11 Ways to Maximize the Presentation of Your RETT Boxes
In the world of packaging, the visual appeal of your product plays a significant role in catching the customer’s eye and leaving a lasting impression. Roll End Tuck Top (RETT) boxes, known for their durability and versatility, provide an excellent canvas to enhance the presentation of your products.
In this detailed blog, we will explore 12 effective strategies and tips on how to maximize the presentation of your RETT boxes to create a memorable unboxing experience for your customers.
Creative Branding
Utilize the ample space on RETT boxes for creative branding. Include your company logo, eye-catching graphics, and product information. A well-designed box instantly communicates your brand identity and sets the tone for the unboxing experience.
Custom Printing
Invest in high-quality custom printing to ensure that your RETT boxes are visually striking. Vibrant colors and sharp imagery can make your packaging stand out and pique the customer’s interest.
Consistency Across Products
Maintain consistency in your packaging design across different products or product lines. A cohesive look reinforces your brand and makes your products easily recognizable.
Window Inserts
Consider adding window inserts to your RETT boxes. These transparent openings allow customers to preview the product inside, adding intrigue and enticing them to open the box.
Embossing and Debossing
Embossing and debossing techniques can add texture and depth to your packaging. Raised or recessed patterns or designs create a tactile experience that elevates the perceived value of your products.
Custom Die-Cut Shapes
Opt for custom die-cut shapes for your RETT boxes to make them unique and attention-grabbing. Unconventional shapes can make your packaging more memorable.
Matte or Glossy Finish
Choose between matte and glossy finishes to complement your brand’s aesthetics. Matte finishes exude sophistication, while glossy finishes provide a polished and vibrant look.
Branding Inside the Box
Don’t neglect the interior of your RETT boxes. Adding branding elements, messages, or design accents inside the box enhances the overall unboxing experience and surprises customers.
Personalized Touch
Consider adding a personalized touch, such as a handwritten thank-you note or a small promotional item, to show appreciation to your customers and leave a positive impression.
Seasonal or Limited-Edition Packaging
For special occasions or limited-edition products, create seasonal or unique packaging designs. These limited runs can generate excitement and encourage purchases.
Professional Photography
When showcasing your products online or in marketing materials, use professional photography to highlight the packaging’s visual appeal and its role in enhancing the product presentation.
Conclusion
Maximizing the presentation of your RETT boxes involves careful consideration of design, materials, and branding. These packaging strategies can significantly impact the customer’s perception of your products and brand. By investing in creative design, custom printing, and unique features, you can create a memorable unboxing experience that leaves a lasting impression on your customers, ultimately contributing to increased brand loyalty and customer satisfaction.
If you are interested in roll end tuck top boxes, then partner with Brown Packaging today to get started.
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The Edge Crush Test (ECT) is a critical performance metric for corrugated boxes, directly correlating to stacking strength and load-bearing capacity. In the high-stress world of e-commerce shipping, where packages face frequent handling, multi-stop routes, and varying climates, optimizing ECT values without over-engineering is essential for cost efficiency and product protection. Why ECT Matters in E-Commerce Stacking Strength: Determines how well boxes can withstand vertical loads in warehouse racking or trailer stacking. Material Efficiency: Allows engineers to achieve performance targets with lighter weight liners or mediums, reducing costs. Regulatory Alignment: Certain carriers and industry sectors specify minimum ECT ratings for compliance. Balancing ECT and Basis Weight ECT vs. Mullen Burst: ECT measures column strength; Mullen measures resistance to puncture/tearing. E-commerce often favors ECT for stacked pallet loads. Lightweighting Strategies: Use high-performance recycled fiber blends to maintain stiffness. Incorporate higher-grade outer liners for localized reinforcement. Design Variables That Influence ECT Flute Profile: B- and C-flutes offer different stiffness profiles. B-flute generally yields higher ECT for the same board weight. Adhesive Quality: Uniform glue lines prevent micro-buckling under compression. Moisture Resistance: High humidity can reduce ECT by up to 50%; moisture-resistant coatings help maintain performance. Testing and Standards ASTM D642: Measures box compression strength. TAPPI T839: Determines edgewise compressive strength of corrugated fiberboard using the clamp method. ISTA Series: Full-scale distribution simulation, including drop, vibration, and compression under varying conditions. Optimization in Practice Case Example: Switching from 44 ECT double-wall to 32 ECT single-wall with enhanced flute medium reduced material cost by 14% without increasing damage claims in a 90-day trial. Prototyping: Lab ECT data should be validated through route-specific field testing before large-scale rollout. ReferencesASTM International. (2015). ASTM D642-15: Standard test method for determining compressive resistance of shipping containers. ASTM International. https://www.astm.org/d0642-15.htmlTechnical Association of the Pulp and Paper Industry. (2018). TAPPI T839 om-18: Edgewise compressive strength of corrugated fiberboard using the clamp method. TAPPI. https://www.tappi.org/content/store/shared/T839.htmlInternational Safe Transit Association. (2018). ISTA 6-Series transit tests. ISTA. https://ista.org/ (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Corrugated Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts
RETT boxes are a popular type of corrugated mailer used by the retail and ecommerce industry to ship and display products. These boxes are designed to open and close by tucking the top piece inside of the box, kind of like opening a treasure chest. Many businesses decide to package their products in RETT boxes because of its excellent unboxing experience, structural strength, branding and product protection. You will learn that roll end tuck top boxes are used in a variety of applications and can bring plenty of benefits and added value to your product. Roll End Tuck Top Applications Many retail and ecommerce businesses that sell medical, electronic, industrial, cosmetic and consumer good products tend to use RETT boxes. Even though these boxes are typically used for shipping, they can be used inside a store. To help you get a better understanding of RETT boxes here are a list of everyday applications: Subscription Boxes Sales Kits Containers Product Box Shipping Box Pastry Boxes Shelf Storage Containers These boxes are generally used to package small and medium sized products by themselves or together with other products/pieces. Depending on your product may warrant you to seek custom options such as the boxes’ shape and size. Inserts and trays can be used to hold objects in place to improve product protection and accessibility of the product for end users. Inserts available for RETT boxes include chipboard, corrugated, thermoform and foam materials. Roll End Tuck Top Customization and Options RETT boxes are highly customizable and versatile, which is why they are used to package many different products. For example, graphics and finishes can be added to your packaging to help enhance your branding, message, product information, images, and other content. In addition, there are many different print options for corrugated boxes such as flexo, litho and digital print that can be applied to both the inside and/or outside. Graphics and finishes can be added. RETT boxes can be customized with features such as: Dust Flaps: blocks dust from entering. Lift Tab: A tab cut on the edge of the box, which helps users access the boxes content. Catalog Lock: an insert tab that holds the box close. Tear Strip: prevents product tampering and helps users open the box. Adhesive Strip: double sided tape that is commonly used to seal the box. Thumb Notch: enables easier access and opening of the box. Other ways to customize your RETT box can be based on the strength required to support and protect your product effectively. Sustainable options are available depending on your package supplier, if you are interested in sustainable options, then contact Brown Packaging. Roll End Tuck Top Benefits There are many advantages to package your product in a roll end tuck top mailer such as: Made with strong and durable materials Easy for fulfilment (kitting) Easy for consumers to open Versatile in applications Flexibility in printing and customization options Material and cost efficient compared to alternative mailers such as roll end tuck top with dust flap (RETTDF) and roll end cherry lock (RECL), also known as roll end front tuck (REFT) Re-closable Two-sided print or single sided print available Sustainable – recyclable and reusable Roll End Tuck Top Variations & Alternatives RETT boxes may not always be the best option for you despite all these benefits. However, there are variations of RETT that you might be interested in if you are looking for additional packaging security. For example, you might want to consider RECL, RETTDF, roll end cherry locks and dust flaps (RECLDF) also known as REFT with dust flaps for extra security. RECLDF RETTDF Cheaper alternatives that may work with your application include pouches, folding cartons and poly mailers. For large products: you may want to consider regular slotted containers (RSC) or full overlap (FOL). If you want a more luxury approach, then we recommend rigid boxes. Gusseted Pouch Rigid Box Where Can You Purchase RETT Boxes? Not all packaging suppliers can provide you with custom RETT boxes. You may want to consider whether you want a custom or stock roll end tuck top box, as availability will vary from supplier to supplier. In addition, stock RETT boxes are not available in any size, as they are limited to the most common sizes. If you are interested in either custom or stock mailer boxes, then contact Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Folding Carton Display Packaging Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Corrugated Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts
The Regular Slotted Container (RSC) is the most widely used corrugated box style in the world. Its simplicity, manufacturing efficiency, and versatility make it the default choice across industries ranging from industrial parts to e-commerce fulfillment. Understanding what makes RSC boxes so effective helps buyers decide when standardization is the best approach — and when alternatives may be worth considering. What Defines an RSC Box An RSC is manufactured from a single sheet of corrugated board with flaps of equal length that meet at the center when folded. The design minimizes board waste, requires only a single die-cut or slotting process, and can be assembled with tape, glue, or staples. Its dimensions can be adjusted easily to accommodate nearly any product size. Why RSC Remains the Standard Manufacturing Efficiency RSCs use minimal board compared to other box styles. They can be produced on high-speed corrugators and folder-gluers without complex tooling. Standardized sizes reduce lead times and lower setup costs. Structural Strength The design maximizes stacking strength with flaps that reinforce the edges of the container. Compatible with a wide range of flute profiles and board grades, from single-wall E-flute to triple-wall heavy-duty. Versatility Works for products ranging from lightweight consumer goods to heavy industrial components. Compatible with automation in packing, sealing, and palletization systems. Easily branded with flexographic or digital print for retail and e-commerce applications. Cost Effectiveness Board utilization is highly efficient, reducing waste. Standardized production reduces cost per unit at scale. Assembly and sealing are simple, requiring minimal labor and materials. Limitations of the RSC While RSC is unmatched for general-purpose shipping, it’s not always the best option: Requires tape, glue, or staples, which adds materials and labor. Lacks the premium presentation of die-cut mailers for e-commerce. For unusually heavy or fragile products, other styles (like Full Overlap or RETT) may provide better performance. Buyer Takeaway RSC boxes dominate corrugated packaging for one reason: they offer the best balance of strength, efficiency, and cost. If your priorities are bulk shipping, pallet strength, and scalability, RSC is almost always the right choice. But for premium presentation, automation-friendly features, or specialty protection, it’s worth exploring alternative styles. References Fibre Box Association. (2023). Corrugated Box Styles and Design Guide. https://www.fibrebox.org Association of Independent Corrugated Converters (AICC). (2024). Corrugated Packaging Fundamentals. https://www.aiccbox.org Soroka, W. (2016). Fundamentals of Packaging Technology (5th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Regular Slotted Containers Facebook Twitter LinkedIn Pinterest Relevant Posts