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Brown Packaging

With over 30 years of experience, Brown Packaging has been a trusted partner for businesses of all sizes, providing custom and stock packaging solutions tailored to their needs. Our in-house services ensure personalized support, guiding you from concept to completion for a seamless experience. Whether you need innovative designs or sustainable options, we work with you every step of the way to deliver exceptional packaging results.

Custom Packaging Products Brown Packaging

We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.

Custom Corrugated Box

Corrugated Boxes

Corrugated boxes are durable, recyclable, strong, and widely used in packaging applications.
custom folding cartons

Folding Cartons

Thin and flexible paperboard or chipboard cartons used in packaging lightweight products.

POP Displays

Showcase your products on the retail floor, counter-top, or shelf with point of purchase (POP) Displays.
Custom Food-Pouch and Sample Packaging-

Pouches

Multilayered film and plastic used to store and display lightweight products.

Foam

Protect your product with custom cut foam inserts and edge protectors.

Additional Packaging

Blister packs, clamshells, roll stock, thermoform, mailers and more.

Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.

We help businesses bring their products to retail with compliant solutions.

Optimize your packaging’s durability, security, branding, cost, unboxing experience and more.

We build durable and efficient packaging for simple to the most complex products.

Sterilization, clean room and medical compliant packaging products and solutions.

Federal and Drug Administration (FDA) compliant packaging and solutions.

We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.

At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.

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structural design concepts

Optimize Your Packaging with Structural Design Services

Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.

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Packaging Graphic Design Services

Elevate Your Packaging with Graphic Design Services

Our graphic design services enhance your packaging by creating visually appealing designs that strengthen branding and attract customer attention. By focusing on cohesive brand identity and impactful visuals, we ensure your products stand out on the shelf and resonate with your target audience. Thoughtfully designed packaging not only improves shelf appeal but also reinforces brand recognition and loyalty. Let us help you make a lasting impression with packaging that truly represents your brand.

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Dental Packaging Folding Carton

Perfect Your Packaging with Sampling and Prototyping Services

Our sampling and prototyping services provide both digital and physical packaging samples, allowing you to see and feel your design before full production. We offer high-quality digital prints for precise visualization and physical samples to ensure the packaging meets your expectations in terms of design, fit, and function. This process helps you make informed decisions and refine your packaging to perfection before committing to large-scale production. Whether you need to test a concept or showcase a final design, our sampling and prototyping services ensure your packaging is ready for market.

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Packout and Fulfillment

Streamline Your Packaging with Fulfillment and Contract Services

Our fulfillment and contract packaging services offer comprehensive solutions, including assembly, kitting, pack-out displays, and co-packing. We handle every step of the process, ensuring your products are expertly assembled, packaged, and ready for distribution. Whether you need custom kitting, retail-ready displays, or efficient co-packing, our services are designed to streamline your operations and get your products to market quickly and efficiently. Trust us to manage the details, so you can focus on growing your business.

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Packaging and Material Drop Test Services

Ensure Quality with Product and Material Testing Services

Our product and material testing services ensure your packaging meets the highest standards of quality and durability. We rigorously test packaging materials to confirm they can withstand the demands of shipping, handling, and storage, protecting your products from damage. In addition, we assist in obtaining key certifications, such as ISTA and others, to ensure compliance with industry standards. By evaluating both the product and its packaging, we help you identify potential issues before they reach the market, ensuring reliability and customer satisfaction.

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structural design concepts

Optimize Your Packaging with Structural Design Services

Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.

Edit Content
Packaging Graphic Design Services

Elevate Your Packaging with Graphic Design Services

Our graphic design services enhance your packaging by creating visually appealing designs that strengthen branding and attract customer attention. By focusing on cohesive brand identity and impactful visuals, we ensure your products stand out on the shelf and resonate with your target audience. Thoughtfully designed packaging not only improves shelf appeal but also reinforces brand recognition and loyalty. Let us help you make a lasting impression with packaging that truly represents your brand.

Edit Content
Dental Packaging Folding Carton

Perfect Your Packaging with Sampling and Prototyping Services

Our sampling and prototyping services provide both digital and physical packaging samples, allowing you to see and feel your design before full production. We offer high-quality digital prints for precise visualization and physical samples to ensure the packaging meets your expectations in terms of design, fit, and function. This process helps you make informed decisions and refine your packaging to perfection before committing to large-scale production. Whether you need to test a concept or showcase a final design, our sampling and prototyping services ensure your packaging is ready for market.

Edit Content
Packout and Fulfillment

Streamline Your Packaging with Fulfillment and Contract Services

Our fulfillment and contract packaging services offer comprehensive solutions, including assembly, kitting, pack-out displays, and co-packing. We handle every step of the process, ensuring your products are expertly assembled, packaged, and ready for distribution. Whether you need custom kitting, retail-ready displays, or efficient co-packing, our services are designed to streamline your operations and get your products to market quickly and efficiently. Trust us to manage the details, so you can focus on growing your business.

Edit Content
Packaging and Material Drop Test Services

Ensure Quality with Product and Material Testing Services

Our product and material testing services ensure your packaging meets the highest standards of quality and durability. We rigorously test packaging materials to confirm they can withstand the demands of shipping, handling, and storage, protecting your products from damage. In addition, we assist in obtaining key certifications, such as ISTA and others, to ensure compliance with industry standards. By evaluating both the product and its packaging, we help you identify potential issues before they reach the market, ensuring reliability and customer satisfaction.

Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.

At Brown Packaging, we specialize in providing innovative, fully customizable packaging solutions to meet all your business needs. With over 30 years of experience, we offer the capabilities of a large supplier while delivering personalized service and cost-efficient options. From concept to completion, we are committed to sustainability and offer a wide range of eco-friendly packaging solutions.

Full-Service Packaging

Get all your packaging needs from one supplier, guiding you from concept to completion.

Flexible Solutions

We offer packaging options to suit the needs of any brand and budget.

Expert Assistance

Work one on one with a dedicated project manager from concept to completion.

Compliant Solutions

Our packaging solutions meet both retailer requirements and government regulations.

Aaron Meneses went above and beyond servicing our company for our specific needs, and delivered on all his promises for the job. The outcome of the product went above our expectations and delivered ON TIME!

Shawn Ferguson

I have found Brown Packaging to be our number one supplier for packaging for years! They have designed our product packaging and Alex has been an exceptional representative and always supported our efforts and his design team is exceptional. I would highly recommend them to anyone.

Bert Rhine

Brown Packaging fulfilled many of our orders with competitive pricing and always provided a quick turn around time. Keith Thomas personally assisted me on several projects and helped walk me though all of the important ordering details. I will be contacting Keith again as new projects come my way!

Amber Meyer

Alex is super attentive and detail oriented. My deadlines were met and print quality is superb.

Blake Blair

Timely, professional, and most importantly - their products deliver. The account manager Keith Thomas is a pleasure to work with.

Neil Hefler

Good Customer Service, when placing an order they deliver on the next business Day.

Sergi Sanchez
Corrugated Mailer

Full-Service Packaging

Get all your packaging needs from one supplier, guiding you from concept to completion.

Flexible Solutions

We offer packaging options to suit the needs of any brand and budget.

Expert Assistance

Work one on one with a dedicated project manager from concept to completion.

Compliant Solutions

Our packaging solutions meet both retailer requirements and government regulations.

Aaron Meneses went above and beyond servicing our company for our specific needs, and delivered on all his promises for the job. The outcome of the product went above our expectations and delivered ON TIME!

Shawn Ferguson

I have found Brown Packaging to be our number one supplier for packaging for years! They have designed our product packaging and Alex has been an exceptional representative and always supported our efforts and his design team is exceptional. I would highly recommend them to anyone.

Bert Rhine

Brown Packaging fulfilled many of our orders with competitive pricing and always provided a quick turn around time. Keith Thomas personally assisted me on several projects and helped walk me though all of the important ordering details. I will be contacting Keith again as new projects come my way!

Amber Meyer

Alex is super attentive and detail oriented. My deadlines were met and print quality is superb.

Blake Blair

Timely, professional, and most importantly - their products deliver. The account manager Keith Thomas is a pleasure to work with.

Neil Hefler

Good Customer Service, when placing an order they deliver on the next business Day.

Sergi Sanchez

If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com  or  (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.

custom mailer boxes with insert cavities
Corrugated
brownpackaging
Maximizing Product Protection with Corrugated Box Inserts

Corrugated box inserts are a key player in the world of packaging solutions. Not only do they secure and protect the products during transit, but they also add an extra level of professionalism and aesthetic appeal when unboxing. This blog post will delve into the various aspects of corrugated box inserts and how they help in maximizing product protection. Understanding Corrugated Box Inserts What are Corrugated Box Inserts? Corrugated box inserts are specifically designed components that fit inside the packaging box to provide a structured and safe space for the product. They can be customized to fit any product’s shape and size, thereby reducing movement and minimizing the risk of damages during transportation or handling. Materials Used in Corrugated Box Inserts Corrugated is a popular choice for inserts due to its strength, durability, and cost-effectiveness. It offers excellent shock absorption properties, reducing the impact on the products within. Moreover, corrugated inserts are sustainable, making them an environmentally friendly packaging solution. Benefits of Using Corrugated Box Inserts Improved Product Protection Corrugated box inserts offer excellent product protection. The inserts provide a snug fit for the products, limiting their movement within the box and minimizing potential damage caused by shocks and impacts during transportation. Enhanced Product Presentation Aside from protection, the inserts also enhance the unboxing experience. A well-designed insert can hold the product in place, present it effectively, and even highlight specific components or features. Customizable and Versatile The versatility of corrugated box inserts allows them to be tailored to any product’s shape and size, creating a custom solution that ensures optimal product protection. Effective Practices for Maximizing Protection with Corrugated Box Inserts Designing for the Product The design of the insert should cater to the product’s unique dimensions and fragility. A custom-fitted insert provides more security than a generic one, as it ensures the product fits perfectly, minimizing movement within the box. Multi-Layering for Extra Protection For more fragile items, using multi-layered corrugated box inserts can provide additional protection. The layers create an extra barrier, increasing the resistance to impact and shock. Incorporating Protective Padding Depending on the product, incorporating protective padding within the insert can help absorb impact. This is particularly beneficial for delicate items such as electronics, glassware, or ceramics. Summary: Corrugated Box Inserts In a world where online shopping is becoming increasingly prevalent, ensuring that products arrive safely at their destination is of paramount importance. This is where corrugated box inserts shine, by offering an effective and sustainable solution to maximize product protection. By investing in well-designed corrugated box inserts, companies can reduce product damage, increase customer satisfaction, and improve their overall brand image. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Corrugated Box Inserts Facebook Twitter LinkedIn Pinterest Relevant Posts

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Custom Full Pallet Display with blister packs, corrugated carriers, sample packs, and poly bags
Display
brownpackaging
Pack-Out for Point of Purchase Displays: A Comprehensive Guide

Point of purchase displays, also known as POP displays, are an essential marketing tool for businesses to showcase their products and attract customers. However, creating a successful POP display is not just about designing an eye-catching display; it also involves careful planning and execution of the pack-out process. Pack-out refers to the process of assembling, arranging, and packing products within a POP display unit. In this blog, we will discuss the essential aspects of pack-out for POP displays and provide some tips on how to optimize the process for maximum efficiency and effectiveness. Understanding the POP Display Layout Before you start the pack-out process, it is crucial to understand the layout of your POP display unit. This includes knowing the dimensions, the number of shelves, the weight limit for each shelf, and any special features such as hooks or holders. Knowing the design layout will help you plan how to arrange your products within the unit, taking into account factors such as product size, weight, and packaging. You should also consider how to maximize the visual impact of your products, such as using color coordination or arranging products by height or theme. Once you have a good understanding of your POP display concept, you need to design your display and organize your products for pack-out. This involves deciding which products to include, how many of each product, and how to arrange them within the unit. When selecting the design end product, consider the following factors: Popularity: Which products are most likely to attract customers and generate sales? Seasonality: Are there any products that are more suitable for a particular season or holiday? Packaging: Can the products be easily displayed and arranged within the POP display unit? When deciding how to arrange your products, consider the following tips: Place high-selling products at eye-level or within easy reach. Group products by category or theme to make it easier for customers to find what they are looking for. Use color coordination to create an attractive and cohesive display. Place products with the same packaging or branding together to create a stronger visual impact. Executing the Pack-out Process Now that you have organized your products for pack-out, it’s time to execute the process. Here are some essential steps to follow: Step 1: Prepare the POP Display Unit Before you start packing products into the unit, you need to ensure it is clean, stable, and ready for use. This includes removing any debris, dusting the shelves, and ensuring that any special features such as hooks or holders are secure. Step 2: Pack Products onto the Shelves Begin packing products onto the shelves, starting with the bottom shelf and working your way up. Ensure that each product is securely in place, and that there is enough space between products to prevent overcrowding. Step 3: Check for Balance and Stability As you pack each shelf, check that the unit remains balanced and stable. Ensure that heavy products are evenly distributed across the shelves and that there is no risk of the unit tipping over. Step 4: Make Final Adjustments Once all products are packed, step back and take a look at the overall display. Make any final adjustments to product positioning or arrangement to ensure that the display is visually appealing and optimized for sales. Step 5: Prepare for Shipment After completing the pack-out process for your POP display, it’s essential to prepare the display unit for shipment to its destination. This involves ensuring that the unit is securely packaged and protected to prevent damage during transit. Here are some considerations for preparing the shipment of your POP display: Packaging Selection: Choose appropriate packaging materials to protect the display unit during shipment. Depending on the size and nature of the display, options such as Regular Slotted Containers (RSC), Half-Slotted Containers (HSC), or Top Cap and Sleeve packaging can be used. These packaging solutions provide structural integrity and protection during transportation. Securing the Display: Take measures to secure the products within the display unit to prevent shifting or damage during transit. This can include using additional cushioning materials, such as foam inserts or bubble wrap, to keep the products in place and protect them from impacts. Labeling and Identification: Clearly label the shipment with necessary information, such as the destination address, handling instructions, and any other relevant details. Use appropriate labeling systems, such as barcodes or QR codes, to facilitate tracking and ensure accurate delivery. Quality Control: Conduct a final quality control check before shipment. Verify that the display unit is in optimal condition, all products are properly arranged and secured, and the packaging is intact. This step ensures that the display reaches its destination in the best possible state. Shipping Method and Carrier Selection: Choose a reputable shipping carrier or logistics provider that specializes in handling fragile or large displays. Consider factors such as delivery time, cost, and tracking capabilities when selecting the most suitable shipping method. Optimizing Pack-out Efficiency and Effectiveness To optimize pack-out for POP displays, consider the following tips: Use high-quality, durable packaging that is easy to arrange within the display unit. Use a pack-out checklist to ensure that all necessary products and materials are available before beginning the process. Train employees on the pack-out process to ensure that it is executed consistently and efficiently. Monitor sales and customer feedback to make adjustments to the pack-out process and product selection. Summary: POP Displays and Pack-out Pack-out for point of purchase displays is a critical aspect of creating a successful marketing strategy for businesses. By understanding the layout of the POP display unit, organizing products for pack-out, and executing the pack-out process with care, businesses can create an attractive and effective display that will attract customers and generate sales. To optimize pack-out efficiency and effectiveness, businesses should use high-quality packaging, develop a pack-out checklist, train employees on the process, and monitor sales and customer feedback to make adjustments as needed. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam

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Roll Stock vs. Pouches: Comparing Flexible Packaging Options
Flexible Packaging
brownpackaging
Roll Stock vs. Pouches: Comparing Flexible Packaging Options

Packaging plays a crucial role in marketing a product. The packaging material and design not only protect the product but also influence the customer’s purchasing decision. Roll stock and pouches are two popular types of flexible packaging used widely across various industries. In this blog post, we will dive deeper into roll stock and pouches and compare and contrast them to help you decide which one is the best option for your packaging needs. What is Roll Stock? Roll stock, also known as roll-fed packaging, is a type of flexible packaging material that comes in a roll form. It is commonly made of plastic materials such as polypropylene, polyethylene, and polyester. Roll stock is a popular choice for packaging products such as snacks, pet food, candy or similar products. Roll stock can be customized to meet the specific needs of a product. It can be printed with high-quality graphics, which is great for branding and marketing purposes. Roll stock can also be made in different sizes, thicknesses, and colors to suit different packaging requirements. Roll stock is produced in large rolls and then cut and formed into the final shape by the packaging manufacturer or co-packer. The manufacturing process is cost-effective, making it a good choice for companies looking to save money on packaging costs. Roll stock takes up less storage space than pre-made pouches because it is produced in large rolls. This makes it easier to store and transport. What are Pouches? Pouches, also known as pre-made bags, are another popular type of flexible packaging. Unlike roll stock, pouches are pre-made and come in various sizes, shapes, and styles. They are commonly made of materials such as plastic films, laminates, and aluminum foil. Pouches can be customized with high-quality graphics and designs, making them a popular choice for branding and marketing purposes. They are used to package a wide range of products such as supplements, powders, foods, beverages and personal care items. Pouches are made by sealing the edges of pre-made bags to create a sealed container. This process creates a tight seal that prevents air and moisture from entering the package, providing better product protection than roll stock. However, because pouches are pre-made and come in standard sizes and shapes, they can be more expensive than roll stock. Differences between Roll Stock and Pouches Here are the key differences between roll stock and pouches: Manufacturing Process Roll stock is produced in large rolls and then cut and formed into the final shape by the packaging manufacturer or co-packer. Pouches, on the other hand, are pre-made and formed into the final shape during the manufacturing process. Roll stock require either vertical or horizontal 4-fill seal machine also known as a vertical or horizontal wrapper. Size and Shape Roll stock can be made in any size or shape, depending on the product’s packaging requirements. Pouches, on the other hand, come in standard sizes and shapes. Printing Roll stock offers more flexibility when it comes to printing. The entire surface of the roll stock can be printed with high-quality graphics, while pouches have limited space for printing. Cost Roll stock tends to be more cost-effective than pouches because it is produced in bulk and is customizable. Pouches, on the other hand, are pre-made in stock and come in standard sizes and shapes, custom pouches can be made for specific sizes, making them more expensive. Storage Space Roll stock takes up less storage space than pouches because it is produced in large rolls, while pouches take up more storage space because they are pre-made and cannot be stacked. Product Protection Pouches provide better product protection than roll stock because they are pre-made and have sealed edges that prevent air and moisture from entering the package. Which One Should You Choose? Both roll stock and pouches have their advantages and disadvantages. The choice ultimately depends on the specific needs of your product. Roll stock is a good choice if you need a flexible packaging material that can be customized in terms of size, shape, and printing. It is also cost-effective and takes up less storage space, making it a good choice for companies with limited storage capacity. Roll stock is ideal for products that don’t require a specific shape or size and don’t need the extra protection provided by a pre-made pouch. Pouches, on the other hand, provide better product protection and are a good choice for products that are sensitive to air and moisture. They are also a good choice for products that require a specific size or shape. Pouches are an excellent option for products that need to stand out on shelves and grab the attention of customers due to their customizable printing options. When deciding which packaging material to use, consider factors such as cost, size, shape, printing, and product protection. If you are interested in roll stock, pouches or other flexible packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Roll Stock Facebook Twitter LinkedIn Pinterest Relevant Posts

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Recycling and Upcycling Corrugated Boxes
Corrugated
brownpackaging
Recycling and Upcycling Corrugated Boxes

When you unwrap that eagerly awaited online order, or when the supermarket shipments arrive, corrugated boxes are almost always involved. With the increase in e-commerce and global shipments, the use of these boxes has surged. The question then arises: what do we do with all these boxes? The answer lies in the twin practices of recycling and upcycling. Let’s delve deep into the world of corrugated boxes, examining their environmental impact and how we can give them a second (or third) life. The Environmental Impact of Corrugated Boxes The Production Cost: The production of corrugated boxes requires vast amounts of energy and water. Trees are felled, processed, and transformed into paper pulp, which then becomes the corrugated cardboard we’re familiar with. While it’s true that many companies have started sourcing wood from sustainable forests, the process still consumes valuable resources. Landfills: When discarded improperly, these boxes contribute to the already mounting waste in landfills. Although corrugated cardboard decomposes faster than plastics, it still takes between 3 to 8 months for it to fully break down. This decomposition can produce methane, a greenhouse gas 25 times more potent than carbon dioxide. Carbon Footprint: From the transport of raw materials to the box’s final delivery, the entire lifecycle of a corrugated box adds to the carbon footprint. This doesn’t even account for the transportation of discarded boxes to landfills. Recycling Corrugated Boxes Recycling is the process of converting waste materials back into new products to prevent waste of potentially useful materials. The Recycling Process: Once the boxes reach the recycling facility, they’re sorted, cleaned, and broken down into paper pulp again. This pulp is then used to create new cardboard or paper products. The Benefits: Resource Conservation: Recycling corrugated boxes means fewer trees are cut down to produce new boxes. Energy Saving: Producing items from recycled materials consumes less energy compared to starting from scratch. Reduced Pollution: Fewer raw materials being processed means reduced air and water pollution. Upcycling Corrugated Boxes Upcycling, in contrast to recycling, involves creatively repurposing or redesigning waste materials into products of better quality or for better environmental value. Creative Uses for Old Boxes: Storage Bins: Decorate and reinforce old boxes to create stylish storage solutions for your home. Wall Art: Cut out patterns or shapes from boxes, paint them, and fix them onto walls for an eco-friendly décor solution. Garden Solutions: Use flattened cardboard as a weed barrier in gardens. It’s biodegradable and effective. Kids’ Playhouse: Combine several boxes to create playhouses, castles, or forts for kids. They can even join in, painting and decorating. Pet Toys: Shape the cardboard into toys or scratch pads for pets. Cats, for instance, love corrugated cardboard scratchers. Gift Tags: Cut out small pieces, paint or decorate them, and use them as tags for gifts. Organizers: Craft compartmentalized trays or organizers for drawers or desks. In conclusion, while corrugated boxes do pose an environmental challenge, through conscious efforts in recycling and upcycling, we can mitigate their impact. The journey of a box doesn’t have to end once its primary purpose is fulfilled. With a touch of creativity and environmental awareness, we can ensure that the story of every box is both inspiring and green. If you are interested in corrugated boxes, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Flexible Packaging Foam Folding Carton Packaging Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Corrugated Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts

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custom printed chipboard shelf box
Design
brownpackaging
Effective Print Strategies for Packaging: A Buyer’s Guide

In today’s market, the printing strategy employed on packaging can play a significant role in a product’s success. This guide is tailored to help buyers navigate the array of print options available, ensuring they select the most effective strategy to enhance brand appeal and customer engagement, while balancing cost and quality. High-Quality Graphics and Imagery The use of high-resolution graphics and vibrant imagery makes packaging more attractive and attention-grabbing. Ensuring that these elements are of the highest quality will reflect well on the product and brand. Brand Consistency Maintaining consistency with brand colors, logos, and typefaces across all packaging is essential. This consistency helps in reinforcing brand recognition and loyalty among customers. Cost-Effective Printing Techniques Digital Printing: Ideal for short to medium runs, offering cost savings for smaller orders and flexibility for design changes. Flexographic Printing: Cost-effective for larger runs, it provides durability and consistency, especially for standard designs. Sustainable Printing Practices Eco-friendly practices are not just good for the environment but also resonate with modern consumers. Utilize sustainable inks and materials wherever possible. Providers who offer soy or vegetable-based inks and recycled materials can help in positioning your brand as environmentally responsible. Interactive Elements Incorporating QR codes or augmented reality features can make packaging more engaging. These elements can lead consumers to additional digital content, enhancing brand interaction and providing more product information. Tactile Printing Techniques Techniques like embossing or debossing add a tactile element to packaging, enhancing the unboxing experience. Foil stamping can also be used to add a premium feel to the product. Typography and Readability Creative and legible typography is key to conveying the product’s message. Different font styles and sizes can be used to create emphasis and a hierarchy of information, making it easier for consumers to access key details. Return on Investment (ROI) Consider the long-term ROI when selecting a print strategy. High-quality printing might cost more upfront but can lead to greater brand recognition and customer loyalty. Evaluate how different printing options can impact the overall budget and balance them against the potential long-term benefits. Customization Options Digital printing and other modern techniques offer extensive customization options, allowing for unique packaging designs that can set a product apart in the marketplace. Evaluating Print Providers Choosing the right print provider is crucial. Look for partners who offer not only quality assurance and a wide range of capabilities but also have a robust portfolio and positive client testimonials. It’s important that they understand your industry’s specific needs and offer exceptional customer service. If you are interested in printed packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts

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