What are Packaging Inserts and Why are They Important?
Packaging inserts, also known as packaging inlays or box partitions, are used to secure packaged items inside a box, usually in the form of tray or wall divider. Inserts are designed to limit and restrict the movement of one or multiple items within a package and can be made from different materials such as foam, corrugated, paperboard, and other materials. In addition to protecting your product, inserts can help improve the presentation and packaging experience of your product.
Inserts can be stock or customized packaging items. Stock inserts are standardized and come in set sizes and shapes with no graphic design. Customized inserts can be altered to fit a specific product size and shape, if applicable graphics can be applied.
Why Packaging Inserts Are Important
Packaging inserts are an essential part of packaging. It keeps products from being damaged and makes it easier to access the products in a package.
Inserts can improve a customer’s perceived value of your product and brand. This is impacted on how well you present and protect your product. For example, a packaging that has customized inserts with brand colors will look a lot more appealing than a plain kraft or white kraft insert.
When Do I Need Packaging Inserts?
Packaging inserts are needed if you have a fragile product, several items in one box, small items, or you just want your packaging to be well organized and presented. The type of packaging insert you will need will depend on your product needs. Speak to your packaging specialist for assistance on selecting the packaging insert for your packaging needs.
Below is a checklist to help you know whether you need a packaging insert or not.
How Can I Customize a Packaging Insert?
Packaging inserts can be customized by structure and graphic design.
Structural Design
Inserts can be custom designed by size and shape. Trays can be designed with custom shaped cavities and foam can be cut to your specifications.
Graphic Design
Add your own graphic design to your insert. Include your logo, product information, and colors.
Packaging Insert Material Types:
Paperboard
These inserts are best for holding small, lightweight items such as cosmetics, office supplies, electronic devices, and food.
Corrugated
Corrugated inserts, also sometimes referred as cardboard inserts, are commonly used to hold small to medium weight products such as light bulbs, small appliances, utensils, toys, and other items.
Foam
Foam is probably the most popular insert that is capable of holding the heaviest items and protecting the most fragile items. Foam inserts are used to package electronic devices, appliances, tvs, temperature sensitive items, and much more.
Thermoform
Thermoform inserts are sturdy and rigid and can hold a wide variety of items such as food, medical, electronic, and cosmetic products.
Summary: What are Packaging Inserts and Why are They Important?
Packaging inserts are what keep our products protected and easily accessible when unpackaging. Inserts can come in a variety of materials and can be customized to fit your product and promote your brand.
If you are interested in packaging inserts, then contact Brown Packaging today to get started.
When it comes to shipping, choosing the right type of box can make a significant difference in protecting the contents and ensuring they arrive safely
In the dynamic landscape of consumer goods, understanding and adapting to changing consumer behavior is crucial for maintaining relevance and competitiveness. One of the most
Selecting the right packaging supplier is a strategic decision that significantly impacts various facets of a business. From influencing brand perception to managing costs and
In the diverse landscape of product packaging, understanding how to effectively target different demographics, including gender-specific audiences, is crucial. Packaging is not just a protective
In the world of packaging, businesses often face the decision of whether to use chipboard boxes or transition to corrugated ones. Both types have their
Labeling corrugated boxes correctly is not just a matter of organization; it’s a vital component of the shipping and handling process, ensuring that your products
By submitting your information, you agree to our terms and conditions and privacy policy.
As we gear up for 2024, the world continues to evolve and adapt to the ever-growing demands of sustainability. A major focal point of this
In the diverse landscape of modern packaging, digital printed pouches stand out for their versatility and effectiveness. Offering a blend of functionality and aesthetic appeal,
Packaging is a critical component of our daily lives, serving a dual purpose of protecting products and conveying vital information to consumers. In the wake
