Luxury Packaging Explained: Applications, Benefits & More
Luxury packaging is a form of packaging that is used to communicate prestige, high-end, superior quality, and exclusivity to consumers. Typically, high end or luxury brands use this type of packaging to best reflect their brand image. These packages tend to be highly customizable and well designed to better appeal to customers looking for a premium or an expensive product.
Luxury products are typically packaged in a rigid box (also known as a set-up box) or a corrugated box (sometimes referred to as cardboard). Essentially, these packaging products are expensive to produce as rigid boxes are high quality, durable and offer high protection for products, while corrugated boxes are usually made with thick and good quality materials.
To make a package look luxurious, packaging designers spare no expense and often print their packages with digital or lithography print. In addition, they include finishes such as UV, soft touch matte, foil stamping, debossing/embossing and more. Custom inserts that are made with quality materials should be placed inside the package to help improve the packaging experience and the product’s protection. Custom features or additional parts may be added to the package to improve its appeal such as a ribbon, magnetic tabs, sliding case, anti-static materials, and more.
Why is Luxury Packaging Important?
Luxury packaging is important because there is always a demand for it, research has shown consumers are willing to spend more on products if the packaging looks appealing and luxurious. These consumers are looking to purchase products that reflect their personality, lifestyle and desired lifestyle. Packaging companies that supply luxury packaging products are fulfilling the needs of companies that position themselves as high end and consumers that like expensive and exclusive items..
Competition is always a key driver on why luxury packaging is essential. Nowadays, consumers have access to millions of products at the tip of their fingers due to technology and the internet. As a result, many brands really have to make their products stand out from the competition, which means spending money in conveying their message, packaging design that appeals and acquires customers, reflects brand image and quality.
Luxury Packaging Applications
Luxury packaging is used by a variety of industries to package their goods. Here is a list of industries/products that consistently use luxury packaging:
- Beverage: wine bottles display or for ecommerce, spirits, glasses, premium beverage accessories and other alcohol content.
- Cosmetic and Beauty: makeup, eyeshadow, creams, lotions, oils, product sets, fragrances and personal care products.
- Electronics: expensive hardware and software, watches, computers (laptops, tablets and desktops), electronic accessories (headphones, keyboards, etc.), musical instruments, smartphones, and other expensive electronic products.
- Medical: over the counter expensive medical devices and consumer products, pharmaceuticals vulnerable to biological contamination and medicines diagnostics test kits, information packaging and more.
- Retail: many products such as beverage, cosmetics and beauty, electronics and medical are placed in retail stores.
Benefits of Luxury Packaging
Luxury packaging is an essential part of the packaging industry as it satisfies customers with a specific taste. As a result, there are many benefits to wanting to package your product’s in a luxurious box. Here is a list of potential benefits of luxury packaging:
- Better customer experience and satisfaction.
- High perceived value; can sell items at a higher price.
- Reflect quality and positive brand image towards customers.
- Target, appeal, and acquire your customers.
- Superior product protection and security.
- Improve your sales and profit margin.
- Ideal for communicating your message to your customer.
Where You Can Purchase Luxury Packaging
Luxury packaging is not supplied by every packaging provider. Often, this type of packaging is specialty as these packaging projects are complex in design, features and customization. As a result, only some packaging providers can successfully provide you all your packaging needs in one place.
We recommend you work with a packaging provider that can provide you all solutions you need in one place to help you with peace of mind, efficiency and costs. If you are interested in luxury packaging products, then contact Brown Packaging today to get started.
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