Roll End Tuck Top (RETT) Box Explained: Uses & Benefits
RETT boxes are a popular type of corrugated mailer used by the retail and ecommerce industry to ship and display products. These boxes are designed to open and close by tucking the top piece inside of the box, kind of like opening a treasure chest. Many businesses decide to package their products in RETT boxes because of its excellent unboxing experience, structural strength, branding and product protection.
You will learn that roll end tuck top boxes are used in a variety of applications and can bring plenty of benefits and added value to your product.
Roll End Tuck Top Applications
Many retail and ecommerce businesses that sell medical, electronic, industrial, cosmetic and consumer good products tend to use RETT boxes. Even though these boxes are typically used for shipping, they can be used inside a store. To help you get a better understanding of RETT boxes here are a list of everyday applications:
- Subscription Boxes
- Sales Kits Containers
- Product Box
- Shipping Box
- Pastry Boxes
- Shelf Storage Containers
These boxes are generally used to package small and medium sized products by themselves or together with other products/pieces. Depending on your product may warrant you to seek custom options such as the boxes’ shape and size.
Inserts and trays can be used to hold objects in place to improve product protection and accessibility of the product for end users. Inserts available for RETT boxes include chipboard, corrugated, thermoform and foam materials.
Roll End Tuck Top Customization and Options
RETT boxes are highly customizable and versatile, which is why they are used to package many different products. For example, graphics and finishes can be added to your packaging to help enhance your branding, message, product information, images, and other content. In addition, there are many different print options for corrugated boxes such as flexo, litho and digital print that can be applied to both the inside and/or outside. Graphics and finishes can be added.
RETT boxes can be customized with features such as:
- Dust Flaps: blocks dust from entering.
- Lift Tab: A tab cut on the edge of the box, which helps users access the boxes content.
- Catalog Lock: an insert tab that holds the box close.
- Tear Strip: prevents product tampering and helps users open the box.
- Adhesive Strip: double sided tape that is commonly used to seal the box.
- Thumb Notch: enables easier access and opening of the box.
Other ways to customize your RETT box can be based on the strength required to support and protect your product effectively. Sustainable options are available depending on your package supplier, if you are interested in sustainable options, then contact Brown Packaging.
Roll End Tuck Top Benefits
There are many advantages to package your product in a roll end tuck top mailer such as:
- Made with strong and durable materials
- Easy for fulfilment (kitting)
- Easy for consumers to open
- Versatile in applications
- Flexibility in printing and customization options
- Material and cost efficient compared to alternative mailers such as roll end tuck top with dust flap (RETTDF) and roll end cherry lock (RECL), also known as roll end front tuck (REFT)
- Re-closable
- Two-sided print or single sided print available
- Sustainable – recyclable and reusable
Roll End Tuck Top Variations & Alternatives
RETT boxes may not always be the best option for you despite all these benefits. However, there are variations of RETT that you might be interested in if you are looking for additional packaging security. For example, you might want to consider RECL, RETTDF, roll end cherry locks and dust flaps (RECLDF) also known as REFT with dust flaps for extra security.
RECLDF
RETTDF
Cheaper alternatives that may work with your application include pouches, folding cartons and poly mailers. For large products: you may want to consider regular slotted containers (RSC) or full overlap (FOL). If you want a more luxury approach, then we recommend rigid boxes.
Gusseted Pouch
Rigid Box
Where Can You Purchase RETT Boxes?
Not all packaging suppliers can provide you with custom RETT boxes. You may want to consider whether you want a custom or stock roll end tuck top box, as availability will vary from supplier to supplier. In addition, stock RETT boxes are not available in any size, as they are limited to the most common sizes.
If you are interested in either custom or stock mailer boxes, then contact Brown Packaging today to get started.
Retail packaging continues to evolve as brands balance sustainability, supply chain performance, and consumer experience. In 2026, buyers face new challenges shaped by material innovation, compliance requirements, and rising consumer expectations. Understanding these trends helps companies stay competitive while aligning packaging programs with industry standards. Sustainability Becomes Non-Negotiable Greater use of recyclable and compostable substrates. Retailers pushing suppliers toward FSC-certified materials. Minimalist designs that reduce waste without losing impact. Smarter Packaging for Supply Chains Increased adoption of right-sizing to reduce freight costs. Boxes designed for automation and faster fulfillment. Stronger corrugated grades to withstand long e-commerce journeys. Enhanced Consumer Experience Custom graphics for seasonal campaigns and limited editions. Tear strips, resealable closures, and window cutouts for convenience. Premium finishes that elevate gift packaging at retail. Growth of Hybrid Packaging Formats Combining corrugated strength with folding carton graphics. Modular designs for multi-SKU and club store environments. Packaging engineered to serve both e-commerce and in-store needs. Compliance and Testing Standards Retailers demanding ISTA and ASTM testing for packaging durability. Supply chain audits on recyclability and sustainability claims. More pressure for transparent reporting on environmental impact. Retail Packaging Solutions with Brown Packaging Brown Packaging helps brands adapt to evolving retail packaging trends. From sustainable substrates to automation-friendly designs, our solutions balance branding, durability, and compliance for 2026. Contact us to prepare your packaging program for the year ahead. References Forest Stewardship Council (FSC). (2023). FSC Packaging Certification Guidelines. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Packaging Trends and Consumer Insights. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Supplier contracts can make or break a packaging program. Without the right terms, buyers risk price volatility, missed lead times, and inconsistent product quality. In 2026, negotiating smart contracts is essential for controlling costs, securing reliable supply, and meeting compliance requirements. Why Packaging Contracts Matter Cost stability: Protects against sudden raw material price spikes. Supply security: Ensures availability during peak demand. Quality control: Aligns suppliers with testing and compliance standards. Operational efficiency: Streamlines purchasing and reduces administrative burden. Key Terms Buyers Should Negotiate Volume commitments: Secure better pricing with accurate forecasts. Price adjustment clauses: Define when and how costs can change. Lead times and delivery windows: Avoid shortages and production delays. Testing and compliance: Require ISTA, ASTM, or FSC certification where applicable. Sustainability commitments: Ensure suppliers align with environmental goals. Risks of Weak Contracts Paying inflated prices during market fluctuations. Receiving inconsistent corrugated strength or print quality. Missed shipments leading to costly expedited freight. Difficulty meeting retailer or regulatory compliance. Best Practices for Buyers in 2026 Leverage data: Use past order history to negotiate realistic volumes. Dual sourcing: Maintain backup suppliers for risk management. Annual reviews: Reassess terms to reflect changes in demand and compliance. Collaborative approach: Treat suppliers as partners, not just vendors. Packaging Solutions with Brown Packaging Brown Packaging helps buyers secure strong supplier contracts that balance cost, quality, and supply chain reliability. Our partnerships and industry expertise ensure your packaging program is protected for 2026 and beyond. Contact us to discuss supplier solutions. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Fiber Box Association. (2024). Corrugated Packaging Market Outlook. Retrieved from https://www.fibrebox.orgSustainable Packaging Coalition. (2023). Supplier Standards for Sustainable Packaging. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Packaging compliance is no longer optional—it’s a requirement for accessing retail shelves, shipping networks, and international markets. In 2026, buyers must navigate evolving regulations around sustainability, labeling, and testing to avoid costly fines, rejected shipments, or damaged customer relationships. Why Compliance Matters in 2026 Retail requirements: Major retailers demand FSC, ISTA, and sustainability certifications. E-commerce standards: Carriers enforce dimensional weight and package testing rules. Global trade: Export packaging must comply with ISPM 15, ASTM, and ISO guidelines. Consumer trust: Transparency in packaging claims impacts purchasing decisions. Key Compliance Areas for Buyers Material sourcing: FSC-certified corrugated and board for sustainability. Labeling standards: GS1-compliant barcodes and accurate product details. Durability testing: ISTA and ASTM protocols for drop, vibration, and compression. Sustainability regulations: Requirements for recyclable or compostable materials. Chemical restrictions: Compliance with FDA, EU, or state-specific standards. Common Compliance Challenges Keeping up with frequent regulatory changes. Managing multiple certifications across suppliers. Balancing compliance with cost-efficiency. Verifying supplier claims for sustainability. Best Practices for Staying Compliant Audit suppliers annually to confirm certification validity. Run internal packaging tests before scaling. Track regulatory updates for each region you ship to. Work with experienced partners who understand industry compliance. Packaging Solutions with Brown Packaging Brown Packaging helps buyers meet 2026 compliance standards with FSC-certified materials, ISTA-tested designs, and regulatory expertise. Our team ensures your packaging meets retailer, carrier, and sustainability requirements. Contact us to keep your program compliant. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgInternational Safe Transit Association (ISTA). (2023). ISTA Testing Procedures for Transport Packaging. Retrieved from https://ista.orgGS1. (2024). Global Standards for Packaging and Labeling. Retrieved from https://www.gs1.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
In 2026, sustainability is no longer just a trend—it’s a buyer expectation. Forest Stewardship Council (FSC) certification has become a key benchmark for responsible packaging, signaling that materials are sourced from responsibly managed forests. For packaging buyers, FSC certification is more than a compliance checkbox—it’s a brand value that influences purchasing decisions, retailer acceptance, and customer loyalty. What Is FSC Certification? The Forest Stewardship Council certifies that paper-based packaging materials are sourced from forests managed for environmental responsibility, social benefit, and economic viability. FSC Mix: Packaging contains a blend of FSC-certified and controlled wood. FSC Recycled: Packaging is made entirely from recycled fiber. FSC 100%: Packaging is sourced only from FSC-certified forests. Why FSC Matters to Buyers in 2026 Retail access: Many major retailers now require FSC-certified packaging. Sustainability goals: Aligns with corporate ESG and carbon reduction commitments. Consumer trust: Customers recognize the FSC label and view it as credible. Global compliance: Meets international sustainability regulations. How FSC Certification Strengthens Brand Value Differentiation: Stand out with certified sustainable packaging. Marketing advantage: FSC logos reinforce eco-friendly messaging. Risk reduction: Verified sourcing prevents greenwashing claims. Customer loyalty: Environmentally conscious buyers prefer certified products. Challenges in FSC Implementation Limited supply of certain FSC substrates. Higher costs compared to non-certified materials. Need for supplier audits and documentation. Packaging Solutions with Brown Packaging Brown Packaging partners with buyers to integrate FSC-certified materials into corrugated boxes, folding cartons, and retail packaging. Our solutions support sustainability while maintaining cost efficiency and protection. Contact us to strengthen your brand with FSC-certified packaging. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Consumer Insights on Sustainable Packaging. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Sustainable Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Sustainability is now a top priority for packaging buyers. Retailers, regulators, and consumers are all demanding packaging solutions that reduce environmental impact without sacrificing performance. In 2026, buyers must balance eco-friendly materials, cost, and compliance to build programs that are both effective and future-ready. What Buyers Need to Know About Sustainable Packaging Regulatory pressure: Governments are enforcing stricter rules on recyclability and plastic use. Retail mandates: FSC certification and recyclable packaging are becoming standard requirements. Consumer expectations: Customers increasingly choose brands with visible sustainability commitments. Sustainable Material Options Recycled corrugated: High recycled content while maintaining compression strength. Compostable films: Suitable for select food and retail applications. Molded pulp inserts: Replace foam or plastic for protective packaging. Water-based coatings: Enhance moisture resistance without harmful chemicals. Balancing Cost and Performance Right-size packaging: Reduces material waste and shipping costs. Hybrid solutions: Combine eco-materials with corrugated for balance. Life cycle analysis: Evaluate true environmental impact, not just marketing claims. How to Evaluate Sustainable Suppliers Verify FSC, SPC, or ISO certifications. Request testing data for durability and recyclability. Audit supply chains for consistency and transparency. Ensure claims meet local and international compliance standards. Packaging Solutions with Brown Packaging Brown Packaging helps buyers implement sustainable packaging programs that balance cost, performance, and compliance. From recycled corrugated to eco-friendly coatings and inserts, we deliver solutions that meet 2026 sustainability goals. Contact us to explore sustainable packaging options. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Packaging Sustainability Trends and Buyer Insights. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Sustainable Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Choosing the right packaging material is one of the most important decisions buyers face. Single-material packaging offers simplicity and recyclability, while multi-material designs provide enhanced performance and protection. Understanding the trade-offs helps companies balance cost, functionality, and sustainability goals in 2026. What Is Single-Material Packaging? Single-material packaging uses one substrate—such as corrugated board, folding carton, or plastic—for the entire structure. Advantages: Easier to recycle and dispose. Lower material costs in many cases. Streamlined sourcing and inventory. Supports sustainability messaging. Disadvantages: Limited barrier protection. Less customization for fragile or complex products. May require added thickness for strength, increasing weight. What Is Multi-Material Packaging? Multi-material packaging combines two or more substrates—such as corrugated with foam, or paperboard laminated with film—to achieve specific performance outcomes. Advantages: Greater protection against moisture, oxygen, and impact. Allows for premium finishes and enhanced graphics. Ideal for fragile or high-value products. Customizable for unique supply chain conditions. Disadvantages: More difficult to recycle due to material separation. Higher cost and longer lead times. Complex sourcing and inventory management. When to Use Each Approach Single-material packaging: Best for products with low fragility, strong sustainability requirements, or cost-driven programs. Multi-material packaging: Best for high-value, fragile, or regulated products requiring advanced protection. Balancing Performance and Sustainability Buyers must weigh performance needs against eco goals: Use recyclable coatings to extend single-material performance. Choose hybrid designs that separate easily for recycling. Apply multi-material solutions only where risk of damage outweighs cost. Packaging Solutions with Brown Packaging Brown Packaging helps buyers evaluate when to use single- vs. multi-material packaging. Our team balances sustainability, performance, and cost to deliver solutions tailored to your supply chain. Contact us to explore the right approach for your products. References Forest Stewardship Council (FSC). (2023). FSC Packaging Certification Guidelines. Retrieved from https://fsc.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Sustainable Packaging Coalition. (2022). Design for Recyclability and Multi-Material Packaging Report. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
By submitting your information, you agree to our terms and conditions and privacy policy.
When it comes to packaging solutions, corrugated boxes offer versatility and protection. Among the common corrugated box styles are the Regular Slotted Container (RSC) box and the Full-Overlap (FOL) box. Each style caters to specific packaging needs, making them suitable for various applications. In this comparative analysis, we will explore the characteristics, use cases, advantages, and considerations of Corrugated RSC Boxes and Full-Overlap (FOL) Boxes to help you determine which is the right choice for your packaging requirements. What is a (RSC) Box? Regular Slotted Container (RSC) boxes are known for their simplicity and efficiency in design and production. They feature four flaps—two on the top and two on the bottom—that meet in the center when closed. RSC boxes are cost-effective and widely used across industries. What is a Full-Overlap (FOL) Box? Full-Overlap (FOL) boxes, in contrast, are designed with flaps that fully overlap when closed, providing added protection and structural integrity. These boxes excel in safeguarding products during transit, making them ideal for items that require extra strength and stability. A Comparative Analysis Design and Closure: Corrugated (RSC) Box: RSC boxes offer a straightforward design, making them easy to assemble and close with tape or adhesive. Closure involves folding the flaps on the top and bottom, taping or gluing to a secure seal. Full-Overlap (FOL) Box: FOL boxes feature overlapping flaps, enhancing structural integrity and security. The flaps provide additional protection and resistance to crushing, making FOL boxes ideal for fragile or heavy items. Protection and Strength: Corrugated (RSC) Box: RSC boxes offer standard protection and are suitable for a wide range of products. While they provide adequate strength, they may not be the best choice for heavy or delicate items. Full-Overlap (FOL) Box: FOL boxes excel in providing enhanced protection and structural integrity. They are ideal for shipping heavy, fragile or valuable items, including electronics, glassware, and machinery. Versatility: Corrugated (RSC) Box: RSC boxes are versatile and can be used for various products and industries. They are cost-effective and readily available in standard sizes. Full-Overlap (FOL) Box: FOL boxes are versatile as well but are often chosen for specific applications requiring superior protection. They may be slightly more expensive than RSC boxes due to their specialized design. Customization: Corrugated (RSC) Box: RSC boxes can be customized with printed graphics and branding, enhancing their visual appeal. Full-Overlap (FOL) Box: FOL boxes can also be customized with branding and graphics and are often used for premium or high-end products. Cost-Efficiency: Corrugated (RSC) Box: RSC boxes are generally more cost-effective due to their simpler design and ease of production. Full-Overlap (FOL) Box: FOL boxes may come at a slightly higher cost, primarily due to their enhanced protective features. Choosing the Right Box for Your Needs The choice between Corrugated RSC Boxes and Full-Overlap (FOL) Boxes hinges on your specific packaging requirements. Here are some considerations: If you need a cost-effective and versatile solution for standard products, Corrugated RSC Boxes are a practical choice. If you’re shipping fragile or valuable items, heavy machinery, or electronics, Full-Overlap (FOL) Boxes offer superior protection and structural integrity. Customization and branding are possible with both box styles, allowing you to create a unique packaging experience for your customers. If you are interested corrugated boxes like RSC, FOL and other styles, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Corrugated Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts
Sustainability in pet product packaging involves balancing environmental impact with functional performance. Materials must protect against moisture, oxygen, and pests while also meeting recyclability or compostability goals. Choosing the right approach requires a clear understanding of available technologies, regulatory compliance, and supply chain realities. Recyclable Mono-Material Films Description: Flexible packaging made from a single resin type (e.g., all-PE or all-PP). Benefits: Compatible with store drop-off or curbside programs in certain municipalities. Eliminates the separation challenges of multi-material laminates. Limitations: Lower barrier properties compared to foil or metallized films unless enhanced with coatings. May require thicker gauges for equivalent performance. Post-Consumer Recycled (PCR) Content Description: Packaging that incorporates recycled resin from consumer waste streams. Benefits: Reduces reliance on virgin plastic. Demonstrates brand commitment to circular economy principles. Limitations: Variability in resin quality can impact clarity, seal strength, and barrier. Regulatory restrictions for direct food contact in some markets. Compostable Films Description: Materials derived from plant-based sources (e.g., PLA, starch blends) designed to break down in industrial composting conditions. Benefits: Reduces landfill waste when properly disposed. Appeals to eco-conscious consumers. Limitations: Requires access to industrial composting facilities (rare in many regions). Lower mechanical strength and shorter shelf life than conventional films. Paper-Based Pet Food Packaging Description: Multiwall kraft paper bags with or without barrier liners. Benefits: Widely recyclable in paper streams when unlined. Strong consumer perception of sustainability. Limitations: Requires additional barrier layer for moisture or grease resistance. Lower tear resistance than woven poly or laminated film. Bio-Based Plastics Description: Plastics derived from renewable biomass sources such as sugarcane ethanol-based PE. Benefits: Reduces carbon footprint compared to petroleum-based resins. Matches performance of conventional PE in many applications. Limitations: Availability and cost can be volatile. Does not inherently solve end-of-life recycling challenges. Performance and Testing Considerations Barrier Testing: ASTM F1249 for WVTR and ASTM D3985 for OTR confirm material suitability. Seal Strength: ASTM F88/F88M ensures structural integrity. Life-Cycle Analysis (LCA): Quantifies environmental trade-offs of each packaging option. References ASTM International. (2013). ASTM F1249-13: Standard test method for water vapor transmission rate through plastic film and sheeting using a modulated infrared sensor. ASTM International. https://doi.org/10.1520/F1249-13ASTM International. (2010). ASTM D3985-10: Standard test method for oxygen gas transmission rate through plastic film and sheeting using a coulometric sensor. ASTM International. https://doi.org/10.1520/D3985-10Sustainable Packaging Coalition. (2023). Sustainable materials and design strategies. https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Pet Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Limited edition and special collection items provide a unique customer experience that can significantly elevate a brand’s appeal. One way to make these products stand out is through innovative custom packaging. It’s an important aspect that, when executed thoughtfully, can transform an ordinary item into an unforgettable, must-have product. This article explores a series of innovative custom packaging ideas that will make your limited edition or special collection products genuinely special. Creative Unboxing Experiences The unboxing experience is an exciting moment for customers. It’s a chance for brands to impress and surprise, heightening the sense of exclusivity. Consider designing a package that unfolds, slides open, or otherwise transforms during unboxing. You could also include unique, reusable packaging materials, such as branded tissue paper or decorative ribbons. Sustainability-Focused Packaging With consumers increasingly concerned about the environment, sustainable packaging is more than just a trend; it’s an expectation. Consider using biodegradable or recyclable materials for your packaging. Additionally, reusable packaging that serves a secondary purpose, like storage containers or tote bags, can add an extra level of appeal. Packaging made from plantable seed paper, for example, can transform into a beautiful array of flowers, herbs, or vegetables. Handcrafted Wooden Boxes Wooden boxes add a premium feel to any product, and they can be especially effective for limited edition items. They can be custom carved, painted, or engraved to match the product or the brand’s aesthetic. Plus, they’re reusable and often kept by customers as keepsakes. Augmented Reality Packaging Technology has opened up exciting new opportunities for custom packaging. Augmented reality (AR) is one such innovation that brands can leverage. With an AR app, customers can point their smartphones at the packaging to bring up additional content, such as videos, 3D models, or interactive experiences. This feature can make the unboxing experience feel even more exclusive and personalized. Custom Illustrations and Artwork Another way to create an exclusive feeling with your packaging is to incorporate custom illustrations or artwork. You could commission a local artist or run a competition among your customers for the design. This not only makes the package unique; it also creates a stronger connection with the community around your brand. Hidden Messages or Surprises Including hidden messages or surprises in your packaging can create a memorable unboxing experience. This could be anything from a hidden compartment with a bonus item, a message printed on the inside of the box, or a puzzle or game incorporated into the package design. Personalized Packaging Personalization can take various forms, from printing the customer’s name on the box to including custom items based on their preferences. This requires more effort on the brand’s part, but the increased customer satisfaction and word-of-mouth marketing can make it worthwhile. Limited Edition Labels or Badges Include unique labels or badges on your packaging to highlight the exclusivity of limited edition products. This could be a serialized label indicating which number of the product the customer has received (e.g., “No. 1 of 500”) or a unique badge that isn’t included with the standard edition of the product. Storytelling Through Packaging Incorporate elements of storytelling into your packaging. This could be the story of how the product was made, the inspiration behind the collection, or information about the people who made it. This not only makes the packaging more interesting; it also helps create a deeper connection between the customer and the product. Thematic Packaging Finally, consider thematic packaging that ties into the specific collection or season. This could involve specific colors, designs, or materials related to the theme. For instance, a winter collection might use snowy motifs, metallic accents, and cool-toned colors, while a spring collection could incorporate floral patterns, pastel colors, and sustainable materials. Similarly, a limited-edition product released in conjunction with a special event, like a movie premiere or a sports championship, could feature design elements related to that event. If you are interested in custom packaging, then partner with Brown Packaging today. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts