We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
Corrugated Boxes
Folding Cartons
POP Displays
Pouches
Foam
Additional Packaging
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
We build durable and efficient packaging for simple to the most complex products.
Sterilization, clean room and medical compliant packaging products and solutions.
We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.
At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.
In a diverse consumer market, the effectiveness of your packaging strategy can hinge on how well it resonates with specific customer segments. Customization for different segments in packaging allows brands to tailor their approach to meet the unique preferences and needs of various consumer groups. This blog post continues to explore the strategies and benefits of segment-specific packaging customization. Demographic-Based Customization Age Groups: Packaging for different age groups requires distinct design elements. Bright, bold designs may attract a younger audience, while older consumers might prefer sleek, sophisticated packaging. Gender-Specific Design: While moving towards more gender-neutral designs is a growing trend, some products might still benefit from gender-specific packaging, using color schemes and imagery that traditionally appeal more to men or women. Lifestyle and Interest Customization Hobby or Interest-Based Packaging: Products aimed at specific hobbies or interests can benefit from customized packaging that reflects these activities. For instance, sports equipment packaging can feature athletic imagery and dynamic designs. Cultural and Geographic Tailoring: Customizing packaging to reflect local cultures, languages, and symbols can significantly increase its appeal in different geographic markets. Customization Based on Consumer Behavior Eco-Conscious Packaging: For environmentally conscious consumers, using sustainable materials and minimalist designs can make the product more appealing. Luxury and Premium Packaging: High-end products can benefit from packaging that exudes luxury through high-quality materials, elegant designs, and exclusive finishes. Personalization: The Ultimate Customization Individualized Packaging: Advances in printing technology have made it possible to create personalized packaging, such as including a customer’s name or a personalized message, which can greatly enhance the customer experience and loyalty. Technological Integration for Targeted Segments Smart Packaging Elements: Incorporating technology like QR codes or augmented reality can appeal to tech-savvy segments, offering them an interactive and informative packaging experience. Testing and Consumer Feedback Market Testing: Before fully committing to a new packaging design for a specific segment, conduct market tests to gauge consumer response. Feedback Loops: Regularly collecting and analyzing consumer feedback can provide insights into how well your packaging resonates with different segments and what improvements can be made. Challenges in Segment-Specific Customization Balancing Cost and Benefit: While customization can significantly increase appeal, it can also raise production costs. It’s crucial to balance the level of customization with the potential return on investment. Avoiding Stereotypes: It’s important to base customization on genuine consumer insights and avoid reinforcing stereotypes that might be offensive or outdated. If you are interested in customer packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
The selection of materials and the production process are critical aspects of creating a Point of Purchase (POP) display that not only captures attention but is also cost-effective and durable. This stage in the creation of a POP display involves deciding on the materials that will best convey the brand message while standing up to the retail environment. This blog explores how to choose the right materials for your POP display and discusses key considerations for the production process. Material Selection: Balancing Aesthetics, Budget, and Durability Understand Material Options The most common materials used in POP displays include cardboard, plastic, metal, and wood. Each has its advantages and drawbacks: Cardboard (Corrugated) is cost-effective and versatile but less durable. Plastic offers durability and a clean look but can be more expensive. Metal is highly durable and stable, suitable for heavier products. Wood provides a premium aesthetic but is often heavier and more costly. Consider Environmental Factors Select materials that are appropriate for the display’s environment. For indoor displays, durability concerns might be less stringent than for outdoor displays. Additionally, consider the sustainability of materials if environmental impact is a concern for your brand. Align with Budget Your material choice is heavily influenced by your budget. While it’s important to aim for high-quality, cost-effective materials that offer visual appeal and durability, ensure they do not stretch your budget too thin. Plan to allocate resources efficiently to balance between material costs and other elements like design and transportation. Production Process: Ensuring Quality and Efficiency Choose the Right Manufacturer Selecting a manufacturer is a pivotal decision in the production process. Look for manufacturers with experience in producing similar types of displays, good reputations for quality and reliability, and the ability to provide valuable insights and adjustments to your design. Prototype Testing Before moving into mass production, ensure that a prototype of the display is tested. This helps in identifying any potential issues with the design or materials that might affect the display’s functionality or durability. Quality Control Establish a strict quality control process with your manufacturer to ensure that every display meets your standards. Consistent quality is crucial, as any defects can detract from the effectiveness of your display and potentially harm your brand’s reputation. Consider Assembly and Installation Think about the assembly process for your display. If the displays need to be assembled on-site, ensure that they are designed to be easily put together, with clear instructions provided. This can significantly affect the overall success of the display deployment. Plan for Logistics Coordinate with the manufacturer about logistics. This includes the packaging of the displays for shipment and the delivery schedules to ensure that displays arrive in good condition and on time for deployment. Conclusion Choosing the right materials and overseeing a careful production process are essential steps in creating effective POP displays. By considering factors like material properties, budget constraints, and environmental conditions, and by working closely with a reliable manufacturer, you can ensure that your POP display effectively represents your brand and engages your target audience. This attention to detail in the production phase will pay dividends in the display’s success and durability. If you are interested in POP displays, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. POP Display Facebook Twitter LinkedIn Pinterest Relevant Posts
When it comes to retail marketing, Point of Purchase (POP) displays are essential for capturing customer attention and promoting your products effectively. The size and structure of these displays play a critical role in their success, influencing both visibility and shopper engagement. This blog explores how to optimize the size and structure of POP displays to maximize their impact in a retail setting. Understanding the Importance of Size and Structure The size and structure of a POP display can dramatically affect how a product is perceived by shoppers. Too large, and the display can overwhelm the product or clutter the shopping environment; too small, and it risks being overlooked. The right balance ensures the display is engaging without being obtrusive, and that it fits well within the available retail space. Key Considerations for Optimizing Size Retail Space Constraints Before designing a POP display, it’s crucial to consider the available space. In a crowded retail environment, a compact, well-organized display might be more effective. Conversely, in larger, more open spaces, a bigger display could be used to make a bolder statement. Product Type and Size The size of the display should correspond to the size and type of the product. Larger items might need sturdier and more spacious displays, while smaller items can benefit from more petite, densely packed displays that allow for easy browsing. Visibility and Reach Ensure that the display is not only visible from a distance but also easily accessible to all customers, including those with disabilities. The height of the display should allow children and adults to comfortably interact with the products, ideally without having to reach too high or bend too low. Strategies for Structuring Your Display Modular Design Modular POP displays offer flexibility as they can be easily adjusted or reconfigured to accommodate different products or to fit different spaces. This adaptability makes them ideal for retailers who frequently change their promotions or product placements. Durable Materials The choice of material can affect both the appearance and durability of a POP display. Materials should be chosen not only for their aesthetic appeal but also for their ability to withstand regular interaction from customers. Metal or high-grade plastic structures can offer longevity, while cardboard might be suitable for shorter, seasonal campaigns. Interactive Elements Incorporating interactive elements such as digital screens, touch panels, or movable parts can make a display more engaging. These features can help draw in customers and provide them with a memorable shopping experience. Use of Levels and Depth Creating levels and depth within a display can guide the shopper’s eye and highlight different products effectively. Elevated platforms or staggered shelving can help make each product stand out while ensuring that none are hidden from view. Balancing Aesthetics and Functionality While the structure should be visually appealing, it must also be functional. The design should facilitate an easy flow of traffic around the display and allow customers to interact with the products without any barriers. Careful consideration of the layout and overall design can prevent the display from becoming too complicated or confusing to navigate. If you are interested in POP displays, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. POP Display Facebook Twitter LinkedIn Pinterest Relevant Posts
Packaging is an essential element of product marketing. It not only protects the product but also plays a significant role in brand identity and consumer perception. One of the key decisions a brand must make when it comes to packaging is whether to choose stand-up pouches or flat pouches. Each option has its own set of advantages and disadvantages, making this decision crucial for the success of the product. In this blog, we will explore the factors brands should consider when deciding between standing up or laying flat for their product packaging. Stand-Up Pouches: The Pros and Cons Stand-up pouches have gained popularity in recent years for their eye-catching design and functionality. They are characterized by their ability to stand upright on store shelves. Here are some advantages and disadvantages of using stand-up pouches: Advantages of Stand-Up Pouches: Visibility and Branding: Stand-up pouches have a strong visual presence on store shelves, making it easier for consumers to spot your product. Their design allows for larger surface areas that can be customized with eye-catching graphics and branding. Space Efficiency: These pouches are space-efficient and can be stacked, maximizing shelf space utilization. This is particularly important in crowded retail environments. Reusability: Stand-up pouches often come with resealable features like zippers or spouts, which can enhance product freshness and convenience for the consumer. Eco-Friendly Options: Brands can choose eco-friendly materials for stand-up pouches, contributing to their sustainability initiatives. Disadvantages of Stand-Up Pouches: Cost: Manufacturing stand-up pouches can be more expensive compared to flat pouches due to the complexity of their design. Stability: While they stand up well on store shelves, stand-up pouches can be less stable during transportation and may require additional packaging to prevent damage. Flat Pouches: The Pros and Cons Flat pouches, also known as pillow pouches, are the traditional choice for packaging various products. They lie flat on shelves and have their own set of advantages and disadvantages: Advantages of Flat Pouches: Cost-Efficiency: Flat pouches are generally more cost-effective to produce compared to stand-up pouches, making them an attractive option for budget-conscious brands. Efficient Storage: They are stackable and take up less space, which can be especially beneficial for storage and transportation. Versatility: Flat pouches can be used for a wide range of products, from snacks to personal care items. Disadvantages of Flat Pouches: Visibility: Flat pouches may not be as eye-catching on store shelves as stand-up pouches. This can potentially lead to lower visibility and lower sales. Limited Branding Space: The smaller surface area of flat pouches limits the space available for branding and product information. Shelf Life: Some products may require airtight or resealable features that are more commonly found in stand-up pouches. Choosing the Right Option Ultimately, the decision between stand-up pouches and flat pouches should be based on the specific needs of your product and your target audience. Here are some key considerations: Product Type: Consider the nature of your product. Stand-up pouches are great for liquid products, snacks, and pet food, while flat pouches work well for items like coffee, chips, and grains. Branding and Visibility: If your brand relies heavily on eye-catching design and branding, stand-up pouches may be the better choice. However, if your product can stand out through other means or if cost is a significant concern, flat pouches might be more suitable. Budget: Evaluate your budget constraints and production costs. While stand-up pouches offer great visual appeal, they can be more expensive to produce. Environmental Considerations: If sustainability is a priority for your brand, explore eco-friendly options for both stand-up and flat pouches. Conclusion: A Future-focused Packaging Solution In conclusion, the food industry’s adoption of flexible packaging is far from arbitrary. It provides a multitude of advantages, including enhanced food safety and shelf life, sustainability, cost-effectiveness, consumer convenience, and innovative branding opportunities. As the food industry continues to evolve and consumer demands shift, flexible packaging will likely become an even more prominent feature of our grocery aisles and kitchen cupboards. It’s not just a trend—it’s a future-focused solution for a more sustainable and efficient food industry. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Subscribe To Our Newsletter Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability By submitting your information, you agree to our terms and conditions and privacy policy. Custom Pouches Facebook Twitter LinkedIn Pinterest Relevant Posts
When selecting the right packaging solution, it’s crucial to understand the specific uses and benefits of different types of boxes. Half Slotted Containers (HSC) and telescopic boxes are two prevalent options in the packaging industry, each serving distinct purposes. This blog aims to clarify the primary uses of HSC boxes, particularly for storage, and how they compare to the more shipping-oriented telescopic boxes. Half Slotted Containers (HSC): Ideal for Storage Construction and Design: HSC boxes, typically made from a single sheet of corrugated or chipboard, are known for their robust construction. They consist of a flat bottom and open top, making them easily accessible for storage purposes. Strength for Storage: Their sturdy design makes HSC boxes particularly suitable for storing heavy or bulky items. They can withstand the weight of stacked items, making them an efficient choice for warehouse storage. Gaylord Boxes: A variant of HSC boxes, known as Gaylord boxes, are large-sized containers used for storing and transporting bulky items or large quantities of materials. Despite their size, they are not primarily designed for individual shipping purposes but excel in storage and bulk material handling. Eco-Friendly Option: HSC boxes are often made from recycled materials, and their simple design contributes to their recyclability, aligning with eco-friendly storage solutions. Customization for Storage: While typically used for storage, HSC boxes can be customized in size to fit specific storage needs and branded to maintain organizational consistency. Telescopic Boxes: A Shipping Favorite Versatile and Adjustable: Telescopic boxes, or two-piece boxes, consist of a separate lid and base. This design allows for flexibility in adjusting the box’s height, accommodating items of various sizes, which is ideal for shipping diverse products. Ease of Assembly for Shipping: These boxes are designed for quick assembly without additional fasteners, making them a time and labor-efficient option for shipping. Aesthetic Appeal for Deliveries: Often used for premium and luxury items, telescopic boxes offer an aesthetically pleasing unboxing experience, enhancing the perceived value of the product upon delivery. Customizable for Branding: With options for bespoke printing and finishes, telescopic boxes can be tailored to align with brand imagery, making them an excellent choice for companies looking to enhance their brand presentation in shipping. Choosing Between HSC and Telescopic Boxes Consider the Purpose: HSC boxes are more suited for storage, particularly in warehouse settings or for bulk material handling. On the other hand, telescopic boxes are ideal for shipping a range of products, providing flexibility and aesthetic appeal. Budget Constraints: For standard storage needs, HSC boxes may be more cost-effective due to their straightforward design. Telescopic boxes, while offering more customization and versatility, might come with a higher cost. Branding and Presentation: If branding is crucial, especially during shipping, telescopic boxes offer better opportunities for creating a strong visual impact. HSC boxes, while customizable, are typically more functional in appearance. Environmental Considerations: Both HSC and telescopic boxes can be eco-friendly choices, particularly when made from recycled materials. Ensure that your packaging aligns with your sustainability goals. Conclusion Understanding the specific applications and strengths of Half Slotted Containers (HSC) and telescopic boxes is key to making an informed decision in your packaging strategy. HSC boxes are an excellent choice for storage purposes, offering durability and efficiency, especially in a warehouse setting. In contrast, telescopic boxes provide the flexibility, aesthetic appeal, and customization necessary for effective shipping. Your choice will depend on whether your primary need is for reliable storage solutions or for versatile and visually appealing shipping options. If you are interested in HSC, telescopic boxes or other corrugated box options, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Corrugated Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts