Boost Sales with E-Commerce Packaging
Packaging plays a crucial role in safeguarding products from various hazards that can compromise their quality, safety, and integrity. From the manufacturing floor to the store shelves and throughout the supply chain, products face several risks that can damage or spoil them if not properly addressed.
In this blog, we will explore 6 of the biggest hazards to packaging and how to mitigate them effectively.
Incorporate Promotional Inserts
One of the most direct and cost-effective ways to encourage repeat purchases is by including promotional inserts in your packaging. These can be anything from discount coupons to flyers advertising complementary products or upcoming sales. A thoughtfully placed insert that offers a discount on the customer’s next purchase not only drives them back to your site but also makes them more likely to try other products in your catalog.
For example, if a customer purchases skincare products, you could include a flyer promoting your body care line. Cross-selling through inserts introduces customers to items they may not have considered, increasing your average order value over time.
Utilize Product Recommendations
Using packaging inserts to make personalized product recommendations based on a customer’s past purchases is another effective strategy. You can include suggestions for related items or new arrivals that complement what they have already bought. These recommendations make it easier for customers to discover additional products and feel as though the packaging experience was tailored to them.
You can take inspiration from digital giants like Amazon, which have mastered the art of “customers who bought this also bought…” recommendations. By bringing this technique into your e-commerce packaging, you ensure a seamless cross-selling experience.
Highlight Subscription or Loyalty Programs
Your packaging is an ideal platform to promote loyalty programs or subscription services. By using a small card or an insert, you can introduce customers to the benefits of joining your loyalty program, such as earning points for each purchase or getting access to exclusive offers. Similarly, promoting a subscription service for consumable products like coffee, skincare, or supplements can turn occasional buyers into long-term, repeat customers.
Make the enrollment process simple by including a QR code or a link that customers can easily access through their phones.
Offer Limited-Time Promotions
Create urgency by offering time-sensitive promotions that are delivered right inside the packaging. A card stating “15% off your next order, valid for 30 days” encourages customers to make another purchase before the offer expires. By limiting the timeframe, you incentivize them to take immediate action, which can lead to increased repeat sales.
Include Sample Products
Another great way to drive cross-selling is to include free samples of other products that may complement the customer’s purchase. If they buy haircare products, for example, include a sample of your latest skincare item. This allows customers to try something new without committing to a purchase, increasing the likelihood they will come back to buy it later if they like the sample.
Samples serve as a low-risk method for customers to explore new products and can create excitement around future purchases.
Use Packaging as a Brand Ambassador
Don’t underestimate the power of well-branded packaging to reinforce your company’s message and encourage repeat business. Strong, cohesive branding across your packaging helps create a memorable unboxing experience. Adding your brand’s logo, tagline, and website URL makes it easy for customers to know where to go when they want to reorder or browse your latest products.
Make sure your packaging delivers a consistent brand message, turning it into a brand ambassador that works even after the initial purchase is completed.
Conclusion
E-commerce packaging offers significant opportunities to promote cross-selling and repeat purchases. By incorporating thoughtful inserts, offering limited-time promotions, highlighting loyalty programs, and including samples, you can turn each package into a marketing tool that encourages ongoing engagement with your brand. Leveraging packaging in this way not only enhances the customer experience but also drives growth by turning one-time buyers into long-term, loyal customers.
If you’re interested in ecommerce packaging, then partner with Brown Packaging today to get started.
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The holiday season is the most profitable time of year for ecommerce. With increased competition, brands must create a memorable seasonal experience through custom holiday packaging. Strategic holiday packaging not only makes products more appealing but also positions them as ready-to-gift items, helping brands capture greater market share. Plan for the holidays early on Focus on seasonal products and gift bundles Incorporate seasonal designs Use quality materials Work with a packaging provider Plan for the Holidays Early Holiday packaging requires advanced planning to avoid missed deadlines. Suppliers, freight carriers, and logistics networks become congested, leaving little room for late adjustments. Ordering early allows time for: Structural and graphic design revisions Material sourcing and print lead times Coordination with freight providers to secure on-time delivery Focus on Seasonal Products and Gift Bundles Consumers look for seasonal SKUs and bundled offerings during the holidays. Seasonal SKUs drive urgency through limited availability and holiday themes. Gift Bundles provide convenience by combining products into a single package, saving buyers time and effort. Tracking purchase history helps allocate resources toward SKUs most likely to perform during peak shopping windows. Incorporate Seasonal Designs Holiday packaging is not just functional — it’s part of the customer experience. Seasonal graphics can create excitement, improve brand recall, and encourage social sharing. Ideas for seasonal design include: Bright and festive colors Nostalgic or traditional holiday patterns Sustainable materials and eco-conscious messaging Custom add-ons like stickers, ribbons, tags, or tissue paper Use Quality Materials During the holidays, packaging must balance presentation and protection. Premium materials (rigid boxes, corrugated mailers, luxury bags) enhance gift appeal. Finishing techniques such as embossing, foiling, and varnishes elevate perceived value. Stronger substrates protect products in transit during peak shipping volumes. Quality packaging enhances unboxing experiences, making gifts feel more special while protecting brand reputation. Work With a Packaging Provider Partnering with an experienced packaging supplier streamlines the process. A provider can: Recommend seasonal design approaches Manage lead times and supply chain coordination Ensure packaging aligns with ecommerce logistics and retail compliance This expertise saves time and reduces the risk of delays, helping brands stay competitive during the busiest season. Work With Brown Packaging At Brown Packaging, we help ecommerce brands prepare for the holiday rush with custom holiday packaging tailored to seasonal demand. From structural design to premium finishes, our team ensures your packaging communicates value, enhances customer experience, and arrives on time. Contact Brown Packaging today to get started. References National Retail Federation (NRF). (2023). Holiday Shopping Trends and Consumer Behavior. Retrieved from https://nrf.com Flexible Packaging Association. (2023). Holiday Packaging Trends in E-commerce. Retrieved from https://www.flexpack.org Robertson, G. L. (2016). Food Packaging: Principles and Practice (3rd ed.). CRC Press. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Folding Carton Display Packaging Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Ecommerce Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
During the holiday season, packaging does more than protect—it directly influences how recipients perceive the gift inside. For e-commerce buyers, the right packaging design can elevate brand image, create excitement, and strengthen customer loyalty. Poor packaging, on the other hand, can make even premium products feel underwhelming. Why Gift Perception Matters First impressions: Packaging is the first part of the gift experience. Emotional impact: Seasonal designs create excitement and anticipation. Brand alignment: Premium packaging reinforces product value. Customer loyalty: Memorable unboxing increases the likelihood of repeat purchases. Packaging Elements That Influence Perception Graphics and print quality: Holiday colors, patterns, and clean branding. Structural design: Rigid boxes or inserts that feel premium. Materials: Recyclable, high-quality substrates show responsibility and care. Ease of opening: Tear strips and smart closures enhance the experience. Balancing Aesthetics with Functionality While holiday packaging should look festive, it must still meet shipping and supply chain demands. Buyers should: Choose substrates that withstand compression and transit stress. Ensure graphics align with folds, creases, and die-cuts. Test packaging for protection before large holiday runs. Balance eco-friendly materials with print performance. Examples of Holiday Gift Packaging Premium electronics: Rigid folding cartons with seasonal sleeve designs. Food and beverage gifts: Corrugated boxes with custom inserts. Subscription kits: Festive branding with recyclable substrates. Holiday Packaging Solutions with Brown Packaging Brown Packaging designs holiday packaging that enhances gift perception while protecting products in transit. From custom graphics to structural reinforcements, our solutions ensure your packaging reflects the value of what’s inside. Contact us to elevate your holiday packaging program. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Sustainable Packaging Coalition. (2022). Design for Recyclability Guidelines. Retrieved from https://sustainablepackaging.orgShop! Association. (2021). Best Practices for In-Store Marketing and POP Displays. Retrieved from https://www.shopassociation.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Ecommerce Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Efficient and effective packaging is a cornerstone of successful ecommerce operations. It’s not just about protecting your products; it’s also about minimizing costs, reducing environmental impact, and providing an excellent customer experience. In this blog post, we’ll look into key strategies to optimize your ecommerce packaging for shipping, ensuring your products arrive safely and your business thrives. Right-Sizing is Key Select packaging that fits your products snugly, without excess space. This minimizes the need for fillers and reduces the risk of items moving around during transit. Use packaging solutions that come in various sizes to match your diverse product range. Quality is Non-Negotiable Invest in high-quality packaging materials that provide adequate protection. Fragile items require extra padding, while sturdy items might need less cushioning. Bubble wrap, air pillows, and foam and corrugated inserts can be tailored to different product needs. Consider Dimensional Weight Pricing Shipping carriers often charge based on the dimensional weight (size) of a package rather than just its actual weight. Opt for packaging that keeps your dimensional weight as low as possible without compromising product safety. Choose Environmentally Friendly Options Sustainability is crucial. Opt for recyclable, biodegradable, or reusable packaging materials. Not only does this appeal to environmentally conscious consumers, but it also reduces waste and shipping costs in the long run. Automate Packaging Processes Automated packaging systems can accurately measure, cut, and assemble packaging materials to fit each order. This reduces human error and speeds up the packing process, leading to more consistent results. Standardize Packaging Across Products Standardizing your packaging as much as possible simplifies the packing process. When your team knows exactly how to pack each type of product, it minimizes confusion and ensures uniform quality. Avoid Overly Complex Designs While branding is important, overly complex packaging designs can lead to errors in packing and increase production costs. Find a balance between branding and practicality. Implement Barcoding and Labeling Ensure every package has a clear and scannable barcode label. This not only aids in tracking but also reduces the chances of misdelivery. Test, Test, Test Regularly test your packaging’s durability by simulating shipping conditions. This helps you identify weaknesses and make necessary improvements. Leverage Technology for Data Insights Use data analytics to identify patterns in product damage during shipping. This can help you refine your packaging strategy and make data-driven decisions. Provide Unboxing Instructions Include instructions for opening the package safely. This can prevent accidental damage caused by customers struggling to open the package. Collaborate with Shipping Partners Engage with your shipping partners to understand their packaging guidelines and requirements. Following these guidelines can lead to smoother operations and potentially reduced shipping costs. Opt for Flat-Folding Options Whenever possible, choose packaging solutions that can be flat-folded. This saves storage space, reduces shipping costs, and allows for easier packing. Customer Feedback Loop Encourage customers to provide feedback on the packaging. Their insights can reveal pain points and guide improvements. Continuous Improvement Mindset Ecommerce packaging is not a static endeavor. Regularly assess and improve your packaging strategy based on customer feedback, industry trends, and technological advancements. By optimizing your ecommerce packaging for shipping, you’re not only ensuring the safe delivery of your products but also enhancing your brand’s reputation and operational efficiency. Keep the customer experience at the forefront of your efforts, and let your packaging become a testament to your commitment to quality and care. If you are interested in ecommerce packaging and want to optimize your packaging for shipping success, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Ecommerce Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts