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Top 8 Benefits of Pouches

custom printed stand up pouches

Effective packaging can play a critical role in the success of any business. The right type of packaging can make all the difference when it comes to product protection, ease of transport, and customer satisfaction. In recent years, there has been a growing trend towards the use of pouches as a more convenient and eco-friendly option.

Here are some of the main advantages of using these innovative pouches.

  1. Lightweight and Easy to Store
  2. Durable and Protective
  3. Preserve Product Freshness
  4. Flexibility and Customization
  5. Building Brand Recognition
  6. Customization Options
  7. Cost-Effective Packaging
  8. Brand Recognition
  9. Versatile Packaging Option

Lightweight and Easy to Store

Compared to traditional packaging materials like glass or metal, pouches are incredibly lightweight. This makes them ideal for businesses that need to transport and store products over long distances or in large quantities. Furthermore, because they require less material to produce, pouches are also a more cost-effective solution that reduces environmental impact.

Durable and Protective

The high-quality materials used to make pouches ensure that they are puncture-resistant and can withstand wear and tear during shipping or handling. For this reason, they are an ideal option for products that need extra protection, such as food, pharmaceuticals, and electronics. The water-resistant properties of these pouches also help prevent moisture damage to products.

Preserve Product Freshness

Pouches are known for their ability to keep products fresh for longer periods. Their airtight seal design helps prevent oxygen and moisture from entering the package, which is particularly important for products that are sensitive to air and moisture, such as food and pharmaceuticals. By preserving products, companies can reduce waste and increase customer satisfaction.

Custom Translucent Pouches

Flexibility and Customization

Poches come in various sizes, shapes, and designs, making them an ideal packaging option for companies that require different quantities and sizes. This flexibility allows businesses to tailor their packaging to specific product needs, ensuring that packaging is optimized and efficient. Customization options such as adding a resealable zipper or a spout can make them even more functional and convenient for customers.

Building Brand Recognition

Customizing pouches with a company’s logo or design can increase brand visibility and make products more recognizable to customers. This can help businesses build brand recognition and stand out in a crowded market.

custom printed lay flat pouch multiple skus

Customization Options

Customization is one of the major benefits of using pouches for packaging, which can help a product stand out on store shelves and create a unique experience for customers.

For instance, a company that sells coffee could use a it with a valve to keep the coffee fresh while allowing customers to smell the aroma. Similarly, a company that sells nuts could use it with a clear window to showcase the product’s natural appeal.

Cost-Effective Packaging

Pouches are also cost-effective. They require less material to produce than other types of packaging, which can reduce costs. Additionally, they are lightweight, which reduces shipping costs. Customizing the pouches means that companies can create packaging that fits their specific needs, reducing the likelihood of waste or excess packaging.

Versatile Packaging Option

Pouches are a versatile packaging option that can be used for various products. They are commonly used to package food products like snacks, pet food, and coffee, as well as non-food products like laundry detergent and personal care products. Their flexibility in size and shape makes them ideal for packaging different quantities and sizes.

This type of packaging is often as a secondary packaging option. For example, a company that sells frozen food products could use it as an outer layer to protect the product during shipping and a smaller pouch inside for individual servings.

If you are interested in custom pouches, then partner with Brown Packaging today to get started.

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Stand Up Pouches vs. Lay Flat Pouches
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Stand Up Pouches vs. Lay Flat Pouches

Packaging is an essential element of product marketing. It not only protects the product but also plays a significant role in brand identity and consumer perception. One of the key decisions a brand must make when it comes to packaging is whether to choose stand-up pouches or flat pouches. Each option has its own set of advantages and disadvantages, making this decision crucial for the success of the product. In this blog, we will explore the factors brands should consider when deciding between standing up or laying flat for their product packaging. Stand-Up Pouches: The Pros and Cons Stand-up pouches have gained popularity in recent years for their eye-catching design and functionality. They are characterized by their ability to stand upright on store shelves. Here are some advantages and disadvantages of using stand-up pouches: Advantages of Stand-Up Pouches: Visibility and Branding: Stand-up pouches have a strong visual presence on store shelves, making it easier for consumers to spot your product. Their design allows for larger surface areas that can be customized with eye-catching graphics and branding. Space Efficiency: These pouches are space-efficient and can be stacked, maximizing shelf space utilization. This is particularly important in crowded retail environments. Reusability: Stand-up pouches often come with resealable features like zippers or spouts, which can enhance product freshness and convenience for the consumer. Eco-Friendly Options: Brands can choose eco-friendly materials for stand-up pouches, contributing to their sustainability initiatives. Disadvantages of Stand-Up Pouches: Cost: Manufacturing stand-up pouches can be more expensive compared to flat pouches due to the complexity of their design. Stability: While they stand up well on store shelves, stand-up pouches can be less stable during transportation and may require additional packaging to prevent damage. Flat Pouches: The Pros and Cons Flat pouches, also known as pillow pouches, are the traditional choice for packaging various products. They lie flat on shelves and have their own set of advantages and disadvantages: Advantages of Flat Pouches: Cost-Efficiency: Flat pouches are generally more cost-effective to produce compared to stand-up pouches, making them an attractive option for budget-conscious brands. Efficient Storage: They are stackable and take up less space, which can be especially beneficial for storage and transportation. Versatility: Flat pouches can be used for a wide range of products, from snacks to personal care items. Disadvantages of Flat Pouches: Visibility: Flat pouches may not be as eye-catching on store shelves as stand-up pouches. This can potentially lead to lower visibility and lower sales. Limited Branding Space: The smaller surface area of flat pouches limits the space available for branding and product information. Shelf Life: Some products may require airtight or resealable features that are more commonly found in stand-up pouches. Choosing the Right Option Ultimately, the decision between stand-up pouches and flat pouches should be based on the specific needs of your product and your target audience. Here are some key considerations: Product Type: Consider the nature of your product. Stand-up pouches are great for liquid products, snacks, and pet food, while flat pouches work well for items like coffee, chips, and grains. Branding and Visibility: If your brand relies heavily on eye-catching design and branding, stand-up pouches may be the better choice. However, if your product can stand out through other means or if cost is a significant concern, flat pouches might be more suitable. Budget: Evaluate your budget constraints and production costs. While stand-up pouches offer great visual appeal, they can be more expensive to produce. Environmental Considerations: If sustainability is a priority for your brand, explore eco-friendly options for both stand-up and flat pouches. Conclusion: A Future-focused Packaging Solution In conclusion, the food industry’s adoption of flexible packaging is far from arbitrary. It provides a multitude of advantages, including enhanced food safety and shelf life, sustainability, cost-effectiveness, consumer convenience, and innovative branding opportunities. As the food industry continues to evolve and consumer demands shift, flexible packaging will likely become an even more prominent feature of our grocery aisles and kitchen cupboards. It’s not just a trend—it’s a future-focused solution for a more sustainable and efficient food industry. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Subscribe To Our Newsletter Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability By submitting your information, you agree to our terms and conditions and privacy policy. Custom Pouches Facebook Twitter LinkedIn Pinterest Relevant Posts

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The Complete Guide to Choosing Custom Die-Cut Foam for Packaging
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The Complete Guide to Choosing Custom Die-Cut Foam for Packaging

Packaging is a crucial aspect of any business that deals with physical products. Custom die-cut foam is a popular packaging material that offers excellent cushioning and protection to the product during transportation and storage. However, before buying custom die-cut foam for packaging, packaging buyers (businesses) should consider several factors to ensure that they choose the right foam for their product. Foam Types Packaging buyers should know that there are different types of foam available in the market, including polyethylene (PE) foam, cross-linked polyethylene (XLPE) foam, polyurethane (PU) foam, and polystyrene (PS) foam. Each type of foam has its own set of characteristics, such as density, thickness, color, and durability. The weight and fragility of the product should be considered when selecting the right type of foam. Customization Custom die-cut foam offers endless possibilities in terms of customization. The packaging buyer can choose from a wide range of foam colors, thicknesses, and densities to create a unique packaging solution for their product. The foam can also be cut into various shapes and sizes to fit the product snugly. Partner with a foam manufacturer to design a custom foam insert that meets their specific packaging requirements. Protection The primary purpose of custom die-cut foam is to provide protection to the product during transportation and storage. The foam should be able to absorb shock and vibration, preventing any damage to the product. You should ensure that the foam is of high quality and has the right density to provide adequate cushioning to the product. The foam should also be able to withstand temperature changes, humidity, and moisture, especially if the product is being shipped long distances. Foam Density and Thickness The foam’s density and thickness are essential factors that affect the cushioning and protection offered by the foam. Low-density foam is suitable for lightweight products, while high-density foam is suitable for heavy and fragile products. Thicker foam is generally better for heavy and fragile products, while thinner foam is suitable for lightweight products. The packaging buyer should work with the foam manufacturer to determine the right foam density and thickness for their product. Foam Color Custom die-cut foam is available in a wide range of colors, which helps brands utilize their colors. The foam color can also be used to enhance the product’s presentation and increase brand recognition. However, you should keep in mind that certain foam colors may be more expensive than others. Foam Manufacturing Process The foam manufacturing process is an important aspect that packaging buyers should consider when choosing a foam supplier. The foam manufacturing process can affect the foam’s quality, consistency, and lead times. Look for a foam manufacturer that uses the latest manufacturing technology and equipment for accuracies and tolerances. It has a proven track record of delivering high-quality foam products. The foam manufacturer should also have a reliable and efficient supply chain to ensure on-time delivery of the foam. Cost Custom die-cut foam is generally more expensive than other types of packaging materials. The packaging buyer should factor in the cost of the foam when budgeting for their packaging needs. However, the cost of the foam can be offset by the benefits it offers in terms of product protection, branding, and customer satisfaction. It is important to consider the value of the foam in relation to the product’s value and the customer’s perceived value. Sustainability Sustainability is an increasingly important aspect of packaging, and packaging buyers should consider the environmental impact of the foam they choose. Foam is not biodegradable and can take hundreds of years to decompose. The packaging buyer should look for foam manufacturers that use recycled materials or have a closed-loop recycling system in place. The packaging buyer can also consider using other eco-friendly packaging materials, such as paper or biodegradable plastics, instead of foam. If you are interested in custom foam packaging solutions, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Foam Facebook Twitter LinkedIn Pinterest Relevant Posts

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3 Things You Should Consider When Selecting the Right Pouch Style:
Flexible Packaging
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3 Things You Should Consider When Selecting the Right Pouch Style

A pouch is a flexible packaging product which is made up of layers of plastic film, metalized, barrier film and other materials. Typically they are used to package small, lightweight products. Pouches are ideal solutions for a variety of markets with solid, liquid and powder products. They are highly customizable, environmentally friendly, cost efficient, consumer friendly, and can extend the shelf life of products. Choosing the right pouches for your packaging needs can be complicated due to the many options available and the various feature combinations you can create for your final packaging solution. There is 3 main things you need to consider when making this decision; style, material, and feature functionality. It is important to learn about all options in order to choose the right one for your packaging needs. Styles Stand up: Stand up pouches are designed to stand up from the bottom for display, storage and usage. They are made up of one to three layers of high quality materials that keep the product fresh and secure. The first layer is designed to seal, second is to protect and third is for customization. There are three main styles of a stand up pouch, those being; K-Style Bottom Gusset, W-Fold Bottom Gusset and Doyen Style Gusset. A gusset bag is a bag that has been designed with extra space and support structure typically on the side or bottom of the bag. These bags are ideal for packaging applications that require more filling volume or weight capacity. These pouches come in many materials, features, and finishes which makes them ideal for a wide variety of products. They are resealable which makes them ideal for perishables because it will keep them fresh longer, overall extending shelf life. Ideal for: Food and Beverages Pet food and Treats Cosmetics Home supplies and Gardening Electronics Outdoor supplies Lay Flat: A lay flat pouch is designed to lay flat for display, storage and usage. These pouches are usually smaller and for single use. They are sized to fit tightly around the product in order to reduce packaging waste. Similar to stand up pouches, they also have one to three layers dependent on product needs. Lay flat pouches are typically sealed on all sides, whereas stand up pouches are only sealed on three sides. It is commonly best used for samples and to fit inside a box or tray. Ideal for: Sachet: Sample packaging Static Shielding Bags: Electronics Roll Stock Roll stock also known as a film for horizontal or vertical wrapper, is printed laminated film on a roll, which is used to form, fill, and seal a product. Roll stock seals around a product using a Form Fill Sealing Machine (FFS Machine). This packaging is for single use items. It is mainly used to package candy bars, snacks, chips and other consumer goods. Ideal for: Single serve snacks Single serve samples Material In addition to regular pouch materials, there are a few different material types for special applications. The main ones being; Vacuum Bags, Mil-Spec and Static Control. Vacuum bags are used for food products in which the air needs to be sucked out in order to keep the product fresh. This is commonly used for meat products. Mil-Spec is meant for military grade products, they must meet a certain standard in order to be considered mil-spec. If you are needing mil-spec packaging that is something we offer. Static control bags are designed to keep technology products safe. If you are packaging any electronics, this is the type of material you will need to use. If you aren’t needing any of these special materials, then you would just use the standard one to three layer materials dependent on your product needs. There are three main film laminations used for these pouches. High Barrier: Create long shelf-life, comes in foil and clear. Blocks gases, moisture and chemicals. Bi-Oriented Polypropylene: Superior strength and durability Metalized: Best for customizing your packaging. Features/Functionality Features for Stand up: Multi-Sku Gusseted/Block or Flat Bottom Puncture & Tear Resistant Clouded & Transparent windows Hanger Holes Spout Pouches Cold Chain Solutions Fully customizable for design, size and finish Features for Lay Flat: Samples Multi-Sku Clouded & Transparent Windows High Vapor Barriers Puncture & Tear Resistant Hanger Holes Fully customizable for design, size and finish Features for Roll stock: Samples Multi-Sku Width and Impression Length Adjustment Clouded & Transparent Semi or Full Automation Fully customizable for design, size and finish If you are interested in custom pouches or roll stock for your products, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Pouches Facebook Twitter LinkedIn Pinterest Relevant Posts

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