerning, premiumization has become a key trend in flexible packaging. High-quality materials, sophisticated design, and premium finishes are increasingly being used to create a premium look and feel for products, elevating the perceived value and enhancing the overall consumer experience. Transparency and Visibility Consumers are increasingly interested in the source, quality, and safety of the products they buy. Flexible packaging is ideal for showcasing product transparency and visibility, with clear windows or see-through packaging. This trend is expected to continue in 2023, with brands using transparent and visible packaging to build trust and convey product quality. Antimicrobial Packaging In the wake of the COVID-19 pandemic, antimicrobial packaging has emerged as a trend for 2023. Antimicrobial packaging contains agents that inhibit the growth of bacteria, viruses, and fungi, making it ideal for products that require high levels of hygiene and safety. Resealable and Portion Control Packaging Consumers are increasingly looking for portion control and convenience when it comes to packaging. Resealable packaging allows customers to consume products at their own pace, while portion control packaging ensures that products are used in the right quantities. These features are expected to continue to be popular in 2023, especially for products such as snacks and beverages. Conclusion: Flexible Packaging Trends For 2023 In conclusion, flexible packaging is a dynamic and evolving industry that is driven by innovation and sustainability. As we look ahead to 2023, we expect to see brands continue to prioritize eco-friendly materials and digital printing, while also focusing on convenience and smart packaging. With the rise of e-commerce and changing consumer needs, flexible packaging is set to play an increasingly important role in the packaging industry. If you are interested in flexible packaging for your products, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Pouches Facebook Twitter LinkedIn Pinterest Relevant Posts
In the world of packaging, roll stock, also referred to as candy wrappers or snack wrappers, is a versatile and essential component. It refers to a continuous sheet of flexible material wound into a roll, used in various packaging applications. Roll stock materials come in a wide range of options, each designed to meet specific packaging requirements. Whether you are a seasoned packaging professional or a newcomer to the field, this buyer’s guide to roll stock will help you navigate the complexities of selecting the right material for your packaging needs. Understand Your Packaging Requirements Before diving into the specifics of roll stock materials, it’s crucial to understand your packaging requirements. Ask yourself the following questions: What type of product are you packaging? What are the dimensions and weight of your product? Is your product sensitive to environmental factors like moisture, oxygen, or light? What is the expected shelf life of your product? Do you require printing or branding on the packaging material? What is your budget for packaging materials? By answering these questions, you’ll gain a clearer picture of your packaging needs and be better equipped to choose the right roll stock material. Types of Roll Stock Materials Roll stock materials come in various types, each offering unique characteristics and benefits. Here are some common roll stock materials: Flexible Films: Polyethylene (PE) Polypropylene (PP) Polyvinyl chloride (PVC) Polyester (PET) Nylon (PA) Flexible films are suitable for a wide range of products, from food to electronics. They offer excellent barrier properties and are customizable for printing. Foil Laminates: Aluminum foil laminated with various substrates Foil laminates provide exceptional barrier properties against moisture, light, and oxygen. They are often used for perishable food items and pharmaceuticals. Paper-Based Roll Stock: Kraft paper Coated paper Paper-based roll stock is eco-friendly and ideal for products where a natural or rustic appearance is desired. Specialty Films: Metallized films Biodegradable films Retort pouch films Specialty films cater to unique packaging needs, such as high gloss, sustainability, and resistance to high-temperature processing. Barrier Properties Consider the barrier properties required for your product. For example, if you are packaging perishable goods, you’ll need materials with excellent moisture and oxygen barrier properties. Foil laminates and certain specialty films are often preferred for such applications. Printing and Branding If branding and aesthetics are crucial for your product, choose roll stock materials that offer excellent printability. Flexible films and paper-based materials are typically easier to print on, allowing for vibrant graphics and branding. Environmental Impact In today’s environmentally conscious world, it’s essential to consider the environmental impact of your packaging materials. Biodegradable films and sustainable materials are excellent choices for eco-friendly packaging. Budget Constraints Budget constraints are a significant factor in the decision-making process. While high-performance materials may offer superior properties, they can also be more expensive. Balance your budget with your packaging requirements to find the most cost-effective solution. Regulatory Compliance Ensure that your chosen roll stock material complies with relevant industry regulations and standards. This is particularly important for packaging in the food and pharmaceutical industries, where strict guidelines are in place. Supplier Selection Choose a reliable and reputable roll stock supplier. Look for a supplier with a proven track record of delivering high-quality materials on time and within budget. If you are interested in packaging your products with roll stock, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Roll Stock Facebook Twitter LinkedIn Pinterest Relevant Posts
The journey of creating a compelling flexible packaging design starts with gaining insight into your target demographic. Thoroughly understand their needs, preferences, and factors that influence their purchasing behavior. Furthermore, identify their aesthetic inclinations to ensure your design appeals to them directly. The Power of Branding in Packaging When it comes to packaging design, each element should echo your brand’s essence. This includes your color palette, logo, font choices, and even the packaging’s shape and structure. Consistent brand representation across every platform and product strengthens your brand recognition and promotes customer loyalty. It’s worth remembering that your product’s packaging serves as a silent salesperson in a retail environment. Sustainability: A Crucial Design Element As we progress into an increasingly eco-conscious world, integrating sustainability into your flexible packaging design becomes not only desirable but also necessary. This can range from using recyclable materials to minimizing waste or creating designs that promote reuse or are biodegradable. Incorporating these elements will not only win over eco-conscious consumers but also support your brand’s broader corporate social responsibility initiatives. Balancing Aesthetics and Functionality While eye-catching design is important, it is equally essential to ensure that your packaging is functional and user-friendly. The packaging should be simple to open, close, transport, store, and discard. If your product is intended for multiple uses, consider a design that can be easily resealed to preserve the freshness of the product. Maximizing Shelf Impact In a market where your product is positioned amidst a sea of competitors, it is vital that your packaging design stands out. Leveraging bold colors, distinctive shapes, clear and concise product information, and high-quality imagery can all draw consumer attention. One effective approach is ‘billboarding,’ where placing multiple packages together creates a larger image or message, enhancing visual impact. Incorporating Technology for Enhanced Engagement In today’s digital world, your flexible packaging design can be elevated by the inclusion of elements such as QR codes, augmented reality (AR), or radio-frequency identification (RFID) tags. These technological features can offer consumers additional product details, interactive experiences, or tracking capabilities. This deepens the level of engagement with your brand, fostering a strong customer-brand relationship. Crafting an Informative Yet Simple Design Striking the right balance between providing necessary information and maintaining a clean, uncluttered design is key to successful packaging. It’s important to include details about your product – its uses, ingredients, and benefits. However, these should be conveyed in a clear, concise manner to prevent overwhelming the consumer. Make use of easy-to-read fonts and an intuitive layout to enhance readability. Considering the Production Process While you might have a plethora of creative ideas for your packaging, it’s crucial to consider the technical aspects as well. Think about how your design will translate during the printing and production process. Some colors and designs might look great digitally but may not come out as expected in print. Consult with your packaging manufacturer to ensure your design is feasible and cost-effective to produce. Using Design to Tell a Story Your packaging can serve as a canvas to tell your brand’s story. Is your brand all about being organic and sustainable? Then, perhaps, a minimalist, earthy design would convey this message best. Or, if your brand stands for luxury and sophistication, you might opt for a sleek, premium-looking design. The key is to ensure that the packaging design aligns with your brand narrative, creating a meaningful connection with your audience. Testing and Iterating the Design Lastly, never underestimate the value of testing your packaging design. This can involve creating multiple design prototypes and gathering consumer feedback through focus groups or surveys. Based on the results, you can refine your design to better meet your customers’ expectations. Remember, the design process is iterative, and it’s okay to go back to the drawing board to make improvements. If you are interested in flexible packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts