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Ecommerce: How to Plan for Holiday Packaging

Holiday Packaging Ecommerce

The holiday season is the most profitable time of year for ecommerce. With increased competition, brands must create a memorable seasonal experience through custom holiday packaging. Strategic holiday packaging not only makes products more appealing but also positions them as ready-to-gift items, helping brands capture greater market share.

Plan for the Holidays Early

Holiday packaging requires advanced planning to avoid missed deadlines. Suppliers, freight carriers, and logistics networks become congested, leaving little room for late adjustments. Ordering early allows time for:

  • Structural and graphic design revisions

  • Material sourcing and print lead times

  • Coordination with freight providers to secure on-time delivery

Focus on Seasonal Products and Gift Bundles

Consumers look for seasonal SKUs and bundled offerings during the holidays.

  • Seasonal SKUs drive urgency through limited availability and holiday themes.

  • Gift Bundles provide convenience by combining products into a single package, saving buyers time and effort.

Tracking purchase history helps allocate resources toward SKUs most likely to perform during peak shopping windows.

Holiday Multi-SKU Kitting: Streamline Packaging Before Peak Season

Incorporate Seasonal Designs

Holiday packaging is not just functional — it’s part of the customer experience. Seasonal graphics can create excitement, improve brand recall, and encourage social sharing.

Ideas for seasonal design include:

  • Bright and festive colors

  • Nostalgic or traditional holiday patterns

  • Sustainable materials and eco-conscious messaging

  • Custom add-ons like stickers, ribbons, tags, or tissue paper

Rigid Box For Gift
custom rigid box with ribbon

Use Quality Materials

During the holidays, packaging must balance presentation and protection.

  • Premium materials (rigid boxes, corrugated mailers, luxury bags) enhance gift appeal.

  • Finishing techniques such as embossing, foiling, and varnishes elevate perceived value.

  • Stronger substrates protect products in transit during peak shipping volumes.

Quality packaging enhances unboxing experiences, making gifts feel more special while protecting brand reputation.

custom beverage rigid box
custom setup box with ribbon

Work With a Packaging Provider

Partnering with an experienced packaging supplier streamlines the process. A provider can:

  • Recommend seasonal design approaches

  • Manage lead times and supply chain coordination

  • Ensure packaging aligns with ecommerce logistics and retail compliance

This expertise saves time and reduces the risk of delays, helping brands stay competitive during the busiest season.

Fulfillment and Packout

Work With Brown Packaging

At Brown Packaging, we help ecommerce brands prepare for the holiday rush with custom holiday packaging tailored to seasonal demand. From structural design to premium finishes, our team ensures your packaging communicates value, enhances customer experience, and arrives on time. Contact Brown Packaging today to get started.


References

  • National Retail Federation (NRF). (2023). Holiday Shopping Trends and Consumer Behavior. Retrieved from https://nrf.com

  • Flexible Packaging Association. (2023). Holiday Packaging Trends in E-commerce. Retrieved from https://www.flexpack.org

  • Robertson, G. L. (2016). Food Packaging: Principles and Practice (3rd ed.). CRC Press.

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