10 Questions You Should Ask Your Packaging Designer
The packaging of your product is the first impression your customers will have of your brand. It needs to grab their attention, communicate your product’s unique features and benefits, and leave a lasting impression that will lead to repeat purchases. That’s why it’s crucial to work with a skilled packaging designer who can create packaging that both reflects your brand and appeals to your target audience.
10 Questions To Ask Your Packaging Designer
In this article, we’ll discuss ten questions you should ask your packaging designer to ensure that you get the best results possible.
- Can you tell me about your experience in packaging design?
- Can you walk me through your design process?
- Can you show me examples of your past packaging design work?
- What is your approach to creating packaging that stands out on the shelf?
- How do you ensure that the packaging design reflects our brand?
- Can you explain your approach to typography and color?
- How do you take regulatory requirements into account when designing packaging?
- What is your process for creating mockups or prototypes?
- How do you handle revisions or changes to the design?
- What is your timeline for completing the packaging design?
Can you tell me about your experience in packaging design?
One of the first things you should ask your designer is about their experience and expertise in packaging design. Ask about the types of packaging they have worked on in the past, such as boxes, bottles, pouches, or tubes. You’ll want to know how long they’ve been in the industry and what types of brands they have worked with. You should also ask if they have any formal design education or certifications.
Can you walk me through your design process?
Understanding the design process will give you an idea of what to expect and how the project will unfold. Ask your designer about their approach to research, ideation, sketching, and prototyping. You’ll also want to know how many initial concepts they will provide you with and how many revisions they will allow before the final design is approved.
Can you show me examples of your past packaging design work?
Reviewing your designer’s portfolio will give you an idea of their design style and the quality of their work. Ask for examples of packaging designs they have created for products in your industry or that are similar to your product. Look for designs that are visually appealing, functional, and consistent with the brand’s identity.
What is your approach to creating packaging that stands out on the shelf?
Standing out on the shelf is critical in today’s competitive market. Ask your designer how they plan to make your product packaging visually appealing and distinct. Ask about their approach to typography, color, graphics, and imagery. A good designer should be able to explain how they plan to create a design that is eye-catching, communicates the product’s unique features and benefits, and aligns with the brand’s personality.
How do you ensure that the packaging design reflects our brand?
Your packaging should be consistent with your brand identity. Ask your designer about their process for researching your brand’s values, mission, and personality. They should also have a process in place for ensuring that your packaging aligns with your brand’s values, color palette, typography, and messaging.
Can you explain your approach to typography and color?
Typography and color are critical elements of packaging design. Ask your designer how they plan to use typography and color to create a design that is visually appealing and communicates the product’s unique features and benefits. They should be able to explain their approach to font selection, font pairing, font size, and color selection. You’ll also want to know if they plan to use any special printing techniques, such as metallic ink or embossing.
How do you take regulatory requirements into account when designing packaging?
Depending on your product, there may be regulatory requirements that must be met. For example, food packaging must meet specific requirements for nutrition labeling, allergen warnings, and ingredient lists. Your designer should be aware of these requirements and ensure that the packaging meets them. Ask them about their knowledge of these regulations and how they plan to incorporate them into the design.
What is your process for creating mockups or prototypes?
Seeing a mockup or prototype of your packaging will give you a better idea of how the finished product will look and feel. Ask your designer about their process for creating mockups or prototypes. Will they create a physical mockup or a digital one? How many iterations are included in the design process? What is the timeline for creating and reviewing these prototypes? These questions will help you understand how your designer plans to bring your packaging design to life and ensure that you’re happy with the final product.
How do you handle revisions or changes to the design?
It’s common for revisions or changes to be necessary during the design process. Ask your designer about their process for handling these changes in a timely and efficient manner. Will they provide a certain number of revisions before charging extra fees? How quickly will they respond to your requests for changes? What is the process for finalizing the design and approving it for production? Knowing this information upfront will help you manage your expectations and ensure that the project stays on track.
What is your timeline for completing the packaging design?
Finally, you’ll want to know when you can expect the final packaging design. Ask your designer for a timeline for completing the project, including milestones and deliverables. You’ll want to know how long each stage of the design process will take and what you can expect in terms of communication and updates. Make sure to discuss any deadlines or launch dates you have in mind so that your designer can plan accordingly.
Summary: 10 Questions You Should Ask Your Packaging Designer
Working with a packaging designer is a critical part of launching a successful product. By asking these ten questions, you’ll be able to find a designer who can create packaging that sets your product apart and appeals to your target audience. Remember to ask about their experience, design process, past work, standout packaging, brand reflection, typography and color, regulatory compliance, mockups and prototypes, revisions, and timeline. With the right designer and a clear understanding of your goals and requirements, you can create packaging that not only looks great but also helps your product succeed in the market.
Summary: Sustainable Packaging Trends of 2023
Many companies are looking to adjust to society’s norms and laws of being more sustainable. As a result, there are many different growing trends in the packaging industry on how businesses are looking to package their products in order to become more sustainable.
Often, they are looking to optimize their packaging by making lightweight, reusable and refillable, in addition to utilizing more clean and recyclable materials such as bioplastics, paper, small products and wash off labels. Some companies have even made the effort of educating consumers with carbon labeling.
All of these approaches should be considered by your company when looking to package your products, as it can help you become more sustainable to the environment and accepted by consumers and governments.
If you are interested in sustainable packaging solutions, then partner with Brown Packaging today.
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