We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
Corrugated Boxes
Folding Cartons
POP Displays
Pouches
Foam
Additional Packaging
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
We build durable and efficient packaging for simple to the most complex products.
Sterilization, clean room and medical compliant packaging products and solutions.
We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.
At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.
In a supply chain, your packaging is subjected to various stresses, including being pushed, pulled, dropped, and compressed against other packages. Proper packaging techniques are crucial for minimizing product loss, ensuring successful product launches, and avoiding shortages due to damages incurred during shipment. Overview: Effective Strategies to Enhance Packaging Protection Packaging not only needs to be attractive but also robust enough to protect the contents from the rigorous conditions of the supply chain. Here are comprehensive strategies to ensure your packaging holds up under stress and delivers your products safely to their destinations. Consider Packaging Inserts, Partitions, and Dividers Using packaging inserts, partitions, and dividers can greatly enhance the stability of your products within their boxes. These elements are crucial for preventing movement that can lead to damage: Inserts: These are molded or cut to fit the contours of your product, holding it snugly in place. Partitions and Dividers: These help organize the package and add an additional layer of separation and protection, especially useful for packages containing multiple items or products that must not touch each other. Optimize the Structural Design of Your Packaging The shape and size (structural design) of your packaging play a critical role in how well your products are protected: Custom Fit: Design your packaging to precisely fit your product with enough room for protective materials but not so much that items can shift around. Material Selection: Use the appropriate materials that provide enough strength and cushioning to protect your products from shocks and impacts. Don’t Cut Corners on Quality Selecting high-quality packaging materials can prevent a lot of issues down the line: Material Durability: Choose materials that can withstand the pressures of shipping and handling without degrading or failing. Quality vs. Cost: While it’s tempting to go for the cheapest options, investing in higher quality materials can reduce the need for costly replacements and avoid damage to your products. Learn more about cost vs protection. Utilize Edge Protectors for Extra Support Edge protectors can reinforce the corners and edges of your packages, which are often the first to suffer damage: Protection and Stability: Edge protectors keep the package shape intact and protect against impacts and crushing forces. Material Options: Common materials for edge protectors include paperboard and plastic, each offering different levels of protection and recyclability. Use the Right Tape for Your Application Choosing the appropriate tape is crucial for ensuring that your packages remain sealed and intact throughout their journey: Tape Quality: High-quality tape will secure your packages without peeling off or tearing easily. Application Specifics: Consider the environment your packages will be exposed to, such as cold or humid conditions, and choose tape that can handle these environments effectively. Select and Use the Right Stretch Film Stretch film wraps help hold your packages together on a pallet, providing stability and protection against dust, moisture, and movement: Film Type: Choose between cast and blown stretch films depending on your needs—blown film is typically more resistant to puncture and tear. Additives: Consider films with UV protection or anti-static properties if your products require these features. Label Your Packaging Clearly Proper labeling not only helps with handling and shipping but can also reduce the risk of mishandling: Informational Labels: Include handling instructions, product descriptions, and any necessary warnings to ensure proper treatment during transit. Consider Cushioning Products Cushioning materials can absorb shocks and protect your products from impacts and vibrations: Types of Cushioning: Options include bubble wrap, foam inserts, air pillows, and packing peanuts, each suitable for different types of products and levels of protection. Test Your Packaging Material and Products Conducting tests according to standards set by organizations like the International Safe Transit Association (ISTA) ensures your packaging can withstand typical handling and shipping conditions: Testing Standards: Follow established testing protocols to simulate shipping and handling stresses on your packaging to see if they meet the required durability standards. Conclusion: Ensuring Optimal Package Protection By implementing these strategies, you can significantly enhance the protection of your products throughout the supply chain. From choosing the right materials and designs to employing protective inserts and rigorous testing, each step plays a vital role in safeguarding your items against potential damage. Collaborate with packaging experts like Brown Packaging to tailor solutions that meet your specific needs and improve the resilience of your packaging systems. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Folding Carton Display Packaging Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Selecting the right stretch film is essential for ensuring the stability, safety, and integrity of your products during storage and transit. Stretch film plays a crucial role in protecting products on pallets, minimizing damage, and reducing losses. Understanding the basics of stretch film and the specific needs of your application is key to making the right choice. To select the right stretch film for your application, you must consider the following factors: Load Type The Type of Product You Are Shipping Application Methods Cost Detailed Considerations When Selecting Stretch Film Load Type Understanding the type of load you are securing is crucial in selecting the appropriate stretch film. Loads can be categorized into three main types: Type A Loads: Uniform loads with straight edges that are similar in shape to the pallet. These loads are easier to wrap and are less prone to puncturing the film. Type B Loads: Loads with some irregular shapes or slightly overhanging edges which can challenge the film’s integrity and require more durable film to prevent tears. Type C Loads: Highly irregular loads with sharp edges or unstable stacking that pose the highest risk for puncturing and tearing. These require the strongest, most resilient films. Product Type and Weight The type of product and its weight influence the choice of stretch film: Light Loads: For products like tissues or paper goods, a lighter gauge film can suffice. Medium Loads: Products such as canned goods that weigh more but aren’t excessively heavy might need a medium gauge film for better performance. Heavy Loads: For items like bricks or chemicals, a heavy-duty film is necessary to accommodate the increased weight and potential shifting within the load. Application Methods The method of application significantly affects the type of stretch film needed: Hand Rolls: Best for low-volume packaging operations or where machinery is not feasible. Hand rolls are lighter and more manageable for manual application. Machine Rolls: Ideal for high-volume environments where machines can apply the film much faster and more consistently than manual applications. Cost Considerations Budget is always a concern, but balancing cost with quality is key: Economic Films: Typically thinner and less durable, suitable for light, uniform loads that require basic containment. Premium Films: More expensive, these films offer better stretch, durability, and puncture resistance for challenging load types. Special Product Requirements and Additives Depending on the specific needs of the products being shipped, different additives in stretch films can provide necessary protection: UV Protection: Essential for products exposed to sunlight during storage or transit to prevent degradation. Anti-Static Films: Crucial for electronic products to prevent static discharge during handling. Colored Films: Useful for coding shipments by destination or product type, enhancing organization and handling efficiency. Sustainability Options Consider environmentally friendly films that reduce the impact on the environment without compromising on quality or performance: Recycled Content Films: Made from post-consumer or post-industrial recycled materials. Biodegradable Films: Designed to break down more quickly than traditional plastics, reducing waste in landfills. Summary: Making the Right Stretch Film Choice To effectively select the right stretch film, you must analyze the load type and product characteristics to determine the film’s required strength and resistance. Consider the operational context, such as the volume of wrapping needed and whether it will be done manually or with machines. Balance your budget with the need for film performance to avoid over-spending or under-protecting your products. Evaluate any special requirements such as UV protection, anti-static properties, or color coding. Opt for sustainable options where possible to align with environmental goals. By thoroughly assessing these factors, you can choose a stretch film that not only meets your logistical requirements but also enhances the security and integrity of your shipments. For tailored solutions that match your specific needs, consulting with a professional packaging supplier like Brown Packaging can provide you with the expertise and product range to ensure optimal protection and performance. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Folding Carton Display Packaging Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Stretch Film Facebook Twitter LinkedIn Pinterest Relevant Posts
Packaging inserts, also known as inlays or box partitions, play a critical role in the packaging industry by enhancing product protection, presentation, and customer experience. They are designed to stabilize and secure products within a package, ensuring items are well-protected during transit and impeccably presented upon unboxing. Here’s an in-depth look at packaging inserts, their types, customization options, and why they are crucial for effective packaging solutions. Understanding Packaging Inserts Functionality of Packaging Inserts Inserts are specifically crafted to limit and restrict the movement of one or multiple items within a package. They can be made from various materials, including foam, corrugated, paperboard, and thermoform plastics, each offering different levels of protection and aesthetic appeal. Whether in the form of trays or wall dividers, these inserts are essential for preventing product damage and enhancing the unboxing experience. Types of Packaging Inserts Paperboard Inserts: Ideal for lightweight items such as cosmetics and electronic accessories. They provide basic protection and organization within the packaging. Corrugated Inserts: Offer enhanced durability and are suitable for small to medium weight products like light bulbs and small appliances. Foam Inserts: Provide superior protection and are commonly used for fragile items, electronics, and sensitive instruments. Thermoform Inserts: Sturdy and rigid, these inserts are versatile for packaging a diverse range of products including food, medical supplies, and electronics. Chipboard/Paperboard Insert Thermoform Insert Foam Insert Corrugated Insert Importance of Packaging Inserts Protection and Security The primary function of packaging inserts is to secure the packaged items robustly, ensuring they remain immobile and thus less susceptible to damage during shipping and handling. This is particularly important for fragile products or items with several components that need to be kept separate. Enhanced Presentation Custom inserts not only protect but also significantly enhance the presentation of products. They can be designed to fit the contours of specific items, displaying them in an appealing and organized manner that can elevate the customer’s perception of the brand. Improved Customer Experience Inserts contribute to a positive unboxing experience by presenting products in an organized and accessible way. They make unpacking simpler and more enjoyable, which can leave a lasting impression on consumers. Customizing Packaging Inserts Structural Design Custom inserts can be tailored to the specific size and shape of the products they hold. Structural design ensures each product fits snugly within its compartment, providing optimal protection and a professional appearance. Graphic Design Inserts offer an additional surface for branding and communication. Custom graphics such as logos, product information, and brand colors can be added to inserts, furthering brand recognition and enhancing the aesthetic appeal of the packaging. When Do You Need Packaging Inserts? You should consider using packaging inserts if: You have fragile products that require additional protection. Your products have multiple components that need to be organized within the packaging. You are looking to improve the aesthetic presentation of your packaged products. Enhancing the customer unboxing experience is a priority for your brand. Summary Packaging inserts are vital components that help maintain the integrity and presentation of products during shipping and retail display. They not only protect items from physical damage but also play a significant role in brand perception and customer satisfaction. With various materials and customization options available, packaging inserts can be tailored to meet the specific needs of any product, making them a versatile and essential element in modern packaging strategies. If you’re looking to develop customized packaging solutions that include high-quality inserts, consider partnering with a packaging expert like Brown Packaging. They can provide tailored advice and products designed to protect your goods effectively while promoting your brand effectively. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Folding Carton Display Packaging Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Packaging Inserts Facebook Twitter LinkedIn Pinterest Relevant Posts
In the dynamic world of marketing, packaging isn’t just a protective shell for your product; it’s a powerful tool for capturing the hearts and minds of consumers. Custom packaging, in particular, offers a unique opportunity to leverage the AIDA model—Attention, Interest, Desire, and Action—as a strategic framework for enhancing your brand’s impact and boosting sales. In this blog, we’ll delve into how custom packaging aligns with each stage of the AIDA model. Attention: Grabbing the Eye with Custom Packaging In the Attention stage of the AIDA model, the primary objective is to capture the consumer’s attention and make your product stand out. Custom packaging plays a pivotal role in achieving this by: Eye-Catching Design: Your custom packaging should feature a design that immediately catches the consumer’s eye. Bold colors, unique shapes, and striking graphics can make your product pop on the store shelf or in an online marketplace. Distinctive Elements: Custom packaging allows you to incorporate distinctive elements that set your product apart from the competition. Whether it’s a custom logo, a unique texture, or an unusual packaging material, these elements can pique curiosity and invite closer inspection. Interest: Engaging the Consumer’s Curiosity Once you’ve successfully garnered their attention, it’s time to pique the consumer’s Interest in your product. Custom packaging can engage their curiosity by: Compelling Storytelling: Use your packaging as a canvas for storytelling. Share the story of your brand, the inspiration behind your product, or the journey of its creation. Consumers love to connect with the narrative behind the products they buy. Interactive Elements: Consider incorporating interactive elements into your custom packaging. QR codes, augmented reality experiences, or hidden surprises inside the package can create a sense of excitement and engagement. Desire: Building Desire through Custom Packaging In the Desire stage, you aim to create a strong desire for your product. Custom packaging can help build this desire by: Visual Appeal: Your custom packaging should communicate a sense of quality and desirability. High-quality materials, elegant finishes, and luxurious details can elevate the perceived value of your product. Showcasing Benefits: Highlight the key benefits and advantages of your product prominently on the packaging. Use persuasive language and imagery that resonates with the consumer’s desires and needs. Action: Encouraging Purchase with Custom Packaging The final stage, Action, is where consumers make the decision to purchase your product. Custom packaging can encourage this action by: Call to Action: Include clear and persuasive calls to action on the packaging. Phrases like “Buy Now” or “Try Today” can prompt consumers to take the next step. Incentives: Offer promotions or incentives that are prominently displayed on the packaging. Whether it’s a limited-time discount, a special offer, or a gift with purchase, these incentives can motivate consumers to make a buying decision. Conclusion In conclusion, custom packaging isn’t just a container for your product; it’s a strategic marketing tool that aligns seamlessly with the AIDA model. By capturing attention, generating interest, building desire, and encouraging action, custom packaging can contribute to increased sales and brand success. It’s a testament to the power of packaging to not only protect but also persuade and captivate consumers on their purchasing journey. If you are interested in custom packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
The flexible packaging industry is experiencing a significant evolution as it leans into more sustainable practices. Amid growing environmental concerns, there’s a strong movement within the sector towards developing innovative, eco-friendly packaging solutions. This blog will delve into the most recent sustainable trends impacting the flexible packaging sector, pointing to a future where sustainability and innovation walk hand in hand. Adoption of Biodegradable and Compostable Materials Advancements in Recyclable Packaging Increased Use of Post-Consumer Recycled (PCR) Content Reduction in Packaging Sizes and Weights Innovation in Barrier Materials Investing in Sustainability Education and Transparency Adoption of Biodegradable and Compostable Materials As the world gradually moves away from single-use plastics, one trend that has taken center stage is the use of biodegradable and compostable materials in packaging. These materials are designed to break down naturally in the environment, minimizing their long-term impact on the ecosystem. For instance, some companies are turning to materials like Polyhydroxyalkanoates (PHA), which are fully biodegradable polymers derived from renewable resources. The aim is to make packaging that doesn’t just look good and protect the product, but also contributes positively to the planet. Advancements in Recyclable Packaging Recyclable materials offer another route towards more sustainable packaging. As recycling technologies improve, we are seeing a rise in the use of mono-material packaging — packaging composed of a single type of material, such as all-paper or all-polyethylene structures. This is a game-changer in the recycling process as it eliminates the need for separation, significantly simplifying the recycling process and ensuring that more waste is effectively recycled. Increased Use of Post-Consumer Recycled (PCR) Content Another trend making waves in the flexible packaging sector is the increased use of Post-Consumer Recycled (PCR) content. This involves using materials that have been previously used by consumers and then recycled. Using PCR content helps to lower the demand for new material production, reducing the overall environmental footprint of the packaging. Many companies are setting ambitious goals to incorporate a certain percentage of PCR content into their packaging within the coming years. Reduction in Packaging Sizes and Weights The drive towards sustainability is also encouraging brands to rethink the size and weight of their packaging. By reducing these aspects, companies can decrease the amount of raw material required in the packaging production process, leading to substantial environmental benefits. Furthermore, lighter packaging results in lower transportation emissions, another significant advantage in terms of reducing the carbon footprint. Innovation in Barrier Materials Traditionally, many flexible packaging options have relied on multi-layer structures to provide adequate barrier properties, protecting the contents from moisture, oxygen, and other damaging elements. However, these multi-layer formats can be difficult to recycle. As a response, the industry is innovating to develop high-performing, recyclable barrier materials. These new structures aim to maintain the same high level of protection for the packaged goods while also being easier to recycle, striking a balance between product protection and environmental responsibility. Investing in Sustainability Education and Transparency Many companies in the flexible packaging industry are investing in educating consumers about their sustainable efforts. They are providing information on their packaging about the materials used and how to recycle the packaging correctly. The idea is to involve consumers in the sustainability journey, allowing them to make informed decisions about the products they purchase. Conclusion: Flexible Packaging and Sustainable Trends With these sustainable trends, the future of the flexible packaging industry looks promising. While there are still challenges to overcome, significant strides are being made towards a more sustainable packaging landscape. As technology continues to advance and more innovative solutions are developed, it’s clear that sustainability is more than just a buzzword — it’s a commitment to our planet and future generations. So, in 2024, we can expect these trends to continue driving the flexible packaging industry toward a more sustainable and environmentally responsible future. If you are interested in sustainable and/or flexible packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts