We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
Corrugated Boxes
Folding Cartons
POP Displays
Pouches
Foam
Additional Packaging
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
We build durable and efficient packaging for simple to the most complex products.
Sterilization, clean room and medical compliant packaging products and solutions.
We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.
At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.
For retailers and suppliers in the cycling industry, your bicycles are more than just products—they represent a passion for cycling and a commitment to quality. When it comes to shipping or displaying your bikes, the packaging you choose plays a pivotal role in safeguarding their value and allure. Bike boxes are a crucial solution that ensures the safe transportation and compelling presentation of your bikes, whether for shipping or display purposes. Understanding the Importance of Bike Boxes Bike boxes are specialized packaging solutions designed to provide optimal protection for bicycles during transportation and storage. As a retailer or supplier, your bikes are a reflection of your brand’s dedication to excellence, and using the right packaging underscores this commitment. Exploring Tailored Bike Packaging Solutions Retailers and suppliers can choose from a range of bike packaging options to suit their specific needs: Custom Bike Boxes: Tailored to your bike’s dimensions, these boxes offer a snug fit, minimizing the need for excessive disassembly. Customization extends to branding, ensuring your bikes are presented in a package that mirrors your brand identity. Display-Ready Packaging: Consider packaging that seamlessly transitions from storage to in-store display. These solutions offer a balance between protection and visibility, enticing customers with a clear view of your bikes’ features. Shipping Efficiency: If your focus is on shipping, explore packaging solutions optimized for efficient transport. These solutions prioritize durability, ease of handling, and secure closure mechanisms to withstand the rigors of shipping. Key Considerations for Bike Packaging For retailers and suppliers, choosing the right bike packaging entails several critical factors: Protection: Ensure your packaging offers ample protection against impacts, vibrations, and potential mishandling. Well-padded interiors and secure closures are paramount. Branding and Presentation: Opt for packaging that aligns with your brand’s aesthetic. Consistency in branding between the packaging and your bikes establishes a strong and recognizable identity. Assembly and Disassembly: Consider the ease of unpacking and assembling the bikes. Packaging that streamlines this process can save time and enhance the customer experience. Storage Efficiency: Packaging that can be easily stored in-store while bikes are on display provides a clutter-free shopping environment. Benefits of Professional Bike Packaging Safety Assurance: Professional bike packaging guarantees your bikes reach their destination unscathed, reinforcing your commitment to quality. Brand Cohesion: Packaging that reflects your brand’s look and values creates a harmonious shopping experience, enhancing customer trust. Operational Efficiency: Streamlined packaging processes mean less time spent on assembly and disassembly, allowing your team to focus on customer interactions. Display Impact: Display-oriented packaging elevates your bikes’ visual appeal, enticing customers to explore the features and benefits. Tips for Effective Bike Packaging Prioritize Protection: Ensure ample padding, including custom inserts for fragile parts, and secure all components to prevent movement and potential damage. Visual Appeal: Incorporate eye-catching visuals and branding elements to capture attention on the sales floor. Easy Handling: Packaging that’s easy to transport, open, and assemble reduces the strain on staff and creates a positive shopping experience. Conclusion As a retailer or supplier in the cycling industry, your packaging choices extend beyond functional considerations—they embody your brand’s ethos and dedication to excellence. With the right bike packaging solutions, you can ensure that your bikes are delivered safely to customers or showcased enticingly in-store. By marrying protection, branding, and efficiency, you set the stage for a memorable customer experience that aligns with your brand’s vision. If you are interested in custom bike boxes, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Bike Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts
In a fiercely competitive retail landscape, brands strive to ensure their products stand out on the shelves. And one powerful tool they leverage is packaging. It’s often the first interaction that consumers have with a product, and it can significantly influence their buying decisions. Among various packaging options, flexible packaging is fast becoming a popular choice, thanks to its versatility, functionality, and sustainability. But how does it impact the shelf appeal of products? Let’s delve into this topic. The Rise of Flexible Packaging Flexible packaging, which includes everything from stand-up pouches to resealable bags and wraps, has seen a considerable surge in popularity over the years. Thanks to advancements in technology and materials, flexible packaging offers a number of advantages over traditional rigid packaging options. For instance, flexible packaging can be easily customized to fit the shape, size, and weight of a product. This flexibility extends to design possibilities as well, with high-quality printing techniques allowing for vibrant, eye-catching graphics and branding elements. Shelf Appeal: The Power of First Impressions Shelf appeal refers to the visual impact a product makes when displayed on a retail shelf. It’s about making a strong first impression, and as the adage goes, “You never get a second chance to make a first impression”. On retail shelves crammed with numerous competing products, it’s often the packaging that catches the consumer’s eye first and convinces them to pick up the product. The Role of Flexible Packaging in Enhancing Shelf Appeal Here’s how flexible packaging contributes to enhancing the shelf appeal: Product Differentiation: Flexible packaging offers unlimited customization options, from shape and size to design and color. This enables brands to create unique and attention-grabbing packaging that sets their products apart from the competition. High-Quality Graphics: Modern printing technologies can render sharp, vibrant, and high-resolution images on flexible packaging materials. This makes the product visually appealing and easily recognizable on the shelf. Innovative Features: Features such as resealable closures, easy-open tabs, and built-in handles not only provide convenience but also make the product stand out on the shelf. Additionally, these features can be highlighted on the packaging design to further attract customer attention. Sustainability Appeal: Many consumers are now more conscious of the environmental impact of their purchases. As flexible packaging often uses less material than rigid packaging and is increasingly recyclable, it can enhance the shelf appeal for eco-conscious shoppers, especially if right materials are chosen. The Impact of Flexible Packaging on Consumer Perception Research shows that packaging has a significant impact on consumer perception of a product. It can influence how customers perceive the quality and value of the product. Innovative and high-quality packaging, like flexible packaging, can lead customers to perceive the product as high-end and worth a premium price. For instance, a product in a stand-up pouch with a resealable closure might be seen as more innovative and convenient, and thus of higher value, than a similar product in a traditional box or bag. In this way, flexible packaging can help to elevate a brand’s image and increase its appeal on the shelf. The Future of Flexible Packaging and Shelf Appeal Given the numerous benefits and the increasing consumer preference for sustainable and convenient packaging, the use of flexible packaging is only set to increase in the future. Brands will continue to leverage its versatility and adaptability to create packaging designs that boost shelf appeal and connect with their target consumers. If you are interested in flexible packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
In the dynamic world of marketing, packaging plays a central role in shaping consumer perceptions and influencing purchasing decisions. Custom packaging offers a unique opportunity to leverage the timeless principles of the Four Ps of Marketing—Product, Price, Place, and Promotion—while embracing modern strategies for creating memorable brand experiences. In this blog, we’ll explore how custom packaging aligns with these four pillars, making it an essential component of modern marketing. Product: Elevating Your Brand Through Packaging In the context of custom packaging, “product” encompasses not only the item within but also the packaging itself. Your packaging should seamlessly extend the product experience and elevate its perceived value. Product Enhancement: Consider how your custom packaging enhances the overall product experience. It should be functional, aesthetically pleasing, and a reflection of your brand’s identity. Tailored Solutions: Custom packaging allows you to design packaging that perfectly fits the product, creating a seamless and visually appealing connection. Price: The Packaging-Value Connection “Price” goes beyond just setting a cost; it’s about the perceived value customers derive from your product. Custom packaging can significantly impact your pricing strategy. Perceived Value: High-quality, customized packaging can enhance the perceived value of your product, justifying a premium price. Cost Considerations: Be sure to factor in the cost of custom packaging materials and design when determining your pricing strategy to ensure it remains profitable. Place: Packaging Meets Distribution The “place” element centers on distribution channels and accessibility. Custom packaging should align with your distribution strategy and the locations where your product is available. Distribution Channels: Consider how your custom packaging suits your distribution channels, especially in e-commerce, where unique packaging may be needed for shipping. Logistics Alignment: Ensure that your packaging aligns with the logistical requirements of efficiently delivering your product to customers. Promotion: Packaging as a Marketing Canvas “Promotion” encompasses all the marketing activities aimed at promoting your product. Custom packaging is a potent promotional tool in itself. Brand Reinforcement: Utilize custom packaging to reinforce your brand identity, tell your brand’s story, and grab attention in physical stores or online marketplaces. Creative Branding: Think of your packaging as a canvas for creative branding and storytelling, making your product memorable to consumers. Conclusion In conclusion, custom packaging is not just a container for your product; it’s a strategic marketing tool that seamlessly aligns with the Four Ps of Marketing. It enhances product value, aligns with distribution channels, serves as a powerful promotional canvas, and creates unforgettable brand experiences. In the competitive marketplace of today, packaging your brand effectively can make all the difference, influencing consumer choices and building brand loyalty. If you are interested in custom packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Packaging labels and graphics serve as the face of a product, making them an integral part of brand identity and consumer appeal. However, the longevity of these visual elements can be compromised by factors such as UV radiation, moisture, temperature fluctuations, and physical handling. In this blog, we’ll explore effective strategies to safeguard packaging labels and graphics, ensuring they retain their vibrancy and impact throughout the product’s lifecycle. Understanding the Challenge Before we delve into preventive measures, it’s important to understand why packaging labels and graphics fade: UV Radiation: Exposure to ultraviolet (UV) radiation, whether from sunlight or artificial light sources, can break down the pigments and dyes in inks, causing colors to fade over time. Oxygen and Moisture: Oxidation and moisture exposure can lead to chemical reactions that alter the properties of inks and substrates, resulting in fading and degradation. Temperature Fluctuations: Rapid temperature fluctuations can cause materials to expand and contract, potentially leading to cracks, tears, and peeling of labels and graphics. Abrasion and Physical Handling: Rough handling during transportation and storage can cause labels and graphics to rub against surfaces or other packaging materials, leading to wear and tear. Effective Strategies for Prevention To ensure that packaging labels and graphics remain visually appealing and informative, consider implementing the following preventive measures: UV-Resistant Inks: Choose UV-resistant inks designed to withstand exposure to UV radiation. These inks are formulated to be less susceptible to fading and degradation. Protective Coatings: Apply protective coatings, such as UV-resistant varnishes or laminates, over labels and graphics. These coatings create a barrier that shields against UV radiation, moisture, and abrasion. Thoughtful Material Selection: Opt for packaging materials that offer inherent UV protection. UV-resistant films and substrates can serve as a barrier to minimize the impact of UV radiation on labels and graphics. Controlled Storage and Display: Educate retailers and consumers on the importance of storing products away from direct sunlight and fluorescent lighting to minimize UV exposure. Proper storage conditions can significantly extend the life of labels and graphics. Quality Inks and Printing Processes: Invest in high-quality printing processes and inks that are less prone to fading. Options may include pigment-based inks and digital printing technologies known for their durability. Regular Quality Control: Implement regular quality control checks to ensure that printing and labeling processes meet industry standards and are resistant to fading. Consistent quality assurance is essential. Temperature and Humidity Control: Maintain controlled environmental conditions in storage and display areas to prevent extreme temperature fluctuations and humidity levels that can damage labels and graphics. Gentle Handling: Train employees and handlers to practice gentle and careful product handling to avoid physical damage to labels and graphics during transportation and storage. Ensuring Long-Lasting Impact Preventing packaging labels and graphics from fading is not just a matter of aesthetics; it’s an investment in preserving brand identity, consumer trust, and the overall appeal of a product. By implementing these proactive strategies, businesses can ensure that their packaging remains vibrant and impactful, reinforcing brand recognition and delivering a positive consumer experience throughout the product’s journey from production to purchase. If you are interested in labels and custom packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Thermoform inserts are a versatile and essential component in various industrial and consumer applications. They are produced through a process called thermoforming, where a plastic sheet is heated to a pliable forming temperature, formed to a specific shape in a mold, and trimmed to create a usable product. In this blog, we’ll delve into the properties, applications, and other relevant aspects of thermoform inserts. Properties of Thermoform Inserts Material Flexibility: Thermoform inserts can be made from a wide range of plastics, including like PVC, PET and HIPS. Each material offers different characteristics like rigidity, clarity, and resistance to impact and chemicals. Durability: These inserts are known for their strength and durability. They can withstand significant impact and are resistant to many chemicals, making them suitable for protective purposes. Lightweight: Despite their strength, thermoform inserts are relatively lightweight, which is beneficial for reducing shipping and handling costs. Customizability: The thermoforming process allows for high levels of customization. Inserts can be formed into virtually any shape and size, accommodating a wide range of products. Aesthetic Appeal: Thermoform inserts can have smooth or textured surfaces, and can be transparent or colored. This makes them visually appealing and suitable for display purposes. Applications of Thermoform Inserts Packaging Solutions: One of the most common uses of thermoform inserts is in product packaging. They are used to securely hold products in place, often seen in the packaging of electronics, cosmetics, and pharmaceuticals. Medical Industry: In the medical field, thermoform inserts are used for packaging sterile medical devices and equipment due to their ability to be sterilized and their contaminant-free nature. Automotive Industry: They are also used in the automotive industry for creating durable and lightweight parts, such as dashboards, door panels, and interior consoles. Food Industry: Thermoform inserts are used for food packaging, given their ability to be sealed for freshness and their compliance with food safety standards. Retail Display: Retail industries use these inserts for aesthetically pleasing product displays that protect the product while showcasing it effectively. Advantages and Considerations Cost-Effective: Thermoforming is a cost-effective production process, especially for medium to large runs, making thermoform inserts a budget-friendly option. Environmental Considerations: Many thermoform plastics are recyclable, which is a crucial consideration in today’s environmentally conscious market. However, the choice of material and recycling programs available can affect this aspect. Design and Prototyping: The flexibility in design makes thermoform inserts ideal for custom applications. Rapid prototyping is often possible, allowing for quick turnaround from design to production. Limitations: While versatile, there are limitations in terms of the depth and complexity of shapes that can be achieved compared to other forming processes like injection molding. Conclusion Thermoform inserts play a crucial role in various industries due to their unique properties like durability, lightweight nature, and customizability. Their applications range from packaging to automotive parts, showcasing their versatility. When considering thermoform inserts for a project, it’s essential to weigh factors like material properties, environmental impact, and design requirements to ensure they meet the specific needs of the application. With ongoing advancements in materials and thermoforming technology, the potential uses and benefits of thermoform inserts continue to expand. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Thermoform Insert Facebook Twitter LinkedIn Pinterest Relevant Posts