Defining Goals for Effective POP Displays
When planning a Point of Purchase (POP) display, the first and arguably most critical step is to clearly define your objectives. Setting specific, actionable goals early in the process sets the foundation for all subsequent decisions—from design to placement, and even the materials used. This blog explores how to effectively understand and set objectives for POP displays to ensure they meet your business needs and drive desired outcomes.
Importance of Clear Objectives
Understanding the purpose of your POP display is essential. Without clear goals, it’s difficult to measure success or make informed decisions during the design and implementation phases. Clear objectives help align your team, streamline the design process, and ensure that every element of the POP display works towards a common end.
Common Goals for POP Displays
Increasing Brand Awareness
For many businesses, POP displays are a tool to enhance brand visibility and recognition. If this is your goal, focus on designs that strongly feature your brand’s logos, colors, and themes. The display should be placed in high-traffic areas to maximize exposure to new and existing customers.
Promoting a New Product
Launching a new product with a POP display can dramatically affect its initial market performance. For new product promotions, the display should be designed to educate customers about the product features and benefits, encouraging trial and adoption. Interactive elements such as QR codes linking to product demonstrations or reviews can be highly effective.
Boosting Sales of an Existing Product
If the goal is to increase sales for an existing product, your POP display should focus on creating a sense of urgency or highlighting the value of the product. This might include time-limited offers, discounts, or bundling with other products. The messaging should be persuasive and direct, driving customers to make a purchase decision on the spot.
Steps to Define Your Goals
Analyze Your Market and Audience
Start by understanding who your customers are and what drives their purchasing decisions. Market research can provide insights into customer behaviors, preferences, and trends. This information is invaluable in tailoring your POP display to appeal directly to your target audience.
Identify Key Performance Indicators (KPIs)
Once you’ve defined your goals, establish KPIs to measure the effectiveness of your POP display. For brand awareness, metrics might include the number of customer interactions or social media mentions. For sales promotions, track the increase in sales volume or revenue generated from the products featured in the display.
Collaborate with Stakeholders
Engage with various stakeholders, including marketing teams, sales staff, and even customers, to gather insights and feedback. This collaborative approach can help refine your objectives and ensure they are realistic and achievable.
Be S.M.A.R.T
Ensure your goals are Specific, Measurable, Achievable, Relevant, and Time-bound. This S.M.A.R.T framework helps create objectives that are not only clear but also actionable and aligned with your overall business strategy.
Conclusion
Defining clear objectives for your POP displays is more than a preliminary step; it’s a strategic action that influences every aspect of your campaign. By setting well-defined goals, you can design POP displays that not only attract attention but also effectively convey your message and achieve desired outcomes. Whether increasing brand awareness, introducing new products, or boosting sales, the right objectives will guide your efforts towards success in the competitive retail landscape.
If you are interested in POP displays, then partner with Brown Packaging today to get started.
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Displays play a key role in marketing and selling your product in stores. With the goal of grabbing the attention of a customer, it is important to choose the right style. There are many factors to keep in mind when deciding which display is best for your business needs. The two main types are POP and POS displays. Making the decision between both will be based on your product and your overall company goals. With a well-designed display you can showcase your products most impressive features and have a better chance of catching your customer’s attention. It is important to understand the differences between the two in order to choose the best display for your business needs. What is a POP Display? A POP display refers to point of purchase which is the physical location where a consumer decides they would like to buy a product. These displays need to appeal to the customer and convince them to make a purchase. It is important that POP displays are customized with eye catching designs, in order to convince the costumer to purchase the product. These displays are meant to be placed in highly trafficked areas to ensure the maximum number of views. There are three main types of POP displays. The first being temporary which is made with corrugated material. This is the cheaper to produce compared to the longer shelf life displays. Shelf life for this is up to 6 months. Next being semi-permanent, which is made with heavy duty corrugated, metal, wood, acrylic, and glass. The shelf life for this is 6 months to a year. Lastly is permanent which is made with plastic, metal, wood, glass and other durable materials. The shelf life is up to 3 years which makes it the longest lasting POP display. POP Display Styles: Floor Display: Typically located in aisles with shopping access from all sides. Pallet Display: Located on a pallet and can vary in three sizes (Half, Quarter, Full) Power Wing (Sidekick) Display: Versatile and can be placed on endcaps or the sales floor. Dump Bin: Placed on the sales floor and can be accessed from all sides. Pallet Skirt/Wrap: A corrugated covering of a stack of pallets, which is used to hold up and display products. Floor Pallet Power Wing (Sidekick) Dump Bin POP Display Strengths: Increase brand awareness Showcase products and new items Breakaway from competition on shelf Placed in high traffic areas What is a POS Display? A POS display refers to point of sale which is the specific area where the sale takes place. These are the displays that customers interact with near the checkout or register. The purpose of these are to engage the customer in impulse purchasing. This is usually for items you didn’t plan on purchasing, but after seeing the item at check out, you impulsively chose to buy it. Since these are placed at checkouts, it’s almost a guarantee that customers will see your product. Although these displays are small, it is still important to have an eye catching design in order to draw in the customer. Since these displays are smaller, they are best for small items and those that are individually packaged. Common examples of these are; drinks, candy, gum, and other small items located at the register. POS Display Styles: PDQ Trays: Designed to fit in small places and maximize the use of retail place. Counter Top: Displays that are usually on a counter and designed to hold small products and fit them in compact areas with limited space. Power Wing (Sidekick) Display: Versatile and can be placed on endcaps or the sales floor. PDQ Tray Counter Top Display POS Display Strengths: At checkout, all customers will see Targets impulsive buyers Usually smaller and cheaper products Showcase products and new items When to Choose a POP or POS Display: Point of Purchase More costly Bigger displays More products Versatility and mobility to place display throughout the store Variety of display options and best for design Point of Sale Less costly Smaller/individually packaged products Less variety of products Placed at check out Targets impulse purchases Summary: Choosing the Right Display Displays are a great way to stand out among your competitors. These two displays although similar, give two different approaches when it comes to showcasing your product. Choosing the right display for your business needs is important. They can come in many sizes, shapes, and designs with the common purpose of promoting and displaying your products. You must take many factors into consideration when making that decision. If you need help deciding which display would be best for your business needs, then contact Brown Packaging today so one of our packaging specialists can assist you. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Displays Facebook Twitter LinkedIn Pinterest Relevant Posts
In the bustling world of retail, where competition is fierce and every inch of shelf space matters, staying ahead requires innovation. You’ve cultivated an exceptional business, a skilled team, and a compelling product lineup. However, you’ve noticed that certain competitors seem to be outselling you. Naturally, you’re intrigued and want to explore avenues that can give you a competitive edge. This is where Point of Purchase (POP) displays come into play. Demystifying Point of Purchase Displays Picture yourself navigating the aisles of your local supermarket. Amidst the array of neatly organized products on the shelves, your attention is irresistibly drawn to a strategically positioned display that showcases a selection of items. This strategic arrangement is what’s known as a Point of Purchase (POP) display – a dynamic solution that has the potential to transform your products from ordinary to attention-grabbing. Unveiling the Influence of POP Displays The essence of a POP display is simple yet remarkably effective. It’s a custom-made display set apart from its usual shelf location, demanding attention in the store. Unlike typical shelf arrangements, POP displays are often situated at the heart of aisles or at aisle ends, ensuring maximum visibility. This placement empowers your products with heightened prominence and branding opportunities, allowing them to shine amidst the retail landscape. The Artistry of Presentation A standard POP display takes physical form with one to four sides, frequently crafted from corrugated cardboard – as depicted in the accompanying image. Imagine the ingenuity employed for canned beverages, where soda or alcohol cases are stacked in creative patterns to create an enticing shape. Each structure houses a curated selection of products, adorned with a strategic interplay of design elements such as color palettes, typography, pricing details, logos, visuals, and product imagery. This symphony of visuals ensures your products seize attention in the bustling retail environment. Captivating Attention, Driving Sales The allure of POP displays lies in their ability to capture attention and drive sales. Recall your recent visit to a retail giant like Walmart. Those thoughtfully positioned displays that commanded your gaze were POP displays. It’s likely you’ve even succumbed to their appeal and made a purchase based on their captivating presentation. By breaking away from conventional shelf placements, POP displays adeptly capture shopper interest, translating to higher conversions and amplified sales for the featured products. Versatility in Application The realm of POP displays isn’t confined; it spans diverse retail settings. In expansive retail spaces like Walmart, you’ll encounter four-sided POP displays gracing main aisles – known as “action alleys.” These displays, strategically positioned every 10-20 feet, proudly exhibit an array of products encompassing, video games, books, beverages, and packaged foods. Smaller, one or two-sided POP displays mark the end of each aisle, seamlessly connecting to the larger shopping thoroughfares. From Retail Titans to Local Treasures While major retailers prominently showcase these displays, smaller establishments also reap rewards. Gas stations, country stores, auto parts shops, and neighborhood boutiques effectively utilize one or two-sided POP displays to allure customers and heighten product visibility. These displays function as compelling marketing tools, effectively conveying your product’s value proposition and encouraging impulse purchases. Elevate Your Retail Strategy with POP Displays In the relentless world of retail competition, innovation is your formidable ally. Enhance your sales prowess by harnessing the potential of POP displays. Their strategic placement, captivating designs, and enhanced visibility can convert casual browsers into enthusiastic purchasers. Whether you’re an industry titan akin to Walmart or a local gem nestled in a community, integrating POP displays can serve as your enigmatic ingredient for retail triumph. If you are interested in point of purchase displays, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. POP Displays Facebook Twitter LinkedIn Pinterest Relevant Posts
The retail landscape is in a constant state of evolution, shaped by dynamic consumer behaviors and emerging trends. As consumer preferences continue to shift, retailers are tasked with the challenge of staying relevant and engaging. This blog delves into the critical role of adapting point-of-purchase (POP) displays and pack-out processes to meet changing consumer behavior. By embracing this evolution, retailers can create impactful shopping experiences, drive sales, and forge stronger connections with their audience. The Changing Face of Consumer Behavior Consumer behavior is not static; it’s a fluid phenomenon influenced by various factors like technology, socio-economic shifts, and cultural changes. In the digital age, consumers are more informed and discerning than ever before. They demand convenience, personalization, and authentic interactions with brands. Retailers must closely observe these shifts to design strategies that resonate with modern shoppers. Personalization as a Key Driver Gone are the days of generic displays and packaging. The rise of e-commerce and data-driven insights has ushered in the era of personalization. Retailers are leveraging consumer data to craft tailored shopping experiences. Personalized POP displays, backed by analytics, present consumers with products that align with their preferences and browsing history. This customized approach not only captures attention but also drives conversion rates. Elevating In-Store Experiences Physical retail spaces remain essential, albeit with a twist. Consumers now seek memorable in-store experiences that go beyond transactional interactions. Retailers are turning to experiential POP displays that engage the senses, educate, and entertain shoppers. From interactive product demonstrations to immersive storytelling, these displays create lasting impressions and transform shopping into an event. Seamless Online-Offline Integration The lines between online and offline shopping are blurring. Consumers often research products online before making in-store purchases, or vice versa. Retailers that seamlessly integrate their online presence with physical displays create a unified brand experience. QR codes, augmented reality, and digital touchpoints bridge the gap, enabling consumers to access additional product information and reviews on their smartphones while in-store. Pack-out Optimization for Modern Demands Pack-out, the process of organizing and shipping products, is undergoing a transformation to meet the demands of today’s consumers. Fast shipping, sustainability, and minimal waste are now paramount. Retailers are adopting eco-friendly packaging materials, optimizing box sizes for efficiency, and ensuring products arrive intact and in pristine condition. This not only reduces environmental impact but also enhances customer satisfaction. Responsive to Seasonal and Trend Changes Retailers must remain agile to adapt POP displays and pack-out processes to seasonal trends and emerging consumer preferences. With data analytics, retailers can identify patterns and anticipate shifts in demand. This foresight enables timely adjustments to display layouts, product assortments, and packaging, ensuring that consumers find what they need when they need it. Innovation and Technology Integration Innovative technologies are reshaping retail, and POP displays are no exception. Retailers are exploring digital signage, touchscreens, and interactive displays to engage shoppers and provide real-time product information. This integration of technology enhances the shopping journey, fosters brand loyalty, and offers a competitive edge in an ever-evolving market. Real-world Case Studies Across industries, retailers are embracing the evolution of consumer behavior by adapting their POP displays and pack-out strategies. From a beauty brand that used AR-powered displays to allow customers to virtually try on makeup products to a tech retailer that optimized its pack-out process for quick deliveries, real-world case studies highlight the tangible impact of staying attuned to consumer shifts. Embracing Retail Evolution In an era defined by change, the evolution of retail is an ongoing process. Adapting POP displays and pack-out processes to changing consumer behavior is not just a strategy—it’s a necessity. Companies that embrace this evolution are poised to create engaging experiences that resonate with modern shoppers, build brand loyalty, and thrive in an increasingly competitive landscape. By understanding consumer behavior, harnessing data, and infusing creativity, brands can navigate the ever-changing retail world with confidence and success. If you are interested pack-out and fulfilment in retail and pop display applications, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. POP Displays Facebook Twitter LinkedIn Pinterest Relevant Posts