Effective Print Strategies for Packaging: A Buyer’s Guide
In today’s market, the printing strategy employed on packaging can play a significant role in a product’s success. This guide is tailored to help buyers navigate the array of print options available, ensuring they select the most effective strategy to enhance brand appeal and customer engagement, while balancing cost and quality.
High-Quality Graphics and Imagery
The use of high-resolution graphics and vibrant imagery makes packaging more attractive and attention-grabbing. Ensuring that these elements are of the highest quality will reflect well on the product and brand.
Brand Consistency
Maintaining consistency with brand colors, logos, and typefaces across all packaging is essential. This consistency helps in reinforcing brand recognition and loyalty among customers.
Cost-Effective Printing Techniques
- Digital Printing: Ideal for short to medium runs, offering cost savings for smaller orders and flexibility for design changes.
- Flexographic Printing: Cost-effective for larger runs, it provides durability and consistency, especially for standard designs.
Sustainable Printing Practices
Eco-friendly practices are not just good for the environment but also resonate with modern consumers. Utilize sustainable inks and materials wherever possible. Providers who offer soy or vegetable-based inks and recycled materials can help in positioning your brand as environmentally responsible.
Interactive Elements
Incorporating QR codes or augmented reality features can make packaging more engaging. These elements can lead consumers to additional digital content, enhancing brand interaction and providing more product information.
Tactile Printing Techniques
Techniques like embossing or debossing add a tactile element to packaging, enhancing the unboxing experience. Foil stamping can also be used to add a premium feel to the product.
Typography and Readability
Creative and legible typography is key to conveying the product’s message. Different font styles and sizes can be used to create emphasis and a hierarchy of information, making it easier for consumers to access key details.
Return on Investment (ROI)
Consider the long-term ROI when selecting a print strategy. High-quality printing might cost more upfront but can lead to greater brand recognition and customer loyalty. Evaluate how different printing options can impact the overall budget and balance them against the potential long-term benefits.
Customization Options
Digital printing and other modern techniques offer extensive customization options, allowing for unique packaging designs that can set a product apart in the marketplace.
Evaluating Print Providers
Choosing the right print provider is crucial. Look for partners who offer not only quality assurance and a wide range of capabilities but also have a robust portfolio and positive client testimonials. It’s important that they understand your industry’s specific needs and offer exceptional customer service.
If you are interested in printed packaging, then partner with Brown Packaging today to get started.
Subscription packaging continues to expand across beauty, food, lifestyle, and specialty products. Buyers must balance branding, protection, and sustainability while keeping fulfillment efficient. This checklist highlights the critical areas buyers should review in 2026 when sourcing or redesigning subscription packaging. Branding and Unboxing Experience Seasonal or rotating graphics to keep unboxing fresh. Premium finishes such as foil, embossing, or unique die-cuts. Easy-open features like tear strips for convenience. Right-Sizing and Efficiency Reduce DIM charges with packaging tailored to product sizes. Use modular designs to cover multiple SKUs with fewer box sizes. Ensure packaging works with automation to speed fulfillment. Protection and Durability Inserts that prevent product shifting during transit. ISTA-tested designs to withstand vibration and drops. Moisture-resistant coatings for temperature-sensitive items. Sustainability Requirements FSC-certified corrugated or recycled substrates. Recyclable coatings or compostable options. Clear sustainability messaging to support consumer expectations. Cost Control SKU rationalization to limit unnecessary box variations. Material selection that balances protection and price. Supplier contracts that secure pricing for seasonal peaks. Packaging Solutions with Brown Packaging Brown Packaging designs subscription packaging that combines branding, protection, and sustainability. From FSC-certified corrugated to custom inserts, our solutions help buyers create packaging that builds loyalty and controls costs in 2026. Contact us to review your subscription packaging program. References Sustainable Packaging Coalition. (2023). Subscription Packaging and Consumer Insights. Retrieved from https://sustainablepackaging.orgForest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgInternational Safe Transit Association (ISTA). (2023). ISTA Testing Procedures for Transport Packaging. Retrieved from https://ista.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Ecommerce Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
As budgets tighten in 2026, packaging buyers are under pressure to reduce costs without increasing damage rates. Cutting too aggressively can lead to product loss, higher return rates, and frustrated customers. The key is balancing material use, box design, and supply chain efficiency so that savings do not come at the expense of protection. Where Packaging Costs Add Up Oversized boxes: Drive dimensional weight charges. Excess materials: Overuse of void fill and inserts. Complex SKU mix: Redundant sizes increase inventory costs. Inefficient freight: Poor palletization and stacking. Cost-Saving Strategies That Maintain Protection Right-sizing: Match box size to product dimensions to cut DIM charges and material use. Optimize corrugated grades: Switch to single- or double-wall where appropriate without compromising strength. Consolidate SKUs: Streamline packaging options to reduce inventory overhead. Efficient inserts: Replace foam or excess dunnage with engineered corrugated or molded pulp. Supplier contracts: Negotiate based on annual volumes, not just peak season orders. Testing Before Implementing Changes Use ASTM and ISTA protocols to ensure changes won’t increase product damage. Test for compression, vibration, and drop resistance. Run pilot shipments before scaling across the supply chain. Balancing Sustainability and Cost Eco-friendly doesn’t have to mean expensive: Use recyclable coatings to reduce plastic films. Choose corrugated designs that require less material while maintaining stacking strength. Highlight sustainable solutions in marketing to offset cost concerns. Packaging Solutions with Brown Packaging Brown Packaging helps companies lower costs while protecting products across the supply chain. From SKU rationalization to right-sized corrugated solutions, our team ensures packaging savings don’t compromise performance. Contact us to optimize your packaging program. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.ASTM International. (2023). ASTM D4169: Standard Practice for Performance Testing of Shipping Containers and Systems.Sustainable Packaging Coalition. (2023). Packaging Efficiency and Waste Reduction Report. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Product damage is one of the most expensive risks in packaging. Beyond replacement costs, damaged goods lead to lost sales, returns, and reputational harm. In 2026, complex e-commerce, global shipping, and automation create new challenges for packaging buyers. The right materials, testing, and design strategies are critical to protecting products while controlling costs. Why Damage Prevention Matters Financial losses: Damaged products increase replacement and freight costs. Customer impact: Poor delivery experience reduces loyalty and repeat sales. Sustainability: Returns and waste drive higher carbon footprints. Compliance: Retailers often impose penalties for damaged shipments. Common Causes of Product Damage Compression: Pallet stacking weakens boxes in transit. Vibration and shock: Long-haul shipping increases risk. Moisture exposure: Humidity and rain compromise corrugated performance. Poor right-sizing: Oversized boxes allow product movement inside. Strategies to Reduce Damage in 2026 Right-size packaging: Minimize empty space and movement. Material optimization: Choose the correct corrugated grade for load demands. Protective inserts: Molded pulp or engineered corrugated reduce shock. Moisture-resistant coatings: Defend against water and humidity. Automation-friendly design: Prevent jams that damage products on high-speed lines. Testing Protocols for Damage Prevention ISTA testing: Simulates vibration, drops, and compression. ASTM standards: Validate packaging strength and durability. Pilot shipments: Real-world trials confirm lab results. Packaging Solutions with Brown Packaging Brown Packaging designs solutions that minimize damage across today’s complex supply chains. From right-sized corrugated to ISTA-tested inserts, we help buyers protect products while reducing costs. Contact us to strengthen your packaging program. References ASTM International. (2023). ASTM D4169: Standard Practice for Performance Testing of Shipping Containers and Systems.International Safe Transit Association (ISTA). (2023). ISTA Testing Procedures for Transport Packaging. Retrieved from https://ista.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Retail packaging continues to evolve as brands balance sustainability, supply chain performance, and consumer experience. In 2026, buyers face new challenges shaped by material innovation, compliance requirements, and rising consumer expectations. Understanding these trends helps companies stay competitive while aligning packaging programs with industry standards. Sustainability Becomes Non-Negotiable Greater use of recyclable and compostable substrates. Retailers pushing suppliers toward FSC-certified materials. Minimalist designs that reduce waste without losing impact. Smarter Packaging for Supply Chains Increased adoption of right-sizing to reduce freight costs. Boxes designed for automation and faster fulfillment. Stronger corrugated grades to withstand long e-commerce journeys. Enhanced Consumer Experience Custom graphics for seasonal campaigns and limited editions. Tear strips, resealable closures, and window cutouts for convenience. Premium finishes that elevate gift packaging at retail. Growth of Hybrid Packaging Formats Combining corrugated strength with folding carton graphics. Modular designs for multi-SKU and club store environments. Packaging engineered to serve both e-commerce and in-store needs. Compliance and Testing Standards Retailers demanding ISTA and ASTM testing for packaging durability. Supply chain audits on recyclability and sustainability claims. More pressure for transparent reporting on environmental impact. Retail Packaging Solutions with Brown Packaging Brown Packaging helps brands adapt to evolving retail packaging trends. From sustainable substrates to automation-friendly designs, our solutions balance branding, durability, and compliance for 2026. Contact us to prepare your packaging program for the year ahead. References Forest Stewardship Council (FSC). (2023). FSC Packaging Certification Guidelines. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Packaging Trends and Consumer Insights. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Supplier contracts can make or break a packaging program. Without the right terms, buyers risk price volatility, missed lead times, and inconsistent product quality. In 2026, negotiating smart contracts is essential for controlling costs, securing reliable supply, and meeting compliance requirements. Why Packaging Contracts Matter Cost stability: Protects against sudden raw material price spikes. Supply security: Ensures availability during peak demand. Quality control: Aligns suppliers with testing and compliance standards. Operational efficiency: Streamlines purchasing and reduces administrative burden. Key Terms Buyers Should Negotiate Volume commitments: Secure better pricing with accurate forecasts. Price adjustment clauses: Define when and how costs can change. Lead times and delivery windows: Avoid shortages and production delays. Testing and compliance: Require ISTA, ASTM, or FSC certification where applicable. Sustainability commitments: Ensure suppliers align with environmental goals. Risks of Weak Contracts Paying inflated prices during market fluctuations. Receiving inconsistent corrugated strength or print quality. Missed shipments leading to costly expedited freight. Difficulty meeting retailer or regulatory compliance. Best Practices for Buyers in 2026 Leverage data: Use past order history to negotiate realistic volumes. Dual sourcing: Maintain backup suppliers for risk management. Annual reviews: Reassess terms to reflect changes in demand and compliance. Collaborative approach: Treat suppliers as partners, not just vendors. Packaging Solutions with Brown Packaging Brown Packaging helps buyers secure strong supplier contracts that balance cost, quality, and supply chain reliability. Our partnerships and industry expertise ensure your packaging program is protected for 2026 and beyond. Contact us to discuss supplier solutions. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Fiber Box Association. (2024). Corrugated Packaging Market Outlook. Retrieved from https://www.fibrebox.orgSustainable Packaging Coalition. (2023). Supplier Standards for Sustainable Packaging. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Packaging compliance is no longer optional—it’s a requirement for accessing retail shelves, shipping networks, and international markets. In 2026, buyers must navigate evolving regulations around sustainability, labeling, and testing to avoid costly fines, rejected shipments, or damaged customer relationships. Why Compliance Matters in 2026 Retail requirements: Major retailers demand FSC, ISTA, and sustainability certifications. E-commerce standards: Carriers enforce dimensional weight and package testing rules. Global trade: Export packaging must comply with ISPM 15, ASTM, and ISO guidelines. Consumer trust: Transparency in packaging claims impacts purchasing decisions. Key Compliance Areas for Buyers Material sourcing: FSC-certified corrugated and board for sustainability. Labeling standards: GS1-compliant barcodes and accurate product details. Durability testing: ISTA and ASTM protocols for drop, vibration, and compression. Sustainability regulations: Requirements for recyclable or compostable materials. Chemical restrictions: Compliance with FDA, EU, or state-specific standards. Common Compliance Challenges Keeping up with frequent regulatory changes. Managing multiple certifications across suppliers. Balancing compliance with cost-efficiency. Verifying supplier claims for sustainability. Best Practices for Staying Compliant Audit suppliers annually to confirm certification validity. Run internal packaging tests before scaling. Track regulatory updates for each region you ship to. Work with experienced partners who understand industry compliance. Packaging Solutions with Brown Packaging Brown Packaging helps buyers meet 2026 compliance standards with FSC-certified materials, ISTA-tested designs, and regulatory expertise. Our team ensures your packaging meets retailer, carrier, and sustainability requirements. Contact us to keep your program compliant. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgInternational Safe Transit Association (ISTA). (2023). ISTA Testing Procedures for Transport Packaging. Retrieved from https://ista.orgGS1. (2024). Global Standards for Packaging and Labeling. Retrieved from https://www.gs1.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
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There are many factors that can contribute to the cost of packaging with freight being no exception. Freight is the process of transporting your product from the manufacturer/distributor to the customer. Generally, freight costs consist of labor, mileage, fuel, wear and tear on a vehicle, special requirements (if applicable) and a company’s markup. These costs can be influenced by a variety of factors including external factors and a packaging design. For this blog, we will cover how packaging design can affect your freight costs and provide you with solutions to help alleviate these costs. Packaging design is how your packaging is built and shaped. This includes the weight of your package, structural integrity and dimensions. Packaging design can affect your freight costs by: Weight Dimension Structural Integrity Weight The weight of your package can dictate how much you pay for freight costs, as some carriers may charge by weight of the load in addition to mileage. This is because heavier cargo requires more cost in fuel and often slows down transportation. Slower transportation results in higher costs of labor. In addition, trucks are limited to carry a certain amount of weight, which may require your loads to be transported separately or by multiple trips if needed. In addition, sea and air transportation usually charge by volumetric weight and distance traveled. In some cases, packaging material is not heavy enough to affect the total weight. However, if you would like to minimize the risk, then you want to resort to lighter packaging solutions such as plastic, chipboard, or paperboard products. Perhaps, you may want to look into your carrier’s shipping options and pick the best option that aligns closest to your packaging needs. You may want to also work with a packaging expert that can help you reduce the weight of your packaging design, while maintaining the structural integrity of your packaging. Structural Design The structural design will impact the way it is shipped, which may also influence the cost of freight. A package’s structural design consists of the packaging size (length, width and height) in addition to how the packaging will fold together. Typically, a finished packaged product or packaging material orders are usually shipped on a pallet. The shape and size of your pallet can influence how much you can fit in a truck, plane, or naval ship. For example, if the packaging has non-uniformed edges, then it will take up more surface area. In addition, packaging that is not easily foldable or stackable can cause an issue in how much inventory you can transport at one time. Irregular shaped pallets can accrue additional cost by adding extra trips, which can contribute to more labor, fuel and other costs. Not to mention, the purchasing of stronger stretch film to hold the merchandise more securely. To solve this issue, it is recommended that you carefully design your product to an optimal structure. In addition, you can better allocate your packages via transportation with CAPE software. CAPE enables you to optimize your pallet and truck loads to maximize your efficiency. This may warrant you to work with a packaging specialist. Structural Integrity The structural integrity plays a huge role in the success of your packaging project. It ensures that your product will get to the end user presentable, undamaged, and within standard. However, this is not always the case as packaging and products inside can become damaged with wear and tear, as they are vulnerable to external environments. Wear and tear is eventually going to happen, however it can be limited or postponed with a proper packaging design and material selection. Packaging can become secure with adequate material strength and thickness. Inserts, dividers and edge protectors help hold your product in place during shipment. Despite these being additional costs, it may greatly reduce your product loss, which will offset your investment. In addition, it is important to keep in mind if your product will require special handling during transport. As some products such as food, beverage, and pharmaceuticals are sensitive to specific temperatures, which can cause them to become spoiled. Ultimately, this may require you to receive some cold chain packaging solutions. To help prevent product loss, you should get your product tested prior to mass producing it. Some tests may offer you certification and quality assurance such as the compression, drop, vibration, and environmental simulation. Furthermore, you want to be sure that the material you use to hold your products can support your product’s weight. Summary: Packaging Design and Freight Costs Ultimately, your packaging design has a very direct influence on freight costs. To avoid these additional costs it is important to be mindful of your packaging’s weight, structural design and structural integrity. To best address each of these potential issues on freight costs, you should reach out to your packaging specialists. If you are interested in stock or custom packaging solutions and would like the most optimal packaging design, then contact Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Folding Carton Display Packaging Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
When most buyers think of packaging design, they picture logos, colors, and graphics—but what’s often overlooked is structural design: the way your box is shaped, assembled, and built to protect your product. While it might seem like a creative or aesthetic step, structural packaging design is one of the smartest ways to reduce overall costs—without cutting corners. Here’s how working with a packaging expert on structure can help you improve efficiency, lower waste, and uncover savings you didn’t even know you were missing. Right-Sizing Reduces Material Waste One of the most common sources of excess cost is using packaging that’s too big for the product. Oversized boxes mean: Wasted material Higher shipping dimensional weight (DIM weight) More void fill or inner packaging required A structural designer will analyze your product’s exact dimensions and create a custom-fit structure that reduces material use and minimizes empty space. ✅ Lower cost per unit✅ Fewer packing materials needed✅ Eco-friendlier and More efficient Smarter Structures Can Ship and Stack Better Good packaging design doesn’t just fit the product—it also fits the pallet, the shipping box, and the retail shelf. A structural designer will optimize for: Pallet and shipping carton dimensions Nesting and stacking efficiency Improved cube utilization in transit This can result in fewer pallets shipped, better trailer utilization, and ultimately lower freight costs—especially on large or frequent shipments. ✅ Reduces freight and warehousing expenses✅ Maximizes every inch of space✅ Less breakage or shifting during transit Eliminating Unnecessary Inserts or Features You might be using inserts, partitions, or complex folds to keep your product safe when a simpler structural design could do the same job—better. Structural packaging design looks at how to: Build protection into the box Combine functions (e.g., branding + product separation) Remove excess without compromising product safety Sometimes switching from foam inserts to chipboard, or replacing a magnetic rigid box with a strong tuck-end carton, delivers the same customer experience with half the cost. ✅ Less packaging complexity✅ Fewer assembly steps✅ Reduced material and production costs Reducing Labor with Easier Assembly Every second spent assembling or filling your box adds to your cost. Structural designers can engineer packaging that: Pops into shape with minimal folding Arrives pre-glued or pre-assembled Speeds up fulfillment and packing lines The savings on labor—especially at scale—can be significant, particularly for brands doing their own fulfillment or paying by the hour for co-packing services. ✅ Faster assembly times✅ Lower labor costs✅ Fewer bottlenecks in production Improving Packaging Durability (Which Prevents Losses) A well-designed structure doesn’t just look good—it protects better. If you’ve had issues with: Boxes collapsing in transit Product shifting inside Customer complaints due to damage Then investing in a structurally sound design pays off fast. Preventing even a small percentage of returns or damaged shipments can result in thousands of dollars saved over time. ✅ Reduces product damage and returns✅ Protects your reputation✅ Cuts down on replacement and reshipping costs Structural Design Helps Avoid Retail Rejections If your packaging doesn’t meet retail requirements—whether it’s shelf dimensions, stacking strength, or display visibility—it can lead to chargebacks, delays, or rejections. Structural packaging design ensures compliance with: Club store or retail chain display specs Structural strength tests (crush, drop, vibration) Shelf or tray requirements for in-store merchandising ✅ Avoids costly reprints or redesigns✅ Streamlines vendor approval processes✅ Ensures retail-readiness the first time around Final Thoughts Structural packaging design isn’t just about aesthetics—it’s one of the most practical, cost-saving investments you can make in your packaging strategy. From reducing material and shipping costs to improving assembly and protection, the right design pays for itself. Not sure if your current packaging is working efficiently?Let us review your structure, explore design improvements, and help you uncover real savings—without sacrificing quality or presentation. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Ultraviolet (UV) rays can have detrimental effects on product packaging, leading to faded colors, weakened materials, and compromised product integrity. In industries where products are frequently exposed to sunlight, such as in retail storefronts or during transportation, safeguarding packaging from UV damage is crucial. This blog post delves into various strategies and solutions for protecting packaging from the harmful effects of UV rays. Understanding UV Damage in Packaging UV rays can cause various types of damage to packaging materials. Common issues include discoloration of inks and dyes, degradation of plastic materials, and weakening of structural integrity. Over time, this can result in unappealing product presentation and potential product spoilage, which can adversely affect consumer perception and brand reputation. Materials Resistant to UV Damage Choosing the right materials is the first line of defense against UV damage. UV-Resistant Plastics: Some plastics are formulated to resist UV damage. Materials like PET and certain grades of polyethylene can offer better protection against sunlight. UV Inhibitors: For plastic packaging, consider using materials treated with UV inhibitors. These additives absorb or block UV radiation, helping to prevent degradation. Metal and Glass Packaging: In some cases, opting for metal or glass packaging can be beneficial as they are less susceptible to UV damage compared to certain plastics. Protective Coatings and Laminates Applying protective coatings or laminates can significantly enhance a package’s resistance to UV rays. UV-Curable Coatings: These coatings provide a protective layer that shields the packaging from UV rays. They are often used for printed and colored packaging to prevent fading. Laminates: Laminates can act as a barrier against UV light. They can be applied to both paper and plastic packaging to extend longevity and preserve print quality. Ink and Printing Considerations The choice of inks and printing techniques can influence a package’s susceptibility to UV damage. UV-Stable Inks: Utilize inks that are formulated to be resistant to UV radiation. These inks are less likely to fade when exposed to sunlight. Overprint Varnishes: Applying an overprint varnish can protect the printed areas from UV exposure and physical wear. Designing for UV Protection Design elements can also play a role in minimizing UV damage. Color Choices: Some colors are more prone to fading under UV exposure. Opt for UV-stable pigments and consider using lighter colors that show less visible fading. Minimalistic Design: Reduce the use of extensive colored areas in packaging design to limit the impact of potential fading. Storage and Display Strategies How you store and display your products can impact their exposure to UV rays. Shade and Shelter: Store products away from direct sunlight. Utilize shaded areas in warehouses and avoid window displays where products are exposed to prolonged sunlight. UV-Protective Window Films: For retail spaces with windows, consider installing UV-protective films to reduce sun exposure. Regular Testing and Monitoring Conduct periodic testing to assess the UV resistance of your packaging. This can involve exposing samples to simulated sunlight and evaluating the effects. If you are interested in UV packaging, then partner with Brown Packaging today to get started. Sustainability Matters Today’s consumers are increasingly eco-conscious, and sustainable packaging design can be a significant selling point. Consider the following: Eco-friendly materials: Explore sustainable packaging materials such as recycled paper, biodegradable plastics, or reusable containers. Reduce waste: Minimize excess packaging and opt for minimalist designs that reduce material consumption. Communicate your efforts: Highlight your commitment to sustainability on the packaging to resonate with environmentally conscious consumers. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce Design Flexible Packaging Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts