ISO 9001:2015 Certified Packaging Company: What Does This Mean For You?
SO 9001:2015 is a globally recognized certification for quality management systems (QMS). To earn certification, companies must demonstrate the ability to consistently provide products and services that meet customer and regulatory requirements. For packaging buyers, working with an ISO-certified supplier ensures higher quality, reliability, and reduced risk across the supply chain.
What ISO Certification Means in Packaging
An ISO 9001:2015 certified packaging company follows structured processes that guarantee consistent product performance and service quality. This standard is especially important in industries such as medical, electronics, and food, where compliance and reliability are critical.
At Brown Packaging, our ISO certification reinforces our commitment to:
Delivering consistent, high-quality packaging solutions.
Ensuring a positive and repeatable customer experience.
Driving continuous improvement in service, products, and operations.
Why ISO Certification Matters for Customers
Limiting Risk and Maximizing Opportunities
ISO 9001:2015 requires a proactive approach to risk management. We identify risks in operations, projects, and vendor relationships, then implement structured controls. This reduces unexpected issues and allows for better planning, decision-making, and collaboration.
Preventing Repeated Mistakes
ISO standards require record-keeping and root-cause analysis of issues. Instead of recurring problems, corrective actions are communicated across the company to ensure solutions are lasting. This saves customers time, money, and frustration.
Operational Effectiveness
Certified companies must monitor, measure, and analyze their QMS for effectiveness. At Brown Packaging, this translates to:
Improved transparency in projects
Stronger communication between stakeholders
Continuous performance improvements that directly benefit customers
Work With Brown Packaging
Choosing an ISO 9001:2015 certified packaging partner gives you confidence that your packaging will be produced under a proven quality framework. At Brown Packaging, we combine industry expertise with certified systems to deliver solutions you can rely on. Contact Brown Packaging today to learn how our certification benefits your packaging program.
References
International Organization for Standardization (ISO). (2015). ISO 9001:2015 Quality Management Systems. Retrieved from https://www.iso.org/standard/62085.html
American Society for Quality (ASQ). (2023). ISO 9001 Quality Management Systems. Retrieved from https://asq.org/quality-resources/iso-9001
BSI Group. (2023). Benefits of ISO 9001 Certification. Retrieved from https://www.bsigroup.com
Subscription packaging continues to expand across beauty, food, lifestyle, and specialty products. Buyers must balance branding, protection, and sustainability while keeping fulfillment efficient. This checklist highlights the critical areas buyers should review in 2026 when sourcing or redesigning subscription packaging. Branding and Unboxing Experience Seasonal or rotating graphics to keep unboxing fresh. Premium finishes such as foil, embossing, or unique die-cuts. Easy-open features like tear strips for convenience. Right-Sizing and Efficiency Reduce DIM charges with packaging tailored to product sizes. Use modular designs to cover multiple SKUs with fewer box sizes. Ensure packaging works with automation to speed fulfillment. Protection and Durability Inserts that prevent product shifting during transit. ISTA-tested designs to withstand vibration and drops. Moisture-resistant coatings for temperature-sensitive items. Sustainability Requirements FSC-certified corrugated or recycled substrates. Recyclable coatings or compostable options. Clear sustainability messaging to support consumer expectations. Cost Control SKU rationalization to limit unnecessary box variations. Material selection that balances protection and price. Supplier contracts that secure pricing for seasonal peaks. Packaging Solutions with Brown Packaging Brown Packaging designs subscription packaging that combines branding, protection, and sustainability. From FSC-certified corrugated to custom inserts, our solutions help buyers create packaging that builds loyalty and controls costs in 2026. Contact us to review your subscription packaging program. References Sustainable Packaging Coalition. (2023). Subscription Packaging and Consumer Insights. Retrieved from https://sustainablepackaging.orgForest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgInternational Safe Transit Association (ISTA). (2023). ISTA Testing Procedures for Transport Packaging. Retrieved from https://ista.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Ecommerce Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
As budgets tighten in 2026, packaging buyers are under pressure to reduce costs without increasing damage rates. Cutting too aggressively can lead to product loss, higher return rates, and frustrated customers. The key is balancing material use, box design, and supply chain efficiency so that savings do not come at the expense of protection. Where Packaging Costs Add Up Oversized boxes: Drive dimensional weight charges. Excess materials: Overuse of void fill and inserts. Complex SKU mix: Redundant sizes increase inventory costs. Inefficient freight: Poor palletization and stacking. Cost-Saving Strategies That Maintain Protection Right-sizing: Match box size to product dimensions to cut DIM charges and material use. Optimize corrugated grades: Switch to single- or double-wall where appropriate without compromising strength. Consolidate SKUs: Streamline packaging options to reduce inventory overhead. Efficient inserts: Replace foam or excess dunnage with engineered corrugated or molded pulp. Supplier contracts: Negotiate based on annual volumes, not just peak season orders. Testing Before Implementing Changes Use ASTM and ISTA protocols to ensure changes won’t increase product damage. Test for compression, vibration, and drop resistance. Run pilot shipments before scaling across the supply chain. Balancing Sustainability and Cost Eco-friendly doesn’t have to mean expensive: Use recyclable coatings to reduce plastic films. Choose corrugated designs that require less material while maintaining stacking strength. Highlight sustainable solutions in marketing to offset cost concerns. Packaging Solutions with Brown Packaging Brown Packaging helps companies lower costs while protecting products across the supply chain. From SKU rationalization to right-sized corrugated solutions, our team ensures packaging savings don’t compromise performance. Contact us to optimize your packaging program. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.ASTM International. (2023). ASTM D4169: Standard Practice for Performance Testing of Shipping Containers and Systems.Sustainable Packaging Coalition. (2023). Packaging Efficiency and Waste Reduction Report. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Product damage is one of the most expensive risks in packaging. Beyond replacement costs, damaged goods lead to lost sales, returns, and reputational harm. In 2026, complex e-commerce, global shipping, and automation create new challenges for packaging buyers. The right materials, testing, and design strategies are critical to protecting products while controlling costs. Why Damage Prevention Matters Financial losses: Damaged products increase replacement and freight costs. Customer impact: Poor delivery experience reduces loyalty and repeat sales. Sustainability: Returns and waste drive higher carbon footprints. Compliance: Retailers often impose penalties for damaged shipments. Common Causes of Product Damage Compression: Pallet stacking weakens boxes in transit. Vibration and shock: Long-haul shipping increases risk. Moisture exposure: Humidity and rain compromise corrugated performance. Poor right-sizing: Oversized boxes allow product movement inside. Strategies to Reduce Damage in 2026 Right-size packaging: Minimize empty space and movement. Material optimization: Choose the correct corrugated grade for load demands. Protective inserts: Molded pulp or engineered corrugated reduce shock. Moisture-resistant coatings: Defend against water and humidity. Automation-friendly design: Prevent jams that damage products on high-speed lines. Testing Protocols for Damage Prevention ISTA testing: Simulates vibration, drops, and compression. ASTM standards: Validate packaging strength and durability. Pilot shipments: Real-world trials confirm lab results. Packaging Solutions with Brown Packaging Brown Packaging designs solutions that minimize damage across today’s complex supply chains. From right-sized corrugated to ISTA-tested inserts, we help buyers protect products while reducing costs. Contact us to strengthen your packaging program. References ASTM International. (2023). ASTM D4169: Standard Practice for Performance Testing of Shipping Containers and Systems.International Safe Transit Association (ISTA). (2023). ISTA Testing Procedures for Transport Packaging. Retrieved from https://ista.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Retail packaging continues to evolve as brands balance sustainability, supply chain performance, and consumer experience. In 2026, buyers face new challenges shaped by material innovation, compliance requirements, and rising consumer expectations. Understanding these trends helps companies stay competitive while aligning packaging programs with industry standards. Sustainability Becomes Non-Negotiable Greater use of recyclable and compostable substrates. Retailers pushing suppliers toward FSC-certified materials. Minimalist designs that reduce waste without losing impact. Smarter Packaging for Supply Chains Increased adoption of right-sizing to reduce freight costs. Boxes designed for automation and faster fulfillment. Stronger corrugated grades to withstand long e-commerce journeys. Enhanced Consumer Experience Custom graphics for seasonal campaigns and limited editions. Tear strips, resealable closures, and window cutouts for convenience. Premium finishes that elevate gift packaging at retail. Growth of Hybrid Packaging Formats Combining corrugated strength with folding carton graphics. Modular designs for multi-SKU and club store environments. Packaging engineered to serve both e-commerce and in-store needs. Compliance and Testing Standards Retailers demanding ISTA and ASTM testing for packaging durability. Supply chain audits on recyclability and sustainability claims. More pressure for transparent reporting on environmental impact. Retail Packaging Solutions with Brown Packaging Brown Packaging helps brands adapt to evolving retail packaging trends. From sustainable substrates to automation-friendly designs, our solutions balance branding, durability, and compliance for 2026. Contact us to prepare your packaging program for the year ahead. References Forest Stewardship Council (FSC). (2023). FSC Packaging Certification Guidelines. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Packaging Trends and Consumer Insights. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Supplier contracts can make or break a packaging program. Without the right terms, buyers risk price volatility, missed lead times, and inconsistent product quality. In 2026, negotiating smart contracts is essential for controlling costs, securing reliable supply, and meeting compliance requirements. Why Packaging Contracts Matter Cost stability: Protects against sudden raw material price spikes. Supply security: Ensures availability during peak demand. Quality control: Aligns suppliers with testing and compliance standards. Operational efficiency: Streamlines purchasing and reduces administrative burden. Key Terms Buyers Should Negotiate Volume commitments: Secure better pricing with accurate forecasts. Price adjustment clauses: Define when and how costs can change. Lead times and delivery windows: Avoid shortages and production delays. Testing and compliance: Require ISTA, ASTM, or FSC certification where applicable. Sustainability commitments: Ensure suppliers align with environmental goals. Risks of Weak Contracts Paying inflated prices during market fluctuations. Receiving inconsistent corrugated strength or print quality. Missed shipments leading to costly expedited freight. Difficulty meeting retailer or regulatory compliance. Best Practices for Buyers in 2026 Leverage data: Use past order history to negotiate realistic volumes. Dual sourcing: Maintain backup suppliers for risk management. Annual reviews: Reassess terms to reflect changes in demand and compliance. Collaborative approach: Treat suppliers as partners, not just vendors. Packaging Solutions with Brown Packaging Brown Packaging helps buyers secure strong supplier contracts that balance cost, quality, and supply chain reliability. Our partnerships and industry expertise ensure your packaging program is protected for 2026 and beyond. Contact us to discuss supplier solutions. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Fiber Box Association. (2024). Corrugated Packaging Market Outlook. Retrieved from https://www.fibrebox.orgSustainable Packaging Coalition. (2023). Supplier Standards for Sustainable Packaging. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Packaging compliance is no longer optional—it’s a requirement for accessing retail shelves, shipping networks, and international markets. In 2026, buyers must navigate evolving regulations around sustainability, labeling, and testing to avoid costly fines, rejected shipments, or damaged customer relationships. Why Compliance Matters in 2026 Retail requirements: Major retailers demand FSC, ISTA, and sustainability certifications. E-commerce standards: Carriers enforce dimensional weight and package testing rules. Global trade: Export packaging must comply with ISPM 15, ASTM, and ISO guidelines. Consumer trust: Transparency in packaging claims impacts purchasing decisions. Key Compliance Areas for Buyers Material sourcing: FSC-certified corrugated and board for sustainability. Labeling standards: GS1-compliant barcodes and accurate product details. Durability testing: ISTA and ASTM protocols for drop, vibration, and compression. Sustainability regulations: Requirements for recyclable or compostable materials. Chemical restrictions: Compliance with FDA, EU, or state-specific standards. Common Compliance Challenges Keeping up with frequent regulatory changes. Managing multiple certifications across suppliers. Balancing compliance with cost-efficiency. Verifying supplier claims for sustainability. Best Practices for Staying Compliant Audit suppliers annually to confirm certification validity. Run internal packaging tests before scaling. Track regulatory updates for each region you ship to. Work with experienced partners who understand industry compliance. Packaging Solutions with Brown Packaging Brown Packaging helps buyers meet 2026 compliance standards with FSC-certified materials, ISTA-tested designs, and regulatory expertise. Our team ensures your packaging meets retailer, carrier, and sustainability requirements. Contact us to keep your program compliant. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgInternational Safe Transit Association (ISTA). (2023). ISTA Testing Procedures for Transport Packaging. Retrieved from https://ista.orgGS1. (2024). Global Standards for Packaging and Labeling. Retrieved from https://www.gs1.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
By submitting your information, you agree to our terms and conditions and privacy policy.
In today’s competitive marketplace, it’s not enough for a product to be high-quality; it must also provide an exceptional experience from the moment it arrives at the customer’s doorstep. Much like the principles of User Experience (UX) design, creating an engaging and memorable unboxing experience is crucial. We’ve adapted Peter Morville’s UX Honeycomb to create a Custom Packaging Honeycomb, which comprises seven essential factors for designing the perfect unboxing experience. Anticipation Engagement Discovery Memorability Shareability Personalization Sustainability Anticipation: Building Excitement Before the box is even opened, the unboxing experience should begin by generating anticipation. Consider the use of eye-catching visuals on the packaging, teasing what’s inside, and creating a sense of excitement. Think about Apple’s iconic product packaging; it teases the product within, leaving customers eager to explore further. Engagement: Holding Attention A great unboxing experience should be engaging, holding the customer’s attention throughout. Use creative design, storytelling, or interactive elements within the packaging to keep customers captivated. Brands like Glossier use colorful packaging and personalized notes to maintain engagement, making customers feel special. Discovery: Easy Exploration Customers should easily discover and explore the different layers, compartments, or elements of your packaging. Hidden surprises or information should be intuitively found, adding an element of delight. Memorability: Leave a Lasting Impression A memorable unboxing experience stays with customers long after they’ve opened the box. Aim to create an experience that’s shareable and worth remembering, fostering brand loyalty. Luxury brands like Tiffany & Co. have mastered the art of creating memorable unboxing experiences, from the signature blue box to the white satin ribbon. Shareability: Encourage Social Sharing Leverage the power of social media by designing an unboxing experience that’s shareable. Encourage customers to snap pictures or record videos of their unboxing moments, spreading brand awareness. Beauty companies like Sephora design packaging that customers love to share on Instagram, expanding their reach organically. Personalization: Tailor to the Individual Whenever possible, personalize the unboxing experience for each customer. This could include handwritten notes, customized packaging, or product recommendations based on their preferences. Sustainability: Mindful of the Environment In an era of growing environmental awareness, sustainable packaging practices are essential. Use eco-friendly materials and provide clear instructions on how to recycle or reuse the packaging. Brands like Patagonia are known for their commitment to sustainability, extending it to their packaging materials. Conclusion The Custom Packaging Honeycomb provides a framework for creating unboxing experiences that delight customers and strengthen brand loyalty. By incorporating these seven factors – anticipation, engagement, discovery, memorability, shareability, personalization, and sustainability – brands can ensure that the unboxing experience is as exceptional as the product itself. As the e-commerce landscape continues to evolve, remember that the unboxing experience can be a powerful tool for setting your brand apart and leaving a lasting impression on customers. If you are interested in custom packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce Design Foam Folding Carton Packaging Plastic Packaging Pouch Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Product damage is one of the most expensive risks in packaging. Beyond replacement costs, damaged goods lead to lost sales, returns, and reputational harm. In 2026, complex e-commerce, global shipping, and automation create new challenges for packaging buyers. The right materials, testing, and design strategies are critical to protecting products while controlling costs. Why Damage Prevention Matters Financial losses: Damaged products increase replacement and freight costs. Customer impact: Poor delivery experience reduces loyalty and repeat sales. Sustainability: Returns and waste drive higher carbon footprints. Compliance: Retailers often impose penalties for damaged shipments. Common Causes of Product Damage Compression: Pallet stacking weakens boxes in transit. Vibration and shock: Long-haul shipping increases risk. Moisture exposure: Humidity and rain compromise corrugated performance. Poor right-sizing: Oversized boxes allow product movement inside. Strategies to Reduce Damage in 2026 Right-size packaging: Minimize empty space and movement. Material optimization: Choose the correct corrugated grade for load demands. Protective inserts: Molded pulp or engineered corrugated reduce shock. Moisture-resistant coatings: Defend against water and humidity. Automation-friendly design: Prevent jams that damage products on high-speed lines. Testing Protocols for Damage Prevention ISTA testing: Simulates vibration, drops, and compression. ASTM standards: Validate packaging strength and durability. Pilot shipments: Real-world trials confirm lab results. Packaging Solutions with Brown Packaging Brown Packaging designs solutions that minimize damage across today’s complex supply chains. From right-sized corrugated to ISTA-tested inserts, we help buyers protect products while reducing costs. Contact us to strengthen your packaging program. References ASTM International. (2023). ASTM D4169: Standard Practice for Performance Testing of Shipping Containers and Systems.International Safe Transit Association (ISTA). (2023). ISTA Testing Procedures for Transport Packaging. Retrieved from https://ista.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
When it comes to shipping or storing fragile items, ensuring their safe arrival without any damage is of utmost importance. Fragile items such as glassware, electronics, ceramics, and artwork require special attention and protection during transportation. This blog aims to highlight the best practices in protective packaging for fragile items, offering valuable insights to individuals and businesses to ensure their delicate items reach their destination intact. Understanding the Fragility of the Item Before choosing the appropriate protective packaging, it is crucial to understand the fragility of the item. Assess its susceptibility to impact, vibration, compression, and temperature variations. This understanding will help determine the level of protection required and guide the selection of suitable packaging materials. Selecting the Right Packaging Materials Cushioning Materials Bubble wrap, foam sheets, packing peanuts, and air pillows are popular cushioning materials. They provide a protective layer around the item, absorbing shocks and preventing direct contact with the outer packaging. Inner Packaging For fragile items with intricate details or multiple components, it is advisable to use inner packaging to provide additional protection. Custom foam inserts, cardboard dividers, and molded pulp trays can be tailored to fit the specific shape and size of the item, securing it in place and minimizing movement during transit. Outer Packaging The outer packaging should be sturdy and durable to withstand external impacts. Corrugated cardboard boxes are commonly used due to their strength and shock-absorbing capabilities. Reinforced corners or double-walled boxes provide extra protection. Proper Packing Techniques Wrap The Item Start by wrapping the fragile item with a layer of bubble wrap or foam sheets, ensuring all sides are covered. Secure the wrapping with tape, but avoid applying tape directly to the item’s surface to prevent damage upon removal. Fill Void Spaces Fill the empty spaces within the box using packing peanuts, crumpled paper, or air pillows. This prevents the item from shifting or moving during transportation. Labeling and Instructions Clearly label the package as “Fragile” or “Handle with Care” to alert handlers and carriers of the delicate contents. Include any specific handling instructions, such as “This Side Up” or “Do Not Stack.” Consider Specialized Packaging Certain fragile items may require specialized packaging solutions tailored to their unique characteristics: Temperature-sensitive items: For items sensitive to temperature fluctuations, consider insulated packaging or temperature-controlled containers. Liquid or breakable items: Use leak-proof and sturdy containers, and seal them properly to prevent spills or breakage. Artwork or delicate objects: Consider custom-built wooden crates or reinforced cardboard boxes designed specifically for protecting artwork and delicate objects. These containers provide added protection against impact, humidity, and temperature changes. Partner with a Reliable Shipping Carrier Choosing a reputable shipping carrier with experience in handling fragile items is crucial. Research carriers that offer specialized fragile item handling services or use dedicated fragile item shipping services. Insurance options are also worth considering to provide financial protection in case of damage during transit. Final Thoughts: Protective Packaging and Fragile Items Protective packaging plays a vital role in safeguarding fragile items during shipping or storage. By understanding the fragility of the item, selecting appropriate packaging materials, utilizing proper packing techniques, and considering specialized packaging, individuals and businesses can ensure the safe arrival of delicate items. Partnering with a reliable shipping carrier further enhances the chances of a successful and damage-free transportation experience. Successful Examples of Creative Yet Functional Packaging Many brands have successfully achieved this balance. Here are a few noteworthy examples: Nike’s Air Max 95 Box: Nike designed a shoebox for the Air Max 95 that resembled the shoe’s design. Not only did it create a unique unboxing experience, but the box was sturdy and protective, maintaining the fundamental functionality of shoe packaging. Puma’s Clever Little Bag: Puma replaced traditional shoe boxes with a reusable bag in a carton frame, reducing corrugated usage by 65%. This design retained its protective function while adding the creative element of a reusable bag for the customers, effectively telling a story about Puma’s commitment to sustainability. Fit Buns High Protein Bread: This brand used packaging that features a muscular arm graphic which also serves as a handle. It’s a playful touch that reinforces the product’s high-protein, healthy angle, while providing functionality in the form of an easy-to-carry package. In conclusion, the perfect blend of creativity and functionality in custom packaging can create a memorable brand experience, drive customer engagement, and ultimately fuel business growth. Striking this balance requires thoughtful design, innovative use of materials, rigorous testing, and a deep understanding of the customer’s journey. With the right approach, your packaging can serve as a powerful marketing tool that encapsulates your brand’s identity while serving its protective and informative roles impeccably. In the realm of custom packaging, it’s all about creating harmony between the practical and the creative, turning each package into a canvas that tells your brand’s story and a protective shell that ensures your product reaches your customer in pristine condition. The interplay between these elements can result in a packaging design that is as enchanting as it is effective, delighting your customers and setting your brand apart in the marketplace. If you are interested in custom packaging with a balance of functionality and creativity, then partner with Brown Packaging today. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts