We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
Corrugated Boxes
Folding Cartons
POP Displays
Pouches
Foam
Additional Packaging
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
We build durable and efficient packaging for simple to the most complex products.
Sterilization, clean room and medical compliant packaging products and solutions.
We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.
At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.
Sustainability in pet product packaging involves balancing environmental impact with functional performance. Materials must protect against moisture, oxygen, and pests while also meeting recyclability or compostability goals. Choosing the right approach requires a clear understanding of available technologies, regulatory compliance, and supply chain realities. Recyclable Mono-Material Films Description: Flexible packaging made from a single resin type (e.g., all-PE or all-PP). Benefits: Compatible with store drop-off or curbside programs in certain municipalities. Eliminates the separation challenges of multi-material laminates. Limitations: Lower barrier properties compared to foil or metallized films unless enhanced with coatings. May require thicker gauges for equivalent performance. Post-Consumer Recycled (PCR) Content Description: Packaging that incorporates recycled resin from consumer waste streams. Benefits: Reduces reliance on virgin plastic. Demonstrates brand commitment to circular economy principles. Limitations: Variability in resin quality can impact clarity, seal strength, and barrier. Regulatory restrictions for direct food contact in some markets. Compostable Films Description: Materials derived from plant-based sources (e.g., PLA, starch blends) designed to break down in industrial composting conditions. Benefits: Reduces landfill waste when properly disposed. Appeals to eco-conscious consumers. Limitations: Requires access to industrial composting facilities (rare in many regions). Lower mechanical strength and shorter shelf life than conventional films. Paper-Based Pet Food Packaging Description: Multiwall kraft paper bags with or without barrier liners. Benefits: Widely recyclable in paper streams when unlined. Strong consumer perception of sustainability. Limitations: Requires additional barrier layer for moisture or grease resistance. Lower tear resistance than woven poly or laminated film. Bio-Based Plastics Description: Plastics derived from renewable biomass sources such as sugarcane ethanol-based PE. Benefits: Reduces carbon footprint compared to petroleum-based resins. Matches performance of conventional PE in many applications. Limitations: Availability and cost can be volatile. Does not inherently solve end-of-life recycling challenges. Performance and Testing Considerations Barrier Testing: ASTM F1249 for WVTR and ASTM D3985 for OTR confirm material suitability. Seal Strength: ASTM F88/F88M ensures structural integrity. Life-Cycle Analysis (LCA): Quantifies environmental trade-offs of each packaging option. References ASTM International. (2013). ASTM F1249-13: Standard test method for water vapor transmission rate through plastic film and sheeting using a modulated infrared sensor. ASTM International. https://doi.org/10.1520/F1249-13ASTM International. (2010). ASTM D3985-10: Standard test method for oxygen gas transmission rate through plastic film and sheeting using a coulometric sensor. ASTM International. https://doi.org/10.1520/D3985-10Sustainable Packaging Coalition. (2023). Sustainable materials and design strategies. https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Pet Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Retail packaging must do two jobs at once—catch the shopper’s eye while protecting the product through the supply chain. Too much focus on graphics can weaken structure, while over-engineering for performance can overlook the branding needed to drive sales. Buyers need solutions that blend both without inflating costs. The Role of Branding in Retail Boxes Shelf impact: Bold graphics and finishes differentiate products in crowded aisles. Consumer connection: Packaging communicates brand values and quality. Promotional flexibility: Seasonal or limited-edition graphics boost sales. The Role of Performance in Retail Boxes Durability: Boxes must withstand shipping, handling, and shelf stocking. Compliance: Structural strength and barcodes must meet retailer requirements. Sustainability: Materials must align with eco goals without compromising strength. How to Balance Branding and Performance Integrated design: Build graphics around structural features like folds, flaps, and windows. Material choice: Use substrates that support high-quality printing and durability. Testing protocols: Ensure performance under ISTA or ASTM standards before scaling. Cost management: Match premium finishes to high-margin SKUs only. Examples in Action Confectionery boxes: Gloss coatings and die-cuts combined with reinforced board. Electronics packaging: Retail-ready graphics with inserts for secure transit. Club store displays: Bulk packaging with strong corrugated and bold branding panels. Packaging Solutions with Brown Packaging Brown Packaging creates retail boxes that balance high-impact branding with supply chain durability. From FSC-certified substrates to performance-tested structures, our solutions help brands stand out while meeting retailer requirements. Contact us to optimize your retail packaging. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Sustainable Packaging Coalition. (2023). Retail Packaging Trends and Sustainability Insights. Retrieved from https://sustainablepackaging.orgASTM International. (2023). ASTM D4169: Performance Testing of Shipping Containers. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Retail Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
As budgets tighten in 2026, packaging buyers are under pressure to reduce costs without increasing damage rates. Cutting too aggressively can lead to product loss, higher return rates, and frustrated customers. The key is balancing material use, box design, and supply chain efficiency so that savings do not come at the expense of protection. Where Packaging Costs Add Up Oversized boxes: Drive dimensional weight charges. Excess materials: Overuse of void fill and inserts. Complex SKU mix: Redundant sizes increase inventory costs. Inefficient freight: Poor palletization and stacking. Cost-Saving Strategies That Maintain Protection Right-sizing: Match box size to product dimensions to cut DIM charges and material use. Optimize corrugated grades: Switch to single- or double-wall where appropriate without compromising strength. Consolidate SKUs: Streamline packaging options to reduce inventory overhead. Efficient inserts: Replace foam or excess dunnage with engineered corrugated or molded pulp. Supplier contracts: Negotiate based on annual volumes, not just peak season orders. Testing Before Implementing Changes Use ASTM and ISTA protocols to ensure changes won’t increase product damage. Test for compression, vibration, and drop resistance. Run pilot shipments before scaling across the supply chain. Balancing Sustainability and Cost Eco-friendly doesn’t have to mean expensive: Use recyclable coatings to reduce plastic films. Choose corrugated designs that require less material while maintaining stacking strength. Highlight sustainable solutions in marketing to offset cost concerns. Packaging Solutions with Brown Packaging Brown Packaging helps companies lower costs while protecting products across the supply chain. From SKU rationalization to right-sized corrugated solutions, our team ensures packaging savings don’t compromise performance. Contact us to optimize your packaging program. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.ASTM International. (2023). ASTM D4169: Standard Practice for Performance Testing of Shipping Containers and Systems.Sustainable Packaging Coalition. (2023). Packaging Efficiency and Waste Reduction Report. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Pouches are a go-to for flexibility and convenience, but they can fail in critical ways—from poor seals to punctures and delamination—that hurt performance and brand reputation. Understanding these failure points helps packaging teams design for real-world reliability. Seal Failures Improper Seal Parameters: Inadequate temperature, pressure, or dwell time can lead to seal weakness or gaps. Contamination in Seal Area: Oils, powders, or debris interrupt adhesive bonding. Technology-Specific Issues: For example, cold-seal adhesives may struggle with migration in warm environments. Key Tests: Seal Strength – ASTM F88/F88M-23: Measures the force needed to peel a seal. Dye Penetration – ASTM F1929-23: Reveals micro-channel leaks with colored dye application. Punctures & Tears Thin Films: Save on cost but vulnerable to rough handling. Product Content: Granular or sharp-edged items can degrade film integrity. Transit Damage: Handling, stacking, or abrasion increases vulnerability. Tip: For rougher applications, consider reinforced films or nylon layers. Delamination Poor Adhesion Between Layers: Causes separation and weakened barrier performance. Environmental Stress: High humidity or heat can undermine lamination. Material Mismatch: Some layers simply don’t bond well together. Tip: Match adhesives to substrate properties and test under realistic conditions. Barrier Degradation OTR and WVTR Drift: EVOH’s oxygen barrier weakens under humidity, while metallized films can develop pinholes over time. Inconsistent PCR Film Quality: While desirable for sustainability, PCR variants may introduce variability in barrier integrity. Tip: Define target OTR and WVTR values and validate using ASTM F1249 (WVTR) and ASTM D3985 (OTR). Why This Matters For food, compromised seals mean spoilage and recalls. In pharma, even small leaks can breach sterility and regulatory compliance. Pet products can lose freshness and consumer trust fast. Preventing these failures starts with engineered material selection, precise sealing validation, and in-line quality testing—not guesswork. References ASTM International. (2023). ASTM F88/F88M‑23: Standard Test Method for Seal Strength of Flexible Barrier Materials. https://www.astm.org/f0088_f0088m-23.html Keystone Compliance+11ASTM International | ASTM+11ASTM International | ASTM+11The ANSI Blog ASTM International. (2023). ASTM F1929‑23: Standard Test Method for Detecting Seal Leaks in Porous Medical Packaging by Dye Penetration. https://www.astm.org/f1929-15.html Elsmar Cove Quality Forum+8ASTM International | ASTM+8FDA Access Data+8 (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Pouches Facebook Twitter LinkedIn Pinterest Relevant Posts
In the retail environment, the placement of Point of Purchase (POP) displays is just as critical as their design and content. Strategic positioning can significantly influence consumer behavior, increase product visibility, and drive sales. This blog explores the importance of strategic placement for POP displays and provides insights on how to maximize their effectiveness through optimal positioning. Understanding Consumer Traffic Flow The effectiveness of a POP display largely depends on its ability to catch the consumer’s eye. To achieve this, retailers must first understand the natural traffic flow within their store. This involves analyzing which areas receive the most foot traffic and where customers pause, browse, or make decisions. Placing POP displays in these high-traffic or high-engagement zones can increase the likelihood of interaction and purchase. Prime Locations for POP Displays Near the Entrance Placing POP displays near the entrance captures the attention of customers as soon as they enter the store. This position can be used to promote new arrivals, seasonal items, or special offers, setting the tone for the shopping experience. At the End of Aisles The end of an aisle, or endcap, is a premium spot for POP displays. As customers navigate the aisles, endcaps serve as focal points that draw their gaze. These locations are ideal for showcasing bestsellers, promotional items, or products that benefit from high visibility. Checkout Areas The checkout area is a hotspot for impulse buys. While customers wait in line, they are more likely to browse and pick up additional items. POP displays placed near or around the checkout can capitalize on this by featuring small, easy-to-decide-on products. Transition Zones Areas where customers transition from one part of the store to another, such as the entrance to a specialty section, are strategic for placement. These locations can be leveraged to introduce customers to products or deals that relate to their shopping journey. Integrating Placement with Store Layout Effective POP display placement should feel organic and integrate seamlessly with the overall store layout. Displays should not obstruct the flow of traffic or overwhelm customers but should enhance the shopping experience by being both informative and persuasive. The Role of Visibility and Accessibility Visibility is paramount in effective POP display placement. Displays should be positioned at eye level or in direct line of sight to ensure they are not overlooked. Additionally, products on the display should be easily accessible; customers should be able to interact with the products without any hindrance. Using Data-Driven Insights for Placement Decisions Leveraging sales data and customer behavior analytics can provide valuable insights into where POP displays would be most effective. A/B testing different placements can also help determine the most impactful locations based on actual customer interaction and sales conversion rates. Conclusion The strategic placement of POP displays is a critical component in maximizing their effectiveness. By understanding customer behavior, leveraging high-traffic locations, and ensuring visibility and accessibility, retailers can significantly enhance the impact of their POP displays. Thoughtful placement, combined with compelling design and relevant content, ensures that POP displays are not just seen but are also effective in driving purchases. If you are interested in POP displays, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. POP Display Facebook Twitter LinkedIn Pinterest Relevant Posts