Corrugated POP Display Printing
The purpose of point of purchase (POP) displays is to appeal and acquire customers in making a purchase. Often, this will require displays to be highly customizable in their design. However, no matter how great the graphics, branding and message are on your display, the quality of your print is essential for customers to visually inspect and interact with your display from multiple points in a store.
Effective POP displays require your images, content information, graphics, and colors to stand out. Essentially, you want to sell your product and brand with the high quality images, fonts, information, and other content you add to your display. This may require you to invest time and capital in selecting the right printing method for your POP display.
Corrugated POP Display Printing Methods
Not every printing method for corrugated POP displays is created equally. In fact, each printing method has its own advantages and disadvantages, which can make it quite difficult to select the right one if you are not careful. Essentially, you want to select the right printing method that best aligns with your budget, quantity needs, and lead time.
There are many different types of printing methods available, but not all of them are practical for a corrugated POP display. As a result, here is a list of the most popular and optimal printing methods for corrugated displays:
- Flexographic Printing
- Digital Printing
- Lithographic Printing
Flexographic Printing
Flexographic is the traditional way of printing, which uses a machine to press ink onto packaging material as it rolls through the impression roller. This type of printing requires plates to create how your graphics will be displayed and printed on packaging material.
Many businesses often decide to use flexographic printing for their POP displays because it is budget friendly compared to alternative printing methods. Despite having high startup costs, flexo-printing can be cost efficient for larger and/or repeat orders, as the cost per unit is relatively low.
In addition, flexo-printing is pantone color accurate, which means you will get the exact color match for the colors you provide. Print can be applied to a variety of mediums including material with uneven surfaces. Production is done quickly as machines can mass produce printed material.
However, the downside to choosing flexoprint is that it can be a high start-up cost for tools and plates. Plates and tools make it costly and impractical to produce samples. In addition, it is not recommended to do flexoprint with low quantity POP display orders as the high fixed cost can make this printing method more expensive than alternatives.
Digital Printing
Digital printing is a modern method of printing, which requires a digital file to be sent to a printer where it will be applied directly to the substrate. This method does not require plates.
Digital printing offers many advantages such as high quality prints, fast turnarounds and the capability of printing multiple SKUs with ease. In addition, this printing method can be a financially viable option for low quantity POP display orders because there is a low startup cost. It is recommended that digital printing be used for samples as changes to artwork can be easily modified.
However, digital printing is not recommended for larger quantity orders as the cost per unit is pricier, which will make it more expensive in the long run versus flexoprint. Furthermore, bigger quantities will have a longer turnaround time, as machines are not as fast in production as flexoprint machines. Color accuracy is estimated to be approximately 95%, which means your color match will not be a perfect match from the colors you provide.
Lithographic Printing
Lithographic printing, also known as offset printing, requires ink applied to a plate then to a rubber blanket for processing. The image is then printed onto the material, with the option of adding a finished coating or varnish to improve its appearance and protection.
Lithographic printing provides POP displays with the exact image, post print finishes, high quality graphics and accurate color matching. Images can be printed in small to large format sizes. Ultimately Offset litho is commonly considered the quality standard in package printing.
However, lithographic printing is not for everyone, as it is recommended for larger orders. This is because lithography requires a higher set up cost. Product sampling is not recommended as it can be too costly to produce.
Designs That Can Be Printed On POP Displays
Any type of artwork can be added to a POP display to help communicate your message, tell a story, build brand reputation and more. Here are different ways you can design your POP displays with graphics:
- Logos
- Colors
- Images
- Text (product information, contact information, disclaimers, ingredients, etc.)
- Symbols
- Call to actions
- Patterns
- Mascots
- And other artwork
- Price/Promotion
Packaging designers can create your graphics for your POP display or take the graphics you have and add it to the display. It is important to mention that any graphics you provide to a packaging designer will have to be adjusted to fit correctly onto the display.
How To Select The Right Printing Method For Your POP Display
Flexographic, digital and lithographic printing are ideal for POP displays under specific circumstances. To select the right printing method for your POP display, you would want to consider the following:
Quality: If you are looking for the top of the line printing method, you may want to consider lithographic print. Litho-print provides POP displays with the highest quality of image over the alternatives, with flexo-print being the lowest quality of the three.
Budget and Project Size: Your budget will restrict what printing method will be a viable option. Essentially, if you are looking to limit costs, then flexoprint will be the ideal choice for larger quantities, while digital print will be a cost effective choice for small quantity orders. If your budget is not a concern, then you should consider lithographic.
Lead Time: Digital print offers the quickest turnaround compared to alternative print methods as it does not require plates.
If you would like assistance in selecting the right print method for your POP display based on your needs, then contact Brown Packaging today to get assistance from an expert.
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