Roll End Tuck Top (RETT) Box Explained: Uses & Benefits
RETT boxes are a popular type of corrugated mailer used by the retail and ecommerce industry to ship and display products. These boxes are designed to open and close by tucking the top piece inside of the box, kind of like opening a treasure chest. Many businesses decide to package their products in RETT boxes because of its excellent unboxing experience, structural strength, branding and product protection.
You will learn that roll end tuck top boxes are used in a variety of applications and can bring plenty of benefits and added value to your product.
Roll End Tuck Top Applications
Many retail and ecommerce businesses that sell medical, electronic, industrial, cosmetic and consumer good products tend to use RETT boxes. Even though these boxes are typically used for shipping, they can be used inside a store. To help you get a better understanding of RETT boxes here are a list of everyday applications:
- Subscription Boxes
- Sales Kits Containers
- Product Box
- Shipping Box
- Pastry Boxes
- Shelf Storage Containers
These boxes are generally used to package small and medium sized products by themselves or together with other products/pieces. Depending on your product may warrant you to seek custom options such as the boxes’ shape and size.
Inserts and trays can be used to hold objects in place to improve product protection and accessibility of the product for end users. Inserts available for RETT boxes include chipboard, corrugated, thermoform and foam materials.
Roll End Tuck Top Customization and Options
RETT boxes are highly customizable and versatile, which is why they are used to package many different products. For example, graphics and finishes can be added to your packaging to help enhance your branding, message, product information, images, and other content. In addition, there are many different print options for corrugated boxes such as flexo, litho and digital print that can be applied to both the inside and/or outside. Graphics and finishes can be added.
RETT boxes can be customized with features such as:
- Dust Flaps: blocks dust from entering.
- Lift Tab: A tab cut on the edge of the box, which helps users access the boxes content.
- Catalog Lock: an insert tab that holds the box close.
- Tear Strip: prevents product tampering and helps users open the box.
- Adhesive Strip: double sided tape that is commonly used to seal the box.
- Thumb Notch: enables easier access and opening of the box.
Other ways to customize your RETT box can be based on the strength required to support and protect your product effectively. Sustainable options are available depending on your package supplier, if you are interested in sustainable options, then contact Brown Packaging.
Roll End Tuck Top Benefits
There are many advantages to package your product in a roll end tuck top mailer such as:
- Made with strong and durable materials
- Easy for fulfilment (kitting)
- Easy for consumers to open
- Versatile in applications
- Flexibility in printing and customization options
- Material and cost efficient compared to alternative mailers such as roll end tuck top with dust flap (RETTDF) and roll end cherry lock (RECL), also known as roll end front tuck (REFT)
- Re-closable
- Two-sided print or single sided print available
- Sustainable – recyclable and reusable
Roll End Tuck Top Variations & Alternatives
RETT boxes may not always be the best option for you despite all these benefits. However, there are variations of RETT that you might be interested in if you are looking for additional packaging security. For example, you might want to consider RECL, RETTDF, roll end cherry locks and dust flaps (RECLDF) also known as REFT with dust flaps for extra security.
RECLDF
RETTDF
Cheaper alternatives that may work with your application include pouches, folding cartons and poly mailers. For large products: you may want to consider regular slotted containers (RSC) or full overlap (FOL). If you want a more luxury approach, then we recommend rigid boxes.
Gusseted Pouch
Rigid Box
Where Can You Purchase RETT Boxes?
Not all packaging suppliers can provide you with custom RETT boxes. You may want to consider whether you want a custom or stock roll end tuck top box, as availability will vary from supplier to supplier. In addition, stock RETT boxes are not available in any size, as they are limited to the most common sizes.
If you are interested in either custom or stock mailer boxes, then contact Brown Packaging today to get started.
In the retail environment, the placement of Point of Purchase (POP) displays is just as critical as their design and content. Strategic positioning can significantly
Choosing the right foam density isn’t about “soft” versus “hard” — it’s about controlling shock transmission and matching the foam’s cushioning curve to the product’s
Moisture resistance and dimensional stability are critical performance factors for custom inserts, especially when products are shipped or stored in variable climates. Both foam and
Sustainability in pet food packaging is not just about recyclability—it’s about reducing environmental impact across the entire lifecycle. For products with high barrier needs like
Retailers place strict requirements on packaging to ensure products move efficiently through distribution centers, arrive safely, and look consistent on shelves. Non-compliance can lead to
RSC boxes dominate shipping because they combine strength with efficiency. But beyond protection, their dimensions and stacking performance directly influence freight cost, pallet utilization, and
By submitting your information, you agree to our terms and conditions and privacy policy.
RSC boxes are widely used because they balance strength with cost efficiency. But not all RSC boxes are created equal. Buyers have to weigh board
For buyers across industries, determining the right packaging is a crucial aspect of product management. It’s essential to balance functionality, cost, aesthetic appeal, and sustainability.
Packaging prices don’t always stay still. Whether due to raw material costs, tariffs, labor increases, or supply chain shifts, price hikes can hit unexpectedly—and impact