How Packaging Design Can Affect Your Freight Costs
There are many factors that can contribute to the cost of packaging with freight being no exception. Freight is the process of transporting your product from the manufacturer/distributor to the customer.
Generally, freight costs consist of labor, mileage, fuel, wear and tear on a vehicle, special requirements (if applicable) and a company’s markup. These costs can be influenced by a variety of factors including external factors and a packaging design.
For this blog, we will cover how packaging design can affect your freight costs and provide you with solutions to help alleviate these costs. Packaging design is how your packaging is built and shaped. This includes the weight of your package, structural integrity and dimensions.
Packaging design can affect your freight costs by:
Weight
The weight of your package can dictate how much you pay for freight costs, as some carriers may charge by weight of the load in addition to mileage. This is because heavier cargo requires more cost in fuel and often slows down transportation. Slower transportation results in higher costs of labor. In addition, trucks are limited to carry a certain amount of weight, which may require your loads to be transported separately or by multiple trips if needed.
In addition, sea and air transportation usually charge by volumetric weight and distance traveled.
In some cases, packaging material is not heavy enough to affect the total weight. However, if you would like to minimize the risk, then you want to resort to lighter packaging solutions such as plastic, chipboard, or paperboard products. Perhaps, you may want to look into your carrier’s shipping options and pick the best option that aligns closest to your packaging needs.
You may want to also work with a packaging expert that can help you reduce the weight of your packaging design, while maintaining the structural integrity of your packaging.
Structural Design
The structural design will impact the way it is shipped, which may also influence the cost of freight. A package’s structural design consists of the packaging size (length, width and height) in addition to how the packaging will fold together.
Typically, a finished packaged product or packaging material orders are usually shipped on a pallet. The shape and size of your pallet can influence how much you can fit in a truck, plane, or naval ship. For example, if the packaging has non-uniformed edges, then it will take up more surface area. In addition, packaging that is not easily foldable or stackable can cause an issue in how much inventory you can transport at one time.
Irregular shaped pallets can accrue additional cost by adding extra trips, which can contribute to more labor, fuel and other costs. Not to mention, the purchasing of stronger stretch film to hold the merchandise more securely.
To solve this issue, it is recommended that you carefully design your product to an optimal structure. In addition, you can better allocate your packages via transportation with CAPE software. CAPE enables you to optimize your pallet and truck loads to maximize your efficiency. This may warrant you to work with a packaging specialist.
Structural Integrity
The structural integrity plays a huge role in the success of your packaging project. It ensures that your product will get to the end user presentable, undamaged, and within standard. However, this is not always the case as packaging and products inside can become damaged with wear and tear, as they are vulnerable to external environments. Wear and tear is eventually going to happen, however it can be limited or postponed with a proper packaging design and material selection.
Packaging can become secure with adequate material strength and thickness. Inserts, dividers and edge protectors help hold your product in place during shipment. Despite these being additional costs, it may greatly reduce your product loss, which will offset your investment.
In addition, it is important to keep in mind if your product will require special handling during transport. As some products such as food, beverage, and pharmaceuticals are sensitive to specific temperatures, which can cause them to become spoiled. Ultimately, this may require you to receive some cold chain packaging solutions.
To help prevent product loss, you should get your product tested prior to mass producing it. Some tests may offer you certification and quality assurance such as the compression, drop, vibration, and environmental simulation. Furthermore, you want to be sure that the material you use to hold your products can support your product’s weight.
Summary: Packaging Design and Freight Costs
Ultimately, your packaging design has a very direct influence on freight costs. To avoid these additional costs it is important to be mindful of your packaging’s weight, structural design and structural integrity. To best address each of these potential issues on freight costs, you should reach out to your packaging specialists.
If you are interested in stock or custom packaging solutions and would like the most optimal packaging design, then contact Brown Packaging today to get started.
As budgets tighten in 2026, packaging buyers are under pressure to reduce costs without increasing damage rates. Cutting too aggressively can lead to product loss, higher return rates, and frustrated customers. The key is balancing material use, box design, and supply chain efficiency so that savings do not come at the expense of protection. Where Packaging Costs Add Up Oversized boxes: Drive dimensional weight charges. Excess materials: Overuse of void fill and inserts. Complex SKU mix: Redundant sizes increase inventory costs. Inefficient freight: Poor palletization and stacking. Cost-Saving Strategies That Maintain Protection Right-sizing: Match box size to product dimensions to cut DIM charges and material use. Optimize corrugated grades: Switch to single- or double-wall where appropriate without compromising strength. Consolidate SKUs: Streamline packaging options to reduce inventory overhead. Efficient inserts: Replace foam or excess dunnage with engineered corrugated or molded pulp. Supplier contracts: Negotiate based on annual volumes, not just peak season orders. Testing Before Implementing Changes Use ASTM and ISTA protocols to ensure changes won’t increase product damage. Test for compression, vibration, and drop resistance. Run pilot shipments before scaling across the supply chain. Balancing Sustainability and Cost Eco-friendly doesn’t have to mean expensive: Use recyclable coatings to reduce plastic films. Choose corrugated designs that require less material while maintaining stacking strength. Highlight sustainable solutions in marketing to offset cost concerns. Packaging Solutions with Brown Packaging Brown Packaging helps companies lower costs while protecting products across the supply chain. From SKU rationalization to right-sized corrugated solutions, our team ensures packaging savings don’t compromise performance. Contact us to optimize your packaging program. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.ASTM International. (2023). ASTM D4169: Standard Practice for Performance Testing of Shipping Containers and Systems.Sustainable Packaging Coalition. (2023). Packaging Efficiency and Waste Reduction Report. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Product damage is one of the most expensive risks in packaging. Beyond replacement costs, damaged goods lead to lost sales, returns, and reputational harm. In 2026, complex e-commerce, global shipping, and automation create new challenges for packaging buyers. The right materials, testing, and design strategies are critical to protecting products while controlling costs. Why Damage Prevention Matters Financial losses: Damaged products increase replacement and freight costs. Customer impact: Poor delivery experience reduces loyalty and repeat sales. Sustainability: Returns and waste drive higher carbon footprints. Compliance: Retailers often impose penalties for damaged shipments. Common Causes of Product Damage Compression: Pallet stacking weakens boxes in transit. Vibration and shock: Long-haul shipping increases risk. Moisture exposure: Humidity and rain compromise corrugated performance. Poor right-sizing: Oversized boxes allow product movement inside. Strategies to Reduce Damage in 2026 Right-size packaging: Minimize empty space and movement. Material optimization: Choose the correct corrugated grade for load demands. Protective inserts: Molded pulp or engineered corrugated reduce shock. Moisture-resistant coatings: Defend against water and humidity. Automation-friendly design: Prevent jams that damage products on high-speed lines. Testing Protocols for Damage Prevention ISTA testing: Simulates vibration, drops, and compression. ASTM standards: Validate packaging strength and durability. Pilot shipments: Real-world trials confirm lab results. Packaging Solutions with Brown Packaging Brown Packaging designs solutions that minimize damage across today’s complex supply chains. From right-sized corrugated to ISTA-tested inserts, we help buyers protect products while reducing costs. Contact us to strengthen your packaging program. References ASTM International. (2023). ASTM D4169: Standard Practice for Performance Testing of Shipping Containers and Systems.International Safe Transit Association (ISTA). (2023). ISTA Testing Procedures for Transport Packaging. Retrieved from https://ista.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Retail packaging continues to evolve as brands balance sustainability, supply chain performance, and consumer experience. In 2026, buyers face new challenges shaped by material innovation, compliance requirements, and rising consumer expectations. Understanding these trends helps companies stay competitive while aligning packaging programs with industry standards. Sustainability Becomes Non-Negotiable Greater use of recyclable and compostable substrates. Retailers pushing suppliers toward FSC-certified materials. Minimalist designs that reduce waste without losing impact. Smarter Packaging for Supply Chains Increased adoption of right-sizing to reduce freight costs. Boxes designed for automation and faster fulfillment. Stronger corrugated grades to withstand long e-commerce journeys. Enhanced Consumer Experience Custom graphics for seasonal campaigns and limited editions. Tear strips, resealable closures, and window cutouts for convenience. Premium finishes that elevate gift packaging at retail. Growth of Hybrid Packaging Formats Combining corrugated strength with folding carton graphics. Modular designs for multi-SKU and club store environments. Packaging engineered to serve both e-commerce and in-store needs. Compliance and Testing Standards Retailers demanding ISTA and ASTM testing for packaging durability. Supply chain audits on recyclability and sustainability claims. More pressure for transparent reporting on environmental impact. Retail Packaging Solutions with Brown Packaging Brown Packaging helps brands adapt to evolving retail packaging trends. From sustainable substrates to automation-friendly designs, our solutions balance branding, durability, and compliance for 2026. Contact us to prepare your packaging program for the year ahead. References Forest Stewardship Council (FSC). (2023). FSC Packaging Certification Guidelines. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Packaging Trends and Consumer Insights. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Supplier contracts can make or break a packaging program. Without the right terms, buyers risk price volatility, missed lead times, and inconsistent product quality. In 2026, negotiating smart contracts is essential for controlling costs, securing reliable supply, and meeting compliance requirements. Why Packaging Contracts Matter Cost stability: Protects against sudden raw material price spikes. Supply security: Ensures availability during peak demand. Quality control: Aligns suppliers with testing and compliance standards. Operational efficiency: Streamlines purchasing and reduces administrative burden. Key Terms Buyers Should Negotiate Volume commitments: Secure better pricing with accurate forecasts. Price adjustment clauses: Define when and how costs can change. Lead times and delivery windows: Avoid shortages and production delays. Testing and compliance: Require ISTA, ASTM, or FSC certification where applicable. Sustainability commitments: Ensure suppliers align with environmental goals. Risks of Weak Contracts Paying inflated prices during market fluctuations. Receiving inconsistent corrugated strength or print quality. Missed shipments leading to costly expedited freight. Difficulty meeting retailer or regulatory compliance. Best Practices for Buyers in 2026 Leverage data: Use past order history to negotiate realistic volumes. Dual sourcing: Maintain backup suppliers for risk management. Annual reviews: Reassess terms to reflect changes in demand and compliance. Collaborative approach: Treat suppliers as partners, not just vendors. Packaging Solutions with Brown Packaging Brown Packaging helps buyers secure strong supplier contracts that balance cost, quality, and supply chain reliability. Our partnerships and industry expertise ensure your packaging program is protected for 2026 and beyond. Contact us to discuss supplier solutions. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Fiber Box Association. (2024). Corrugated Packaging Market Outlook. Retrieved from https://www.fibrebox.orgSustainable Packaging Coalition. (2023). Supplier Standards for Sustainable Packaging. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Packaging compliance is no longer optional—it’s a requirement for accessing retail shelves, shipping networks, and international markets. In 2026, buyers must navigate evolving regulations around sustainability, labeling, and testing to avoid costly fines, rejected shipments, or damaged customer relationships. Why Compliance Matters in 2026 Retail requirements: Major retailers demand FSC, ISTA, and sustainability certifications. E-commerce standards: Carriers enforce dimensional weight and package testing rules. Global trade: Export packaging must comply with ISPM 15, ASTM, and ISO guidelines. Consumer trust: Transparency in packaging claims impacts purchasing decisions. Key Compliance Areas for Buyers Material sourcing: FSC-certified corrugated and board for sustainability. Labeling standards: GS1-compliant barcodes and accurate product details. Durability testing: ISTA and ASTM protocols for drop, vibration, and compression. Sustainability regulations: Requirements for recyclable or compostable materials. Chemical restrictions: Compliance with FDA, EU, or state-specific standards. Common Compliance Challenges Keeping up with frequent regulatory changes. Managing multiple certifications across suppliers. Balancing compliance with cost-efficiency. Verifying supplier claims for sustainability. Best Practices for Staying Compliant Audit suppliers annually to confirm certification validity. Run internal packaging tests before scaling. Track regulatory updates for each region you ship to. Work with experienced partners who understand industry compliance. Packaging Solutions with Brown Packaging Brown Packaging helps buyers meet 2026 compliance standards with FSC-certified materials, ISTA-tested designs, and regulatory expertise. Our team ensures your packaging meets retailer, carrier, and sustainability requirements. Contact us to keep your program compliant. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgInternational Safe Transit Association (ISTA). (2023). ISTA Testing Procedures for Transport Packaging. Retrieved from https://ista.orgGS1. (2024). Global Standards for Packaging and Labeling. Retrieved from https://www.gs1.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
In 2026, sustainability is no longer just a trend—it’s a buyer expectation. Forest Stewardship Council (FSC) certification has become a key benchmark for responsible packaging, signaling that materials are sourced from responsibly managed forests. For packaging buyers, FSC certification is more than a compliance checkbox—it’s a brand value that influences purchasing decisions, retailer acceptance, and customer loyalty. What Is FSC Certification? The Forest Stewardship Council certifies that paper-based packaging materials are sourced from forests managed for environmental responsibility, social benefit, and economic viability. FSC Mix: Packaging contains a blend of FSC-certified and controlled wood. FSC Recycled: Packaging is made entirely from recycled fiber. FSC 100%: Packaging is sourced only from FSC-certified forests. Why FSC Matters to Buyers in 2026 Retail access: Many major retailers now require FSC-certified packaging. Sustainability goals: Aligns with corporate ESG and carbon reduction commitments. Consumer trust: Customers recognize the FSC label and view it as credible. Global compliance: Meets international sustainability regulations. How FSC Certification Strengthens Brand Value Differentiation: Stand out with certified sustainable packaging. Marketing advantage: FSC logos reinforce eco-friendly messaging. Risk reduction: Verified sourcing prevents greenwashing claims. Customer loyalty: Environmentally conscious buyers prefer certified products. Challenges in FSC Implementation Limited supply of certain FSC substrates. Higher costs compared to non-certified materials. Need for supplier audits and documentation. Packaging Solutions with Brown Packaging Brown Packaging partners with buyers to integrate FSC-certified materials into corrugated boxes, folding cartons, and retail packaging. Our solutions support sustainability while maintaining cost efficiency and protection. Contact us to strengthen your brand with FSC-certified packaging. References Forest Stewardship Council (FSC). (2023). FSC Certification Guidelines for Packaging. Retrieved from https://fsc.orgSustainable Packaging Coalition. (2023). Consumer Insights on Sustainable Packaging. Retrieved from https://sustainablepackaging.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Sustainable Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
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Corrugated boxes are essential to shipping, retail, and e-commerce—but when you introduce custom printing, the stakes (and the opportunities) rise. Print isn’t just about looks—it’s about communication, branding, compliance, and customer experience. Whether you’re designing a basic shipper or a bold, shelf-ready display, printing smart can save money and elevate your packaging. Here are 12 essential print tips to help buyers make informed decisions when sourcing printed corrugated boxes. Start With Purpose Before Design Are you trying to impress in-store, create a branded unboxing experience, or simply add a logo to a shipper? Your goal will determine how much print you need—and which method is best. Know the Three Main Print Methods Flexographic (Flexo): Cost-effective for simple graphics and large runs Digital: Great for short runs, versioning, or quick turnarounds Litho (Litho-Label): High-end graphics mounted to the box for premium results Choose based on your volume, detail level, and budget. Understand Your Print Surface Corrugated comes in kraft (brown) and white surfaces. White gives better color accuracy Kraft offers an organic, eco-conscious look Your surface will affect how your design prints—especially with flexo. Keep Artwork Simple for Flexo Flexo printing uses plates and works best with limited colors, bold text, and clean logos. Avoid gradients, fine details, or small fonts unless you’re going digital or litho. Use Vector Files and High-Res Assets Always supply artwork in vector format (AI, EPS, or PDF) for scalability and sharp print. Images should be 300 DPI or higher. Low-res files can distort or blur during printing. Design Around the Dieline Your design should be laid out directly on the box dieline. This ensures correct placement of logos, cut lines, folds, and glue areas—so nothing important gets trimmed or hidden. Limit Ink Coverage to Reduce Cost Full-coverage ink areas (flood coats) require more material and setup. Consider printing only on key panels or using the box’s natural color to create contrast and cut costs. Test Color on Corrugated First Colors will appear differently on kraft vs. white corrugated and on different print methods. Always ask for a sample or press proof to verify color before production. Use Pantone Colors (When Needed) For brand consistency, especially with logos or specific brand colors, use Pantone Matching System (PMS) inks instead of CMYK—especially in flexo. Balance Design with Function Your print layout should enhance the box, not interfere with it. Avoid placing fine graphics near flaps, folds, or high-stress areas where cracking or misalignment can occur. Consider Print Inside the Box Want to wow customers or reinforce your brand? Add inside print for messaging, graphics, or product instructions. It adds impact—especially for e-commerce or subscription boxes. Always Review a Physical Proof (If Possible) Before full production, ask for a printed sample or digital proof to catch any errors in layout, registration, or color. This step can save time, cost, and frustration down the line. Final Thoughts Printing on corrugated boxes adds incredible value—but only if it’s done right. From selecting the right method to preparing artwork properly, these print tips help ensure your packaging performs as well as it looks. Need guidance on printed corrugated boxes? We’ll help you choose the best structure, material, and print approach to match your goals and your brand. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Functional features like tear strips, windows, and hang tabs can enhance consumer experience and retail appeal—but they also introduce engineering challenges. Each modification affects structural strength, converting efficiency, and cost. This guide examines the technical considerations behind these common folding carton enhancements. Tear Strips Tear strips provide controlled access while maintaining tamper evidence until opened. Engineering Considerations: Placement: Must be positioned where it aligns with grain direction to avoid unpredictable tearing. Substrate Reinforcement: Removal of fibers weakens the panel; select caliper and fiber strength to compensate. Activation Features: Starter notches or pull tabs improve usability but require precise die-cut tolerances. Applications: Snack boxes, e-commerce ready-packaging, and promotional multi-packs. Windows Die-cut or film-covered openings that provide product visibility. Engineering Considerations: Board Strength Loss: Removing material reduces panel rigidity—reinforce with flanges or use thicker caliper. Film Selection: Polyester (PET) for clarity and strength; polypropylene (PP) for flexibility and cost savings. Attachment Method: Heat sealing for hermetic barriers; cold glue for standard retail windows. Applications: Bakery cartons, toy packaging, premium electronics. Hang Tabs Extensions with die-cut holes designed for pegboard display. Engineering Considerations: Load Bearing: Must withstand repeated handling without tearing; reinforced with lamination or added plies. Hole Shape: Rounded edges distribute stress better than sharp corners. Placement: Maintain center alignment for balance during display. Applications: Small electronics, blister card sleeves, impulse-buy products. Score and Perforation Modifications Used for easy-open panels or controlled folding in promotional displays. Engineering Considerations: Perforation Pattern: Ratio of cut-to-land determines tear resistance. Score Depth: Must be consistent to avoid tearing in unintended areas. Coating Impact: Gloss or film coatings may require modified perforation tooling for clean separation. Impact on Production Efficiency Die-Cutting Complexity: Additional features increase make-ready time and tooling wear. Feeding and Folding: Non-standard cutouts may catch on machine guides—prototype testing is critical. Waste Management: Window scrap and added features increase offcut volume. Balancing Aesthetics, Function, and Strength Every feature trades some structural integrity for consumer or retail benefit. The engineering goal is to design enhancements that maximize usability and shelf presence without compromising carton performance or running efficiency. References Soroka, W. (2014). Fundamentals of packaging technology (5th ed.). Institute of Packaging Professionals. ISBN: 978-1-930268-37-2 Twede, D., & Goddard, R. (2021). Cartons, crates and corrugated board: Handbook of paper and wood packaging technology (2nd ed.). DEStech Publications. ISBN: 978-1-60595-120-5 (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Folding Cartons Facebook Twitter LinkedIn Pinterest Relevant Posts
When it comes to pouch packaging, the material and finish play a crucial role in the overall functionality, aesthetics, and consumer appeal of the product. These elements are not just about visual charm; they impact durability, product preservation, and brand perception. This blog post aims to provide an in-depth guide on how to consider material and finish in the design of pouch packaging. Understanding the Significance of Material and Finish in Pouch Packaging The choice of material and finish for pouch packaging is pivotal. It’s not just a matter of containing the product; it’s about preserving its quality, ensuring usability, and creating an appealing presentation that resonates with consumers. Choosing the Right Material Assess Product Needs: Perishability: For perishable goods, consider barrier properties like oxygen and moisture resistance. Weight and Form: Heavier items or liquids require stronger, more durable materials. Chemical Compatibility: Ensure the material is compatible with your product to prevent reactions or degradation. Sustainability Considerations: Eco-Friendly Options: Explore materials that are recyclable, biodegradable, or made from renewable resources. Lifecycle Impact: Consider the environmental impact of the material throughout its lifecycle, from production to disposal. Cost-Effectiveness: Balance the cost of the material with the value it adds in terms of functionality and consumer appeal. Selecting the Appropriate Finish Enhancing Aesthetics: Matte vs. Glossy: Matte finishes offer a sophisticated, modern look, while glossy finishes are bright and eye-catching. Choose based on your brand image and customer preferences. Texture: Textured finishes can provide a unique tactile experience, adding to the perceived value of the product. Functional Benefits: Protection from Damage: Finishes can offer additional protection against physical damage, UV light, and moisture. Visibility and Legibility: Consider how the finish affects the visibility of the packaging contents and the legibility of printed information. Printing and Branding: Print Compatibility: Ensure the finish works well with your chosen printing method for clear, vibrant graphics. Brand Consistency: The finish should align with your overall branding strategy, reinforcing brand identity. Innovative Material and Finish Combinations Windowed Pouches: Combine opaque materials with clear sections for product visibility. Metallic Effects: Use materials with metallic finishes for a premium look, ideal for luxury products. Consumer Experience and Interaction Ease of Use: Consider how the material and finish affect the opening, closing, and overall handling of the pouch. Unboxing Experience: The material and finish can significantly impact the unboxing experience, crucial for e-commerce products. Regulatory Compliance and Safety Ensure that the chosen materials and finishes comply with industry-specific regulations, particularly for food and pharmaceutical products. Testing and Feedback Conduct market tests and gather consumer feedback to refine your choice of materials and finishes. Conclusion The material and finish of pouch packaging are more than superficial choices; they are integral components of the product’s marketability and consumer experience. By thoughtfully considering these elements, businesses can create packaging that not only stands out on the shelf but also meets the functional demands of the product and the environmental considerations of the market. In the ever-evolving world of packaging, the right material and finish can make all the difference in capturing and retaining consumer interest. If you are interested in pouch packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Subscribe To Our Newsletter Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability By submitting your information, you agree to our terms and conditions and privacy policy. Custom Pouches Facebook Twitter LinkedIn Pinterest Relevant Posts