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Brown Packaging

With over 30 years of experience, Brown Packaging has been a trusted partner for businesses of all sizes, providing custom and stock packaging solutions tailored to their needs. Our in-house services ensure personalized support, guiding you from concept to completion for a seamless experience. Whether you need innovative designs or sustainable options, we work with you every step of the way to deliver exceptional packaging results.

Custom Packaging Products Brown Packaging

We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.

Custom Corrugated Box

Corrugated Boxes

Corrugated boxes are durable, recyclable, strong, and widely used in packaging applications.
custom folding cartons

Folding Cartons

Thin and flexible paperboard or chipboard cartons used in packaging lightweight products.

POP Displays

Showcase your products on the retail floor, counter-top, or shelf with point of purchase (POP) Displays.
Custom Food-Pouch and Sample Packaging-

Pouches

Multilayered film and plastic used to store and display lightweight products.

Foam

Protect your product with custom cut foam inserts and edge protectors.

Additional Packaging

Blister packs, clamshells, roll stock, thermoform, mailers and more.

Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.

We help businesses bring their products to retail with compliant solutions.

Optimize your packaging’s durability, security, branding, cost, unboxing experience and more.

We build durable and efficient packaging for simple to the most complex products.

Sterilization, clean room and medical compliant packaging products and solutions.

Federal and Drug Administration (FDA) compliant packaging and solutions.

We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.

At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.

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structural design concepts

Optimize Your Packaging with Structural Design Services

Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.

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Packaging Graphic Design Services

Elevate Your Packaging with Graphic Design Services

Our graphic design services enhance your packaging by creating visually appealing designs that strengthen branding and attract customer attention. By focusing on cohesive brand identity and impactful visuals, we ensure your products stand out on the shelf and resonate with your target audience. Thoughtfully designed packaging not only improves shelf appeal but also reinforces brand recognition and loyalty. Let us help you make a lasting impression with packaging that truly represents your brand.

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Dental Packaging Folding Carton

Perfect Your Packaging with Sampling and Prototyping Services

Our sampling and prototyping services provide both digital and physical packaging samples, allowing you to see and feel your design before full production. We offer high-quality digital prints for precise visualization and physical samples to ensure the packaging meets your expectations in terms of design, fit, and function. This process helps you make informed decisions and refine your packaging to perfection before committing to large-scale production. Whether you need to test a concept or showcase a final design, our sampling and prototyping services ensure your packaging is ready for market.

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Packout and Fulfillment

Streamline Your Packaging with Fulfillment and Contract Services

Our fulfillment and contract packaging services offer comprehensive solutions, including assembly, kitting, pack-out displays, and co-packing. We handle every step of the process, ensuring your products are expertly assembled, packaged, and ready for distribution. Whether you need custom kitting, retail-ready displays, or efficient co-packing, our services are designed to streamline your operations and get your products to market quickly and efficiently. Trust us to manage the details, so you can focus on growing your business.

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Packaging and Material Drop Test Services

Ensure Quality with Product and Material Testing Services

Our product and material testing services ensure your packaging meets the highest standards of quality and durability. We rigorously test packaging materials to confirm they can withstand the demands of shipping, handling, and storage, protecting your products from damage. In addition, we assist in obtaining key certifications, such as ISTA and others, to ensure compliance with industry standards. By evaluating both the product and its packaging, we help you identify potential issues before they reach the market, ensuring reliability and customer satisfaction.

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structural design concepts

Optimize Your Packaging with Structural Design Services

Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.

Edit Content
Packaging Graphic Design Services

Elevate Your Packaging with Graphic Design Services

Our graphic design services enhance your packaging by creating visually appealing designs that strengthen branding and attract customer attention. By focusing on cohesive brand identity and impactful visuals, we ensure your products stand out on the shelf and resonate with your target audience. Thoughtfully designed packaging not only improves shelf appeal but also reinforces brand recognition and loyalty. Let us help you make a lasting impression with packaging that truly represents your brand.

Edit Content
Dental Packaging Folding Carton

Perfect Your Packaging with Sampling and Prototyping Services

Our sampling and prototyping services provide both digital and physical packaging samples, allowing you to see and feel your design before full production. We offer high-quality digital prints for precise visualization and physical samples to ensure the packaging meets your expectations in terms of design, fit, and function. This process helps you make informed decisions and refine your packaging to perfection before committing to large-scale production. Whether you need to test a concept or showcase a final design, our sampling and prototyping services ensure your packaging is ready for market.

Edit Content
Packout and Fulfillment

Streamline Your Packaging with Fulfillment and Contract Services

Our fulfillment and contract packaging services offer comprehensive solutions, including assembly, kitting, pack-out displays, and co-packing. We handle every step of the process, ensuring your products are expertly assembled, packaged, and ready for distribution. Whether you need custom kitting, retail-ready displays, or efficient co-packing, our services are designed to streamline your operations and get your products to market quickly and efficiently. Trust us to manage the details, so you can focus on growing your business.

Edit Content
Packaging and Material Drop Test Services

Ensure Quality with Product and Material Testing Services

Our product and material testing services ensure your packaging meets the highest standards of quality and durability. We rigorously test packaging materials to confirm they can withstand the demands of shipping, handling, and storage, protecting your products from damage. In addition, we assist in obtaining key certifications, such as ISTA and others, to ensure compliance with industry standards. By evaluating both the product and its packaging, we help you identify potential issues before they reach the market, ensuring reliability and customer satisfaction.

Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.

At Brown Packaging, we specialize in providing innovative, fully customizable packaging solutions to meet all your business needs. With over 30 years of experience, we offer the capabilities of a large supplier while delivering personalized service and cost-efficient options. From concept to completion, we are committed to sustainability and offer a wide range of eco-friendly packaging solutions.

Full-Service Packaging

Get all your packaging needs from one supplier, guiding you from concept to completion.

Flexible Solutions

We offer packaging options to suit the needs of any brand and budget.

Expert Assistance

Work one on one with a dedicated project manager from concept to completion.

Compliant Solutions

Our packaging solutions meet both retailer requirements and government regulations.

Aaron Meneses went above and beyond servicing our company for our specific needs, and delivered on all his promises for the job. The outcome of the product went above our expectations and delivered ON TIME!

Shawn Ferguson

I have found Brown Packaging to be our number one supplier for packaging for years! They have designed our product packaging and Alex has been an exceptional representative and always supported our efforts and his design team is exceptional. I would highly recommend them to anyone.

Bert Rhine

Brown Packaging fulfilled many of our orders with competitive pricing and always provided a quick turn around time. Keith Thomas personally assisted me on several projects and helped walk me though all of the important ordering details. I will be contacting Keith again as new projects come my way!

Amber Meyer

Alex is super attentive and detail oriented. My deadlines were met and print quality is superb.

Blake Blair

Timely, professional, and most importantly - their products deliver. The account manager Keith Thomas is a pleasure to work with.

Neil Hefler

Good Customer Service, when placing an order they deliver on the next business Day.

Sergi Sanchez
Corrugated Mailer

Full-Service Packaging

Get all your packaging needs from one supplier, guiding you from concept to completion.

Flexible Solutions

We offer packaging options to suit the needs of any brand and budget.

Expert Assistance

Work one on one with a dedicated project manager from concept to completion.

Compliant Solutions

Our packaging solutions meet both retailer requirements and government regulations.

Aaron Meneses went above and beyond servicing our company for our specific needs, and delivered on all his promises for the job. The outcome of the product went above our expectations and delivered ON TIME!

Shawn Ferguson

I have found Brown Packaging to be our number one supplier for packaging for years! They have designed our product packaging and Alex has been an exceptional representative and always supported our efforts and his design team is exceptional. I would highly recommend them to anyone.

Bert Rhine

Brown Packaging fulfilled many of our orders with competitive pricing and always provided a quick turn around time. Keith Thomas personally assisted me on several projects and helped walk me though all of the important ordering details. I will be contacting Keith again as new projects come my way!

Amber Meyer

Alex is super attentive and detail oriented. My deadlines were met and print quality is superb.

Blake Blair

Timely, professional, and most importantly - their products deliver. The account manager Keith Thomas is a pleasure to work with.

Neil Hefler

Good Customer Service, when placing an order they deliver on the next business Day.

Sergi Sanchez

If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com  or  (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.

Embracing Sustainability: The Importance of Sustainable Packaging for Businesses
Sustainability
brownpackaging
Embracing Sustainability: The Importance of Sustainable Packaging for Businesses

Sustainability has become a crucial issue in recent years, and more and more businesses are adopting sustainable practices to reduce their environmental impact. One area where companies can make a significant difference is in the packaging they use for their products. Environment friendly packaging is an important consideration for businesses that want to reduce their carbon footprint and minimize waste. Quick Overview: Sustainable Packaging In this blog post, we will explore why businesses should consider eco-friendly packaging for their products. What is Sustainable Packaging? Why is Sustainable Packaging Important? Examples of Sustainable Packaging Challenges of Sustainable Packaging What is Sustainable Packaging? Before we dive into why businesses should consider sustainable packaging, let’s define what it is. Sustainable packaging is packaging that is designed and produced using materials and processes that have a minimal impact on the environment. This means that sustainable packaging is made from renewable resources or recycled materials and can be recycled or composted at the end of its useful life. Sustainable packaging is also designed to minimize the amount of waste generated during the manufacturing and distribution process. Why is Sustainable Packaging Important? Reducing Environmental Impact One of the most important reasons why businesses should consider sustainable packaging is that it helps reduce their environmental impact. Traditional packaging materials like plastic and styrofoam can take hundreds of years to decompose, and they can release harmful chemicals into the environment. Sustainable packaging materials, on the other hand, are biodegradable, compostable, or recyclable, which means they can be safely disposed of and won’t harm the environment. Meeting Consumer Demand Consumers are increasingly aware of environmental issues and are looking for products that are produced eco-friendly. According to a study by Nielsen, 81% of global consumers feel strongly that companies should help improve the environment. By using sustainable packaging, businesses can meet this consumer demand and appeal to environmentally conscious shoppers. Improving Brand Image Using sustainable packaging can also improve a business’s brand image. Companies that are committed to sustainability are often seen as responsible and environmentally conscious, which can improve their reputation and attract new customers. Sustainable packaging can also help businesses differentiate themselves from their competitors and stand out in a crowded market. Saving Money Sustainable packaging can also help businesses save money in the long run. While sustainable packaging materials may be more expensive initially, they can often be reused or recycled, which reduces the need for new packaging. Sustainable packaging can also help businesses reduce their waste disposal costs, which can add up over time. Meeting Regulations Finally, businesses should consider environment friendly packaging to meet regulations. Many countries and regions have introduced regulations aimed at reducing the use of single-use plastics and promoting sustainable packaging. By adopting sustainable packaging practices, businesses can comply with these regulations and avoid fines or other penalties. Examples of Sustainable Packaging Now that we’ve discussed why businesses should consider sustainable packaging let’s look at some examples of sustainable packaging materials: Biodegradable Plastics Biodegradable plastics are made from natural materials that can break down quickly in the environment. These materials include cornstarch, sugarcane, and potato starch. Biodegradable plastics can be used for a range of products, including food packaging and shipping materials. Recyclable Plastics Recyclable plastics are plastics that can be recycled and used to make new products. These materials include PET and HDPE plastics, which are commonly used for water bottles and milk jugs. By using recyclable plastics, businesses can reduce the amount of plastic waste that ends up in landfills and oceans. Paper Packaging Paper packaging is made from renewable resources and is easily recyclable. This material is commonly used for food packaging, shipping boxes, and envelopes. By using paper packaging, businesses can reduce their reliance on non-renewable materials like plastic and styrofoam. Compostable Packaging Compostable packaging is made from natural materials that can break down in a composting environment. These materials include cornstarch, sugarcane, and bamboo. Compostable packaging can be used for a range of products, including food packaging and utensils. By using compostable packaging, businesses can reduce the amount of waste that ends up in landfills and promote the growth of healthy soils. Reusable Packaging Reusable packaging is designed to be used multiple times, reducing the need for new packaging materials. This can include materials like glass, metal, and cloth, which can be used for a range of products, including food and beverage containers. By using reusable packaging, businesses can reduce their waste and save money in the long run. Challenges of sustainable packaging While environment friendly packaging offers many benefits, there are also challenges associated with its adoption. One of the biggest challenges is the cost of eco-friendly packaging materials, which can be higher than traditional materials. This can be a barrier for small businesses that may not have the resources to invest in sustainable packaging. Another challenge is the lack of infrastructure to support the collection and recycling of sustainable packaging materials. In many areas, recycling programs are not equipped to handle compostable or biodegradable materials, which can end up in landfills or oceans. Finally, sustainable packaging may not always be as durable or effective as traditional packaging materials. This can be a concern for businesses that need to ensure that their products are protected during transportation and storage. If you are interested in environment friendly packaging solutions, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts

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The Versatility of Corrugated Boxes
Corrugated
brownpackaging
The Versatility of Corrugated Boxes

Corrugated boxes, often seen as an ordinary tool for storage and transportation, possess versatility that goes beyond their humble reputation. From industries like e-commerce and logistics to home organization and DIY craft projects, the use of corrugated boxes has taken on a dynamic role in various fields. This article explores the multitudinous applications of these eco-friendly and resilient packages, proving why they are a mainstay in our everyday life. Unboxing the Corrugated Advantage Before diving into the various applications, let’s first unbox the inherent qualities that make corrugated boxes an excellent choice. Strength and Durability: Corrugated boxes are designed to be incredibly durable. Their fluted structure provides strength and stability, ensuring they can handle pressure and weight without compromising their shape. Eco-friendliness: As they are made primarily from recycled paper, corrugated boxes are environmentally friendly, both in terms of their production process and their recyclability. Cost-effectiveness: Corrugated boxes are a cost-effective packaging solution, given that their raw materials are readily available and they’re easy to manufacture. Customizability: With modern printing and manufacturing techniques, corrugated boxes can be tailored to any size, shape, or design, making them a flexible choice for various applications. Corrugated Boxes in E-commerce The explosion of e-commerce has seen corrugated boxes play a starring role in logistics and delivery systems. Whether shipping electronics, clothes, or food items, these boxes offer a robust, secure, and customizable solution. The customizable nature of corrugated boxes, combined with the possibilities of digital printing, has allowed brands to create unique and engaging unboxing experiences for their customers. The box is no longer just a transport vessel, but an extension of the brand’s identity and customer experience. Versatility in Logistics Corrugated boxes are widely used in warehousing and logistics due to their durability and stack-ability. They are capable of bearing heavy loads and protecting goods during transport, making them an excellent choice for storing and moving products. Plus, the ease of writing or printing on these boxes makes them ideal for tracking and inventory purposes. Markings, barcodes, or labels can be easily added to facilitate systematic storage and retrieval. Corrugated Boxes in Retail In the retail sector, corrugated boxes aren’t just hidden in stock rooms. They also make appearances as point-of-sale displays, shelf-ready packaging, and more. Their easy customizability allows retailers to tailor their size, shape, and print to suit various products and branding strategies, helping to catch consumers’ eyes and increase sales. Home Use and DIY Projects Beyond their commercial uses, corrugated boxes have also found their way into our homes as storage solutions, DIY projects, and even furniture. Their sturdy construction makes them great for organizing home spaces, while their customizability allows for creative reuse in crafting projects. From making customized gift boxes to crafting playhouses for kids, the possibilities are limited only by one’s imagination. Future of Corrugated Boxes While they’re already immensely versatile, the potential applications for corrugated boxes are far from exhausted. With ongoing innovations in material science and manufacturing techniques, expect to see these humble packages continue to evolve and adapt to our changing needs. In conclusion, the versatility of corrugated boxes stems not just from their physical properties but also from their ability to be customized, reused, and repurposed. This makes them an indispensable tool in various sectors, proving that there is indeed much more to these boxes than meets the eye. If you are interested in corrugated boxes, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Corrugated Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts

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Corrugated Boxes in Food Packaging: A Safer Choice
Corrugated
brownpackaging
Corrugated Boxes in Food Packaging: A Safer Choice

As the global food industry continues to expand and evolve, one factor remains constant: the importance of effective, efficient, and safe packaging. At the intersection of practicality and sustainability, we find an age-old player that has proven its worth over time—corrugated boxes. Today, we’ll explore why these seemingly ordinary boxes are, in fact, a safer choice for food packaging. Understanding Corrugated Boxes Before diving into the benefits of corrugated boxes in the food industry, let’s first define what these boxes are. Unlike traditional cardboard, corrugated boxes are made from three layers of paper: an inside liner, an outside liner, and a fluting that runs in between to provide extra strength and protection. This simple but effective design has rendered them a staple in various industries, including food packaging. The Benefits of Corrugated Boxes in Food Packaging Corrugated boxes bring multiple advantages to the table—literally and metaphorically—when it comes to food packaging. High Durability and Protection The construction of corrugated boxes lends itself to a significant degree of durability and protective capacity. The fluted middle layer acts as a cushion, guarding the food items inside from damage during transportation or storage. This feature is particularly useful for fragile food items like eggs or bakery goods. Customizable and Versatile Corrugated boxes offer excellent versatility. They can be custom made to any size or shape, catering to the specific needs of different food products. Moreover, they can be printed with food safety instructions, branding, or other information, which further enhances their functionality. Temperature Control Corrugated boxes offer the often-overlooked benefit of insulation due to their fluted design, creating air pockets that help maintain a stable temperature for the contents. To further enhance temperature control, additional insulated materials can be incorporated. One option is polystyrene foam, known as Styrofoam, which provides excellent thermal insulation and can be shaped to fit the box. Insulating liners or inserts made of materials like reflective foil or bubble wrap can create a barrier against temperature changes. Gel packs or dry ice can also be used to keep products cool during transit. Incorporating these insulated materials ensures that temperature-sensitive items, such as dairy or meat, remain at the desired temperature throughout storage and transportation. Corrugated Boxes and Food Safety While the aforementioned features make corrugated boxes an attractive choice for food packaging, their real value comes to light when we consider their impact on food safety. Hygienic and Contaminant-Free Corrugated boxes are often used only once and then recycled, minimizing the risk of cross-contamination. Plus, the high heat used in the manufacturing process ensures that they are free from bacteria and other contaminants. They provide a clean, safe environment for food items during transit, storage, and delivery. Approved for Direct Food Contact Another point that emphasizes the safety of corrugated boxes is that they are generally approved for direct contact with food. To further enhance their suitability for food packaging, corrugated boxes can be coated with a food-safe material. One common option for a food-safe coating is a water-based or vegetable-based coating that complies with regulatory standards for direct food contact. This coating acts as a protective layer, preventing any potential migration of substances from the box to the food. It is designed to be non-toxic and resistant to moisture, ensuring that the packaging remains intact and safe for food items. The food-safe coating provides an additional level of assurance when using corrugated boxes for packaging perishable goods. By choosing boxes with a food-safe coating, businesses can adhere to regulatory requirements and demonstrate their commitment to food safety. This coating further ensures that the packaging material does not compromise the quality or safety of the food products being transported or stored. A Sustainable Choice In today’s world, sustainability plays a crucial role in all sectors, including food packaging. Corrugated boxes score highly in this regard. They are made from renewable resources, and most of them are manufactured from recycled materials. After use, they can be easily recycled again, reducing their environmental footprint and supporting circular economies. Conclusion: An Ideal Food Packaging Solution Corrugated boxes, with their sturdy construction, versatility, and safe properties, have secured their place as a preferred choice in food packaging. They not only protect and preserve the food products inside but also ensure their safe transport to consumers. Coupled with their sustainable nature, corrugated boxes are a true win-win solution, benefiting the food industry, consumers, and our planet alike. If you are interested in corrugated boxes for food packaging applications, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Food Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts

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Guide to Thermoforming Plastics: Properties, Applications, and Sustainability
Thermoform
brownpackaging
Guide to Thermoforming Plastics in Packaging

Thermoforming is a critical process in the manufacturing of diverse products, especially prominent in the packaging industry. This guide offers a detailed examination of the key thermoforming plastics, focusing on their properties, applications, and sustainability efforts to guide manufacturers in selecting the most appropriate materials for their needs. Key Thermoforming Plastics and Their Applications Polyethylene Terephthalate (PET) and PETG Properties: PET is highly resistant to environmental factors, while PETG offers excellent clarity and impact strength. Applications: Both are used extensively in food and beverage containers, with PETG also favored in medical packaging due to its ease of forming and sealing. Polypropylene (PP) Properties: Chemical-resistant, rigid, with good impact strength and temperature resilience. Applications: PP is ideal for consumer packaging, especially food containers that require microwave and dishwasher safety. High Impact Polystyrene (HIPS) Properties: Offers good impact strength and rigidity, suitable for vacuum forming. Applications: Essential in packaging for food, medical trays, and as electrical insulation. Polyvinyl Chloride (PVC) Properties: Versatile, offering excellent chemical resistance and a range from flexible to rigid. Applications: Used in transparent packaging, medical tubing, and blister packs, adaptable for clear or opaque products. Polyethylene Terephthalate (PET) Polyvinyl Chloride (PVC) Polypropylene (PP) Environmental Considerations Sustainability is increasingly critical in material selection. Materials like PP, PETG, and HDPE are favored for their recyclability and minimal ecological footprint. Innovations in bioplastics and advanced recycling processes are pivotal in reducing the environmental impacts of these materials, promoting a more sustainable manufacturing landscape.For inquiries about thermoform packaging solutions, please contact Brown Packaging. We’re here to assist you with your packaging needs. For inquiries about thermoform packaging solutions, please contact Brown Packaging. We’re here to assist you with your packaging needs. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Folding Carton Packaging Plastic Packaging Protection Retail Rigid Box Thermoform Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Thermoform Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts

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Understanding Customer Packaging Preferences: A Brand Guide
Packaging
brownpackaging
Understanding Customer Packaging Preferences

In a marketplace where packaging can significantly influence purchasing decisions, understanding what resonates with customers is essential for brands. This guide offers actionable strategies for brands to comprehend and meet their customers’ packaging preferences effectively. Engaging Directly with Customers Direct customer feedback is invaluable in understanding packaging preferences. Customer Surveys and Feedback Forms: Implement surveys or feedback forms post-purchase or through digital platforms to gather insights into customers’ packaging preferences. Questions should be specific, covering aspects like design, material, functionality, and sustainability. Social Media Engagement: Utilize social media platforms to engage with customers. Conduct polls, ask questions, and create interactive content focused on packaging preferences. Monitor comments and messages for unsolicited feedback and trends. Utilizing Market Research Structured market research can uncover broader trends and preferences in packaging. Focus Groups: Conduct focus group sessions with target demographics to get in-depth insights into their packaging likes and dislikes. Present different packaging options and gather feedback on each. Competitive Analysis: Study competitors’ packaging strategies to identify what works well in your industry. Note customer reactions and reviews of these packages for insights. Analyzing Sales and Data Trends Sales data and analytics can provide objective insights into customer preferences. Sales Data Analysis: Review sales data to see if changes in packaging correlate with changes in sales performance. Look for patterns where packaging enhancements have led to increased customer interest or sales. Website and E-commerce Analytics: Use analytics tools to track customer interactions with packaging options displayed online. Note which packaging styles are more likely to lead to conversions. Experimentation and A/B Testing Experimenting with packaging can offer direct feedback from the market. Pilot Testing: Test new packaging designs in a controlled environment or market segment. Compare customer responses and sales data to standard packaging. A/B Testing: In digital settings, use A/B testing to see which packaging visuals or descriptions perform better. Gathering In-Store Insights For physical retail, in-store observations and interactions can be revealing. Customer Observations: Observe how customers interact with different packaging designs in-store. Note which packaging styles grab attention or lead to more prolonged engagement. In-Store Customer Feedback: Collect feedback through in-store surveys or casual customer conversations. Train staff to gather informal feedback during customer interactions. Sustainability Considerations Sustainability in packaging is increasingly important for consumers. Eco-Friendly Options: Explore sustainable packaging materials and designs. Communicate your brand’s commitment to the environment through packaging choices. If you are interested in packaging that aligns with your customers preference’s preferences, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts

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